📌 Core Information
🔹 Job Title: Brand Manager, Global Social
🔹 Company: Strava
🔹 Location: San Francisco, California, United States
🔹 Job Type: Hybrid (3 days on-site in NYC or SF)
🔹 Category: Marketing
🔹 Date Posted: April 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing the editorial calendar for Strava’s global social channels
- Creating engaging content that builds global conversation and community for the brand
- Collaborating with internal teams to infuse the brand into cultural spaces and grow brand awareness
- Managing social reporting and using insights to develop actionable strategies
ASSUMPTION: This role requires a strong understanding of social media trends, consumer insights, and creative ideation to develop content that resonates with Strava’s diverse global audience.
📋 Key Responsibilities
✅ Develop, manage, and evolve the editorial calendar for Strava’s social channels, bringing to life strategic channel plans that amplify the brand’s emotion and utility
✅ Partner with internal creative and freelance writers/photographers to advise content strategy for Strava’s global social media channels
✅ Manage social reporting, using qualitative and quantitative metrics to gather meaningful insights and develop actionable strategies
✅ Develop content briefs that connect brand objectives with creative concepts for athletes, creators, and brand partners
✅ Ideate and support wider marketing initiatives, such as product launches, brand campaigns, and community events
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with the ability to adapt to unexpected opportunities and ideas.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 4+ years of social media and content experience, with a consistent record as a social media strategist for a consumer brand or agency in a global environment
Required Skills:
- Proven ability to develop and execute social media strategies that drive brand awareness and engagement
- Strong understanding of social media trends and consumer insights
- Excellent creative and strategic ideation skills
- Familiarity with social media management and analytics tools (e.g., Sprinklr, CreatorIQ)
- Ability to craft and refine social copy and creative, and pair platform standard methodologies with situational expertise
Preferred Skills:
- Experience working with cross-functional teams, including Partnerships, PR, and Product Marketing
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the sports or fitness industry may have an advantage, but a passion for Strava’s mission and understanding of its audience is essential.
💰 Compensation & Benefits
Salary Range: $95,000 - $105,000 USD (base salary only, does not include equity or benefits)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company matching
- Generous time off and flexible work arrangements
- Employee stock options
Working Hours: Full-time (40 hours/week), with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the San Francisco Bay Area. Final compensation will be determined based on the candidate’s qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, fitness and sports technology)
Company Size: 201-500 employees (mid-sized company, offering a mix of startup agility and established processes)
Founded: 2009 (16 years ago, with a well-established brand and user base)
Company Description:
- Strava is a global fitness and sports technology company that helps athletes track their activities, connect with friends, and engage in competitive and social challenges
- The company offers a range of features, including GPS tracking, performance analytics, and social sharing, to enhance the athletic experience for users
- Strava has a strong focus on community and user engagement, with over 150 million athletes in more than 185 countries
Company Specialties:
- Fitness and sports technology
- Social media and community engagement
- Data analytics and performance tracking
Company Website: http://www.strava.com
ASSUMPTION: Strava’s focus on community and user engagement makes it an attractive employer for candidates interested in working for a company that prioritizes connection and motivation.
📊 Role Analysis
Career Level: Mid-level to senior (depending on experience and qualifications)
Reporting Structure: This role reports directly to the Senior Manager, Brand Marketing
Work Arrangement: Hybrid (3 days on-site in NYC or SF, with the rest of the week working remotely)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the Brand Marketing team
- Opportunities to work on cross-functional projects and collaborate with other departments
- Potential to grow into a leadership role within the Brand Marketing team or the broader organization
ASSUMPTION: This role offers significant growth potential for candidates with the right skills and experience, as well as a strong fit with Strava’s company culture.
🌍 Location & Work Environment
Office Type: Hybrid (with 3 days on-site in NYC or SF)
Office Location(s): San Francisco, California, United States (with the option to work from the New York office)
Geographic Context:
- The San Francisco Bay Area is a major tech hub with a diverse and vibrant culture, offering numerous opportunities for professional growth and networking
- The region is known for its mild climate, natural beauty, and outdoor recreation opportunities
- The cost of living in the Bay Area is high, but the region offers a wide range of housing options and neighborhoods to suit different budgets and preferences
Work Schedule: Full-time (40 hours/week), with flexible work arrangements
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, with the opportunity to collaborate and build relationships with colleagues in the office, while also enjoying the flexibility and convenience of working from home.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the Brand Marketing team
- Final interview with the Director of Brand Marketing
Key Assessment Areas:
- Candidates’ understanding of Strava’s brand and target audience
- Candidates’ ability to develop and execute social media strategies that drive brand awareness and engagement
- Candidates’ creative and strategic ideation skills
- Candidates’ ability to work collaboratively with cross-functional teams
Application Tips:
- Highlight your experience with social media management and analytics tools, as well as your ability to craft engaging content for social media platforms
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare examples of your work that demonstrate your ability to develop and execute social media strategies that drive results
ATS Keywords: Social media strategy, content creation, brand awareness, cross-functional collaboration, consumer insights, data analysis, creative ideation
ASSUMPTION: The interview process for this role will focus on assessing candidates’ strategic thinking, creative problem-solving, and ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- Sprinklr (social media management and analytics)
- CreatorIQ (influencer marketing and analytics)
- Asana (project management)
- Figma (design and prototyping)
ASSUMPTION: Familiarity with these tools is not required, but candidates with experience using them may have an advantage.
👔 Cultural Fit Considerations
Company Values:
- Move, connect, and inspire
- Focus on the athlete
- Embrace the journey
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and innovative
Self-Assessment Questions:
- Do you share Strava’s passion for connecting athletes and inspiring them to achieve their personal best?
- Are you comfortable working in a collaborative, cross-functional environment and able to adapt to changing priorities and unexpected opportunities?
- Do you have a proven track record of developing and executing social media strategies that drive brand awareness and engagement?
ASSUMPTION: Candidates who are passionate about Strava’s mission and values, and who have a strong fit with the company’s work style, will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple social media channels and ensuring consistent branding across platforms
- Keeping up with rapidly changing social media trends and algorithms
- Balancing strategic thinking with tactical execution and day-to-day content creation
- Collaborating effectively with cross-functional teams, including Partnerships, PR, and Product Marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to staying up-to-date with industry trends and best practices.
📈 Similar Roles Comparison
- This role is unique in its focus on global social media strategy for a fitness and sports technology company, but similar roles may be found in other consumer brands or agencies with a strong social media presence
- Industry-specific context: The fitness and sports technology industry is highly competitive, with a strong focus on user engagement and community building
- Career path comparison: This role offers significant growth potential for candidates with the right skills and experience, as well as a strong fit with Strava’s company culture
ASSUMPTION: Candidates who are interested in working for a consumer brand or agency with a strong social media presence may find this role to be a good fit, but should be prepared to demonstrate their understanding of the fitness and sports technology industry and Strava’s unique brand.
📝 Sample Projects
- Developing a social media strategy for a new product launch, including content creation, channel planning, and influencer partnerships
- Analyzing social media performance data to identify trends and opportunities, and developing actionable insights to inform content strategy
- Collaborating with cross-functional teams to create engaging content for a brand campaign, including copywriting, visual design, and video production
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role, but the specific projects and priorities may vary depending on the needs of the business and the priorities of the Brand Marketing team.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand Marketing team, and how this role fits into the broader organization?
- How does Strava approach collaboration and communication with cross-functional teams, and what are the expectations for this role in that regard?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Strava support the professional development and growth of its employees, and what opportunities exist for growth within the Brand Marketing team or the broader organization?
- What is the company culture like at Strava, and how does the Brand Marketing team contribute to that culture?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to assess whether the opportunity aligns with their career goals and personal values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, and to demonstrate your understanding of Strava’s brand and target audience
- Prepare examples of your work that showcase your ability to develop and execute social media strategies that drive results
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
