Brand Manager - Hybrid Remote

📌 Core Information

🔹 Job Title: Brand Manager - Hybrid Remote

🔹 Company: COBS Bread

🔹 Location: Vancouver, BC

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Vancouver, BC)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing media strategies across digital, social, and traditional channels
• Creating and implementing in-store brand experiences and merchandising strategies
• Ensuring brand compliance and leading brand training for partners and internal teams
• Collaborating with cross-functional teams to maintain brand consistency and excellence
• Managing a team of Coordinators and Specialists, providing mentorship and guidance

ASSUMPTION: This role requires a high level of autonomy and responsibility, with the ability to manage multiple projects and meet tight deadlines.

📋 Key Responsibilities

✅ Lead effective paid and owned media strategies, planning, executing, and optimizing campaigns

✅ Monitor media trends, consumer insights, and competitor activity to inform media strategy

✅ Develop and execute best-in-class in-store brand experiences and merchandising strategies

✅ Collaborate with sales, retail partners, and creative teams to ensure brand consistency and excellence in execution

✅ Maintain product labelling, packaging design, and uniform guidelines, leading refresh as required

✅ Own brand guidelines and ensure their application across all internal and external assets

✅ Lead brand training and onboarding for partners, agencies, and internal teams to maintain consistency

✅ Audit and review creative executions

ASSUMPTION: This role may involve some travel for brand audits and partner training.

🎯 Required Qualifications

Education: Bachelor’s Degree with concentration in Marketing, Communications, or Advertising (asset)

Experience: 3+ years experience in a Retail or Consumer Goods environment

Required Skills:

• Proven ability to lead a team of Coordinators and Specialists
• Strong Project Management skills
• Excellent verbal and written communication skills
• Excellent presentation skills
• Experience with a franchise-based business model (highly desirable)
• Experience working with a retail merchandising role (desirable)

Preferred Skills:

• Bilingual (English/French)
• Experience with Google Analytics and social media analytics tools

ASSUMPTION: Candidates with experience in a fast-paced retail environment and a proven track record of driving brand awareness will be highly competitive.

💰 Compensation & Benefits

Salary Range: CAD 75,000 - 85,000 per year

Benefits:

• Flexible work arrangements (hybrid remote)
• Work from home reimbursement
• Competitive salary, bonus, and vacation plan
• Extended Health & Dental Benefit, Group RRSP Matching, and Health Spending Account
• Paid sick and personal leave days
• Subsidized wellness program, and paid day for community service and volunteer time
• Professional development and career progression opportunities
• High level of autonomy and responsibility
• Complimentary self-serve kitchen of fresh produce, deli meats, and COBS Bread products

Working Hours: Full-time, Monday to Friday, with some flexibility for project demands

ASSUMPTION: The salary range provided is based on industry standards for a Brand Manager role in Vancouver, BC, with consideration for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: 10,001+ employees

Founded: 2003

Company Description:

• COBS Bread is the fastest-growing bakery concept in Canada, with over 180 bakeries across the country
• Part of a global bakery network with over 700 locations, serving more than 2.1 million customers each week
• Committed to freshness, quality, and customer service, with a strong focus on community involvement

Company Specialties:

• Baking
• Franchise
• Customer service
• Loyalty
• Bread, croissants, and pastries

Company Website: www.cobsbread.com

ASSUMPTION: COBS Bread's success can be attributed to its focus on freshness, quality, and customer service, as well as its commitment to community involvement.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity for career progression within the marketing department

Reporting Structure: Reports to the Senior Marketing Manager, Brand & Retail Experience

Work Arrangement: Hybrid (Vancouver, BC) with a combination of working in the Vancouver Support Office and remotely

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the marketing department
• Opportunities to work on cross-functional projects and collaborate with other departments
• Professional development and training opportunities

ASSUMPTION: This role offers a high level of autonomy and responsibility, with opportunities for career growth and development within the marketing department.

🌍 Location & Work Environment

Office Type: Hybrid (Vancouver, BC)

Office Location(s): 1100 Melville St, Vancouver, BC V6E 4A6, CA

Geographic Context:

• Vancouver, BC is a vibrant, multicultural city with a high cost of living
• The city offers a wide range of recreational activities, cultural events, and outdoor pursuits
• Vancouver has a mild, oceanic climate with cool, wet winters and warm, dry summers

Work Schedule: Full-time, Monday to Friday, with some flexibility for project demands

ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work, providing flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the senior leadership team

Key Assessment Areas:

• Communication skills and presentation abilities
• Project management and organizational skills
• Brand management and marketing expertise
• Leadership and team management skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your brand management and marketing achievements
• Research COBS Bread's brand and values to demonstrate your fit with the company culture

ATS Keywords: Brand Manager, Marketing, Media Strategy, Retail Experience, Brand Compliance, Team Management, Project Management, Customer Service, Franchise, Consumer Goods

ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the hiring team's availability.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Analytics
• Social media analytics tools (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)
• Design software (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the team's preferences.

👔 Cultural Fit Considerations

Company Values:

• Freshness
• Quality
• Customer Service
• Community Involvement

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• How do you embody COBS Bread's values of freshness, quality, and customer service in your work?
• How do you approach working collaboratively with cross-functional teams to achieve shared goals?
• How do you adapt to changes in priorities and project demands in a fast-paced environment?

ASSUMPTION: COBS Bread values candidates who are passionate about their work, committed to delivering high-quality results, and dedicated to fostering a positive and inclusive work environment.

⚠️ Potential Challenges

• Managing multiple projects and meeting tight deadlines in a fast-paced environment
• Collaborating effectively with remote team members and partners
• Adapting to changes in priorities and project demands
• Ensuring brand consistency and excellence across a large network of franchise locations

ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager role in other retail or consumer goods companies, but may have a greater focus on franchise-based business models and in-store brand experiences
• In comparison to other marketing roles, this position requires a strong balance of strategic thinking, creative execution, and project management skills
• Career progression opportunities may include roles such as Senior Brand Manager, Marketing Director, or other leadership positions within the marketing department

ASSUMPTION: This role offers a unique blend of marketing, brand management, and project management responsibilities, with the opportunity for career growth and development within the marketing department.

📝 Sample Projects

• Developing and executing a media campaign to launch a new product line
• Creating and implementing an in-store brand experience to drive customer engagement and sales
• Conducting a brand audit and refresh to ensure consistency and relevance across all internal and external assets

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that a Brand Manager might undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does COBS Bread support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does COBS Bread approach brand consistency and excellence across its franchise network?
• What are the most rewarding aspects of working in this role, according to current team members?

ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company culture, and to demonstrate your interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the COBS Bread Careers page
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your brand management and marketing achievements
• Research COBS Bread's brand and values to demonstrate your fit with the company culture
• Follow up with the hiring team one week after your application submission, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.