π Core Information
πΉ Job Title: Brand Manager IV
πΉ Company: IGT
πΉ Location: Santo Domingo, Dominican Republic
πΉ Job Type: On-site
πΉ Category: Brand Management
πΉ Date Posted: May 18, 2025
πΉ Experience Level: 10+ years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing and executing brand strategies for the company
- Identifying new opportunities for assigned products or company-wide campaigns
- Managing marketing materials to establish product branding and messaging
- Applying consumer insights and market research to determine new marketing opportunities
- Collaborating with cross-functional teams to link brand efforts with other departments
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
π Key Responsibilities
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Designs and executes brand strategies for the company and identifies new opportunities for assigned products, product lines, lines of business, or on a company-wide campaign basis.
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Manages marketing materials to establish product branding and messaging.
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Develops and implements product education, publication, and other promotional activities to communicate product positioning and lifecycle development of products to customers.
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Applies consumer insight and market research to determine new marketing and product opportunities.
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May work in partnership with cross-functional teams in linking the brand to efforts by marketing, product marketing, marketing communications, or other departments or units within the organization.
ASSUMPTION: The role involves a mix of strategic planning, creative execution, and cross-functional collaboration.
π― Required Qualifications
Education: Bachelor's degree; an advanced degree is preferred.
Experience: 12 years of work experience; 8 years of related experience is required.
Required Skills:
- Proven track record in brand management
- Strong analytical and strategic thinking skills
- Excellent communication and presentation skills
- Ability to work effectively with cross-functional teams
- Fluency in English (additional languages may be an asset)
Preferred Skills:
- Experience in the gaming industry
- Bilingual or multilingual proficiency
ASSUMPTION: Candidates should have a strong background in brand management and be comfortable working in a dynamic, global environment.
π° Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a senior brand management role in the Dominican Republic)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time (40 hours per week), with flexibility for remote work on occasion
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Gaming and entertainment technology
Company Size: 10,000+ employees (global), with a well-established local presence in the Dominican Republic
Founded: 1975 (as a public company)
Company Description:
- IGT is a global leader in gaming, delivering entertaining and responsible gaming experiences across all channels and regulated segments
- The company has a strong focus on innovation, player insights, operational expertise, and leading-edge technology
- IGT has a well-established local presence and relationships with governments and regulators in more than 100 countries around the world
Company Specialties:
- Gaming across all channels and regulated segments
- Online, social, and mobile gaming content
- Casino game development
- Lottery and sports betting
Company Website: www.igt.com
ASSUMPTION: IGT's global presence and extensive experience in the gaming industry provide a stable and innovative work environment for employees.
π Role Analysis
Career Level: Senior (IV) level, with opportunities for growth within the brand management function or into other areas of the business
Reporting Structure: This role reports directly to the Senior Director of Brand Management or a similar position
Work Arrangement: On-site, with some flexibility for remote work on occasion
Growth Opportunities:
- Progression to a director-level or higher position within brand management
- Transition to a related role within marketing, product management, or another function
- International assignments or expatriate opportunities
ASSUMPTION: The senior level of this role provides opportunities for career advancement and growth within the brand management function or other areas of the business.
π Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Santo Domingo, Dominican Republic
Geographic Context:
- The Dominican Republic has a tropical climate and offers a high quality of life, with a cost of living lower than many other countries in the region
- The country is known for its beautiful beaches, vibrant culture, and rich history
- Santo Domingo, the capital city, is a bustling metropolis with a mix of modern and historic architecture
Work Schedule: Standard business hours (Monday-Friday, 8:00 AM - 5:00 PM), with flexibility for remote work on occasion
ASSUMPTION: The office environment is designed to foster collaboration and innovation, with a focus on employee well-being and work-life balance.
πΌ Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager or HR representative
- In-depth behavioral and situational interview with the hiring manager and/or other stakeholders
- Final interview with the senior leadership team or HR
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cross-functional collaboration and teamwork
- Cultural fit and alignment with IGT's values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills
- Prepare examples of your past brand management successes and challenges
- Research IGT's brand and industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Brand management, strategic planning, cross-functional collaboration, consumer insights, marketing materials, product lifecycle, gaming industry
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit with IGT's values.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Brand management software (e.g., Brandfolder, Frontify)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies are standard for brand management roles and can be learned quickly by candidates with relevant experience.
π Cultural Fit Considerations
Company Values:
- Integrity
- Responsibility
- Innovation
- Collaboration
- Performance
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- How have you demonstrated integrity and responsibility in your previous brand management roles?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you stay up-to-date with industry trends and consumer insights to inform your brand management strategies?
ASSUMPTION: IGT values employees who embody their core values and are able to work effectively in a collaborative, data-driven environment.
β οΈ Potential Challenges
- The gaming industry is highly competitive and dynamic, requiring constant adaptation and innovation
- The role may involve working with multiple stakeholders and navigating complex organizational structures
- Some travel may be required to attend industry events, conferences, or visit other IGT offices
- The cost of living in the Dominican Republic may be lower than in other countries, but it is essential to consider personal preferences and lifestyle when evaluating the opportunity
ASSUMPTION: These challenges are common in senior brand management roles and can be effectively managed by candidates with relevant experience and strong communication skills.
π Similar Roles Comparison
- Unlike some other brand management roles, this position focuses on the gaming industry and requires a strong understanding of gaming products and markets
- IGT's global presence and extensive experience in the gaming industry provide a unique opportunity for candidates to work on a wide range of brands and products
- Career progression in brand management at IGT may involve moving into director-level or higher positions, as well as exploring opportunities in related functions or international assignments
ASSUMPTION: This role offers a unique combination of industry focus, global scope, and career growth opportunities.
π Sample Projects
- Developing and executing a comprehensive brand strategy for a new gaming product launch
- Conducting market research and consumer insights analysis to inform brand positioning and messaging
- Managing a cross-functional team to create and execute a marketing campaign for an existing gaming brand
ASSUMPTION: These sample projects are representative of the types of initiatives a Brand Manager IV might undertake in this role.
β Key Questions to Ask During Interview
- How does this role fit into the overall brand management strategy for IGT's gaming products?
- Can you describe the team structure and dynamics within the brand management function?
- How does IGT support the professional development and growth of its brand management employees?
- What are the most significant challenges facing the gaming industry, and how does IGT plan to address them?
- How does IGT foster a culture of innovation and adaptability within its brand management teams?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, as well as the broader industry landscape.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the IGT careers portal
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills
- Prepare examples of your past brand management successes and challenges
- Research IGT's brand and industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.