Brand Manager – Graduate Entry (m/f/d)

Procter & Gamble

Full-time

On-site

Germany

🎨 Brand & Creative Marketing

📌 Core Information

🔹 Job Title: Brand Manager – Graduate Entry (m/f/d)

🔹 Company: Procter & Gamble

🔹 Location: Schwalbach Am Taunus, Germany

🔹 Job Type: Full-Time

🔹 Category: Brand Management

🔹 Date Posted: May 26, 2025

🔹 Experience Level: Entry Level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

Developing and executing marketing strategies for iconic P&G brands
Collaborating with cross-functional teams to drive product and commercial innovations
Building strong consumer, shopper, and customer insights to inform brand strategies
Managing marketing budgets and ensuring brand profitability
Gaining valuable experience in a dynamic, multinational environment

ASSUMPTION: This role is ideal for recent graduates with a strong passion for Brand Management and a drive for leadership. It offers a unique opportunity to manage a business from Day 1 and make a significant impact on P&G's brands.

📋 Key Responsibilities

✅ Lead the masterplans behind product and commercial innovations, as well as marketing elements across all media

✅ Develop strong marketing concepts and identify tactics to attract new brand users and pilot campaigns on new social media platforms

✅ Collaborate with multi-functional teams to deliver business results and drive brand growth

✅ Manage marketing budgets and ensure brand profitability

✅ Continuously monitor and analyze market trends and consumer behavior to inform brand strategies

ASSUMPTION: This role requires a strong analytical mindset, creativity, and the ability to make complex decisions using data and intuition. Successful candidates will be able to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s or master’s degree with strong academic results

Experience: Up to 2 years of work experience after university graduation (excluding internships)

Required Skills:

Excellent analytical and problem-solving skills
Strong leadership and team management skills
Proficient in English and German (solid command)
Strong passion for Brand Management
Ability to make complex decisions using data and intuition

Preferred Skills:

Short work experience, internships, and studies abroad
Strong communication and presentation skills
Experience with marketing tools and software

ASSUMPTION: Successful candidates will have a strong academic record, excellent analytical skills, and a drive for leadership. They will be passionate about Brand Management and eager to make an impact from Day 1.

💰 Compensation & Benefits

Salary Range: €64,800 per year (annual starting salary)

Benefits:

Competitive compensation with yearly performance-based compensation reviews and an annual bonus from the first year on
Permanent employment contract in a crisis-resistant market
Wide range of social benefits, including flexible & hybrid work arrangements, christmas & vacation bonus, company pension plan, stock purchasing programs, jobticket, campus canteen & services such as fitness center, well-being program etc.
Customized development plan including relevant coaching: Brand Management Colleges, P&G Leadership Academy, Brand building frameworks, effective business writing & presentation
Diverse career perspectives with new job assignments every 2-3 years to gain experience in different areas of Brand Management and the opportunity to work in the Geneva HQ
Collaborate & manage multi-functional teams with international spirit, work with colleagues across regions and all levels
Opportunity to engage in various employee programs: WeBelong Team & New Hire Network activities, GABLE Network & other affinity groups, Inspirational Leadership Events, Sports groups for running & football etc.

Working Hours: Full-time (40 hours per week)

ASSUMPTION: P&G offers a comprehensive compensation and benefits package to attract and retain top talent. The salary range provided is the annual starting salary, with opportunities for performance-based compensation reviews and annual bonuses.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Consumer Goods

Company Size: 10,000+ employees

Founded: 1850

Company Description:

P&G is a leading consumer goods company with a portfolio of iconic, trusted brands
The company operates in approximately 70 countries and offers opportunities in various locations worldwide
P&G aims to deliver a superior consumer experience and employee value equation

Company Specialties:

Brand Management
Consumer Goods
Marketing and Advertising

Company Website: www.pg.com

ASSUMPTION: P&G's large global footprint and diverse brand portfolio offer numerous opportunities for career growth and development. The company's commitment to delivering a superior consumer experience and employee value equation makes it an attractive employer for ambitious professionals.

📊 Role Analysis

Career Level: Entry Level

Reporting Structure: Brand Manager reports directly to the Brand Director or Senior Brand Manager

Work Arrangement: Hybrid (flexible & hybrid work arrangements)

Growth Opportunities:

New job assignments every 2-3 years to gain experience in different areas of Brand Management
Opportunity to work in the Geneva HQ
Career progression based on performance and potential

ASSUMPTION: This role offers excellent growth opportunities for ambitious professionals looking to build a successful career in Brand Management. The hybrid work arrangement provides flexibility and work-life balance, while the new job assignments every 2-3 years ensure continuous learning and development.

🌍 Location & Work Environment

Office Type: On-site (with flexible & hybrid work arrangements)

Office Location(s): Schwalbach Am Taunus, Germany

Geographic Context:

Schwalbach Am Taunus is located in the state of Hesse, Germany
The office is situated near the Taunus mountain range, offering easy access to nature and outdoor activities
The region is well-connected by public transportation, with Frankfurt am Main International Airport nearby

Work Schedule: Full-time (40 hours per week) with flexible & hybrid work arrangements

ASSUMPTION: The on-site work environment at P&G's Schwalbach Am Taunus office offers a balance between a professional setting and the opportunity to enjoy the surrounding nature. The flexible & hybrid work arrangements provide employees with the flexibility to work from home or on-site, depending on their preferences and the needs of the role.

💼 Interview & Application Insights

Typical Process:

Online assessment
Phone or video screen
On-site or virtual interviews with hiring managers and team members
Final decision and offer

Key Assessment Areas:

Analytical and problem-solving skills
Leadership and team management skills
Communication and presentation skills
Cultural fit and passion for Brand Management

Application Tips:

Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
Prepare for the online assessment by reviewing the job description and practicing relevant skills
Research P&G's brand portfolio and be ready to discuss your favorite brands and their marketing strategies
Prepare questions to ask the interviewers about the role, team, and company culture

ATS Keywords: Brand Management, Marketing Strategy, Consumer Insights, Product Innovation, Commercial Innovation, Marketing Elements, Budget Management, Brand Profitability, Data Analysis, Decision Making, Leadership, Team Management, Consumer Goods, P&G

ASSUMPTION: The application process for this role is designed to assess candidates' analytical and problem-solving skills, leadership potential, and cultural fit. Successful candidates will be able to demonstrate their passion for Brand Management and their understanding of P&G's brand portfolio.

🛠️ Tools & Technologies

Microsoft Office Suite (Word, Excel, PowerPoint)
Marketing tools and software (e.g., Google Analytics, social media platforms, CRM systems)
Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Successful candidates will be proficient in Microsoft Office Suite and have experience with relevant marketing tools and software. Familiarity with project management tools is also beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

Integrity, Act with Courage, Committed to Winning, Passion for the Consumer, and Trust

Work Style:

Collaborative and inclusive team environment
Data-driven decision making
Agile and adaptable to change
Focus on delivering results and driving brand growth

Self-Assessment Questions:

How do your personal values align with P&G's company values?
Describe a time when you had to adapt to a significant change in your work environment. How did you handle it?
How do you approach making complex decisions using data and intuition?

ASSUMPTION: P&G values a diverse and inclusive work environment where employees feel empowered to bring their unique perspectives to the table. Successful candidates will be able to demonstrate their alignment with P&G's company values and adaptability to change.

⚠️ Potential Challenges

Managing multiple projects and deadlines simultaneously
Working in a fast-paced, dynamic environment
Adapting to changes in the market and consumer behavior
Balancing work-life responsibilities with a full-time role

ASSUMPTION: This role may present challenges related to time management, adaptability, and work-life balance. Successful candidates will be able to manage their time effectively, adapt to changes, and maintain a healthy work-life balance.

📈 Similar Roles Comparison

Compared to related roles in Brand Management, this role offers a unique opportunity to manage a business from Day 1 and make a significant impact on P&G's iconic brands
P&G's large global footprint and diverse brand portfolio provide numerous opportunities for career growth and development
This role is ideal for recent graduates with a strong passion for Brand Management and a drive for leadership, offering a fast-track to a successful career in the field

ASSUMPTION: This role stands out from similar positions in Brand Management due to the unique opportunity to manage a business from Day 1 and the extensive career growth prospects offered by P&G.

📝 Sample Projects

Developing a marketing strategy for a new product launch, including consumer insights, channel strategy, and promotional tactics
Conducting a brand audit and recommending strategic changes to improve brand performance
Managing a marketing campaign for an existing product, including budget allocation, vendor management, and performance tracking

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives a Brand Manager might undertake in this role. Successful candidates will be able to demonstrate their ability to manage projects from start to finish and deliver results that drive brand growth.

❓ Key Questions to Ask During Interview

What are the key priorities for this role in the first 30, 60, and 90 days?
How does this role fit into the overall brand strategy and how will my work impact the brand's success?
What opportunities are there for professional development and growth within this role and the broader organization?
How does the team collaborate and support each other in achieving our goals?
What is the company's approach to work-life balance and how is it supported in this role?

ASSUMPTION: Asking these questions during the interview will help candidates better understand the role's expectations, the team dynamics, and the opportunities for professional development and growth. It also demonstrates the candidate's interest in the role and their commitment to success.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
Prepare for the online assessment by reviewing the job description and practicing relevant skills
Research P&G's brand portfolio and be ready to discuss your favorite brands and their marketing strategies
Prepare questions to ask the interviewers about the role, team, and company culture
Follow up with the hiring manager within one week after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

Share this job

Twitter Facebook Linkedin Email