📌 Core Information
🔹 Job Title: Brand Manager - Lotus (H/F)
🔹 Company: Essity
🔹 Location: Saint-Ouen, Île-de-France, France
🔹 Job Type: Full-Time, Hybrid (2 days remote per week)
🔹 Category: Brand Management, Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing business plans for the Lotus brand in the category of paper toilet.
- Collaborating with global marketing and local experts to coordinate marketing actions.
- Analyzing market and brand performance to define action plans and meet consumer/client expectations.
- Managing product launches and brand support plans.
- Contributing to the growth of the category and P&L.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a cross-functional team.
📋 Key Responsibilities
✅ Defining and executing the brand support plan and following product launches.
✅ Recommending, developing, and coordinating marketing actions with media/digital experts and global marketing.
✅ Analyzing market and brand performance to define action plans and meet consumer/client expectations.
✅ Establishing sales forecasts and managing the A&P budget.
✅ Collaborating with Product Development and Supply to ensure successful product launches.
✅ Contributing to the growth of the category and P&L.
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Master's degree with a specialization in marketing (business school or equivalent).
Experience: Minimum 5 years in FMCG marketing, including 2 years as a Brand Manager.
Required Skills:
- Strong communication and analytical skills.
- Fluency in French and English.
- Proven experience in brand management and marketing strategy.
- Ability to analyze market data and derive insights.
- Experience with Nielsen, IRI/Circana, or similar market research tools.
Preferred Skills:
- Experience in the hygiene and health sector.
- Knowledge of the Essity brand portfolio.
ASSUMPTION: Candidates should have a solid background in brand management and marketing, with a focus on FMCG products.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (estimate based on market research and company size).
Benefits:
- Savings solutions (PEE, PERCOL) with company abundance.
- Profit-sharing and participation.
- Transportation reimbursement (60% of Navigo pass).
- Subsidized company restaurant.
- Preferential rates for social and cultural activities.
- Telework packages (2 days per week).
- RTT (Réduction du Temps de Travail).
- On-site gym.
Working Hours: Full-time, 40 hours per week, with flexible hours and remote work options.
ASSUMPTION: The salary range is estimated based on market research and company size. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Essity operates in the manufacturing sector, focusing on personal care, baby care, incontinence care, feminine care, medical solutions, and medtech.
Company Size: Essity is a large corporation with over 10,000 employees worldwide. This size offers opportunities for growth and diverse career paths.
Founded: Essity's roots trace back to 1849 through the acquisition of Mölnlycke, with a global presence established in 1975.
Company Description:
- Essity is a globally leading hygiene and health company.
- The company focuses on sustainability, innovation, and well-being, with a purpose to "Break Barriers to Well-being."
- Essity provides a winning culture motivated by a powerful purpose, empowering employees to excel together.
Company Specialties:
- Personal care (Lotus, TENA, Tork, etc.).
- Baby care (Lotus, TENA).
- Incontinence care (TENA).
- Feminine care (Libresse, TENA).
- Medical solutions (Actimove, Cutimed, JOBST, etc.).
Company Website: http://www.essity.com/Careers/
ASSUMPTION: Essity's large size and global presence offer diverse career opportunities and exposure to international markets.
📊 Role Analysis
Career Level: This role is at the manager level, with opportunities for growth within the marketing function or across the organization.
Reporting Structure: The Brand Manager reports to the Senior Brand Manager Consumer Tissue France/Belgique.
Work Arrangement: This is a hybrid role with 2 days of remote work per week.
Growth Opportunities:
- Progression within the marketing function (e.g., Senior Brand Manager, Marketing Manager).
- Expansion into other categories or business units within Essity.
- International assignments or relocation opportunities.
ASSUMPTION: The role offers growth potential within the marketing function and across the organization, given Essity's size and global presence.
🌍 Location & Work Environment
Office Type: Essity's Saint-Ouen office is a modern, collaborative workspace with on-site amenities.
Office Location(s): 151 Boulevard Victor Hugo, Saint-Ouen, IdF 93400, FR
Geographic Context:
- Saint-Ouen is located in the northern suburbs of Paris, offering a mix of urban and suburban living.
- The area is well-connected by public transportation, with easy access to central Paris.
- Saint-Ouen is known for its vibrant cultural scene and diverse communities.
Work Schedule: Full-time, 40 hours per week, with flexible hours and remote work options.
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- On-site or virtual interview with the hiring manager and/or team members.
- Final interview or assessment center with senior leadership.
Key Assessment Areas:
- Brand management and marketing strategy skills.
- Analytical and problem-solving abilities.
- Communication and presentation skills.
- Cultural fit and alignment with Essity's values.
Application Tips:
- Highlight relevant brand management and marketing experience in your resume.
- Tailor your cover letter to emphasize your fit with Essity's culture and the role's requirements.
- Prepare examples of successful brand campaigns or product launches to discuss during the interview.
ATS Keywords: Brand Management, Marketing Strategy, Market Analysis, Consumer Insights, Product Development, Budget Management, Sales Forecasting, Collaboration, Innovation, Nielsen, IRI/Circana
ASSUMPTION: Essity's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on relevant experience and industry-specific knowledge.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud).
- Market research tools (Nielsen, IRI/Circana).
- Project management tools (e.g., Asana, Trello).
ASSUMPTION: The role requires proficiency in Microsoft Office Suite and marketing-specific tools, with the opportunity to learn and utilize Essity's proprietary systems.
👔 Cultural Fit Considerations
Company Values:
- Caring: Essity prioritizes the well-being of its employees, customers, and the communities it serves.
- Innovation: The company encourages creativity, continuous learning, and improvement.
- Collaboration: Essity fosters a culture of teamwork and cross-functional collaboration.
Work Style:
- Essity offers a flexible work-life balance, with remote work options and a focus on results rather than hours worked.
- The company encourages initiative, ownership, and accountability.
- Essity values diversity, equity, and inclusion, creating an inclusive and caring company culture.
Self-Assessment Questions:
- Do you align with Essity's values of caring, innovation, and collaboration?
- Are you comfortable working in a hybrid environment, balancing on-site collaboration and remote work?
- Do you thrive in a results-driven, flexible work culture that prioritizes work-life balance?
ASSUMPTION: Essity's culture emphasizes caring, innovation, and collaboration, with a focus on creating an inclusive and supportive work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing global and local marketing priorities.
- Adapting to a large, multinational corporation's structure and processes.
- Balancing on-site collaboration and remote work effectively.
- Navigating a competitive and dynamic FMCG market.
ASSUMPTION: The role presents opportunities and challenges specific to working in a large, multinational corporation with a focus on brand management and marketing.
📈 Similar Roles Comparison
- Brand Manager roles in other FMCG companies may have more or less autonomy and exposure to global marketing, depending on the organization's size and structure.
- Essity's focus on sustainability and well-being sets it apart from competitors in the FMCG sector.
- Career progression in Essity may offer more international opportunities than smaller, local companies.
ASSUMPTION: The role offers unique opportunities and challenges specific to Essity's size, industry, and culture.
📝 Sample Projects
- Developing and executing a successful product launch campaign for a new Lotus SKU.
- Conducting market research to identify consumer insights and inform brand strategy.
- Managing a cross-functional team to execute a marketing activation, achieving or exceeding KPIs.
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, with a focus on driving brand growth and market share.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- On-site or virtual interview with the hiring manager and/or team members.
- Final interview or assessment center with senior leadership.
Key Assessment Areas:
- Brand management and marketing strategy skills.
- Analytical and problem-solving abilities.
- Communication and presentation skills.
- Cultural fit and alignment with Essity's values.
Application Tips:
- Highlight relevant brand management and marketing experience in your resume.
- Tailor your cover letter to emphasize your fit with Essity's culture and the role's requirements.
- Prepare examples of successful brand campaigns or product launches to discuss during the interview.
ATS Keywords: Brand Management, Marketing Strategy, Market Analysis, Consumer Insights, Product Development, Budget Management, Sales Forecasting, Collaboration, Innovation, Nielsen, IRI/Circana
ASSUMPTION: Essity's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on relevant experience and industry-specific knowledge.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud).
- Market research tools (Nielsen, IRI/Circana).
- Project management tools (e.g., Asana, Trello).
ASSUMPTION: The role requires proficiency in Microsoft Office Suite and marketing-specific tools, with the opportunity to learn and utilize Essity's proprietary systems.
👔 Cultural Fit Considerations
Company Values:
- Caring: Essity prioritizes the well-being of its employees, customers, and the communities it serves.
- Innovation: The company encourages creativity, continuous learning, and improvement.
- Collaboration: Essity fosters a culture of teamwork and cross-functional collaboration.
Work Style:
- Essity offers a flexible work-life balance, with remote work options and a focus on results rather than hours worked.
- The company encourages initiative, ownership, and accountability.
- Essity values diversity, equity, and inclusion, creating an inclusive and caring company culture.
Self-Assessment Questions:
- Do you align with Essity's values of caring, innovation, and collaboration?
- Are you comfortable working in a hybrid environment, balancing on-site collaboration and remote work?
- Do you thrive in a results-driven, flexible work culture that prioritizes work-life balance?
ASSUMPTION: Essity's culture emphasizes caring, innovation, and collaboration, with a focus on creating an inclusive and supportive work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant brand management and marketing experience.
- Write a cover letter emphasizing your fit with Essity's culture and the role's requirements.
- Prepare examples of successful brand campaigns or product launches to discuss during the interview.
- Follow up with the hiring manager one week after submission, inquiring about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
