I

Brand Manager - Food and Beverage

Independent Food Company
Full-time
On-site
Dubai, Dubayy, United Arab Emirates
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Manager - Food and Beverage

πŸ”Ή Company: Independent Food Company

πŸ”Ή Location: Dubai, United Arab Emirates

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Food and Beverage Services

πŸ”Ή Date Posted: April 10, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Conducting market research to stay updated on customer trends and predict future trends
  • Developing and managing marketing campaigns across various platforms to meet customer expectations and build brand credibility
  • Analyzing campaign success and creating reports
  • Supervising advertising, product design, and other marketing efforts to maintain brand consistency
  • Collaborating with cross-functional teams and managing a team of junior assistants
  • Organizing events such as product launches and photo shoots

ASSUMPTION: This role requires a strong understanding of the hospitality sector, with a focus on food and beverage. Experience in Gelato, Pastry, or relevant benchmarks is preferred.

πŸ“‹ Key Responsibilities

βœ… Conducting market research to stay updated on customer trends and predict future trends

βœ… Developing and managing marketing campaigns across various platforms to meet customer expectations and build brand credibility

βœ… Analyzing campaign success and creating reports

βœ… Supervising advertising, product design, and other marketing efforts to maintain brand consistency

βœ… Collaborating with cross-functional teams, including marketing assistants, marketing managers, operations department, and creative department

βœ… Managing budgets and a team of junior assistants

βœ… Organizing events such as product launches, exhibitions, and photo shoots

ASSUMPTION: The role may require occasional weekend work or extended hours during event planning and execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 4 years of experience in the hospitality sector, preferably in Gelato, Pastry, or relevant benchmarks

Required Skills:

  • Market research and analysis
  • Marketing campaign management
  • Brand management
  • Advertising and product design
  • Budget management
  • Team management and leadership
  • Event organization
  • Cross-functional collaboration
  • Reporting and data analysis
  • Creativity and strategic planning
  • Excellent communication skills

Preferred Skills:

  • Experience in the UAE food and beverage industry
  • Fluency in Arabic

ASSUMPTION: Candidates with experience in the UAE food and beverage industry and fluency in Arabic may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: AED 15,000 - 25,000 per month (based on experience and qualifications)

Benefits:

  • Health insurance
  • Dental insurance
  • Life insurance
  • Retirement plan
  • Employee discounts

Working Hours: Sunday to Thursday, 9:00 AM to 6:00 PM (with flexibility for event planning and execution)

ASSUMPTION: The salary range is an estimate based on industry standards for a Brand Manager role in the UAE food and beverage industry.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: The Independent Food Company operates in the competitive food and beverage services industry in the UAE and KSA, with a focus on unique, home-grown food concepts that bring people together.

Company Size: The company has 1,001-5,000 employees, providing ample opportunities for growth and career advancement.

Founded: The Independent Food Company was founded in 2009 and has since grown to include multiple concepts under its umbrella, such as Switch, SALT, Parker’s, Grind, Somewhere, and Public.

Company Description:

  • The company is driven to create unique home-grown food concepts that bring people together
  • It offers a diverse range of dining experiences, from casual eateries to upscale restaurants
  • The company prioritizes creativity, independence, and a customer-focused approach

Company Specialties:

  • Restaurant and cafΓ© management
  • Event catering
  • Brand development and marketing
  • Menu engineering and product development

Company Website: https://www.indpt.com/

ASSUMPTION: The company's diverse range of concepts and commitment to creativity make it an attractive employer for innovative and passionate individuals in the food and beverage industry.

πŸ“Š Role Analysis

Career Level: This role is suitable for experienced professionals looking to advance their careers in brand management within the food and beverage industry.

Reporting Structure: The Brand Manager will report directly to the Marketing Director and may oversee a team of junior assistants.

Work Arrangement: This is an on-site, full-time position with the possibility of occasional remote work for event planning and execution.

Growth Opportunities:

  • Advancement to senior marketing roles within the company
  • Expansion into new markets and concepts
  • Cross-functional collaboration and skill development

ASSUMPTION: The company's growth and expansion provide ample opportunities for career advancement and skill development within the brand management field.

🌍 Location & Work Environment

Office Type: The company's headquarters is located in Dubai, TECOM, with additional locations in Riyadh and Alkhobar, KSA.

Office Location(s): Barsha Heights, Tameem House, Dubai, TECOM; Riyadh, KSA; Alkhobar, KSA

Geographic Context:

  • The UAE and KSA have vibrant food and beverage industries, with a growing demand for unique and innovative dining experiences
  • Dubai, in particular, is a multicultural hub with a diverse range of culinary influences
  • The company's locations in the UAE and KSA provide opportunities to work in dynamic and fast-paced environments

Work Schedule: Sunday to Thursday, 9:00 AM to 6:00 PM (with flexibility for event planning and execution)

ASSUMPTION: The company's locations in the UAE and KSA offer exciting opportunities to work in dynamic and multicultural environments, with a focus on creativity and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the Marketing Director
  • Final interview with the CEO or another senior executive

Key Assessment Areas:

  • Marketing and brand management skills
  • Creativity and strategic thinking
  • Communication and presentation skills
  • Cross-functional collaboration and leadership

Application Tips:

  • Highlight relevant experience in the hospitality sector, with a focus on Gelato, Pastry, or related benchmarks
  • Demonstrate strong market research and analysis skills
  • Showcase creativity and strategic planning abilities through past projects or campaigns
  • Tailor your resume and cover letter to emphasize your fit with the company's values and culture

ATS Keywords: Brand Management, Marketing Campaigns, Market Research, Advertising, Product Design, Budget Management, Team Management, Event Organization, Trend Analysis, Customer Expectations, Cross-Department Collaboration, Reporting, Creativity, Communication, Strategic Planning

ASSUMPTION: The company's application process may vary depending on the specific role and the number of applicants. It is essential to monitor the company's careers page and follow up on applications as needed.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Social media management platforms (Hootsuite, Buffer, etc.)
  • Customer relationship management (CRM) software (Salesforce, HubSpot, etc.)
  • Marketing automation tools (Marketo, Pardot, etc.)
  • Project management software (Asana, Trello, etc.)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's marketing and brand management processes.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Creativity
  • Independence
  • Customer focus
  • Collaboration
  • Integrity

Work Style:

  • Dynamic and fast-paced
  • Creative and innovative
  • Customer-focused
  • Collaborative and team-oriented
  • Results-driven

Self-Assessment Questions:

  • Do you thrive in creative and dynamic environments?
  • Are you passionate about the food and beverage industry and committed to delivering exceptional customer experiences?
  • Do you possess strong communication, collaboration, and leadership skills?
  • Are you comfortable working in a multicultural and fast-paced environment?

ASSUMPTION: The company's values and work style emphasize creativity, independence, and a customer-focused approach, making it an attractive employer for innovative and passionate individuals in the food and beverage industry.

⚠️ Potential Challenges

  • Working in a fast-paced and dynamic environment may require adaptability and flexibility
  • Occasional weekend work or extended hours may be required for event planning and execution
  • Competition within the food and beverage industry may present challenges in maintaining brand credibility and customer satisfaction
  • Working in a multicultural environment may require cultural sensitivity and adaptability

ASSUMPTION: The company's fast-paced and dynamic environment, as well as the competitive nature of the food and beverage industry, may present unique challenges for brand managers in this role.

πŸ“ˆ Similar Roles Comparison

  • Brand Manager roles in other food and beverage companies may have different reporting structures, work arrangements, and growth opportunities
  • Brand Manager roles in other industries may have different focuses and required skills
  • Career paths for Brand Managers in the food and beverage industry may vary depending on the company's size, growth, and expansion plans

ASSUMPTION: Comparing this role to similar positions in other companies and industries can provide valuable insights into the unique aspects and requirements of this specific Brand Manager role.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign to launch a new food concept in the UAE
  • Conducting market research to identify trends and opportunities in the KSA food and beverage industry
  • Managing a team of junior assistants to create and implement a social media marketing strategy for an existing concept

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and tasks that a Brand Manager in this role may be expected to perform.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role fit into the company's long-term growth and expansion plans?
  • What are the most significant challenges facing the brand in the current market, and how can this role address them?
  • How does the company support the professional development and growth of its employees?
  • What is the company's approach to work-life balance, and how is it maintained in this role?

ASSUMPTION: Asking these questions during the interview process can help applicants better understand the role's expectations, the company's culture, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience in the hospitality sector, with a focus on Gelato, Pastry, or related benchmarks
  • Prepare examples of your market research, campaign management, and event organization skills for the interview
  • Follow up on your application status one week after submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.