Brand Manager (Remote - LATAM Only)

📌 Core Information

🔹 Job Title: Brand Manager (Remote - LATAM Only)

🔹 Company: Remote Talent LATAM

🔹 Location: Mexico

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote (LATAM Only)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive brand strategies
• Creating and maintaining brand guidelines
• Collaborating with cross-functional teams for campaign execution
• Conducting market research and competitor analysis
• Monitoring brand performance metrics

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and attention to detail. It is well-suited for candidates with experience in brand management or marketing, looking to make a significant impact in a fast-paced environment.

📋 Key Responsibilities

✅ Develop, implement, and manage comprehensive brand strategies that align with business goals

✅ Create and maintain brand guidelines to ensure consistency in visual and messaging elements

✅ Collaborate with design, content, and digital teams to produce brand-aligned marketing materials

✅ Lead storytelling efforts that communicate brand value across digital platforms, especially social media

✅ Coordinate with product and marketing teams to ensure unified campaign execution

✅ Conduct market research and competitor analysis to inform brand positioning

✅ Monitor brand performance metrics and adjust strategies accordingly

✅ Stay up to date with branding trends and best practices

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven decision making. It requires strong leadership and collaboration skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of experience in brand marketing, brand management, or strategic communications

Required Skills:

• Strong creative and strategic thinking skills
• Demonstrated ability to lead cross-functional collaboration and campaign execution
• Hands-on experience with brand development in a fast-paced or startup environment
• Exceptional verbal and written communication skills in English
• Deep understanding of digital platforms, particularly social media channels
• Ability to manage multiple projects simultaneously while maintaining high attention to detail

Preferred Skills:

• Knowledge of design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: While not explicitly stated, proficiency in Spanish is likely beneficial for this role due to the LATAM focus and potential internal communication needs.

💰 Compensation & Benefits

Salary Range: $2,000 - $2,500 USD per month

Benefits:

• Flexible schedule with autonomy to manage workload
• Collaborative, fast-moving environment with supportive leadership
• Structured onboarding and monthly check-ins
• Room for career growth as the internal marketing team expands

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level brand management roles in Latin America. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services, specializing in connecting Latin American marketing talent with U.S. agencies

Company Size: Small (11-50 employees), which means a more intimate work environment with opportunities for close collaboration and growth

Founded: 2017, with a focus on building a strong network of marketing professionals in Latin America

Company Description:

• Acts as a trusted partner, bridging the gap between exceptional talent and growing opportunities
• Guides businesses and candidates through every step of the hiring process
• Focuses on connecting top Latin American talent with leading U.S. marketing agencies

Company Specialties:

• Marketing recruitment
• Remote hiring solutions
• Talent acquisition for U.S. agencies

Company Website: remotetalentlatam.com

ASSUMPTION: Remote Talent LATAM's focus on remote work and Latin American talent makes it an attractive option for candidates seeking flexible, culturally diverse work environments.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role likely reports directly to the client's marketing leadership, with oversight of brand strategy and cross-functional collaboration

Work Arrangement: Fully remote, with a focus on candidates residing in Latin American countries

Growth Opportunities:

• As the internal marketing team expands, there may be opportunities for career advancement
• Gaining experience working with a U.S. franchise brand can open doors to international career prospects
• Developing skills in brand management, strategic thinking, and cross-functional collaboration can lead to increased responsibilities

ASSUMPTION: This role offers strong potential for growth and development, particularly for candidates interested in building their brand management skills and working with international clients.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): Mexico (candidates must reside in Latin American countries)

Geographic Context:

• Mexico has a vibrant and growing marketing industry, with a strong focus on digital platforms
• Working remotely allows for a flexible work-life balance and the opportunity to collaborate with international teams
• The LATAM focus of this role may provide opportunities to work with diverse cultural perspectives

Work Schedule: Full-time, with a flexible schedule and autonomy to manage workload

ASSUMPTION: The fully remote nature of this role and the LATAM focus provide unique opportunities for candidates seeking flexible, culturally diverse work environments.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with Remote Talent LATAM
• Client interview and assessment
• Final decision and onboarding

Key Assessment Areas:

• Brand strategy and development
• Cross-functional collaboration and leadership
• Communication and presentation skills
• Cultural fit with the client's organization

Application Tips:

• Highlight relevant brand management experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and enthusiasm for the client's brand
• Prepare examples of your brand strategy and execution skills for the interview

ATS Keywords: Brand Management, Strategic Thinking, Cross-Functional Collaboration, Digital Marketing, Brand Development, Brand Guidelines, Campaign Execution, Market Research, Competitor Analysis, Brand Performance Metrics

ASSUMPTION: Applicants should focus on demonstrating their brand management skills and experience, as well as their ability to work effectively in a remote, cross-functional environment.

🛠️ Tools & Technologies

• Design tools (e.g., Canva, Adobe Creative Suite)
• Project management software (e.g., Asana, Trello)
• Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The specific tools and technologies used may vary depending on the client's organization and the candidate's personal preferences.

👔 Cultural Fit Considerations

Company Values:

• Cultural diversity and inclusion
• Collaboration and teamwork
• Excellence in service and quality

Work Style:

• Flexible and autonomous
• Results-driven and proactive
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you approach brand strategy and development in a fast-paced environment?
• Can you provide an example of your ability to lead cross-functional collaboration and campaign execution?
• How do you ensure consistent brand messaging and visual elements across various platforms?

ASSUMPTION: Applicants should consider their alignment with the company's values and work style, as well as their ability to adapt to a flexible, remote work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working remotely with international teams and clients
• Adapting to the unique cultural and linguistic nuances of the LATAM region
• Balancing autonomy and flexibility with the need for structured onboarding and check-ins

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a fast-paced, remote work environment.

📈 Similar Roles Comparison

• This role differs from traditional brand management positions in its focus on remote work and the LATAM market
• It offers unique opportunities to work with international clients and develop cultural competency
• Career paths may include advancement within the client's organization or exploration of other international marketing roles

ASSUMPTION: Applicants should consider the unique aspects of this role and how they align with their career goals and interests.

📝 Sample Projects

• Developing a comprehensive brand strategy for a U.S. franchise brand entering the LATAM market
• Creating and implementing brand guidelines for a digital marketing campaign targeting Spanish-speaking audiences
• Conducting market research and competitor analysis to inform brand positioning and messaging

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approach brand management challenges.

❓ Key Questions to Ask During Interview

• How does the client's organization support brand managers in developing and implementing brand strategies?
• Can you describe the team structure and how this role fits within the organization?
• What are the most important cultural aspects to consider when working with the client's brand and audience?
• How does the client's organization approach career growth and development for brand managers?
• What are the primary challenges facing the brand in the LATAM market, and how can this role address them?

ASSUMPTION: Applicants should use the interview to gather information about the role, the team, and the client's organization, as well as to demonstrate their understanding of the brand and its market.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your brand management experience and skills
• Write a cover letter demonstrating your enthusiasm for the role and understanding of the client's brand
• Prepare examples of your brand strategy and execution skills for the interview
• Follow up with Remote Talent LATAM one week after submission if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.