📌 Core Information
🔹 Job Title: Brand Manager, Shave (Harry’s)
🔹 Company: Mammoth Brands
🔹 Location: New York, NY
🔹 Job Type: Hybrid (Tues, Wed, Thurs in-office)
🔹 Category: Brand Management
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 4+ years in brand management, preferably within Consumer Goods
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading category strategy and execution for Harry’s iconic Shave business
- Driving growth opportunities and deepening customer loyalty
- Supporting the development of the innovation pipeline
- Analyzing business performance and consumer insights to inform strategy
- Collaborating with cross-functional teams to execute go-to-market plans
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of consumer behavior. The ideal candidate will have experience in brand management, preferably within the Consumer Goods industry.
📋 Key Responsibilities
✅ Lead category strategy and execution in partnership with the Senior Brand Director to unlock growth opportunities, build brand awareness, and deepen customer loyalty in categories outside of shave.
✅ Support the development of the innovation pipeline by driving category growth, identifying white space opportunities, shaping the product roadmap, and leading cross-functional teams through concepting, validation, forecasting, pricing, and go-to-market execution.
✅ Analyze business performance and consumer insights to identify trends, inform strategy, and optimize brand performance across channels.
✅ Develop and launch go-to-market plans for new products, creating compelling value propositions and marketing strategies to drive awareness, trial, and repeat.
✅ Monitor in-market performance and brand KPIs, using data and testing to inform decision-making and continuously improve marketing effectiveness.
✅ Distill and champion key product differentiators by understanding what’s resonating with consumers and embedding those insights into positioning, messaging, and innovation plans.
✅ Build the annual brand and marketing calendar for your categories, defining priority moments and messaging in close partnership with the Integrated Communications team to activate campaigns across retail and DTC.
✅ Act as the category brand steward, ensuring consistent, on-brand messaging and design execution across all customer touchpoints—digital, retail, and experiential.
✅ Collaborate with retail and eComm teams to shape channel strategies, develop best-in-class sell-in stories, and influence commercial plans that deliver growth.
ASSUMPTION: This role requires a high degree of collaboration and cross-functional teamwork. The ideal candidate will be an excellent communicator and leader, able to strategically manage and inspire partners across various functions.
🎯 Required Qualifications
Education: Bachelor’s degree required
Experience: 4+ years of experience in brand management, preferably within Consumer Goods
Required Skills:
- Proven track record of driving brand growth and equity
- Experience defining an innovation roadmap and navigating the product development process to commercialize and launch new items
- Strong analytical skills and experience with consumer analytics and insights, market research, and trend analysis (Proficiency in IRI / Circana / Nielsen required)
- Excellent communication and leadership skills with the ability to strategically manage, inspire, and motivate cross-functional partners
- Organized and able to see through projects from start to finish
- Business acumen: can understand key drivers of the business and prioritize marketing activities accordingly
Preferred Skills:
- Experience working with retail and eComm teams to shape channel strategies
- Familiarity with the men’s grooming or personal care categories
ASSUMPTION: Candidates with experience in the Consumer Goods industry and a strong understanding of consumer behavior will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $114,500 per year
Benefits:
- Medical, dental, and vision coverage
- 401k match
- Equity in Mammoth Brands
- Flexible time off and working hours
- Wellness and L&D stipends
- 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
- 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
- Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
- Free products from all of our brands
Working Hours: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement (Tues, Wed, Thurs in-office)
ASSUMPTION: The salary range provided is based on paying competitively for our size and industry and is one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program.
📌 Applicant Insights
🔍 Company Context
Industry: Personal Care Product Manufacturing
Company Size: 501-1,000 employees
Founded: 2013 (as Harry’s Inc.)
Company Description:
- Mammoth Brands is the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, and Mando
- The company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo
- Mammoth Brands is committed to making a positive impact and has donated over $20 million through our network of nonprofit partners to date
Company Specialties:
- Men’s grooming and personal care products
- Innovative product development and commercialization
- Direct-to-consumer sales and marketing
Company Website: MammothBrands.com
ASSUMPTION: Mammoth Brands is a dynamic and growing company with a strong focus on innovation, customer-centricity, and making a positive impact.
📊 Role Analysis
Career Level: Mid-level (4+ years of experience)
Reporting Structure: Reports directly to Allie Kelly, Senior Director of Brand Management
Work Arrangement: Hybrid (Tues, Wed, Thurs in-office)
Growth Opportunities:
- Potential to take on additional categories or brands as the company continues to grow
- Opportunities to work on special projects and initiatives outside of day-to-day responsibilities
- Career advancement opportunities within the brand management function or across other areas of the business
ASSUMPTION: This role offers significant growth potential as Mammoth Brands continues to expand its portfolio of brands and enter new markets.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with bagels on Wednesdays and lunch on Tuesdays and Thursdays
Office Location(s): 70,000 square foot SoHo office in New York, NY
Geographic Context:
- New York, NY is a major hub for the consumer goods industry
- The SoHo neighborhood is known for its vibrant arts and cultural scene, as well as its proximity to many of the city’s major attractions
- The office is conveniently located near numerous public transportation options
Work Schedule: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement (Tues, Wed, Thurs in-office)
ASSUMPTION: The office environment at Mammoth Brands is designed to be collaborative, creative, and comfortable, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interview with the hiring manager and a cross-functional team member
- Final interview with the Senior Director of Brand Management
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and strategic mindset
- Analytical skills and data-driven decision-making
- Consumer-centric approach and understanding of consumer behavior
- Collaboration and cross-functional teamwork
- Leadership and communication skills
Application Tips:
- Highlight specific examples of your experience driving brand growth and commercializing innovative products
- Demonstrate your understanding of the consumer goods industry and the men’s grooming category
- Showcase your ability to analyze data and insights to inform strategy and decision-making
- Prepare questions that demonstrate your interest in the role and the company
ATS Keywords: Brand Management, Consumer Goods, Innovation, Product Development, Market Research, Trend Analysis, Analytical Skills, Communication Skills, Leadership Skills, Project Management, Business Acumen, Collaboration, Strategic Thinking, Problem Solving, Creativity, Ownership Mindset, Marketing Strategy
ASSUMPTION: The interview process at Mammoth Brands is designed to assess both technical skills and cultural fit, with a focus on finding candidates who align with the company’s values and mission.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Consumer analytics and insights tools (IRI / Circana / Nielsen)
- Project management tools (Asana, Trello, JIRA)
- Design and prototyping tools (Sketch, Figma, Adobe Creative Suite)
ASSUMPTION: The ideal candidate will be comfortable using a variety of tools and technologies to support their work and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Consumer-centric: We put the consumer at the core of everything we do
- Innovative: We challenge the status quo and continuously seek new ways to improve
- Collaborative: We work together to achieve more
- Entrepreneurial: We take ownership and drive results
- Inclusive: We foster an environment where everyone can thrive and feel a sense of belonging
Work Style:
- Data-driven: We make decisions based on data and insights
- Agile: We adapt quickly and embrace change
- Strategic: We think long-term and consider the implications of our actions
- Creative: We approach problems from multiple angles and think outside the box
- Action-oriented: We take initiative and get things done
Self-Assessment Questions:
- How do you stay up-to-date with consumer trends and insights in the men’s grooming category?
- Can you provide an example of a time when you identified a white space opportunity and successfully commercialized a new product?
- How do you approach collaboration and cross-functional teamwork, especially when working with teams from different functions or backgrounds?
ASSUMPTION: Mammoth Brands values candidates who are passionate about their work, curious, and committed to continuous learning and growth.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic work environment
- Navigating a complex and evolving product portfolio and category landscape
- Balancing short-term tactical needs with long-term strategic goals
- Working with cross-functional teams with diverse perspectives and priorities
ASSUMPTION: The ideal candidate will be able to thrive in a challenging and fast-paced environment, and be comfortable with ambiguity and change.
📈 Similar Roles Comparison
- This role is unique in its focus on the men’s grooming category and the opportunity to drive growth and innovation within a high-potential brand
- Compared to other brand management roles, this position offers a high degree of autonomy and responsibility, as well as significant growth potential
- Career paths for this role may include advancing to a Senior Brand Director or exploring opportunities in other areas of the business, such as marketing, product development, or general management
ASSUMPTION: This role offers a unique opportunity to make a significant impact on a high-potential brand and contribute to the growth and success of a dynamic and innovative company.
📝 Sample Projects
- Developing and launching a new line of men’s grooming products to address an unmet consumer need
- Conducting market research and consumer insights analysis to inform brand positioning and messaging strategy
- Collaborating with cross-functional teams to create and execute a go-to-market plan for a new product launch, including advertising, promotions, and in-store activations
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to drive results and impact.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of its brands and employees?
- Can you describe the team structure and dynamics for the brand management function?
- How does the company approach innovation and new product development?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company foster a culture of collaboration and cross-functional teamwork?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching the company, the role, and the industry, and practicing common interview questions and your responses
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
- If you receive an offer, carefully review the compensation package and benefits, and consider negotiating if necessary
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
