📌 Core Information
🔹 Job Title: Brand Manager, Fine Writing (US)
🔹 Company: Newell Brands
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: On-site
🔹 Category: Brand Management
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving business results and optimizing plans to meet financial metrics
- Supporting new product launches within a specified region
- Collaborating with global brand marketing teams and various business units
- Conducting regular analysis to drive growth and improve performance
ASSUMPTION: This role requires a strong focus on base business management and optimizing in-year plans to deliver financial metrics, while also supporting new product launches in the same year.
📋 Key Responsibilities
✅ Supports the brand building leadership team to deliver the US P&L goals
✅ Helps build annual brand marketing and business plan
✅ Helps deliver revenue and profit targets by delivery key initiatives on time and in full
✅ Manages local allocated A&P budget
✅ Supports activation of local advertising campaigns adapted from global creative assets
✅ Supports PR and brand communication plans
✅ Partners with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning
✅ Leverages analytics on share of shelf to inform innovation pipeline and build future portfolio that drives trade up, grows margin and increases share of shelf; Improve in market assortment
✅ Identifies top selling eCommerce items and partners with digital marketing team to create plans that invest in retailer media and affiliate marketing to grow market share
✅ Calculates the ROI of events, advertising and projects; Leverages data and an ROI mindset to select projects
✅ Analyzes promotional events and promotional plan; Partners with sales to recommend enhancements to the promotional plan
✅ Studies key competitors to identify the competition’s price and promotion strategy
✅ Support customer teams to unlock new distribution (selling decks, sell sheets, samples, etc.)
✅ Conducts in-market store checks quarterly
✅ Leads monthly SKU Heath Check process to ensure deletions occur and manages new SKU creation to stay within target
✅ Participates in media mix modeling process; Applies insights to improve business performance
✅ Understands consumer target and ensures everything serves the consumer target
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: A four-year college degree, MBA preferred.
Experience: 3+ years of brand management experience
Required Skills:
- Experience diagnosing business performance using tools like ACNielsen, IRI, NPD or other systems measuring POS and shipment data
- Prior experience in CPG (Consumer Products) or a Durables organization
- Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
- Demonstrated ability to deliver results
Preferred Skills:
- Experience in the fine writing or related industry
ASSUMPTION: Candidates with experience in the fine writing industry or related fields may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Brand Manager role with 3-5 years of experience in the consumer goods sector, the estimated salary range is $80,000 - $120,000 per year. This estimate may vary depending on the candidate's experience and the company's compensation structure.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee discounts on Newell Brands products
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility based on business needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Newell Brands operates in the manufacturing sector, with a focus on consumer goods and a strong portfolio of well-known brands.
Company Size: Newell Brands has 10,001+ employees, making it a large enterprise with a significant global presence.
Founded: Newell Brands was founded in 1903 and has since grown into a leading global consumer goods company.
Company Description:
- Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz.
- The company is focused on delighting consumers by lighting up everyday moments.
- Newell Brands is committed to diversity, equity, and inclusion, and provides equal employment opportunities to all qualified individuals.
Company Specialties:
- Marketing and Commercial Products
Company Website: http://www.newellbrands.com
ASSUMPTION: Newell Brands is a well-established company with a strong global presence and a diverse portfolio of consumer goods brands.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring several years of brand management experience and a strong analytical mindset.
Reporting Structure: The Brand Manager, Fine Writing (US) role reports directly to the Brand Building Leadership Team and works closely with various business units and functions within Newell Brands.
Work Arrangement: This is an on-site role based in Atlanta, Georgia, with flexibility for remote work based on business needs and team preferences.
Growth Opportunities:
- Successful performance in this role may lead to opportunities for advancement within Newell Brands’ brand management or marketing teams.
- The company offers various training and development programs to support employee growth and career progression.
ASSUMPTION: This role offers opportunities for career growth and development within Newell Brands’ brand management and marketing teams.
🌍 Location & Work Environment
Office Type: Newell Brands’ Atlanta office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 6655 Peachtree Dunwoody Rd, Atlanta, GA 30328, US
Geographic Context:
- Atlanta, Georgia, is a major metropolitan area with a diverse population and a thriving business community.
- The city offers a range of cultural, recreational, and entertainment options, as well as a mild climate and easy access to outdoor activities.
- Atlanta is home to a diverse range of industries, including manufacturing, technology, and healthcare, providing ample opportunities for professional growth and networking.
Work Schedule: The standard work schedule for this role is Monday through Friday, 9:00 AM to 5:00 PM, with flexibility based on business needs and team preferences.
ASSUMPTION: Atlanta, Georgia, offers a dynamic and vibrant work environment with a diverse range of cultural, recreational, and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-person or virtual interview with the brand building leadership team
- Final interview with the senior leadership team
- Background check and offer
Key Assessment Areas:
- Brand management and marketing skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with Newell Brands’ values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management and marketing experience, as well as your analytical and problem-solving skills.
- Prepare for behavioral interview questions that focus on your experience with brand building, market analysis, and driving business results.
- Research Newell Brands and the fine writing industry to demonstrate your knowledge and enthusiasm for the role.
ATS Keywords: Brand Management, Marketing, Business Analysis, Consumer Insights, Digital Marketing, Advertising Campaigns, Sales Collaboration, Promotional Planning, Market Analysis, P&L Management, Budget Management, Competitive Analysis, Distribution Strategy, SKU Management, Media Mix Modeling
ASSUMPTION: Newell Brands uses an Applicant Tracking System (ATS) to manage the application process, and applicants should include relevant keywords in their resume to improve their chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- CRM and marketing automation tools (e.g., Salesforce, Marketo)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team’s preferences and the company’s standard software stack.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Teamwork
- Passion for Winning
- Ownership & Leadership
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering business results
- Adaptable and able to thrive in a dynamic and fast-paced environment
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you align with Newell Brands’ core values, and how have you demonstrated these values in your previous roles?
- How do you approach working in a collaborative and team-oriented environment, and can you provide an example of a successful team project you’ve led or contributed to?
- How do you stay organized and focused in a dynamic and fast-paced work environment, and can you share an example of a time when you had to adapt to significant changes or challenges?
ASSUMPTION: Newell Brands values candidates who demonstrate a strong fit with the company’s core values and work style, as well as a passion for winning and a commitment to delivering results.
⚠️ Potential Challenges
- The role may require frequent travel to support new product launches and customer meetings.
- The fast-paced and dynamic nature of the consumer goods industry may present challenges in managing multiple priorities and tight deadlines.
- The role may require working with cross-functional teams and managing conflicting priorities, requiring strong communication and collaboration skills.
- The competitive landscape in the fine writing industry may present challenges in driving market share and maintaining profitability.
ASSUMPTION: The Brand Manager, Fine Writing (US) role may present unique challenges related to the fast-paced and dynamic nature of the consumer goods industry, as well as the competitive landscape in the fine writing industry.
📈 Similar Roles Comparison
- Compared to related roles in brand management or marketing, this role places a stronger emphasis on business analysis and driving financial results.
- The fine writing industry is a mature and competitive market, requiring a strong understanding of consumer behavior and market trends to drive growth and innovation.
- Career progression in Newell Brands may involve transitions to other brands or categories within the company’s portfolio, offering opportunities for growth and development in various aspects of brand management and marketing.
ASSUMPTION: This role offers unique opportunities for growth and development within Newell Brands’ brand management and marketing teams, as well as exposure to the competitive landscape and consumer behavior in the fine writing industry.
📝 Sample Projects
- Developing and executing a successful advertising campaign to launch a new fine writing product, resulting in increased market share and revenue growth.
- Conducting a comprehensive market analysis to identify trends and opportunities in the fine writing industry, and developing a strategic plan to capitalize on these insights.
- Managing a team to optimize the product portfolio and improve in-market assortment, resulting in increased sales and profitability.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Brand Manager, Fine Writing (US) role, as well as the potential impact of successful performance in this position.
❓ Key Questions to Ask During Interview
- Can you describe the brand building process for one of Newell Brands’ fine writing products, and how has this process evolved over time?
- How does Newell Brands approach collaboration and communication with cross-functional teams, and what tools or processes are in place to support this?
- What are the key priorities for this role in the first 90 days, and how can I contribute to driving success in these areas?
- How does Newell Brands support the growth and development of its brand management and marketing teams, and what opportunities are available for career progression within the company?
- What are the most significant challenges facing the fine writing industry, and how does Newell Brands approach these challenges to maintain a competitive edge?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving success within Newell Brands.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management and marketing experience, as well as your analytical and problem-solving skills.
- Prepare for behavioral interview questions that focus on your experience with brand building, market analysis, and driving business results.
- Research Newell Brands and the fine writing industry to demonstrate your knowledge and enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
