📌 Core Information
🔹 Job Title: Brand Manager, Salty Snacks Innovation
🔹 Company: Campbell's
🔹 Location: Camden, New Jersey, United States
🔹 Job Type: Full-Time
🔹 Category: Brand Management, Snacks Industry
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving business growth through new product innovation across multiple premium snacking brands
- Collaborating with cross-functional teams to commercialize new breakthrough innovation projects
- Analyzing business results and category trends to inform strategic decisions
- Leveraging data-driven insights to identify strategic opportunity areas for growth
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and cross-functional collaboration to drive innovation and growth in the competitive snacks industry.
📋 Key Responsibilities
✅ Lead new product innovation strategy development across multiple brands
✅ Identify and gain alignment on strategic opportunity areas for growth in collaboration with Brand Marketing and Sales
✅ Identify and plan a new product innovation pipeline that addresses consumer needs, drives incremental growth, and delivers against business strategies
✅ Lead an extensive cross-functional team to commercialize new breakthrough innovation projects, delivering commercially and financially viable best-in-class platforms
✅ Conduct thorough analysis of business results and/or category trends and recommend appropriate courses of action / thought leadership
ASSUMPTION: This role involves a high degree of project management, stakeholder communication, and data interpretation to ensure successful product innovation and launch.
🎯 Required Qualifications
Education: Bachelor’s Degree required
Experience: 5+ years of experience in consumer brand management with a minimum of one role in base/retail brand management
Required Skills:
- Passion for consumer-led innovation
- Demonstrated expertise in leveraging data-driven insights (Circana / Nielsen experience)
- Proven track record of progressing multiple projects with fast-paced timelines and consistently delivering results
- High caliber leadership – taking accountability, inspiring trust, fostering collaboration, and driving organizational alignment
- Exceptional communication – clear and concise; influencing, storytelling, and presenting
- Ability to seamlessly navigate the details without losing focus on the big picture
- Resilience and creative problem-solving
- Strong business/financial acumen
Preferred Skills:
- MBA strongly preferred
- CPG brand innovation experience or experience with commercialization of line extensions / LTOs
- Food industry experience a big plus
ASSUMPTION: This role requires a strong background in brand management, data analysis, and project management, with a preference for candidates with experience in the CPG or food industry.
💰 Compensation & Benefits
Salary Range: $137,000 - $197,000 per year
Benefits:
- Medical
- Dental
- Short and Long-term Disability
- AD&D
- Life Insurance
- 401(k) Matching
- Unlimited Sick Time
- Paid Time Off
- Holiday Pay
- Free Access to Fitness Center
- On-site Day Care
- Company Store
- Donation Matching
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for brand manager roles with 5-10 years of experience in the CPG or food industry.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Manufacturing, specifically focused on snacks and meals
Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 1869, with a rich history and established brand portfolio
Company Description:
- Campbell's is a leading manufacturer of food and beverage products, with a portfolio of iconic brands such as Campbell’s, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, and Snyder’s of Hanover
- The company is committed to fostering a culture of belonging, where people come first, and values great care for the communities they call home
- Campbell's is passionate and relentless in its pursuit of winning with character, while setting the highest standards for performance
Company Specialties:
- Consumer Packaged Goods
- Food & Beverage
- CPG
- Food Production
- Foodservice
- Snacks
Company Website: https://www.thecampbellscompany.com/
ASSUMPTION: Campbell's is a well-established company with a strong brand portfolio and a commitment to fostering a positive work environment.
📊 Role Analysis
Career Level: Mid-level to senior brand management role, with opportunities for growth and advancement within the company
Reporting Structure: This role reports to the Senior Director of Brand Marketing, Snacks and works closely with cross-functional teams, including Brand Marketing, Product Development, Consumer Insights, Packaging, Sales, Design, and Finance
Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements depending on the company's policies and the employee's needs
Growth Opportunities:
- Progression to senior brand management or director-level roles within the company
- Expansion into other divisions or brands within Campbell's portfolio
- Development of leadership and management skills through cross-functional collaboration and mentorship opportunities
ASSUMPTION: This role offers significant growth potential within the company, with opportunities for advancement and expansion into new areas of the business.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a collaborative and professional work environment
Office Location(s): One Campbell Place, Camden, NJ 08103, US
Geographic Context:
- Camden, New Jersey, is located near Philadelphia, Pennsylvania, offering easy access to urban amenities and cultural attractions
- The area has a humid subtropical climate, with mild winters and warm, humid summers
- The cost of living in Camden is relatively affordable compared to other major metropolitan areas in the northeastern United States
Work Schedule: Standard full-time workweek, with the possibility of flexible hours or remote work arrangements depending on the company's policies and the employee's needs
ASSUMPTION: The work environment at Campbell's headquarters is collaborative and professional, with opportunities for growth and development in a dynamic and innovative industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the Talent Acquisition Partner
- In-depth behavioral and situational interviews with hiring managers and cross-functional stakeholders
- Final interview with the Senior Director of Brand Marketing, Snacks
Key Assessment Areas:
- Data analysis and interpretation skills
- Strategic thinking and problem-solving abilities
- Cross-functional collaboration and communication skills
- Leadership and project management capabilities
Application Tips:
- Highlight relevant brand management experience and data-driven insights in your resume and cover letter
- Prepare examples of successful product innovation projects and their outcomes
- Demonstrate your understanding of the snacks industry and Campbell's brand portfolio
ATS Keywords: Brand Management, Consumer Research, Data-driven Insights, Project Management, Leadership, Communication, Problem Solving, Business Acumen, Snacks Industry, CPG, Food Production, Foodservice
ASSUMPTION: The application process for this role is competitive and involves a thorough assessment of the candidate's skills and experience in brand management, data analysis, and cross-functional collaboration.
🛠️ Tools & Technologies
- Circana / Nielsen data platforms for market research and analysis
- Microsoft Office Suite (Word, Excel, PowerPoint) for document creation and presentation
- Project management tools (e.g., Asana, Trello, Jira) for team collaboration and task tracking
- Design and prototyping tools (e.g., Adobe Creative Suite, Sketch, Figma) for product and packaging design
ASSUMPTION: This role requires proficiency in data analysis tools, Microsoft Office Suite, and project management software, as well as familiarity with design and prototyping tools for product and packaging development.
👔 Cultural Fit Considerations
Company Values:
- Winning with Character
- Doing the Right Thing
- Doing It Right
- Doing It Together
- Doing It Better
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision-making and continuous learning
- Adaptability and resilience in the face of change and challenges
- Passion for innovation and driving business growth
Self-Assessment Questions:
- Do you thrive in a collaborative and cross-functional work environment?
- Are you comfortable using data-driven insights to inform strategic decisions?
- Can you effectively manage multiple projects with fast-paced timelines and deliver results?
- Do you have a passion for consumer-led innovation and driving business growth in the snacks industry?
ASSUMPTION: Campbell's values a strong cultural fit with candidates who are collaborative, data-driven, adaptable, and passionate about driving business growth through innovation in the snacks industry.
⚠️ Potential Challenges
- Managing multiple projects with fast-paced timelines and competing priorities
- Navigating a large and complex organization with multiple stakeholders
- Adapting to changes in the market and competitive landscape
- Balancing strategic thinking with tactical execution and day-to-day responsibilities
ASSUMPTION: This role presents unique challenges related to project management, stakeholder communication, and adaptability in a dynamic and competitive industry.
📈 Similar Roles Comparison
- This role is similar to other brand management positions in the CPG or food industry, but with a focus on snacks and new product innovation
- Compared to other brand management roles, this position requires a higher level of data analysis and strategic thinking to drive business growth through innovation
- Career progression in this role may lead to senior brand management or director-level positions within the company or other divisions within Campbell's portfolio
ASSUMPTION: This role offers unique opportunities for growth and advancement within the company, with a focus on driving business growth through new product innovation in the snacks industry.
📝 Sample Projects
- Developing a new product innovation strategy for the Late July brand, targeting health-conscious consumers with unique and on-trend snacking options
- Launching a limited-time offer (LTO) for the Cape Cod brand, leveraging consumer insights and market trends to drive incremental sales and brand awareness
- Conducting a comprehensive analysis of the salty snacks category and identifying strategic opportunity areas for growth and innovation across Campbell's snacking portfolio
ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the brand manager role, with a focus on driving business growth through new product innovation and category analysis.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall brand marketing strategy for the Snacks division?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Campbell's support the growth and development of its brand managers?
- What are the most significant challenges facing the snacks industry, and how can this role address them?
- How does Campbell's foster a culture of innovation and continuous learning?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's strategic priorities, and the snacks industry, as well as their ability to drive business growth and contribute to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant brand management experience, data-driven insights, and passion for consumer-led innovation in the snacks industry
- Prepare examples of successful product innovation projects and their outcomes, demonstrating your ability to drive business growth and deliver results
- Follow up with the Talent Acquisition Partner one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
