Brand Manager - Orforglipron, KSA

📌 Core Information 🔹 Job Title: Brand Manager - Orforglipron, KSA 🔹 Company: Eli Lilly and Company 🔹 Location: Riyadh, Saudi Arabia 🔹 Job Type: Full-time, On-site 🔹 Category: Marketing, Pharmaceuticals 🔹 Date Posted: May 23, 2025 🔹 Experience Level: 2-5 years 🔹 Remote Status: On-site (with domestic and international travel requirements) 🚀 Job Overview Key aspects of this role include: - Leading cross-functional teams to develop and implement customer plans and launch preparations for Orforglipron. - Collaborating with global and regional stakeholders to ensure alignment on strategy and initiatives. - Conducting market research, competitive intelligence, and customer insight gathering to shape brand positioning and go-to-market strategies. - Achieving brand health goals and annual targets while managing operational expenses (OPEX). ASSUMPTION: This role requires a high level of strategic thinking, problem-solving, and collaboration to drive results in a fast-paced, cross-functional environment. The successful candidate will have a strong background in marketing, preferably with experience in diabetes or obesity, and a proven track record of delivering results with high integrity. 📋 Key Responsibilities ✅ Lead the cross-functional team (CFT) to develop and implement customer plans, launch preparations, launch readiness sessions, and operational activities for Orforglipron. ✅ Collaborate with various global and regional stakeholders to ensure alignment on strategy and strategic initiatives for Saudi Arabia. ✅ Conduct market research, competitive intelligence, and customer insight gathering to shape brand positioning and go-to-market strategies. ✅ Develop thought leader mapping and engagement plans, and work with corporate affairs to develop and implement environmental shaping activities. ✅ Develop operational plans and thought leader activities to increase deep touch points and expand source of authority partnerships. ✅ Achieve brand health goals and annual targets, manage OPEX, and monitor KPIs to adapt tactics based on feedback and performance data. ✅ Prepare the field force for launch through input into training content, tools, and launch readiness initiatives. ASSUMPTION: This role involves complex decision-making, given the significant opportunity and rewarding business challenges ahead. The successful candidate will possess specialized depth and breadth in strategy development and operational excellence. 🎯 Required Qualifications Education: - Bachelor's Degree (Business/Sciences) Experience: - 3+ years of experience in marketing roles (experience in other industries is a plus). - Experience leading a cross-functional team or large projects. Required Skills: - Demonstrated track record of delivering results. - Strong strategic thinking/problem-solving skills. - High learning agility. - Ability to work collaboratively in a fast-paced, cross-functional environment. - Demonstrated ability to deliver high performance with high integrity across teams. - Exceptional communication and interpersonal skills. Preferred Skills: - Experience in diabetes or obesity. - Experience in launching new brands or new indications. - MBA. - Proficiency in English; proficiency in Arabic is a plus. 💰 Compensation & Benefits Salary Range: SAR 150,000 - 250,000 per annum (estimated, based on industry standards for the role, experience level, and location). Final offer will be based on the candidate's qualifications and experience. Benefits: - Comprehensive health insurance. - Retirement savings plan. - Employee stock purchase plan. - Generous vacation and holiday leave. - Employee assistance program. Working Hours: Full-time, with the possibility of evening/weekend work and domestic/international travel. ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role in Saudi Arabia. The final offer will be determined based on the candidate's qualifications and experience. 📌 Applicant Insights 🔍 Company Context Industry: Eli Lilly and Company operates in the pharmaceutical manufacturing industry, focusing on developing and marketing medicines for various therapeutic areas. Company Size: With over 10,000 employees worldwide, Lilly is a large, global organization that offers numerous opportunities for career growth and development. Founded: Eli Lilly and Company was founded in 1876 by Colonel Eli Lilly. The company has a rich history and a strong commitment to improving the lives of patients around the world. Company Description: - Lilly is a global healthcare leader headquartered in Indianapolis, Indiana. - The company unites caring with discovery to make life better for people around the world. - Lilly's employees work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to communities through philanthropy and volunteerism. Company Specialties: - Pharmaceutical development. - Pharmaceuticals. - Biotech and biopharmaceuticals. Company Website: http://www.lilly.com/ ASSUMPTION: As a large, global pharmaceutical company, Eli Lilly and Company offers a dynamic and collaborative work environment with numerous opportunities for professional growth and development. 📊 Role Analysis Career Level: This role is at the mid-level career stage, with opportunities for growth and advancement within the marketing function and the broader organization. Reporting Structure: The Brand Manager will report to the Associate Director - Obesity Marketing Lead - KSA. Work Arrangement: This is a full-time, on-site role based in Riyadh, Saudi Arabia. The role may require domestic and international travel. Growth Opportunities: - Opportunities to work on high-impact projects and contribute to the launch of a new brand. - Exposure to global and regional stakeholders, providing opportunities to build professional networks. - Potential for career progression within the marketing function or the broader organization. ASSUMPTION: This role offers a unique opportunity to gain experience in brand management within the pharmaceutical industry and contribute to the launch of a new brand in the Saudi Arabia market. 🌍 Location & Work Environment Office Type: On-site, with the possibility of working from home occasionally. Office Location(s): Riyadh, Saudi Arabia. Geographic Context: - Riyadh is the capital and most populous city of Saudi Arabia. - The city offers a mix of traditional and modern attractions, with a vibrant cultural scene and numerous historical sites. - Riyadh has a hot desert climate, with mild winters and extremely hot summers. Work Schedule: Full-time, with the possibility of evening/weekend work and domestic/international travel. ASSUMPTION: Riyadh offers a dynamic and multicultural work environment, with numerous opportunities for professional growth and development. The city's hot desert climate may require adjustments for those not accustomed to extreme heat. 💼 Interview & Application Insights Typical Process: 1. Online application review. 2. Phone or video screening. 3. In-person or virtual interviews with hiring managers and team members. 4. Final interview with the hiring manager or a panel of interviewers. 5. Background check and offer extension. Key Assessment Areas: - Strategic thinking and problem-solving skills. - Ability to work collaboratively in a cross-functional environment. - Communication and interpersonal skills. - Cultural fit and alignment with Lilly's values. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills. - Be prepared to discuss your experience with market research, competitive intelligence, and customer insight gathering. - Research Lilly's mission, values, and culture to demonstrate your fit with the organization. ATS Keywords: Brand Management, Marketing Strategy, Cross-Functional Teams, Customer Plans, Launch Preparations, Market Research, Competitive Intelligence, Customer Insight, Brand Health Goals, Operational Expenses (OPEX), KPIs, Pharmaceuticals, Diabetes, Obesity. ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the organization. Applicants should be prepared to demonstrate their relevant experience and skills throughout the interview process. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint). - CRM software (e.g., Salesforce, Veeva). - Marketing automation tools (e.g., Marketo, Pardot). - Data visualization tools (e.g., Tableau, Power BI). ASSUMPTION: The successful candidate will be comfortable using various marketing and data visualization tools to analyze data, develop insights, and create compelling presentations. 👔 Cultural Fit Considerations Company Values: - Integrity. - Excellence. - Respect for People. Work Style: - Collaborative and cross-functional. - Fast-paced and dynamic. - Results-driven and focused on delivering high-quality work. Self-Assessment Questions: 1. How do you align with Lilly's core values of integrity, excellence, and respect for people? 2. How comfortable are you working in a fast-paced, cross-functional environment? 3. How do you approach collaboration and teamwork in a results-driven setting? ASSUMPTION: Lilly's values and work style are integral to the company's culture and success. Applicants should be prepared to demonstrate their alignment with these values and work style preferences throughout the interview process. ⚠️ Potential Challenges 1. Managing multiple stakeholders with competing priorities. 2. Balancing short-term tactical needs with long-term strategic goals. 3. Working in a fast-paced, dynamic environment with tight deadlines. 4. Navigating a large, global organization with complex reporting structures. ASSUMPTION: These challenges are inherent in a Brand Manager role within a large, global pharmaceutical company. Successful candidates will possess strong project management, communication, and stakeholder management skills to navigate these challenges effectively. 📈 Similar Roles Comparison 1. Brand Manager vs. Product Manager: Brand Managers focus on the brand's overall strategy and positioning, while Product Managers are responsible for the product's tactical execution and day-to-day management. 2. Brand Manager vs. Marketing Manager: Brand Managers focus on the brand's strategy and positioning, while Marketing Managers oversee the tactical execution of marketing campaigns and activities. 3. Career path: Brand Managers can progress to roles such as Senior Brand Manager, Marketing Director, or General Manager, with opportunities to specialize in specific therapeutic areas or move into broader business roles. ASSUMPTION: These comparisons provide a high-level overview of similar roles within the marketing function. Applicants should research these roles and their respective career paths to determine the best fit for their long-term goals. 📝 Sample Projects 1. Conducting market research to understand customer needs and preferences for a new brand launch. 2. Developing competitive intelligence reports to identify opportunities and threats in the market. 3. Creating thought leader mapping and engagement plans to build relationships with key opinion leaders in the field. 4. Developing operational plans and thought leader activities to increase deep touch points and expand source of authority partnerships. ASSUMPTION: These sample projects provide a snapshot of the types of initiatives a Brand Manager might work on in this role. Applicants should be prepared to discuss their experience with similar projects and how they contributed to their success. ❓ Key Questions to Ask During Interview 1. How does this role fit into the broader marketing strategy for Orforglipron in Saudi Arabia? 2. What are the key priorities for this role in the first 90 days? 3. How does this role collaborate with other functions, such as sales, market access, and medical affairs? 4. What opportunities are there for professional growth and development within this role and the broader organization? 5. How does Lilly support work-life balance for its employees? ASSUMPTION: These questions are designed to provide insight into the role's priorities, collaboration, growth opportunities, and work-life balance. Applicants should tailor these questions to their specific interests and concerns. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://lilly.wd5.myworkdayjobs.com/LLY/job/Saudi-Arabia-Riyadh/Brand-Manager---Orforglipron--KSA_R-87182 2. Tailor your resume and cover letter to highlight your relevant experience and skills. 3. Prepare for your interview by researching Lilly's mission, values, and culture, and practicing common interview questions. 4. Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications. 5. If you are offered the position, carefully review the offer letter and benefits package before accepting. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.