📌 Core Information
🔹 Job Title: Brand Manager - Horse Racing - Based in Gibraltar
🔹 Company: Entain
🔹 Location: Gibraltar
🔹 Job Type: Full-time
🔹 Category: Brand Management
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Relocation required)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand activation plans to drive engagement and performance
- Collaborating with cross-functional teams to ensure brand strategy is effectively activated
- Managing brand marketing budgets and tracking performance
- Monitoring and analyzing brand performance
- Championing the brand and the consumer
ASSUMPTION: This role requires a proactive and strategic mindset, with strong communication and analytical skills. Experience in brand management and campaign planning is essential for success in this fast-paced environment.
📋 Key Responsibilities
✅ Oversee promotional activities across media outlets like TV, radio, national press, events, and outdoor advertising
✅ Maintain brand integrity through digital, CRM, retail, and social platforms
✅ Support the development of lead campaign ideas, media strategies, and plans
✅ Work with campaign delivery teams to ensure campaigns maintain TTL consistency across channels
✅ Monitor, analyze, and report brand performance
✅ Champion the brand and the consumer
ASSUMPTION: The role requires a strong understanding of brand marketing and a ability to manage and plan in the long term while delivering in the short term.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in brand management and campaign planning
Required Skills:
- Excellent written and verbal communication skills
- Results focused - takes pride in achieving results and celebrating success
- Exceptional troubleshooting skills and thrives in high-paced environments
- Data literate with strong analytical skills
- Strong manager of self - self-sufficiency, proactiveness, and innovative thinking
Preferred Skills:
- Experience in the gambling or entertainment industry
- Fluency in multiple languages
ASSUMPTION: Candidates should have a proven track record in brand management and campaign planning, with a strong focus on data-driven decision making and a strategic mindset.
💰 Compensation & Benefits
Salary Range: €40,000 - €60,000 per year (Estimated based on industry standards for a Brand Manager role in Gibraltar)
Benefits:
- Yearly bonus scheme
- Private Medical
- Hybrid working - 4 days in the office
- A stake in the company's success through the ShareSave scheme
- Great development opportunities
- Regular team and office social events
- Wellbeing support
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Brand Manager role in Gibraltar. Actual salary may vary depending on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers (Gambling, Sports Betting, Online Gaming)
Company Size: 10,001+ employees
Founded: 1880s (as GVC Holdings, now Entain)
Company Description:
- Entain is a global leader in sports betting and gaming entertainment, operating over 25 widely recognized brands
- The company is committed to promoting a culture that shatters barriers to unite and encourages diversity of background, thought, and experience
- Entain offers excellent opportunities for career growth and development on a global scale
Company Specialties:
- Online Gaming
- Gambling
- Sports Betting
- Poker
- Bingo
- Casino
- Digital
- Technology
- Customer Service
- CRM
- Online
- Digital Games
- Business Intelligence
- .NET
- HTML5
- CSS
- and Retail
Company Website: EntainGroup.com
ASSUMPTION: Entain is a well-established company with a strong presence in the gambling and entertainment industry, offering excellent opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Senior Brand Manager
Work Arrangement: Hybrid (4 days in the office, 1 day remote)
Growth Opportunities:
- Progression to Senior Brand Manager or similar roles within the brand team
- Expansion into other brands or markets within the Entain group
- Development of leadership and management skills
ASSUMPTION: This role offers excellent opportunities for career growth and development within the brand team and the wider Entain group.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Gibraltar and London (with occasional travel required)
Geographic Context:
- Gibraltar is a British Overseas Territory located at the southern tip of the Iberian Peninsula
- The office is situated in a vibrant and multicultural environment, with easy access to beaches, restaurants, and entertainment
- Gibraltar offers a competitive tax regime and a high standard of living
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)
ASSUMPTION: The office environment is modern, collaborative, and multicultural, with a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face interview with the hiring manager and team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Brand management and campaign planning skills
- Communication and presentation skills
- Analytical and problem-solving skills
- Cultural fit and alignment with Entain's values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management and campaign planning experience
- Demonstrate your understanding of the gambling or entertainment industry and Entain's brands
- Prepare examples of successful brand campaigns you've worked on and the results you achieved
ATS Keywords: Brand Management, Campaign Planning, Gambling, Sports Betting, Online Gaming, Entain, Coral, Horse Racing
ASSUMPTION: The application process is designed to assess candidates' brand management and campaign planning skills, as well as their cultural fit and alignment with Entain's values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media platforms (Facebook, Instagram, Twitter)
- CRM software (Salesforce, Zoho CRM)
- Project management tools (Asana, Trello)
ASSUMPTION: The role requires proficiency in Microsoft Office Suite and Google Workspace, as well as a strong understanding of social media platforms and CRM software.
👔 Cultural Fit Considerations
Company Values:
- Putting people first
- Promoting a diverse and inclusive culture
- Pushing boundaries further
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and proactive
Self-Assessment Questions:
- How do you align with Entain's core values, particularly 'putting people first' and 'promoting a diverse and inclusive culture'?
- How comfortable are you working in a multicultural and collaborative office environment?
- How do you approach innovative problem-solving and pushing boundaries further in your work?
ASSUMPTION: Entain values a diverse and inclusive culture, with a strong focus on collaboration, data-driven decision making, and innovation.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to a multicultural and diverse work environment
- Relocating to Gibraltar (if not already based there)
- Dealing with the regulatory and compliance aspects of the gambling industry
ASSUMPTION: The role may present challenges in managing multiple projects and deadlines, adapting to a multicultural work environment, and dealing with the regulatory aspects of the gambling industry.
📈 Similar Roles Comparison
- Brand Manager (Gambling/Sports Betting) vs. Brand Manager (FMCG/Retail)
- Gambling/Sports Betting: Focus on promotional activities, regulatory compliance, and customer acquisition/retention
- FMCG/Retail: Focus on product marketing, in-store promotions, and customer experience
- Brand Manager (Horse Racing) vs. Brand Manager (Other Sports)
- Horse Racing: Focus on specific events, sponsorships, and targeted marketing
- Other Sports: Focus on a broader range of sports, events, and marketing campaigns
- Brand Manager vs. Marketing Manager
- Brand Manager: Focus on brand strategy, positioning, and identity
- Marketing Manager: Focus on marketing campaigns, promotions, and customer engagement
ASSUMPTION: The Brand Manager role in the gambling/sports betting industry differs from other industries in terms of promotional activities, regulatory compliance, and customer acquisition/retention. Within the gambling/sports betting industry, the focus on specific sports (e.g., horse racing) may also present unique challenges and opportunities.
📝 Sample Projects
- Developing and executing a successful marketing campaign for a major horse racing event
- Launching a new brand or product within the Entain group
- Conducting market research and analysis to inform brand strategy and positioning
ASSUMPTION: Sample projects may include developing and executing marketing campaigns for specific events or products, as well as conducting market research and analysis to inform brand strategy and positioning.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the brand team?
- How does Entain support the growth and development of its employees, particularly in the brand team?
- What are the key challenges facing the brand team in the next 12-24 months, and how can this role contribute to addressing them?
- How does Entain approach innovation and staying ahead of industry trends in the brand team?
- What are the key performance indicators (KPIs) used to measure the success of brand campaigns, and how are they tracked and reported?
ASSUMPTION: Interview questions should focus on the team structure, growth and development opportunities, key challenges facing the brand team, innovation, KPIs, and how the role can contribute to addressing these aspects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management and campaign planning experience
- Prepare examples of successful brand campaigns you've worked on and the results you achieved
- Be ready to discuss your understanding of the gambling or entertainment industry and Entain's brands
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
