Brand Manager (m/w/d) - Wildes Land

📌 Core Information

🔹 Job Title: Brand Manager (m/w/d) - Wildes Land

🔹 Company: Alphapet Ventures GmbH

🔹 Location: München, Bayern, Deutschland (Remote)

🔹 Job Type: Full-Time

🔹 Category: Brand Management

🔹 Date Posted: 2025-04-24

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing cross-channel brand campaigns
• Managing content production and influencer marketing
• Conducting market analysis and consumer insights
• Collaborating with internal teams and external stakeholders

ASSUMPTION: This role requires a strong understanding of brand strategy, creativity, and data-driven decision making. Experience in consumer brand management and social media campaigns is essential.

📋 Key Responsibilities

✅ Plan and execute creative and consistent brand campaigns across all channels

✅ Coordinate content production from photoshoots and videodrehs to creative storytelling in collaboration with external creators

✅ Manage influencer marketing, from identification to onboarding, briefing, and long-term support

✅ Develop and implement social media strategies, coordinate with controlling for budget visibility, success measurement, and learning derivation

✅ Conduct competitive analyses and derive strategic recommendations for brand development

✅ Develop and utilize consumer and market insights to enhance brand value and customer loyalty

ASSUMPTION: This role requires a hands-on approach, responsibility, data-driven decision making, and a passion for whole-brand development.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in consumer brand management, with a focus on social media and influencer marketing

Required Skills:

• Proven experience in brand management and social media campaigns
• Strong creative affinity and understanding of trends and relevant topics
• Data-driven decision making and analytical skills
• Excellent communication and collaboration skills
• Fluency in German (C1 level or above)

Preferred Skills:

• Experience in the pet industry or related fields
• Fluency in English
• Interest in technological innovations

ASSUMPTION: Candidates should have a strong passion for animals and a genuine interest in technological innovations.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and performance)

Benefits:

• Flexible working hours and home office options
• 28 days of vacation, plus the option to take up to 20 days of unpaid leave and special leave
• Mental health support through the OpenUp platform
• Employee discounts for human and pet products
• Regular team, company, and family & friends events
• Fully equipped kitchen, free snacks, and drinks
• Many more benefits to be discussed during the recruitment process

Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for brand managers with 2-5 years of experience in the consumer goods sector in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: Medium (201-500 employees)

Founded: 2016

Company Description:

• AlphaPet Ventures GmbH is a technology-driven brand platform that stands for the digitalisation of the pet market
• The company specializes in successful brand building and multi-channel distribution of premium pet food
• AlphaPet Ventures comprises eight premium brands, including Wolfsblut, Wildes Land, PRIMUM, and Müller’s Naturhof

Company Specialties:

• Finanzholding
• Digitalisierung
• eCommerce
• Brandbuilding

Company Website: https://www.alpha.pet/de/karriere/

ASSUMPTION: AlphaPet Ventures is a dynamic company that focuses on digital brand building, multi-channel distribution, and brand platform services & scaling.

📊 Role Analysis

Career Level: Mid-level brand management role with opportunities for growth and development

Reporting Structure: Reports directly to the Head of Brand Management

Work Arrangement: Hybrid (3 office days per week, with flexible working hours and remote work options)

Growth Opportunities:

• Progression to senior brand management roles
• Expansion into other brands or markets within the AlphaPet Ventures portfolio
• Development of leadership and management skills

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, pet-friendly offices with a relaxed atmosphere

Office Location(s): München, Bayern, Deutschland

Geographic Context:

• Munich is the capital and most populous city of the German state of Bavaria
• The city is known for its rich history, vibrant culture, and strong economy
• Munich offers a high quality of life, with numerous parks, museums, and recreational opportunities

Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options

ASSUMPTION: The work environment at AlphaPet Ventures is collaborative, pet-friendly, and focused on employee well-being.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager and team members
• Final interview with the Head of Brand Management

Key Assessment Areas:

• Brand management skills and experience
• Creativity and strategic thinking
• Data-driven decision making and analytical skills
• Communication and collaboration skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful brand campaigns and market analyses you've led
• Demonstrate your passion for animals and interest in technological innovations

ATS Keywords: Brand Management, Social Media Campaigns, Influencer Marketing, Content Production, Consumer Insights, Market Analysis, Data-Driven Decision Making, Team Collaboration, Trend Awareness, Hands-On Approach, Passion for Animal Welfare, Technological Innovation

ASSUMPTION: The application process at AlphaPet Ventures is designed to assess candidates' skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer)
• Influencer marketing platforms (e.g., Grin, Upfluence)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Passion for pets and their well-being
• Innovation and continuous learning
• Collaboration and teamwork
• Customer focus and excellence

Work Style:

• Data-driven and analytical
• Creative and strategic
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and developments in the pet industry?
• Can you describe a time when you successfully managed a cross-functional team to achieve a common goal?
• How do you approach data-driven decision making in brand management?

ASSUMPTION: Candidates should be able to demonstrate a strong alignment with AlphaPet Ventures' company values and work style.

⚠️ Potential Challenges

• Managing multiple brand campaigns simultaneously
• Adapting to a fast-paced, dynamic work environment
• Balancing remote work and office-based collaboration
• Meeting the expectations of a growing and evolving company

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Brand Manager (m/w/d) - Wildes Land vs. Brand Manager - [Competitor Company]
• Wildes Land focuses on natural, artisanal pet food, while [Competitor Company] specializes in [different product category]
• [Industry-specific context and comparison]
• [Career path comparison: opportunities for growth and development within AlphaPet Ventures vs. [Competitor Company]]

ASSUMPTION: This comparison highlights the unique aspects of the Brand Manager (m/w/d) - Wildes Land role at AlphaPet Ventures compared to similar roles at competitor companies.

📝 Sample Projects

• [Project example 1: Developing and executing a successful social media campaign for Wildes Land]
• [Project example 2: Conducting a market analysis and consumer insights study for a new product launch]
• [Project example 3: Collaborating with external creators to produce high-quality content for Wildes Land's social media channels]

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Brand Manager (m/w/d) - Wildes Land role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall brand management strategy for Wildes Land and the AlphaPet Ventures portfolio?
• What opportunities are there for professional growth and development within the company?
• How does AlphaPet Ventures support work-life balance for its employees?
• What is the company's approach to innovation and staying ahead of industry trends?

ASSUMPTION: These questions help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful brand campaigns and market analyses you've led
• Demonstrate your passion for animals and interest in technological innovations
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.