Brand Manager II

📌 Core Information

🔹 Job Title: Brand Manager II

🔹 Company: Acosta

🔹 Location: Mississauga, Ontario, Canada

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-30

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing communications and programs to support B2B and B2C goals
• Collaborating with various teams to ensure alignment with marketing objectives and brand guidelines
• Managing channel marketing and communications, including email systems and partner portals
• Overseeing new product launches and content planning and execution
• Leading B2C integrated marketing communications (IMC) for product categories
• Providing general marketing operations support

ASSUMPTION: This role requires a strong understanding of business-to-business marketing best practices and customer buying behavior. The ideal candidate will be comfortable working in a fluid, fast-changing matrix organization.

📋 Key Responsibilities

✅ Develop and execute marketing communications and programs to support B2B and B2C goals

✅ Collaborate with various teams to ensure alignment with marketing objectives and brand guidelines

✅ Manage channel marketing and communications, including email systems and partner portals

✅ Oversee new product launches and content planning and execution

✅ Lead B2C integrated marketing communications (IMC) for product categories

✅ Provide general marketing operations support, including system submission and approvals, legal approvals, marketing finance initiatives, and sample management

ASSUMPTION: This role involves a mix of strategic planning, project management, and cross-functional collaboration. The incumbent must be able to work independently and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor degree or higher, in Business Administration, Commerce, or similar preferred.

Experience: 4+ years’ experience in business-to-business marketing or sales preferred.

Required Skills:

• Strong knowledge of business-to-business marketing best practices
• Strong knowledge of business customer buying behavior and processes
• Strong interpersonal skills, collaboration and conflict management skills
• Current with lead-generation trends and online tools
• Proficient in Excel, PowerPoint, and other office applications
• Experience developing value propositions and marketing campaigns
• Understanding of current trends in telecom and IT industries preferred
• Experience with CRM and MRM preferred, particularly Siebel CRM, Eloqua MRM
• Experience with SAP preferred
• Experience managing cross-functional projects required

Preferred Skills:

• Experience with specific tools and platforms mentioned in the job description
• Bilingual (English/French) skills

ASSUMPTION: Candidates with a strong background in business-to-business marketing and relevant experience in the telecom and IT industries are preferred. Familiarity with specific tools and platforms mentioned in the job description is a plus.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 100,000 per year (Estimated based on industry standards for a Marketing Manager II role in Mississauga, Ontario)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee assistance program
• Paid time off (vacation, sick, and holidays)
• Employee discounts

Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for occasional overtime or weekend work as needed)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager II role in Mississauga, Ontario. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Retail. Acosta is a global sales and marketing agency that connects brands, retailers, and consumers. They specialize in driving growth and building long-term value for their clients in North America and Europe.

Company Size: 10,001+ employees. As a large organization, Acosta offers opportunities for career growth and development, as well as the chance to work on a wide range of brands and products.

Founded: 1927. Acosta has a long history in the retail industry and has established relationships with major retailers and brands.

Company Description:

• Acts as a catalyst to boldly connect brands, retailers, and consumers
• Strengthens local, regional, and national relationships between brands and retailers
• Uses deep industry insight, cutting-edge analytics, and integrated partnerships to help clients move ahead with confidence

Company Specialties:

• Revenue Growth Management
• Category Management
• Space Management
• Headquarter Sales
• Omnichannel Strategy
• Back Office
• Business Intelligence
• Shopper Marketing
• Digital Commerce
• Retail Media
• Emerging Brands
• Merchandising
• Shelf Intelligence
• Supply Chain
• Grocery
• Convenience
• Walmart
• Target
• Costco
• Natural
• Military
• Pet
• Drug
• Value
• and Kroger

Company Website: www.acosta.com

ASSUMPTION: Acosta's large size and extensive industry experience provide a stable and established work environment. However, the company's focus on growth and innovation may also result in a fast-paced and dynamic work culture.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in business-to-business marketing or sales.

Reporting Structure: This role reports directly to the CE Marketing Director.

Work Arrangement: On-site, full-time. The role is based in Mississauga, Ontario, with occasional flexibility for remote work or overtime as needed.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expansion of responsibilities to include additional product categories or brands
• Opportunities to work on international projects or with global teams

ASSUMPTION: As a large company with a diverse range of clients and products, Acosta offers numerous opportunities for career growth and development. However, competition for these opportunities may be high, and candidates should be prepared to demonstrate their skills and qualifications.

🌍 Location & Work Environment

Office Type: Corporate office. The role is based in Acosta's Mississauga, Ontario office.

Office Location(s): 6651 Gate Parkway, Jacksonville, Florida, USA (Headquarters); Mississauga, Ontario, Canada (This role)

Geographic Context:

• Mississauga is the sixth-largest city in Canada and is located in the Greater Toronto Area (GTA)
• The GTA is a major economic hub with a diverse range of industries and a large talent pool
• Mississauga has a multicultural population and offers a high quality of life with numerous amenities and attractions

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for occasional overtime or weekend work as needed)

ASSUMPTION: Mississauga's location in the GTA provides easy access to major transportation networks, cultural attractions, and recreational opportunities. However, the cost of living in the GTA may be higher than in other regions of Canada.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with key stakeholders
• Background check and reference check

Key Assessment Areas:

• Marketing knowledge and experience
• Project management skills
• Cross-functional collaboration and communication skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Acosta's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of Acosta's business and the role's responsibilities
• Prepare examples of your marketing campaigns and their results to discuss during the interview
• Research Acosta's clients and industry to show your knowledge and enthusiasm

ATS Keywords: Business-to-business marketing, channel marketing, integrated marketing communications, product launches, cross-functional collaboration, project management, telecom trends, IT industry knowledge

ASSUMPTION: Acosta's interview process is designed to assess candidates' marketing knowledge, skills, and cultural fit. Candidates should be prepared to discuss their experience and accomplishments in detail and to provide specific examples of their work.

🛠️ Tools & Technologies

• Excel
• PowerPoint
• Siebel CRM
• Eloqua MRM
• SAP
• Various marketing automation and project management tools

ASSUMPTION: Familiarity with specific tools and platforms mentioned in the job description is preferred. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Accountable
• Results-driven

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Results-oriented and goal-driven
• Adaptable and flexible
• Data-driven and analytical

Self-Assessment Questions:

• Do you have a strong understanding of business-to-business marketing best practices and customer buying behavior?
• Are you comfortable working in a fluid, fast-changing matrix organization?
• Do you have strong interpersonal skills, collaboration, and conflict management skills?
• Are you comfortable managing multiple projects simultaneously and working independently?
• Do you align with Acosta's company values and work style?

ASSUMPTION: Acosta's culture is fast-paced, collaborative, and results-driven. Candidates should be comfortable working in a dynamic environment and be able to manage multiple projects simultaneously.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working in a fast-paced, dynamic environment
• Collaborating effectively with cross-functional teams
• Adapting to changes in the market and the company's priorities
• Meeting tight deadlines and delivering high-quality work

ASSUMPTION: The role's fast-paced nature, dynamic environment, and multiple priorities may present challenges for candidates who prefer a more structured or predictable work environment.

📈 Similar Roles Comparison

• Compared to related roles in marketing, this position places a greater emphasis on channel marketing and communications, as well as general marketing operations support
• Acosta's focus on retail sales and consumer packaged goods (CPG) sets it apart from other marketing agencies, which may focus more on brand marketing or digital marketing
• Career progression in this role may involve moving into a senior marketing role within the company or expanding responsibilities to include additional product categories or brands

ASSUMPTION: Candidates should consider their long-term career goals and how this role fits into their desired career path. They should also research Acosta's industry and business to understand the unique aspects of the role and the company.

📝 Sample Projects

• Developing and executing a marketing communications plan for a new product launch, including channel materials, advertising materials, social media messaging, and public relations strategy
• Managing the channel email system to deliver key messages in support of major product launches or seasonal campaigns, including database management, new contact acquisition strategy, data cleansing, and monthly CRM email creation
• Overseeing the creation of communications and programs that support all EBD product and service launches, including product images, key visuals, brochures, battle cards, data sheets, videos, and asset trackers in English and French

ASSUMPTION: These sample projects illustrate the role's responsibilities and provide examples of the types of tasks and initiatives the incumbent may be expected to manage.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing objectives for a new product launch and how this role supports them?
• How does this role collaborate with cross-functional teams, such as product marketing, channel teams, and retail teams?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does Acosta support the professional development and career growth of its marketing managers?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, work environment, and career growth opportunities. Candidates should tailor their questions to the specific aspects of the role and company that are most important to them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your marketing campaigns and their results to discuss during the interview
• Research Acosta's clients and industry to show your knowledge and enthusiasm
• Follow up with the hiring manager one week after your final interview to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.