I

Brand Manager IV

IGT
Full-time
On-site
Santo Domingo, Ozama, Dominican Republic
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Manager IV

πŸ”Ή Company: IGT

πŸ”Ή Location: Santo Domingo, Dominican Republic

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Brand Management

πŸ”Ή Date Posted: May 18, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing brand strategies for the company
  • Identifying new opportunities for assigned products or company-wide campaigns
  • Managing marketing materials to establish product branding and messaging
  • Applying consumer insights and market research to determine new marketing opportunities
  • Collaborating with cross-functional teams to link brand efforts with other departments

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.

πŸ“‹ Key Responsibilities

βœ… Designs and executes brand strategies for the company and identifies new opportunities for assigned products, product lines, lines of business, or on a company-wide campaign basis.

βœ… Manages marketing materials to establish product branding and messaging.

βœ… Develops and implements product education, publication, and other promotional activities to communicate product positioning and lifecycle development of products to customers.

βœ… Applies consumer insight and market research to determine new marketing and product opportunities.

βœ… May work in partnership with cross-functional teams in linking the brand to efforts by marketing, product marketing, marketing communications, or other departments or units within the organization.

ASSUMPTION: The role involves a mix of strategic planning, creative execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree; an advanced degree is preferred.

Experience: 12 years of work experience; 8 years of related experience is required.

Required Skills:

  • Proven track record in brand management
  • Strong analytical and strategic thinking skills
  • Excellent communication and presentation skills
  • Ability to work effectively with cross-functional teams
  • Fluency in English (additional languages may be an asset)

Preferred Skills:

  • Experience in the gaming industry
  • Bilingual or multilingual proficiency

ASSUMPTION: Candidates should have a strong background in brand management and be comfortable working in a dynamic, global environment.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a senior brand management role in the Dominican Republic)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) retirement plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee assistance program
  • Tuition reimbursement

Working Hours: Full-time (40 hours per week), with flexibility for remote work on occasion

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Gaming and entertainment technology

Company Size: 10,000+ employees (global), with a well-established local presence in the Dominican Republic

Founded: 1975 (as a public company)

Company Description:

  • IGT is a global leader in gaming, delivering entertaining and responsible gaming experiences across all channels and regulated segments
  • The company has a strong focus on innovation, player insights, operational expertise, and leading-edge technology
  • IGT has a well-established local presence and relationships with governments and regulators in more than 100 countries around the world

Company Specialties:

  • Gaming across all channels and regulated segments
  • Online, social, and mobile gaming content
  • Casino game development
  • Lottery and sports betting

Company Website: www.igt.com

ASSUMPTION: IGT's global presence and extensive experience in the gaming industry provide a stable and innovative work environment for employees.

πŸ“Š Role Analysis

Career Level: Senior (IV) level, with opportunities for growth within the brand management function or into other areas of the business

Reporting Structure: This role reports directly to the Senior Director of Brand Management or a similar position

Work Arrangement: On-site, with some flexibility for remote work on occasion

Growth Opportunities:

  • Progression to a director-level or higher position within brand management
  • Transition to a related role within marketing, product management, or another function
  • International assignments or expatriate opportunities

ASSUMPTION: The senior level of this role provides opportunities for career advancement and growth within the brand management function or other areas of the business.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): Santo Domingo, Dominican Republic

Geographic Context:

  • The Dominican Republic has a tropical climate and offers a high quality of life, with a cost of living lower than many other countries in the region
  • The country is known for its beautiful beaches, vibrant culture, and rich history
  • Santo Domingo, the capital city, is a bustling metropolis with a mix of modern and historic architecture

Work Schedule: Standard business hours (Monday-Friday, 8:00 AM - 5:00 PM), with flexibility for remote work on occasion

ASSUMPTION: The office environment is designed to foster collaboration and innovation, with a focus on employee well-being and work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen with the hiring manager or HR representative
  • In-depth behavioral and situational interview with the hiring manager and/or other stakeholders
  • Final interview with the senior leadership team or HR
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Communication and presentation skills
  • Cross-functional collaboration and teamwork
  • Cultural fit and alignment with IGT's values

Application Tips:

  • Tailor your resume and cover letter to highlight your brand management experience and relevant skills
  • Prepare examples of your past brand management successes and challenges
  • Research IGT's brand and industry to demonstrate your knowledge and enthusiasm

ATS Keywords: Brand management, strategic planning, cross-functional collaboration, consumer insights, marketing materials, product lifecycle, gaming industry

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit with IGT's values.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Brand management software (e.g., Brandfolder, Frontify)
  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies are standard for brand management roles and can be learned quickly by candidates with relevant experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Responsibility
  • Innovation
  • Collaboration
  • Performance

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to change
  • Results-focused and action-oriented

Self-Assessment Questions:

  • How have you demonstrated integrity and responsibility in your previous brand management roles?
  • Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
  • How do you stay up-to-date with industry trends and consumer insights to inform your brand management strategies?

ASSUMPTION: IGT values employees who embody their core values and are able to work effectively in a collaborative, data-driven environment.

⚠️ Potential Challenges

  • The gaming industry is highly competitive and dynamic, requiring constant adaptation and innovation
  • The role may involve working with multiple stakeholders and navigating complex organizational structures
  • Some travel may be required to attend industry events, conferences, or visit other IGT offices
  • The cost of living in the Dominican Republic may be lower than in other countries, but it is essential to consider personal preferences and lifestyle when evaluating the opportunity

ASSUMPTION: These challenges are common in senior brand management roles and can be effectively managed by candidates with relevant experience and strong communication skills.

πŸ“ˆ Similar Roles Comparison

  • Unlike some other brand management roles, this position focuses on the gaming industry and requires a strong understanding of gaming products and markets
  • IGT's global presence and extensive experience in the gaming industry provide a unique opportunity for candidates to work on a wide range of brands and products
  • Career progression in brand management at IGT may involve moving into director-level or higher positions, as well as exploring opportunities in related functions or international assignments

ASSUMPTION: This role offers a unique combination of industry focus, global scope, and career growth opportunities.

πŸ“ Sample Projects

  • Developing and executing a comprehensive brand strategy for a new gaming product launch
  • Conducting market research and consumer insights analysis to inform brand positioning and messaging
  • Managing a cross-functional team to create and execute a marketing campaign for an existing gaming brand

ASSUMPTION: These sample projects are representative of the types of initiatives a Brand Manager IV might undertake in this role.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall brand management strategy for IGT's gaming products?
  • Can you describe the team structure and dynamics within the brand management function?
  • How does IGT support the professional development and growth of its brand management employees?
  • What are the most significant challenges facing the gaming industry, and how does IGT plan to address them?
  • How does IGT foster a culture of innovation and adaptability within its brand management teams?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, as well as the broader industry landscape.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the IGT careers portal
  • Tailor your resume and cover letter to highlight your brand management experience and relevant skills
  • Prepare examples of your past brand management successes and challenges
  • Research IGT's brand and industry to demonstrate your knowledge and enthusiasm
  • Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.