Brand Manager (Full Time, Remote)
Hike
Full-time
Remote
Worldwide
🎨 Brand & Creative Marketing
📌 Core Information
- Job Title: Brand Manager (Full Time, Remote)
- Company: Hike
- Location: India (Remote)
- Job Type: Full-Time, Remote
- Category: Brand Marketing
- Date Posted: May 12, 2025
- Experience Level: 5-10 years
- Remote Status: Remote (India)
🚀 Job Overview
Key aspects of this role include:
- Shaping the identity and perception of Rush Gaming Universe (RGU) as a leading play-and-earn gaming platform.
- Developing and executing brand strategies that drive market growth and international expansion.
- Collaborating with cross-functional teams to ensure brand alignment across all touchpoints.
- Leveraging data and market trends to craft compelling brand stories and strategies.
- Establishing strategic partnerships to amplify brand visibility and credibility.
ASSUMPTION: This role requires a strategic thinker with a strong background in consumer brand marketing, preferably in gaming or technology. The ideal candidate will be passionate about connecting emotionally with consumers and enhancing brand loyalty.
📋 Key Responsibilities
- Strategy & Planning:
- Develop and execute brand strategies that position RGU as the best and most trusted choice in the play-and-earn gaming space.
- Craft a compelling brand story that highlights the skill, fun, and community aspects of the platform.
- Analyze market trends, consumer behaviors, and competitive landscapes to inform brand strategies.
- Innovation & Campaign Management:
- Create high-impact brand campaigns that deliver strong results while being resource-conscious.
- Leverage AI and automation to optimize marketing, campaign targeting, and customer engagement.
- Develop breakthrough marketing ideas that stand out and have never been thought of before.
- Operations & Partnerships:
- Monitor key metrics and make data-driven decisions to fine-tune strategies and drive market growth.
- Establish strategic partnerships that amplify brand visibility and credibility, collaborating with influencers, industry leaders, and cultural icons.
ASSUMPTION: This role involves a high degree of strategic thinking, creativity, and data analysis. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and making decisions with incomplete information.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field. An MBA would be an asset.
- Experience: 4+ years of full-stack brand marketing experience, especially with a strong, high-quality consumer brand (gaming and/or technology products is a bonus).
- Required Skills:
- Proven experience in brand marketing, with a focus on emotional connection and brand loyalty.
- Strong strategic thinking and planning skills.
- Expertise in ATL and BTL marketing.
- Data-driven approach to brand strategy.
- Customer-centric mindset.
- Metrics-focused approach to brand success.
- Decision-making skills, with a willingness to take calculated risks.
- Mastery of brand positioning and market strategy.
- Preferred Skills:
- Experience in the gaming industry or with gaming products.
- Familiarity with AI and automation in marketing.
- Proficiency in market research and consumer insights.
ASSUMPTION: Given the remote nature of this role, strong communication and collaboration skills are essential. The ideal candidate will be comfortable working independently and in a distributed team environment.
💰 Compensation & Benefits
- Salary Range: INR 15-20 LPA (Estimated, based on experience level and industry standards)
- Benefits: Comprehensive benefits package, including health insurance, retirement plans, and performance-based bonuses. Details available at [work.hike.in](http://work.hike.in).
- Working Hours: Full-time (40 hours/week), with flexible hours and a results-driven work culture.
ASSUMPTION: The salary range is an estimate based on industry standards for brand managers with 5-10 years of experience in the technology sector. Actual compensation may vary based on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
- Industry: Technology, Information, and Internet
- Company Size: 51-200 employees
- Founded: 2012
- Company Description: Hike is building the Rush Gaming Universe, converting gaming into a new source of economic opportunity. They offer a new kind of game economy where players can play, earn, and grow, becoming true owners in the networks they help create.
- Company Specialties: Gaming, Brand Marketing, Technology, Product Innovation
📊 Role Analysis
- Career Level: Mid-Senior level, with potential for growth and leadership opportunities.
- Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including product, engineering, and design.
- Work Arrangement: Remote (India), with flexible hours and a results-driven work culture.
- Growth Opportunities: As a growing startup, Hike offers opportunities for career growth and professional development. This role has the potential to evolve into a leadership position as the company expands.
🌍 Location & Work Environment
- Office Type: Remote (100% virtual)
- Office Location(s): India (Remote)
- Geographic Context: India is the world's second-most populous country, with a rapidly growing gaming market. The remote work arrangement allows for flexibility and work-life balance.
- Work Schedule: Flexible, results-driven work culture with a focus on outcomes rather than hours worked.
💼 Interview & Application Insights
- Typical Process: Online application → Phone/Video screen → Technical assessment → Final round with hiring manager → Offer
- Key Assessment Areas: Strategic thinking, creativity, data analysis, communication skills, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Showcase your understanding of the gaming industry and the role's requirements.
- Prepare examples of your brand marketing campaigns and their results.
🛠️ Tools & Technologies
- Google Suite (Docs, Sheets, Slides)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
👔 Cultural Fit Considerations
- Company Values: Top Talent in Every Role, Owner not a Renter, Pro-Sports Team, Customer Obsession, Think Deeply & Exercise Good Judgement, Build & Make Magic, Be Insatiably Curious & Keep Improving, Move Fast & Be Dynamic, Dream Big, Be Bold & Think Long Term
- Work Style: Results-driven, collaborative, dynamic, fast-paced, innovative, data-informed
- Self-Assessment Questions:
- How do you align with Hike's core values, and how have you demonstrated them in your previous roles?
- How comfortable are you working in a remote, distributed team environment?
- How do you approach continuous learning and improvement in your professional life?
⚠️ Potential Challenges
- Working in a fast-paced, dynamic startup environment with a high degree of uncertainty.
- Balancing the need for strategic planning with the need for quick decision-making and adaptability.
- Managing a remote team and ensuring brand consistency across various touchpoints.
📈 Similar Roles Comparison
- Brand Manager (Gaming): This role is similar to a Brand Manager role in the gaming industry, with a focus on shaping the brand's identity and perception. However, this role is specific to the play-and-earn gaming space and requires a deep understanding of the unique dynamics of this market.
- Brand Manager (Technology): This role is similar to a Brand Manager role in the technology industry, with a focus on driving brand growth and market expansion. However, this role requires a strong understanding of the gaming industry and its specific challenges and opportunities.
📝 Sample Projects
- Developing and executing a brand campaign that highlights the unique value propositions of RGU and drives user acquisition and engagement.
- Conducting market research to identify consumer trends and preferences in the play-and-earn gaming space and using these insights to inform brand strategy.
- Establishing strategic partnerships with influencers, industry leaders, and cultural icons to amplify brand visibility and credibility.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for RGU?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Hike support the professional growth and development of its employees?
- What are the biggest challenges facing the gaming industry, and how does RGU plan to address them?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.workable.com/view/8Qi26BWgCNP7k7JbHNRx1P/brand-manager-(full-time%2C-remote)-in-delhi-at-hike).
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare examples of your brand marketing campaigns and their results.
- Follow up with the hiring manager after one week if you haven't heard back.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Brand Manager (Full Time, Remote)
- Company: Hike
- Location: India (Remote)
- Job Type: Full-Time, Remote
- Category: Brand Marketing
- Date Posted: May 12, 2025
- Experience Level: 5-10 years
- Remote Status: Remote (India)
🚀 Job Overview
Key aspects of this role include:
- Shaping the identity and perception of Rush Gaming Universe (RGU) as a leading play-and-earn gaming platform.
- Developing and executing brand strategies that drive market growth and international expansion.
- Collaborating with cross-functional teams to ensure brand alignment across all touchpoints.
- Leveraging data and market trends to craft compelling brand stories and strategies.
- Establishing strategic partnerships to amplify brand visibility and credibility.
ASSUMPTION: This role requires a strategic thinker with a strong background in consumer brand marketing, preferably in gaming or technology. The ideal candidate will be passionate about connecting emotionally with consumers and enhancing brand loyalty.
📋 Key Responsibilities
- Strategy & Planning:
- Develop and execute brand strategies that position RGU as the best and most trusted choice in the play-and-earn gaming space.
- Craft a compelling brand story that highlights the skill, fun, and community aspects of the platform.
- Analyze market trends, consumer behaviors, and competitive landscapes to inform brand strategies.
- Innovation & Campaign Management:
- Create high-impact brand campaigns that deliver strong results while being resource-conscious.
- Leverage AI and automation to optimize marketing, campaign targeting, and customer engagement.
- Develop breakthrough marketing ideas that stand out and have never been thought of before.
- Operations & Partnerships:
- Monitor key metrics and make data-driven decisions to fine-tune strategies and drive market growth.
- Establish strategic partnerships that amplify brand visibility and credibility, collaborating with influencers, industry leaders, and cultural icons.
ASSUMPTION: This role involves a high degree of strategic thinking, creativity, and data analysis. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and making decisions with incomplete information.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field. An MBA would be an asset.
- Experience: 4+ years of full-stack brand marketing experience, especially with a strong, high-quality consumer brand (gaming and/or technology products is a bonus).
- Required Skills:
- Proven experience in brand marketing, with a focus on emotional connection and brand loyalty.
- Strong strategic thinking and planning skills.
- Expertise in ATL and BTL marketing.
- Data-driven approach to brand strategy.
- Customer-centric mindset.
- Metrics-focused approach to brand success.
- Decision-making skills, with a willingness to take calculated risks.
- Mastery of brand positioning and market strategy.
- Preferred Skills:
- Experience in the gaming industry or with gaming products.
- Familiarity with AI and automation in marketing.
- Proficiency in market research and consumer insights.
ASSUMPTION: Given the remote nature of this role, strong communication and collaboration skills are essential. The ideal candidate will be comfortable working independently and in a distributed team environment.
💰 Compensation & Benefits
- Salary Range: INR 15-20 LPA (Estimated, based on experience level and industry standards)
- Benefits: Comprehensive benefits package, including health insurance, retirement plans, and performance-based bonuses. Details available at [work.hike.in](http://work.hike.in).
- Working Hours: Full-time (40 hours/week), with flexible hours and a results-driven work culture.
ASSUMPTION: The salary range is an estimate based on industry standards for brand managers with 5-10 years of experience in the technology sector. Actual compensation may vary based on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
- Industry: Technology, Information, and Internet
- Company Size: 51-200 employees
- Founded: 2012
- Company Description: Hike is building the Rush Gaming Universe, converting gaming into a new source of economic opportunity. They offer a new kind of game economy where players can play, earn, and grow, becoming true owners in the networks they help create.
- Company Specialties: Gaming, Brand Marketing, Technology, Product Innovation
📊 Role Analysis
- Career Level: Mid-Senior level, with potential for growth and leadership opportunities.
- Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including product, engineering, and design.
- Work Arrangement: Remote (India), with flexible hours and a results-driven work culture.
- Growth Opportunities: As a growing startup, Hike offers opportunities for career growth and professional development. This role has the potential to evolve into a leadership position as the company expands.
🌍 Location & Work Environment
- Office Type: Remote (100% virtual)
- Office Location(s): India (Remote)
- Geographic Context: India is the world's second-most populous country, with a rapidly growing gaming market. The remote work arrangement allows for flexibility and work-life balance.
- Work Schedule: Flexible, results-driven work culture with a focus on outcomes rather than hours worked.
💼 Interview & Application Insights
- Typical Process: Online application → Phone/Video screen → Technical assessment → Final round with hiring manager → Offer
- Key Assessment Areas: Strategic thinking, creativity, data analysis, communication skills, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Showcase your understanding of the gaming industry and the role's requirements.
- Prepare examples of your brand marketing campaigns and their results.
🛠️ Tools & Technologies
- Google Suite (Docs, Sheets, Slides)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
👔 Cultural Fit Considerations
- Company Values: Top Talent in Every Role, Owner not a Renter, Pro-Sports Team, Customer Obsession, Think Deeply & Exercise Good Judgement, Build & Make Magic, Be Insatiably Curious & Keep Improving, Move Fast & Be Dynamic, Dream Big, Be Bold & Think Long Term
- Work Style: Results-driven, collaborative, dynamic, fast-paced, innovative, data-informed
- Self-Assessment Questions:
- How do you align with Hike's core values, and how have you demonstrated them in your previous roles?
- How comfortable are you working in a remote, distributed team environment?
- How do you approach continuous learning and improvement in your professional life?
⚠️ Potential Challenges
- Working in a fast-paced, dynamic startup environment with a high degree of uncertainty.
- Balancing the need for strategic planning with the need for quick decision-making and adaptability.
- Managing a remote team and ensuring brand consistency across various touchpoints.
📈 Similar Roles Comparison
- Brand Manager (Gaming): This role is similar to a Brand Manager role in the gaming industry, with a focus on shaping the brand's identity and perception. However, this role is specific to the play-and-earn gaming space and requires a deep understanding of the unique dynamics of this market.
- Brand Manager (Technology): This role is similar to a Brand Manager role in the technology industry, with a focus on driving brand growth and market expansion. However, this role requires a strong understanding of the gaming industry and its specific challenges and opportunities.
📝 Sample Projects
- Developing and executing a brand campaign that highlights the unique value propositions of RGU and drives user acquisition and engagement.
- Conducting market research to identify consumer trends and preferences in the play-and-earn gaming space and using these insights to inform brand strategy.
- Establishing strategic partnerships with influencers, industry leaders, and cultural icons to amplify brand visibility and credibility.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for RGU?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Hike support the professional growth and development of its employees?
- What are the biggest challenges facing the gaming industry, and how does RGU plan to address them?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.workable.com/view/8Qi26BWgCNP7k7JbHNRx1P/brand-manager-(full-time%2C-remote)-in-delhi-at-hike).
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare examples of your brand marketing campaigns and their results.
- Follow up with the hiring manager after one week if you haven't heard back.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.