📌 Core Information
🔹 Job Title: Brand Manager, Foodservice - Snacks
🔹 Company: Campbell's
🔹 Location: USA - Remote
🔹 Job Type: Full-Time
🔹 Category: Foodservice - Snacks
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Setting brand strategy and developing comprehensive marketing plans for the Snacks portfolio.
- Collaborating with cross-functional teams to achieve sales and profit targets.
- Leading and inspiring a team of 2 direct reports.
- Driving business growth through data-driven insights and innovative strategies.
ASSUMPTION: This role requires a strong background in brand management, with a focus on data analysis and strategic planning. Experience in the CPG or Food industry, as well as Foodservice or B2B marketing experience, would be beneficial.
📋 Key Responsibilities
✅ Lead integrated business planning, with a strong focus on the demand step, for all SKUs in the Snacks portfolio.
✅ Collaborate with cross-functional teams to deliver financial objectives, manage the P&L, and track and forecast the business.
✅ Develop targeted marketing plans across all relevant customer and consumer touchpoints, and partner with the US sales organization to develop training and selling tools.
✅ Oversee the development of a three-year innovation pipeline, supporting the team in all aspects from sprints to in-market execution.
✅ Lead the organization in changing the way North American Foodservice (NAFS) goes to market, demonstrating the role that Foodservice channels can play in overall brand strategy.
✅ Ensure proper training, coaching, performance reviews, and career development opportunities for direct reports.
ASSUMPTION: This role requires strong leadership, communication, and strategic planning skills. The ideal candidate will be able to analyze data, develop actionable insights, and drive business growth through innovative marketing strategies.
🎯 Required Qualifications
Education: Bachelor’s degree required
Experience: Minimum 5 years of experience in brand management, with heavy experience in brand management.
Required Skills:
- Proven track record in brand management, with a focus on data analysis and strategic planning.
- Experience as a people manager (for external applicants).
- Strong leadership, communication, and influencing skills.
- Ability to develop and execute comprehensive marketing plans.
- Familiarity with the CPG or Food industry, as well as Foodservice or B2B marketing experience (preferred).
Preferred Skills:
- MBA strongly preferred.
- Experience in the CPG or Food industry.
- Foodservice or B2B marketing experience.
ASSUMPTION: While an MBA is not required, it would be beneficial for candidates looking to advance their careers in brand management. Experience in the CPG or Food industry, as well as Foodservice or B2B marketing experience, would be highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $137,000 - $197,000 per year
Benefits:
- Medical, dental, short and long-term disability, AD&D, and life insurance.
- 401(k) matching.
- Unlimited sick time, paid time off, and holiday pay.
- Free access to the fitness center (if in WHQ).
- On-site day care and company store (if in WHQ).
- Employee donation matching.
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for brand management roles with 5-10 years of experience. Benefits are subject to change and may vary based on the employee's location and eligibility.
📌 Applicant Insights
🔍 Company Context
Industry: Campbell's is a leading manufacturer of high-quality food and beverage products, with a portfolio of iconic brands such as Campbell's, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover.
Company Size: Campbell's has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: 1869, in Camden, New Jersey, USA
Company Description:
- Campbell's is committed to connecting people through food they love, with a history created by remarkable people, ideas, and innovations.
- The company is a steward of amazing brands, with a focused strategy and leading brands in its Meals & Beverages and Snacks divisions.
- Campbell's fosters a culture of belonging, where people come first, and lives its values, always, showing great care for the communities it calls home.
Company Specialties:
- Consumer Packaged Goods
- Food & Beverage
- CPG
- Food Production
- Foodservice
- Snacks
Company Website: https://www.thecampbellscompany.com/
ASSUMPTION: Campbell's is a well-established company with a strong reputation in the food and beverage industry. Its large employee base provides ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the AVP, Marketing – NAFS.
Reporting Structure: The Brand Manager, Foodservice - Snacks will lead and inspire 2 direct reports (ABM and Sr. ABM).
Work Arrangement: This role is remote, with the expectation of working standard business hours.
Growth Opportunities:
- Potential advancement to senior brand management roles or other leadership positions within the company.
- Opportunities to work on high-impact projects and initiatives, driving business growth and innovation.
- Access to professional development and training opportunities, such as the Campbell's Leadership Development Program.
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in brand management. Campbell's is committed to providing opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Remote
Office Location(s): USA - Remote
Geographic Context:
- The remote work arrangement allows for flexibility and work-life balance.
- Campbell's has multiple office locations across the United States, providing opportunities for in-person collaboration and networking.
- The company's headquarters is located in Camden, New Jersey, with additional facilities in Maxton, North Carolina; Napoleon, Ohio; Paris, Texas; Norwalk, Connecticut; Mississauga, Ontario, Canada; Mexico City, Mexico; Ashland, Ohio; and Beloit, Wisconsin.
Work Schedule: Standard business hours, with the expectation of occasional overtime or flexible scheduling as needed.
ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, while also offering opportunities for in-person collaboration and networking at Campbell's office locations.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review.
- Phone or video screen with the hiring manager or a member of the talent acquisition team.
- In-depth behavioral and situational interviews with cross-functional stakeholders.
- Final interview with the AVP, Marketing – NAFS.
Key Assessment Areas:
- Brand management and strategic planning skills.
- Data analysis and interpretation abilities.
- Leadership and team management capabilities.
- Communication and influencing skills.
- Alignment with Campbell's values and company culture.
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience, data analysis skills, and leadership abilities.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments in brand management.
- Research Campbell's company culture and values to demonstrate your alignment with the organization.
ATS Keywords: Brand management, marketing plans, sales activation, data analysis, P&L management, cross-functional collaboration, innovation pipeline, training development, strategic planning, leadership, communication, market insights, business growth, coaching, performance reviews
ASSUMPTION: Campbell's uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's preferences. Familiarity with common brand management, data analysis, and project management tools is expected.
👔 Cultural Fit Considerations
Company Values:
- Winning with Character
- Do What's Right
- Do What's Right for Consumers
- Do What's Right for Employees
- Do What's Right for Shareholders
- Do What's Right for Communities
Work Style:
- Collaborative and cross-functional
- Data-driven and strategic
- Innovative and adaptable
- Results-oriented and accountable
- Customer-focused and consumer-centric
Self-Assessment Questions:
- How do you embody Campbell's values in your daily work?
- Can you provide an example of a time when you used data to drive business growth or inform a strategic decision?
- How do you approach leading and managing a team to achieve shared goals?
ASSUMPTION: Campbell's values are at the core of its company culture, and candidates should be prepared to demonstrate their alignment with these values throughout the interview process.
⚠️ Potential Challenges
- The remote work arrangement may present challenges in terms of communication and collaboration with team members and stakeholders.
- The role requires a strong understanding of the Foodservice industry and its unique dynamics, which may present a learning curve for candidates without relevant experience.
- The pace of work may be fast-paced and demanding, requiring strong time management and prioritization skills.
- Campbell's is a large and complex organization, with multiple brands and divisions, which may present challenges in terms of navigating the company structure and politics.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development for the right candidate.
📈 Similar Roles Comparison
- This role is similar to other brand management positions in the CPG or Food industry, but with a focus on the Foodservice channel.
- Compared to other brand management roles, this position may require a stronger emphasis on data analysis and strategic planning, as well as experience in the Foodservice industry.
- Career progression in this role may lead to senior brand management or other leadership positions within the company, with opportunities to work on high-impact projects and initiatives.
ASSUMPTION: This role offers a unique opportunity to work in brand management within the Foodservice channel, with a focus on data-driven insights and strategic planning.
📝 Sample Projects
- Developing a comprehensive marketing plan for a new product launch in the Foodservice channel.
- Conducting market research and analysis to identify trends and opportunities in the Foodservice industry.
- Leading a cross-functional team to execute a successful marketing campaign, driving brand awareness and sales growth.
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities that may be required for this role. The specific projects and tasks may vary depending on the candidate's background and the team's priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the overall brand strategy for the Snacks portfolio?
- What are the key priorities and initiatives for this role in the first 30, 60, and 90 days?
- How does Campbell's support the professional development and career growth of its employees?
- What are the key challenges and opportunities facing the Snacks portfolio in the Foodservice channel?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, as well as to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management experience, data analysis skills, and leadership abilities.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments in brand management.
- Research Campbell's company culture and values to demonstrate your alignment with the organization.
- Follow up with the hiring manager or a member of the talent acquisition team one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
