• Brand manager / Senior brand manager

📌 Core Information

🔹 Job Title: Brand Manager / Senior Brand Manager

🔹 Company: Haleon

🔹 Location: Taipei, Taiwan

🔹 Job Type: Full-Time

🔹 Category: Consumer Goods and Consumer Health

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the deployment of global brand strategies
• Managing brand equity and driving innovation
• Collaborating with cross-functional teams and sales teams
• Delivering brand sales and profit objectives

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a matrix organization.

📋 Key Responsibilities

✅ Develop, adapt, and refine strategic direction for brand, grounded in consumer and customer insights

✅ Lead the development of annual market activation planning focused on 3-year growth drivers

✅ Accountable for the delivery of annual brand Profit & Loss (P&L), including sales and profit results

✅ Manage brand equity through successful deployment and localization of global toolkits

✅ Drive innovation strategy through flawless execution of innovation vision board

✅ Manage agency and cross-functional relationships at both local and global levels

✅ Drive superior execution of programs and plans to bring the brand strategies to life

✅ Collaborate with the sales team to drive strong customer engagement and in-store support

✅ Drive accountability, tracking results on key brand and programs, recommending course correction as necessary based on performance versus Key Performance Indicators

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure successful execution of brand strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7 or more years of brand marketing or commercial management experience

Required Skills:

• Proven track record of delivering insights-based consumer communications driving brand share growth
• Experience in new product development and launch planning
• Experience in digital marketing, including social media and influencer strategy to drive e-commerce sales growth
• Experience working in a fast-paced, entrepreneurial environment

Preferred Skills:

• Ability to collaborate with above-the-market teams and deliver results in a matrix organization
• Strong financial capabilities and business acumen
• Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands
• Experience in large CBG environment preferred

ASSUMPTION: Candidates with experience in the consumer goods industry and a strong understanding of consumer behavior will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a senior brand manager role in Taiwan, typically ranging from TWD 1,200,000 to TWD 1,800,000 per year (ASSUMPTION: Based on market research and similar roles in the region)

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Health, dental, and vision insurance
• Retirement savings plan

Working Hours: Full-time position with standard working hours (ASSUMPTION: 40 hours per week, Monday to Friday, with flexibility for remote work as needed)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods and Consumer Health. Haleon is a global leader in consumer health, with a portfolio of trusted brands that include Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin, and Voltaren.

Company Size: 10,001+ employees. As a large organization, Haleon offers opportunities for career growth and development, as well as a diverse and inclusive work environment.

Founded: 2022. Haleon was established in 2022 as a spin-off from GlaxoSmithKline, focusing on consumer health products.

Company Description:

• Haleon is committed to delivering better everyday health with humanity, combining deep human understanding and trusted science to make everyday health more inclusive, more achievable, and more sustainable.
• The company's category-leading brands are trusted by consumers worldwide, and Haleon is dedicated to maintaining and growing this trust through innovative and effective marketing strategies.
• Haleon fosters an agile working culture, promoting flexibility and work-life balance for its employees.

Company Specialties:

• Consumer Goods and Consumer Health
• Over-the-counter (OTC) medications
• Vitamins and supplements
• Dental care

Company Website: http://www.haleon.com

ASSUMPTION: Haleon's focus on consumer health and well-being makes it an attractive employer for candidates interested in making a positive impact on people's lives through innovative health products.

📊 Role Analysis

Career Level: Senior. This role is suitable for experienced brand managers looking to take the next step in their careers or for senior brand managers seeking a new challenge in a global organization.

Reporting Structure: The Brand Manager / Senior Brand Manager will report directly to the Marketing Director and will work closely with cross-functional teams, including sales, marketing, and product development.

Work Arrangement: On-site, with opportunities for remote work as needed. Haleon promotes an agile working culture, offering flexibility for employees to balance their work and personal lives.

Growth Opportunities:

• Progression to a more senior role within the marketing department or other functions within the organization
• Expanding responsibilities and leading larger teams or projects
• Gaining experience in a global organization and working with diverse teams across different regions

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to develop both personally and professionally within the organization.

🌍 Location & Work Environment

Office Type: Haleon's Taipei office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Taipei, Taiwan

Geographic Context:

• Taipei is the capital and largest city of Taiwan, offering a vibrant culture, rich history, and diverse food scene
• The city is known for its bustling night markets, historic temples, and modern architecture, providing a unique blend of traditional and contemporary experiences
• Taipei is also a major hub for technology and innovation, with a thriving startup ecosystem

Work Schedule: Standard working hours, Monday to Friday, with opportunities for remote work as needed (ASSUMPTION: Based on the company's agile working culture and the nature of the role)

ASSUMPTION: Taipei offers a dynamic and exciting work environment, with a diverse range of cultural, culinary, and entertainment options for employees to enjoy outside of work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-depth interviews with cross-functional team members
• Final interview with the marketing director
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and leadership skills
• Adaptability and resilience in the face of change
• Cultural fit and alignment with Haleon's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in brand management, marketing strategy, and consumer insights
• Research Haleon's mission, values, and company culture to demonstrate your fit and enthusiasm for the organization

ATS Keywords: Brand Management, Marketing Strategy, Consumer Insights, P&L Management, Budget Management, Innovation Strategy, Agency Management, Cross-Functional Leadership, Digital Marketing, Product Development, Customer Engagement, Performance Tracking, Collaboration, Financial Acumen, Adaptability, Entrepreneurial Mindset

ASSUMPTION: Haleon's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the needs of the organization.

👔 Cultural Fit Considerations

Company Values:

• Patient-focused
• Inclusive
• Agile
• Collaborative
• Accountable

Work Style:

• Results-driven
• Adaptable
• Collaborative
• Innovative
• Data-driven

Self-Assessment Questions:

• Do you share Haleon's commitment to delivering better everyday health with humanity?
• Are you comfortable working in a fast-paced, entrepreneurial environment?
• Do you thrive in a collaborative, cross-functional team setting?

ASSUMPTION: Haleon values diversity and inclusion, seeking candidates who can contribute to a positive and supportive work environment while aligning with the company's mission and values.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities in a matrix organization
• Adapting to a fast-paced, ever-changing work environment
• Balancing the need for global consistency with local market adaptation
• Working with tight deadlines and high expectations for brand performance

ASSUMPTION: These challenges can be overcome by strong communication, collaboration, and adaptability, as well as a deep understanding of the brand and its consumers.

📈 Similar Roles Comparison

• Compared to other brand manager roles, this position offers a greater emphasis on global strategy and cross-functional collaboration
• In the consumer goods industry, this role requires a strong understanding of consumer behavior and market trends
• Career progression in this role may lead to more senior marketing positions or other functions within the organization

ASSUMPTION: This role offers a unique blend of global strategy, cross-functional collaboration, and consumer-focused marketing, making it an attractive opportunity for experienced brand managers.

📝 Sample Projects

• Developing and executing a global brand campaign, tailored to local markets
• Launching a new product or line extension, including market research, positioning, and launch planning
• Conducting a brand equity audit and developing a brand health strategy to improve brand perception and market share

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Brand Manager / Senior Brand Manager, requiring a diverse skill set and strategic mindset.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the brand?
• What are the key priorities for this role in the first 90 days?
• How does Haleon support the professional development and growth of its employees?
• What is the expected timeline for performance reviews and career progression?
• How does Haleon foster a culture of innovation and agility?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in brand management, marketing strategy, and consumer insights
• Research Haleon's mission, values, and company culture to demonstrate your fit and enthusiasm for the organization
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.