Brand Manager-Heinz Remix

📌 Core Information

🔹 Job Title: Brand Manager - HEINZ REMIX

🔹 Company: The Kraft Heinz Company

🔹 Location: Chicago, IL

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Brand Management, Product Innovation

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 5-7 years

🔹 Remote Status: On-site/Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Leading the Away From Home (AFH) REMIX program, a customizable sauce dispenser enhancing consumer experience and foodservice operations.
• Driving business strategy, innovation pipeline, and commercialization efforts to scale REMIX effectively and profitably.
• Collaborating cross-functionally with Sales, Marketing, Finance, Supply Chain, and Global Disruptive Innovation (GDI) teams to influence decision-making and achieve business objectives.
• Optimizing pricing strategies, developing new business models, and leading go-to-market plans to drive market adoption and revenue growth.
• Building and leading high-performing teams, fostering a culture of accountability, innovation, and performance excellence.

ASSUMPTION: This role requires a strategic, data-driven mindset, the ability to navigate ambiguity, and strong leadership skills to influence cross-functional teams and drive business growth.

📋 Key Responsibilities

✅ Own and drive the AFH REMIX business strategy, ensuring alignment with broader Away From Home and KHC growth objectives.

✅ Lead the execution of the growth strategy, identifying new opportunities, optimizing business models, and ensuring strong customer adoption.

✅ Define and implement strategic go-to-market and commercialization plans, collaborating with Sales, Finance, and Marketing to drive revenue and profitability.

✅ Maintain full P&L accountability, ensuring financial targets, investments, and pricing strategies align with company objectives.

✅ Partner with Finance and GDI to evaluate, optimize, and approve business models, pricing, and cost structures.

✅ Lead product roadmap development in partnership with Global Disruptive Innovation (GDI) to advance REMIX technology, including engineering iterations (V3 and beyond).

✅ Drive the execution of innovation projects, ensuring seamless transition from concept to market launch.

✅ Lead cross-functional collaboration to test, refine, and scale future iterations of HEINZ REMIX based on market insights and operational feasibility.

✅ Serve as the program lead, overseeing MBOs and KPIs for the AFH REMIX team to ensure business objectives are met.

✅ Partner with Legal, Finance, and GDI to develop and negotiate contracts, pricing structures, and business models.

✅ Partner closely with Sales and Marketing to develop compelling storytelling and positioning strategies to drive adoption and awareness.

✅ Lead and mentor the AFH REMIX team, fostering a culture of accountability, innovation, and performance excellence.

✅ Provide coaching, career development, and leadership to ensure high-performing execution and team engagement.

✅ Build strong relationships across internal stakeholders, executive leadership, and external partners to drive decision-making and business outcomes.

✅ Effectively communicate program vision and status updates to executive leadership and key stakeholders.

✅ Lead the development of case award submissions, marketing materials, and key sales enablement assets.

ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication, leadership, and project management skills to succeed.

🎯 Required Qualifications

Education: Bachelor’s degree in business, marketing, or a related field; MBA with a marketing focus preferred (or equivalent experience).

Experience: 5-7 years of experience in brand management, product innovation, or strategic marketing within the Consumer-Packaged Goods (CPG), Foodservice, or Technology industries.

Required Skills:

• Proven experience leading product development and commercialization from ideation to execution.
• Strong experience with business case development, financial modeling, and P&L management.
• Ability to set strategic direction and mobilize cross-functional teams to achieve business objectives.
• Demonstrated ability to build, lead, and inspire high-performing teams in a fast-paced, matrixed environment.
• Strong project management and executional discipline, with the ability to manage multiple initiatives simultaneously.
• Strong negotiation and contract management skills, working closely with legal and finance teams.
• Ability to influence stakeholders at all levels and present clear, compelling business narratives.
• Highly proficient in financial acumen, data-driven decision-making, and translating insights into actionable strategies.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook); experience with Power BI or other analytical tools is a plus.

Preferred Skills:

• Experience working with customizable or digital products in the CPG or Foodservice industries.
• Familiarity with the Away From Home (AFH) channel and customer segments.

ASSUMPTION: Candidates with experience in brand management, product innovation, or strategic marketing within the CPG, Foodservice, or Technology industries are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $118,400.00 - $148,000.00 per year

Benefits:

• Healthcare, including medical, prescription drug, dental, and vision coverage.
• Financial benefits, such as 401k, life, accidental death & dismemberment, and disability insurance.
• Paid time off, including company holidays, leave of absence, and flexible work arrangements.
• Recognition, training, and family support programs.

Working Hours: Full-time, hybrid role with 3 days in the office and up to 40% travel for business meetings, site visits, and customer engagements.

ASSUMPTION: The salary range provided is based on industry standards for brand management roles within the Consumer-Packaged Goods industry, considering the required experience level and location.

📌 Applicant Insights

🔍 Company Context

Industry: The Kraft Heinz Company operates in the Food and Beverage Services industry, with a focus on consumer-packaged goods (CPG).

Company Size: The Kraft Heinz Company has 10,001+ employees, providing ample opportunities for career growth and development.

Founded: The company was founded in 2015 through the merger of Kraft Foods and Heinz, combining two iconic food brands with a rich history.

Company Description:

• The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion.
• The company produces and markets a portfolio of over 200 legacy and emerging brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico.
• The Kraft Heinz Company is committed to sustainable growth, responsible business practices, and providing meals to those in need through its global partnership with Rise Against Hunger.

Company Specialties:

• Food and beverage manufacturing and marketing.
• Brand management and innovation.
• Global supply chain and logistics.

Company Website: careers.kraftheinz.com

ASSUMPTION: The Kraft Heinz Company offers a dynamic work environment with a strong focus on innovation, sustainability, and community involvement.

📊 Role Analysis

Career Level: This role is at the senior individual contributor level, with potential for growth into management roles.

Reporting Structure: The Brand Manager for HEINZ REMIX reports directly to the Head of Sales Operations & Equipment.

Work Arrangement: This is a hybrid role, with employees working on-site for 3 days per week and remotely for 2 days per week, with the option to work from anywhere for up to six weeks in a rolling 12-month period.

Growth Opportunities:

• Potential to lead larger teams and manage multiple brands as the business grows and evolves.
• Opportunities to work on cross-functional projects and collaborate with various departments to drive business outcomes.
• Career development and training opportunities to advance within the organization.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the business and advance their career within the organization.

🌍 Location & Work Environment

Office Type: The Kraft Heinz Company's headquarters is located in Chicago, IL, with additional offices and facilities worldwide.

Office Location(s): 200 E. Randolph St., Suite 7600, Chicago, IL 60601, US

Geographic Context:

• Chicago, IL, is the third-most populous city in the United States, offering a diverse and vibrant urban environment.
• The city is known for its rich cultural scene, world-class museums, and iconic landmarks, such as the Art Institute of Chicago and the Willis Tower.
• Chicago is also a major hub for the food and beverage industry, with numerous companies headquartered in the city.

Work Schedule: The work schedule for this role is Monday through Friday, with flexible hours and the option to work remotely for 2 days per week.

ASSUMPTION: Chicago offers a dynamic work environment with a diverse talent pool, making it an attractive location for professionals in the food and beverage industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video screening with the HR team.
• In-depth behavioral and situational interviews with the hiring manager and cross-functional stakeholders.
• Final round interviews with senior leadership.
• Background check and offer extension.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Cross-functional collaboration and leadership abilities.
• Data-driven decision-making and financial acumen.
• Communication and presentation skills.
• Cultural fit and alignment with company values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments.
• Research the company, its mission, and values to demonstrate your fit and enthusiasm for the role.
• Practice presenting your case for why you're the best candidate for the position.

ATS Keywords: Brand Management, Product Innovation, Strategic Marketing, Business Case Development, Financial Modeling, P&L Management, Cross-Functional Collaboration, Leadership, Customer Adoption, Go-To-Market Strategy, Innovation, Market Insights, Team Development, Communication, CPG, Foodservice, Technology

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, leadership, and cultural fit, with a focus on real-world problem-solving and decision-making scenarios.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
• Power BI or other analytical tools (preferred)
• Project management and collaboration tools (e.g., Asana, Jira, Microsoft Project)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: Proficiency in Microsoft Office Suite and familiarity with project management and CRM tools are essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Our employees are our greatest asset and the key to our success.
• We foster a culture of accountability, innovation, and performance excellence.
• We are committed to sustainable growth and responsible business practices.

Work Style:

• The Kraft Heinz Company offers a hybrid work environment, with employees working on-site for 3 days per week and remotely for 2 days per week.
• The company encourages a healthy work-life balance and provides flexible work arrangements to support employee well-being.
• The work environment is dynamic, fast-paced, and collaborative, with a strong focus on teamwork and cross-functional collaboration.

Self-Assessment Questions:

• Do you thrive in a fast-paced, matrixed environment, and are you comfortable navigating ambiguity?
• Are you able to build and lead high-performing teams, fostering a culture of accountability and innovation?
• Do you have strong project management and executional discipline, with the ability to manage multiple initiatives simultaneously?
• Are you comfortable working with cross-functional teams and influencing stakeholders at all levels?
• Do you have a strategic, data-driven mindset, and are you skilled in financial acumen and data-driven decision-making?

ASSUMPTION: The Kraft Heinz Company values a diverse and inclusive work environment, with a strong focus on employee development and growth opportunities.

⚠️ Potential Challenges

• The role requires a high degree of cross-functional collaboration and stakeholder management, which can be challenging in a matrixed organization.
• The pace of work can be intense, with tight deadlines and competing priorities, which may require strong time management and prioritization skills.
• The role involves working with external partners and customers, which may require travel and flexibility in scheduling.
• The company is in a state of transformation, with a focus on innovation and growth, which may present unique challenges and opportunities.

ASSUMPTION: The potential challenges associated with this role can be mitigated through strong communication, leadership, and project management skills, as well as a willingness to adapt and learn in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other brand management roles in the CPG industry, this role places a greater emphasis on product innovation and commercialization, with a focus on driving business growth and market adoption.
• The role requires a higher degree of cross-functional collaboration and stakeholder management, with a broader scope of responsibilities than traditional brand management roles.
• Career paths for this role may vary depending on the company's structure and growth trajectory, with opportunities for advancement into management or other specialized roles within the organization.

ASSUMPTION: This role offers a unique blend of brand management, product innovation, and strategic marketing responsibilities, with a strong focus on driving business growth and market adoption.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch, including market research, competitive analysis, and pricing optimization.
• Leading a cross-functional team to optimize the REMIX product roadmap, including engineering iterations and feature enhancements based on market insights and customer feedback.
• Conducting a comprehensive business case analysis, including financial modeling, market assessment, and risk mitigation strategies, to inform investment decisions and strategic planning.

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Brand Manager for HEINZ REMIX role, requiring strong leadership, communication, and project management skills to succeed.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting lines for this role, and how it fits within the broader organization?
• What are the key priorities for the first 90 days in this role, and how can I contribute to driving business outcomes?
• How does the company support the growth and development of employees in this role, and what opportunities exist for career advancement?
• What are the key challenges facing the REMIX program, and how can I contribute to driving its success?
• How does the company approach cross-functional collaboration and stakeholder management, and what resources are available to support success in this role?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to driving business outcomes.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://heinz.wd1.myworkdayjobs.com/KraftHeinz_Careers/job/Chicago-IL/Brand-Manager-Heinz-Remix_R-92284
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your strategic thinking, leadership, and cross-functional collaboration abilities.
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments, and practice presenting your case for why you're the best candidate for the position.
• Research the company, its mission, and values to demonstrate your fit and enthusiasm for the role.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.