🔹 Job Title: Brand Manager
🔹 Company: Kimberly-Clark
🔹 Location: Turin, Piedmont, Italy
🔹 Job Type: Hybrid (Remote/Turin Office)
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Remote/Turin Office)
Key aspects of this role include:
ASSUMPTION: This role requires a proactive, confident, and highly assertive individual with strong analytical skills and attention to detail, who can successfully build business relationships and present recommendations in an influential and persuasive manner.
✅ Develop, manage, and implement marketing strategies to further develop the Brand's performance (sales, profitability, image, and competitive position)
✅ Develop and foster a strong 3-year rolling program and strategic plan for Italy to lead short-term and long-term strategies for category and brand, in collaboration with the regional structure
✅ Represent and deliver strong local market plans in collaboration with the Marketing Manager (including all assets, but mainly digital and in-store merchandising/Point Of Sales (POS))
✅ Consistently deliver successful products and programs on time for its market according to P&L objectives within budget
✅ Cultivate close collaborative relationships with regional and local teams
✅ Adapt Commercial Programme Idea (CPI) to the local market and develop specific toolkits (Packaging, claims, trade stories, specific visuals like 3D, galvanized) for the innovation/renovation
✅ Work with local and regional market on media and commercial programs and Support strategic evaluation and potential of new variants/ formats
✅ Lead Code creation (PCP) and artwork development
✅ Lead post-launch tracking, learning, and evaluation
✅ Lead recurrent Nielsen analysis across the whole Family Care portfolio
ASSUMPTION: This role involves a high level of cross-functional collaboration, stakeholder management, and project management skills to ensure successful product launches and brand performance.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in Marketing, preferably in FMCG, multinational, or matrix organizations
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in developing and implementing marketing strategies for iconic, ground-breaking brands will have a competitive edge in this role.
Salary Range: €45,000 - €60,000 per year (Estimated based on market research for similar roles in Italy)
Benefits:
Working Hours: Full-time, 40 hours per week (Flexible work arrangements may be available)
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Italy. The actual salary may vary depending on the candidate's experience and qualifications.
Industry: Kimberly-Clark operates in the manufacturing industry, specifically in the production of personal care and household products. The company is a global leader in its industry, with a strong presence in both developed and emerging markets.
Company Size: Kimberly-Clark is a large corporation with over 10,000 employees worldwide. This size allows for significant resources and opportunities for career growth and development.
Founded: Kimberly-Clark was founded in 1872 and has a rich history of innovation and growth.
Company Description:
Company Specialties:
Company Website: https://www.kimberly-clark.com/en-us
ASSUMPTION: Kimberly-Clark's large size and global presence offer applicants the opportunity to work on high-impact projects and gain exposure to diverse markets and cultures.
Career Level: This role is an individual contributor position, reporting directly to the Family Care Marketing Manager Italy. It is an excellent opportunity for a mid-level marketing professional to gain experience in brand management and make a significant impact on the company's success.
Reporting Structure: The Brand Manager Italy will report to the Family Care Marketing Manager Italy and will not have direct reports.
Work Arrangement: This role offers a hybrid work arrangement, with the option to work remotely or from the Turin office.
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity for a mid-level marketing professional to gain experience in brand management and make a significant impact on the company's success. The hybrid work arrangement provides flexibility and work-life balance.
Office Type: Kimberly-Clark's Turin office is a modern, collaborative workspace that fosters creativity and innovation.
Office Location(s): Kimberly-Clark's Turin office is located in the heart of the city, offering easy access to public transportation and amenities.
Geographic Context:
Work Schedule: The Brand Manager Italy role follows a standard workweek of 40 hours, with flexibility for remote work arrangements.
ASSUMPTION: The hybrid work arrangement offers a balance between the structure and collaboration of an office environment and the flexibility and convenience of remote work.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing strategy, brand management, digital marketing, local activation plans, consumer insights, stakeholder management, project management
ASSUMPTION: Kimberly-Clark's hiring process is designed to assess the candidate's fit for the role and the company's culture. The interview process may vary depending on the candidate's experience and qualifications.
ASSUMPTION: The Brand Manager Italy role requires proficiency in Microsoft Office Suite and Google Workspace, as well as familiarity with marketing automation tools and CRM software.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Kimberly-Clark's culture is characterized by a strong commitment to integrity, innovation, and winning together. Candidates who demonstrate a strong fit with these values and work styles will be well-positioned for success in the Brand Manager Italy role.
ASSUMPTION: The Brand Manager Italy role presents unique challenges and opportunities for growth and development. Candidates who are proactive, adaptable, and resilient will be well-suited to succeed in this role.
ASSUMPTION: The Brand Manager Italy role is unique in its focus on the Italian market and Kimberly-Clark's portfolio of iconic brands. Candidates with experience in brand management and a strong understanding of the Italian market will be well-positioned for success in this role.
ASSUMPTION: The Brand Manager Italy role involves a wide range of projects and initiatives, from strategic planning and market research to tactical execution and evaluation. Candidates with a diverse skill set and a proactive approach to problem-solving will be well-suited to succeed in this role.
ASSUMPTION: The interview process is an opportunity for candidates to learn more about the Brand Manager Italy role, Kimberly-Clark's culture, and the company's long-term vision for the Italian market. Candidates should come prepared with thoughtful questions that demonstrate their interest in the role and the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.