📌 Core Information
🔹 Job Title: Brand Manager / Junior Brand Manager CZ/SK
🔹 Company: Henkel group
🔹 Location: Praha, Czech Republic
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days remote, 3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Managing assigned brands and product groups in the FMCG sector
- Monitoring local consumer needs and implementing brand strategies
- Collaborating with various teams to create marketing communications and manage product launches
- Planning and managing brand budgets
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. Candidates should be comfortable working independently and in teams, with a strong focus on results.
📋 Key Responsibilities
✅ Monitor local consumer needs and market trends, and implement brand strategies in line with global objectives
✅ Collaborate with local marketing agencies to create and adapt creative communication
✅ Work with trade marketing, digital marketing, and commercial teams to plan and execute promotional activities
✅ Collaborate with regional marketing teams on product launches and campaigns
✅ Develop and implement pricing and assortment strategies
✅ Plan and manage brand budgets
✅ Prepare and present regular reports on brand performance
ASSUMPTION: This role involves a mix of strategic planning, creative problem-solving, and day-to-day execution. Candidates should be comfortable multitasking and prioritizing their workload.
🎯 Required Qualifications
Education: University degree
Experience: 2-3 years of marketing experience in the FMCG sector
Required Skills:
- Advanced English proficiency (B2 level or higher)
- Strong analytical and organizational skills
- Excellent communication and presentation skills
- Proactive approach and ability to work independently
- Creativity and ability to think outside the box
- Strong PC skills, especially MS Office (PowerPoint and Excel)
Preferred Skills:
- Experience with brand management tools and platforms
- Knowledge of the local FMCG market
- Fluency in additional languages (e.g., German, Polish, Russian)
ASSUMPTION: While the role requires specific skills and experience, Henkel values diversity and encourages applications from candidates with unique backgrounds and perspectives.
💰 Compensation & Benefits
Salary Range: The salary range for this role is approximately CZK 120,000 - 180,000 per year, depending on experience and qualifications. This estimate is based on market research and industry standards for similar roles in the Czech Republic.
Benefits:
- Flexible working hours and hybrid work arrangement
- National and international growth opportunities
- Global well-being standards, including health programs and prevention initiatives
- Gender-neutral parental leave of at least 8 weeks
- Employee stock purchase plan and cash benefits
- Additional days off, including extra vacation days, birthday leave, and loyalty days
- Health benefits, including sick days, MultiSport card, Employee Assistance Program, vaccinations, accident insurance, and health care
- Diversity, equity, and inclusion benefits
Working Hours: The standard working week is 40 hours, with flexible hours and the option to work from home up to 2 days per week.
ASSUMPTION: Henkel offers competitive compensation and benefits packages to attract and retain top talent. The salary range provided is an estimate and may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Henkel operates in the manufacturing industry, with a focus on adhesive technologies and consumer brands. The company is a global leader in its fields, with a strong presence in both industrial and consumer markets.
Company Size: Henkel is a large multinational corporation, with over 47,000 employees worldwide. This size offers opportunities for growth and career development, as well as a diverse and dynamic work environment.
Founded: Henkel was founded in 1876 and has a long history of innovation, responsibility, and sustainability. The company has grown and evolved over the years, expanding its product portfolio and global footprint.
Company Description:
- Henkel operates in two business areas: Adhesive Technologies and Consumer Brands
- The company holds leading positions in both industrial and consumer markets, with strong brands such as Persil, Schwarzkopf, and Loctite
- Henkel is committed to sustainability and responsible business practices, with a focus on creating value for both shareholders and stakeholders
Company Specialties:
- Adhesive Technologies: Henkel offers a wide range of adhesive solutions for various industries, including automotive, electronics, and construction
- Consumer Brands: The company's consumer brands include laundry and home care products, beauty care products, and technical solutions for consumers
Company Website: http://www.henkel.com
ASSUMPTION: Henkel's large size and global presence offer numerous opportunities for career growth and development. The company's commitment to sustainability and responsible business practices makes it an attractive employer for socially conscious candidates.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of marketing experience in the FMCG sector. It offers opportunities for growth and development within Henkel's marketing organization.
Reporting Structure: The Brand Manager / Junior Brand Manager CZ/SK will report directly to the Marketing Manager for the Czech Republic and Slovakia.
Work Arrangement: This role offers a hybrid work arrangement, with employees working from home up to 2 days per week and on-site for the remaining 3 days.
Growth Opportunities:
- Henkel offers national and international growth opportunities, allowing employees to develop their careers within the company
- The company's large size and diverse product portfolio provide numerous opportunities for career progression and skill development
- Henkel's commitment to employee development and training ensures that employees have the tools and support they need to succeed
ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in brand management and develop their careers within a global organization. The hybrid work arrangement provides flexibility and work-life balance, while the company's growth opportunities ensure that employees can continue to grow and develop their skills.
🌍 Location & Work Environment
Office Type: Henkel's office in Prague is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): The office is located in the Prague 5 district, with easy access to public transportation and nearby amenities.
Geographic Context:
- The Czech Republic has a strong FMCG market, with a diverse range of consumer needs and preferences
- Prague is the capital and largest city in the Czech Republic, with a vibrant cultural scene and a high quality of life
- The city's central location in Europe makes it an ideal hub for international business and travel
Work Schedule: The standard working week is 40 hours, with flexible hours and the option to work from home up to 2 days per week.
ASSUMPTION: Henkel's office in Prague offers a modern, collaborative work environment that supports creativity and innovation. The city's central location and vibrant cultural scene make it an attractive place to live and work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Marketing Director for the Czech Republic and Slovakia
Key Assessment Areas:
- Candidates' understanding of the local FMCG market and consumer needs
- Candidates' ability to develop and implement brand strategies
- Candidates' communication and presentation skills
- Candidates' analytical and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the local FMCG market and consumer needs in your application materials
- Prepare examples of your brand management experience and achievements to discuss during the interview
- Research Henkel's company culture and values, and be prepared to discuss how your personal values align with the company's
ATS Keywords: Brand management, FMCG, marketing, consumer brands, local market, strategy development, campaign implementation, budget management, reporting, teamwork, communication, presentation, analytical skills, problem-solving
ASSUMPTION: Henkel's application process is designed to assess candidates' skills and fit for the role. Candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel)
- Brand management tools and platforms (e.g., Nielsen, Kantar, GfK)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: Henkel provides its employees with the tools and technologies they need to succeed in their roles. Candidates should be comfortable using Microsoft Office Suite and other relevant tools and platforms.
👔 Cultural Fit Considerations
Company Values:
- Pioneering spirit: Henkel encourages innovation, creativity, and a willingness to challenge the status quo
- Responsibility: Henkel is committed to sustainable and responsible business practices, with a focus on creating value for both shareholders and stakeholders
- Openness: Henkel fosters a culture of open communication, collaboration, and teamwork
Work Style:
- Henkel values a balance of strategic thinking and hands-on execution
- The company encourages a proactive approach and independent working, with a strong focus on results
- Henkel fosters a dynamic and collaborative work environment, with opportunities for growth and development
Self-Assessment Questions:
- Do you have a pioneering spirit and a willingness to challenge the status quo?
- Are you comfortable working independently and in teams, with a strong focus on results?
- Do you thrive in a dynamic and collaborative work environment, with opportunities for growth and development?
ASSUMPTION: Henkel's company culture is built on a foundation of innovation, responsibility, and openness. Candidates should be prepared to demonstrate their alignment with the company's values and work style during the interview process.
⚠️ Potential Challenges
- The role requires a strong understanding of the local FMCG market and consumer needs, which may present a learning curve for candidates new to the region
- Henkel's large size and global presence may present opportunities for career growth and development, but also competition for advancement
- The hybrid work arrangement may present challenges for candidates who prefer a more traditional office environment
- The role may require occasional travel to other Henkel offices or client meetings
ASSUMPTION: While this role offers numerous opportunities for growth and development, candidates should be aware of the potential challenges and consider whether they are a good fit for the role and the company's work environment.
📈 Similar Roles Comparison
- This role is similar to other brand manager roles in the FMCG sector, but with a focus on the Czech Republic and Slovakia markets
- Henkel's large size and global presence offer more opportunities for career growth and development than smaller companies in the industry
- Candidates with experience in brand management in the FMCG sector may find this role to be a good fit for their skills and career goals
ASSUMPTION: This role is well-suited for candidates with experience in brand management in the FMCG sector, looking for opportunities to grow and develop their careers within a global organization.
📝 Sample Projects
- Developing and implementing a brand strategy for a new product launch in the Czech Republic and Slovakia markets
- Conducting market research and consumer segmentation to inform brand positioning and messaging
- Managing a brand's budget and ensuring that marketing activities are delivered on time and within budget
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that the Brand Manager / Junior Brand Manager CZ/SK may be expected to perform. Candidates should be prepared to discuss their relevant experience and skills during the interview process.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing organization and the company's global strategy?
- What opportunities are there for growth and development within the company?
- How does Henkel support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the work environment. Candidates should feel free to ask additional questions during the interview process to gain a better understanding of the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your brand management experience and achievements to discuss during the interview
- Research Henkel's company culture and values, and be prepared to discuss how your personal values align with the company's
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
