Brand Manager Games

📌 Core Information

🔹 Job Title: Brand Manager Games

🔹 Company: Jumbo Group

🔹 Location: Zaandam, Noord-Holland, Netherlands

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing brand strategies for iconic brands like Stratego
• Managing product portfolios, including launching new products and optimizing existing ones
• Monitoring sales performance and collaborating with cross-functional teams to drive growth
• Proactively managing product briefings and launches, ensuring brand consistency
• Conducting market research and providing insights to support brand performance

ASSUMPTION: This role requires a proactive and results-driven individual with a strong commercial mindset and excellent communication skills. The ideal candidate will be comfortable working in a dynamic environment and collaborating effectively with various teams.

📋 Key Responsibilities

✅ Brand Strategy & Planning: Develop and execute long-term (3 years) and short-term (1 year) brand strategies in collaboration with senior brand managers and markets, ensuring alignment with company goals.

✅ Product & Portfolio Management: Lead the management of the product portfolio, including launching new products, optimizing existing ones, and redesigning packaging.

✅ Sales Performance: Proactively monitor sales performance, working with trade marketing and local sales teams to adjust strategies and ensure growth.

✅ Product Briefings & Launches: Create and manage product briefings for new product development, packaging updates, and content creation.

✅ Collaboration & Communication: Coordinate with marketing, sales, finance, legal, supply chain, and product development teams to ensure alignment on product strategies and market needs.

✅ Market Research & Insights: Support qualitative and quantitative research initiatives to gather insights on market trends and brand performance.

✅ Training: Assist in training internal teams on new product features and brand messaging to ensure consistent communication.

ASSUMPTION: The role involves a high level of multitasking and requires strong project management skills to manage multiple tasks and meet tight deadlines.

🎯 Required Qualifications

Education: University degree in Marketing, Business Administration, or a related field (Bachelor/Master/Diploma).

Experience: Minimum of 3 years of experience in a similar brand management or marketing role, supporting brand strategies and product development.

Required Skills:

• Solid understanding of marketing principles, brand strategy, and product development
• Strong project management skills, with experience in managing multiple tasks and meeting deadlines
• Deadline-oriented, with a proven track record of working under tight deadlines and ensuring timely delivery of tasks
• Multitasking, comfortable managing a variety of projects simultaneously while maintaining focus on quality and efficiency
• Fluency in both Dutch and English; other languages are a plus

Preferred Skills:

• Interest in Jumbo Group products, with knowledge of the toy market being a plus

ASSUMPTION: The role requires a proactive self-starter with a strong drive to contribute to brand success, as well as excellent communication and organizational skills.

💰 Compensation & Benefits

Salary Range: Based on the role, experience level, and location, the estimated salary range for this position is €45,000 - €60,000 per year. This estimate is based on market research and may vary depending on the candidate's qualifications and experience.

Benefits:

• Commercially driven, informal culture with an enthusiastic team of colleagues
• Sales and marketing-driven, ambitious organization
• Healthy working environment and positive atmosphere
• Informal and open mentality, short communication lines

Working Hours: 40 hours per week, with flexibility depending on the needs of the business.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. The benefits listed are based on the information provided by the company and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Jumbo Group operates in the manufacturing industry, specializing in the production and distribution of games and toys. The company has a strong presence in Europe and a global reach through its distributors and sales representatives.

Company Size: Jumbo Group has 201-500 employees, providing a medium-sized company environment with opportunities for growth and collaboration.

Founded: Jumbo Group was founded in the Netherlands and has since expanded its operations to include offices in Spain, the United Kingdom, France, Belgium, Germany, and Hong Kong.

Company Description:

• Jumbo Group is a committed team of people with a purpose: To unlock the Power of Play to create meaningful connections.
• The company creates, manufactures, and distributes games and toys worldwide, specializing in categories such as puzzles, board games, educational games, and arts and crafts.
• Jumbo Group is officially comprised of 6 companies, all of which are very well known in the market thanks to their brands: Koninklijke Jumbo (Jumbo), headquartered in the Netherlands; Diset, with its headquarters in Spain; James Galt, with its offices in the United Kingdom; Dujardin & KD based in France; and Yulu, from Hong Kong.

Company Specialties:

• Fashion & Beauty
• Toys
• Nursery
• and Construction

Company Website: https://www.jumboplay.com/

ASSUMPTION: Jumbo Group's diverse product portfolio and global presence offer exciting opportunities for candidates looking to grow their careers in the toy industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in brand management or a related field.

Reporting Structure: The Brand Manager will report directly to the Senior Brand Manager and collaborate with various teams, including marketing, sales, finance, legal, supply chain, and product development.

Work Arrangement: This role is on-site, with the primary office location in Zaandam, Noord-Holland, Netherlands.

Growth Opportunities:

• As Jumbo Group continues to expand its global presence, there may be opportunities for international assignments or promotions within the company.
• The diverse product portfolio and global reach of Jumbo Group offer opportunities for candidates to gain experience in various aspects of brand management and marketing.
• Working in a medium-sized company environment provides opportunities for growth and collaboration with various teams.

ASSUMPTION: The Brand Manager role at Jumbo Group offers exciting opportunities for career growth and development within the toy industry.

🌍 Location & Work Environment

Office Type: Jumbo Group's office in Zaandam, Noord-Holland, Netherlands, is a modern and collaborative workspace that fosters creativity and innovation.

Office Location(s): Jumbo Group has offices in various countries, with the primary office for this role located in Zaandam, Noord-Holland, Netherlands.

Geographic Context:

• Zaandam is a city in the province of Noord-Holland, Netherlands, located approximately 15 kilometers northwest of Amsterdam.
• The city offers a mix of urban and suburban living, with a variety of cultural attractions, shops, and restaurants.
• Zaandam is well-connected by public transportation, with easy access to Amsterdam and other major cities in the Netherlands.

Work Schedule: The work schedule for this role is Monday to Friday, with standard office hours. However, the role may require flexibility to meet project deadlines or attend meetings with international teams.

ASSUMPTION: The work environment at Jumbo Group's office in Zaandam is collaborative, dynamic, and focused on driving growth and innovation in the toy industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and relevant team members
• Final interview with the senior leadership team

Key Assessment Areas:

• Brand strategy development and execution
• Product portfolio management and launch experience
• Sales performance analysis and growth strategies
• Collaboration and communication skills
• Market research and insights interpretation

Application Tips:

• Tailor your resume and cover letter to highlight your brand management and marketing experience, as well as your proficiency in Dutch and English.
• Prepare examples of your brand strategy development, product launch, and sales performance improvement initiatives to discuss during the interview.
• Research Jumbo Group's product portfolio and market position to demonstrate your understanding of the company and its competitive landscape.

ATS Keywords: Brand strategy, product development, portfolio management, sales performance, market research, collaboration, communication, marketing, toy industry, Dutch, English

ASSUMPTION: The application process for the Brand Manager role at Jumbo Group is designed to assess the candidate's brand management and marketing skills, as well as their cultural fit within the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Market research tools (e.g., SurveyMonkey, Google Forms)
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: The Brand Manager role at Jumbo Group requires proficiency in Microsoft Office Suite and project management tools, as well as familiarity with market research and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Playful and creative
• Commercially driven
• Collaborative and inclusive
• Dynamic and adaptable

Work Style:

• Proactive and results-driven
• Commercially minded
• Creative contributor
• Team player
• Effective communicator
• Organized and composed in challenging situations

Self-Assessment Questions:

• Do you align with Jumbo Group's company values, particularly the emphasis on playfulness, creativity, and commercial drive?
• Are you comfortable working in a dynamic and collaborative environment, with a focus on driving growth and innovation?
• Do you possess strong project management skills and the ability to manage multiple tasks and meet tight deadlines?

ASSUMPTION: Jumbo Group's company culture is focused on unlocking the Power of Play to create meaningful connections, with a strong emphasis on playfulness, creativity, and commercial drive. The ideal candidate for the Brand Manager role will possess a proactive and results-driven work style, with strong project management skills and the ability to collaborate effectively with various teams.

⚠️ Potential Challenges

• Managing multiple projects and tasks simultaneously, with tight deadlines
• Collaborating effectively with various teams, including marketing, sales, finance, legal, supply chain, and product development
• Adapting to a dynamic and changing work environment
• Working in a commercially driven and ambitious organization

ASSUMPTION: The Brand Manager role at Jumbo Group presents exciting opportunities for career growth and development but also comes with potential challenges related to project management, collaboration, adaptability, and working in a commercially driven environment.

📈 Similar Roles Comparison

• Compared to other brand management roles in the toy industry, this position offers a unique opportunity to work with iconic brands like Stratego and drive growth for a medium-sized, globally focused company.
• Jumbo Group's diverse product portfolio and global reach provide a broader range of responsibilities and growth opportunities compared to roles focused on a single brand or product category.
• As a mid-level marketing professional, this role offers opportunities for career progression within Jumbo Group or the broader toy industry.

ASSUMPTION: The Brand Manager role at Jumbo Group presents a unique opportunity for mid-level marketing professionals looking to gain experience in brand management, product development, and driving sales performance for a globally focused toy company.

📝 Sample Projects

• Developing and executing a brand strategy for Stratego, including long-term (3 years) and short-term (1 year) plans
• Managing the product portfolio for a new board game category, including launching new products, optimizing existing ones, and redesigning packaging
• Conducting market research and providing insights to support the brand performance of a key product line, leading to a 15% increase in sales

ASSUMPTION: The Brand Manager role at Jumbo Group offers opportunities to work on high-impact projects that drive brand growth and innovation within the toy industry.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Jumbo Group support the professional development and growth of its Brand Managers?
• What is the typical career path for a successful Brand Manager within Jumbo Group?
• How does Jumbo Group foster a collaborative and inclusive work environment, particularly across its global offices?
• What are the most challenging aspects of working in a commercially driven and ambitious organization like Jumbo Group?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and provides valuable information about the work environment, career growth opportunities, and the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Jumbo Group careers page
• Tailor your resume and cover letter to highlight your brand management and marketing experience, as well as your proficiency in Dutch and English.
• Prepare examples of your brand strategy development, product launch, and sales performance improvement initiatives to discuss during the interview.
• Research Jumbo Group's product portfolio and market position to demonstrate your understanding of the company and its competitive landscape.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.