📌 Core Information
🔹 Job Title: Brand Manager, Shave
🔹 Company: Harry’s
🔹 Location: New York, NY
🔹 Job Type: Hybrid (In-office Tue, Wed, Thu)
🔹 Category: Brand Management
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading category strategy and execution for Harry’s iconic Shave business
- Driving growth opportunities, building brand awareness, and deepening customer loyalty
- Supporting the development of the innovation pipeline and product commercialization
- Analyzing business performance and consumer insights to optimize brand performance
- Collaborating cross-functionally with various teams to drive brand success
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Lead category strategy and execution in partnership with the Senior Brand Director to unlock growth opportunities, build brand awareness, and deepen customer loyalty in categories outside of shave.
✅ Support the development of the innovation pipeline by identifying white space opportunities, shaping the product roadmap, and leading cross-functional teams through concepting, validation, forecasting, pricing, and go-to-market execution.
✅ Analyze business performance and consumer insights to identify trends, inform strategy, and optimize brand performance across channels.
✅ Develop and launch go-to-market plans for new products, creating compelling value propositions and marketing strategies to drive awareness, trial, and repeat.
✅ Monitor in-market performance and brand KPIs, using data and testing to inform decision-making and continuously improve marketing effectiveness.
✅ Distill and champion key product differentiators by understanding what’s resonating with consumers and embedding those insights into positioning, messaging, and innovation plans.
✅ Build the annual brand and marketing calendar for your categories, defining priority moments and messaging in close partnership with the Integrated Communications team to activate campaigns across retail and DTC.
✅ Act as the category brand steward, ensuring consistent, on-brand messaging and design execution across all customer touchpoints—digital, retail, and experiential.
✅ Collaborate with retail and eComm teams to shape channel strategies, develop best-in-class sell-in stories, and influence commercial plans that deliver growth.
ASSUMPTION: This role requires a high level of strategic thinking, strong analytical skills, and the ability to work effectively with cross-functional teams to drive brand success.
🎯 Required Qualifications
Education: Bachelor’s degree required
Experience: 4+ years of experience in brand management, preferably within Consumer Goods
Required Skills:
- Proven track record of driving brand growth and equity
- Experience defining an innovation roadmap and navigating the product development process
- Strong analytical skills and experience with consumer analytics and insights
- Excellent communication and leadership skills
- Organized and able to see through projects from start to finish
- Business acumen and financial mindset
Preferred Skills:
- Experience with IRI / Circana / Nielsen
- Experience in defining brand strategy and launching products with strong 360 marketing support
ASSUMPTION: Candidates with a strong background in consumer goods brand management and a proven track record of driving brand growth and equity are preferred.
💰 Compensation & Benefits
Salary Range: $100,000 - $114,500 per year (based on location, skill level, and experience)
Benefits:
- Medical, dental, and vision coverage
- 401k match
- Equity in Mammoth Brands
- Flexible time off and working hours
- Wellness and L&D stipends
- Sabbatical leave (4 weeks after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years)
- Paid parental leave (20 weeks for parents who give birth, 16 weeks for all other paths to parenthood)
- Fun IRL and virtual events
- Free products from all of our brands
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (in-office Tue, Wed, Thu)
ASSUMPTION: The salary range provided is based on Harry’s size and industry standards, and is one part of the total rewards package, which also includes comprehensive benefits and equity program.
📌 Applicant Insights
🔍 Company Context
Industry: Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. It is part of Mammoth Brands, a modern CPG company that creates essential products for millions of people’s daily routines.
Company Size: Harry’s is a mid-sized company with 11-50 employees, providing a collaborative and entrepreneurial work environment.
Founded: Harry’s was founded in 2013 and has since become the #2 shave brand globally, expanding its product offerings and mission to provide access to quality mental health care.
Company Description:
- Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value.
- The brand is part of Mammoth Brands, a modern CPG company that creates essential products for millions of people’s daily routines.
- Harry’s is committed to creating an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
Company Specialties:
- Razors and shaving products
- Grooming
- Ecommerce
- Design and user experience
- Consumer products and personal care
Company Website: https://harrys.com
ASSUMPTION: Harry’s is a well-established brand in the men’s grooming industry, known for its high-quality products and commitment to creating an inclusive work environment.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: The Brand Manager, Shave reports directly to the Senior Director of Brand Management.
Work Arrangement: Hybrid (in-office Tue, Wed, Thu) with flexible working hours and time off policies.
Growth Opportunities:
- Potential to grow into a senior role within the brand management team
- Opportunities to work on various brands and categories within Mammoth Brands
- Chance to gain experience in a fast-growing, dynamic CPG company
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the brand management team and gain experience working on multiple brands and categories.
🌍 Location & Work Environment
Office Type: Harry’s has a beautiful 70,000 square foot SoHo office with fully stocked kitchens, snacks, coffee, and drinks available every day.
Office Location(s): New York, NY
Geographic Context:
- New York City is a major global hub for business, finance, and culture.
- The SoHo neighborhood is known for its vibrant arts scene, shopping, and dining options.
- The office is conveniently located near various transportation options, including subway and bus lines.
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (in-office Tue, Wed, Thu) and flexible working hours.
ASSUMPTION: Harry’s offers a modern, collaborative work environment with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and leadership skills
- Collaboration and teamwork skills
- Cultural fit and alignment with Harry’s values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your experience with brand management, product commercialization, and consumer insights
- Showcase your ability to think strategically and drive brand growth
- Demonstrate your cultural fit with Harry’s values and work environment
ATS Keywords: Brand Management, Consumer Goods, Product Commercialization, Consumer Insights, Strategic Thinking, Brand Growth, Marketing Strategy, Data Analysis, Cross-Functional Teams
ASSUMPTION: Harry’s uses an Applicant Tracking System (ATS) to manage job applications, and applicants are encouraged to include relevant keywords in their resume to improve visibility.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Project management tools (e.g., Asana, Trello)
- Consumer analytics and insights tools (e.g., IRI, Nielsen)
ASSUMPTION: Candidates should be proficient in using Microsoft Office Suite, Google Workspace, and data analysis tools, as well as any other relevant tools for brand management and consumer insights.
👔 Cultural Fit Considerations
Company Values:
- Put the customer first
- Take ownership
- Act with integrity
- Embrace diversity and inclusion
- Collaborate and win together
Work Style:
- Data-driven and analytical
- Strategic and creative
- Collaborative and team-oriented
- Adaptable and resilient
- Results-focused and accountable
Self-Assessment Questions:
- Do you have a deep understanding of consumer insights and how to translate them into strategy and action?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative, team-oriented work environment?
- Are you results-driven and accountable for delivering on key performance indicators (KPIs)?
- Do you align with Harry’s values and work style?
ASSUMPTION: Candidates should assess their fit with Harry’s values and work style, as well as their ability to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Navigating cross-functional teams and stakeholders
- Working with limited resources and tight timelines
- Adapting to changes in the market and consumer behavior
- Balancing strategic thinking with tactical execution
ASSUMPTION: Candidates should be prepared to face these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- Brand Manager, Shave at Harry’s vs. Senior Brand Manager, Shave at a larger CPG company: Harry’s offers a more entrepreneurial and hands-on work environment, while a larger CPG company may provide more structured career paths and resources.
- Brand Manager, Shave at Harry’s vs. Brand Manager, Shave at a direct-to-consumer (DTC) startup: Harry’s offers more established brand recognition and resources, while a DTC startup may provide more opportunities for growth and innovation.
- Brand Manager, Shave at Harry’s vs. Brand Manager, Shave at a private label retailer: Harry’s focuses on its own branded products, while a private label retailer may offer more experience in retail and private label product development.
ASSUMPTION: Candidates should consider the unique aspects of each role and how they align with their career goals and preferences.
📝 Sample Projects
- Developing and launching a new shaving product line, including market research, product development, pricing, and go-to-market strategy
- Conducting a competitive analysis and identifying opportunities to differentiate Harry’s shave products in the market
- Optimizing the brand’s digital presence and eCommerce strategy to drive online sales and customer engagement
ASSUMPTION: These sample projects demonstrate the types of initiatives a Brand Manager, Shave at Harry’s might work on, focusing on strategic thinking, data-driven decision-making, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the brand’s long-term vision for the Shave category and how this role contributes to achieving it?
- How does the brand approach innovation and product development, and how can I contribute to this process?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the brand support the growth and development of its employees, and what opportunities exist for career advancement?
- Can you provide an example of a successful brand launch or campaign, and what made it successful?
- How does the brand approach working with cross-functional teams, and what tools or processes are in place to facilitate collaboration?
ASSUMPTION: These key questions help candidates better understand the role, the brand, and the work environment, allowing them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Harry’s Careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching Harry’s brand, values, and products, as well as the specific requirements of this role
- Be ready to discuss your experience with brand management, product commercialization, and consumer insights, as well as your strategic thinking and cultural fit with Harry’s
- Follow up with the hiring team after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
