📌 Core Information
🔹 Job Title: Brand Manager - Pediatric Specialty Marketing
🔹 Company: Abbott
🔹 Location: Columbus, OH
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-17
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving demand for the Pediatric Specialty Portfolio across healthcare professional and consumer channels
- Managing marketing strategy and activations for the EleCare brand
- Leading sales team meetings and conducting market research
- Collaborating with cross-functional teams and external stakeholders
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple projects simultaneously. Previous experience in brand management or marketing, preferably in healthcare or food and beverage, is essential for success in this position.
📋 Key Responsibilities
✅ Manage healthcare professional marketing strategy and activations associated with the EleCare brand in the US
✅ Manage the relationship with the field sales teams across all PSN brands
✅ Lead sales teams meetings for the Pediatric Specialty business by setting strategy and objectives for each meeting and collaborating with Sales Training partners
✅ Lead new innovation launches to HCPs, including creating the strategic launch plan and tactical implementation
✅ Lead cross functional team in business analysis, supply management, and shipment forecasting for the brand
✅ Measure and report consumption, uncover insights and optimize in market activation based on data
✅ Analyze multiple external data points to identify risk/opportunities, and create contingency plans as needed
✅ Identify future research needs to aid in plan/ long- range plan development
✅ Measure performance of activations plans and proactively recommend action to continuously improve ROI
✅ Manage budget monthly with direct input to forecast models and financial decisions
✅ Collaborate with internal and external stakeholders to achieve objectives
✅ Selected candidate will be accountable for developing and executing strategic and tactical objectives associated with driving PSN sales. Actions and decisions will affect attainment of financial goals and objectives.
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or related field.
Experience: 3-5 years of brand management or marketing experience. Preferred experience in healthcare or food and beverage industry
Required Skills:
- Time and project management skills, including the ability to work on multiple projects at the same time
- Strong analytical skills and attention to detail
- An ability to think strategically and develop annual activation plans
- An understanding of trends and an ability to respond to changing customer needs
- Creativity and an ability to produce innovative and original ideas
- The ability to manage and allocate budgets
- Written and verbal communication skills
- Experience with and an understanding of market research and data
- Sales experience a plus
Preferred Skills:
- MBA strongly preferred.
- Experience working with a field sales force is a plus
ASSUMPTION: While an MBA is preferred, candidates with a strong academic record and relevant work experience may also be considered.
💰 Compensation & Benefits
Salary Range: $97,300.00 - $194,700.00
Benefits:
- Career development with an international company where you can grow the career you dream of.
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with a high employer contribution.
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
Working Hours: 40 hours per week, with the possibility of working up to 10% of the time on travel.
ASSUMPTION: The salary range provided is inclusive of the base pay and may include additional compensation components such as bonuses and stock options, depending on the role and individual performance.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, focusing on diagnostics, medical devices, nutritional products, and branded generic pharmaceuticals. The company serves customers in over 160 countries worldwide.
Company Size: Abbott is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects and teams.
Founded: Abbott was founded in 1888 and has since grown into a global leader in healthcare.
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life.
- The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional products, and branded generic pharmaceuticals.
- Abbott's 114,000 colleagues serve people in more than 160 countries.
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- and Branded Generic Pharmaceuticals
Company Website: https://www.abbott.com/
ASSUMPTION: Abbott's extensive global presence and diverse product portfolio provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking, tactical execution, and cross-functional collaboration.
Reporting Structure: The Brand Manager reports directly to the Marketing Director for the Pediatric Specialty Nutrition business.
Work Arrangement: This role is on-site, with the possibility of working up to 10% of the time on travel.
Growth Opportunities:
- Progression to senior brand management or marketing management roles within Abbott's Nutrition division or other business units.
- Expansion into different product categories or therapeutic areas within Abbott's broad portfolio.
- International assignments, given Abbott's global presence.
ASSUMPTION: Successful performance in this role can lead to increased responsibilities, higher-level positions, or cross-functional moves within Abbott.
🌍 Location & Work Environment
Office Type: Abbott's Columbus, OH location is a corporate office with a professional and collaborative work environment.
Office Location(s): United States > Columbus : RP02
Geographic Context:
- Columbus, OH is the 14th largest city in the United States, with a diverse economy and a growing tech industry.
- The city offers a high quality of life, with affordable housing, excellent schools, and a vibrant cultural scene.
- Columbus is centrally located, with easy access to major highways and a regional airport.
Work Schedule: The standard work schedule is Monday through Friday, 8:30 AM to 5:00 PM, with a one-hour lunch break.
ASSUMPTION: The Columbus office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through Abbott's careers website.
- Phone or video screening with a member of the HR team or a manager from the hiring team.
- In-person or virtual interview with the hiring manager and/or other members of the marketing team.
- Final round interview, which may include a case study or presentation component.
- Background check and offer extension for the successful candidate.
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with Abbott's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this specific role.
- Be prepared to discuss your experience with brand management, marketing strategy, and data analysis during the interview.
- Research Abbott's company culture and values to demonstrate your fit with the organization.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork.
ATS Keywords: Brand Management, Marketing Strategy, Data Analysis, Pediatric Specialty, Healthcare Professional, Consumer Channels, Market Research, Sales Team Leadership, Budget Management
ASSUMPTION: Abbott's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics 365)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in these tools is preferred but not required, as Abbott provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Responsibility
- Innovation
- Collaboration
Work Style:
- Abbott fosters a collaborative and inclusive work environment, encouraging open communication and teamwork.
- The company values diversity and encourages employees to bring their unique perspectives to the table.
- Abbott offers opportunities for professional growth and development, with a strong focus on employee engagement and satisfaction.
Self-Assessment Questions:
- Do you align with Abbott's core values, particularly integrity and quality?
- Are you comfortable working in a fast-paced, dynamic environment with a high degree of autonomy?
- Do you thrive in a collaborative work environment, and are you able to build and maintain strong relationships with internal and external stakeholders?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Abbott's values and work style, as well as a passion for driving results and contributing to the company's mission.
⚠️ Potential Challenges
- The role may require occasional travel, which could disrupt personal or family commitments.
- The fast-paced and dynamic nature of the role may present challenges in balancing multiple priorities and deadlines.
- Working in the healthcare industry may require navigating complex regulatory environments and maintaining compliance with industry standards.
- The Columbus office may present unique challenges related to weather conditions, traffic, or other local factors.
ASSUMPTION: Prospective candidates should carefully consider these potential challenges and assess their ability to manage them effectively.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position offers a unique focus on the pediatric specialty nutrition market, with a strong emphasis on healthcare professional marketing and consumer channels.
- Abbott's global presence and diverse product portfolio provide opportunities for career growth and development that may not be available in smaller organizations or more specialized roles.
- Career paths in brand management can vary depending on the industry and the specific role. In Abbott's Nutrition division, successful brand managers may progress to senior brand management or marketing management roles, or transition to other business units within the company.
ASSUMPTION: Candidates should research similar roles in the healthcare industry and consider their career goals and preferences when evaluating this opportunity.
📝 Sample Projects
- Developing and executing a strategic launch plan for a new innovation in the pediatric specialty nutrition portfolio
- Conducting market research to identify trends and opportunities in the pediatric nutrition market and developing data-driven insights to inform brand strategy
- Optimizing in-market activations based on consumption data and other performance metrics, and proactively recommending action to improve ROI
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the brand management role, requiring strong analytical skills, creativity, and a data-driven approach.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Pediatric Specialty Nutrition business?
- How does Abbott support the professional development and growth of its brand management team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Abbott measure the success of its brand management team, and what are the key performance indicators (KPIs) for this role?
- What are the most challenging aspects of working in the healthcare industry, and how does Abbott navigate these challenges?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role, emphasizing your brand management, marketing strategy, and data analysis expertise.
- Prepare for your interview by researching Abbott's company culture and values, and practicing your responses to behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork.
- If selected for a final round interview, prepare a case study or presentation that demonstrates your strategic thinking, analytical skills, and ability to develop and execute marketing plans.
- Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
