📌 Core Information
🔹 Job Title: Brand Manager Shiseido EMEA CDI H/F
🔹 Company: Shiseido
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and implementing marketing strategy for Shiseido's anti-aging lines in the EMEA region
- Coordinating operational execution across various markets
- Collaborating on a three-year marketing plan
- Managing product launches and analyzing brand performance metrics
- Working in a dynamic, international environment
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a cross-functional team.
📋 Key Responsibilities
Strategic Planning & Execution:
- Define and implement marketing strategy for Shiseido's anti-aging lines in the EMEA region
- Coordinate operational execution across various markets
- Collaborate on a three-year marketing plan, including projections, animations, assortment, 360-degree marketing, media planning, and budget management
- Adapt and execute global product launches and animations, working with cross-functional teams
- Propose innovative ideas to improve brand image, business, and market share
Regional Leadership & Expertise:
- Act as the regional expert for Shiseido's anti-aging lines, providing insights and challenging global strategies
- Lead and coordinate internal expert teams for product launches and operational management
- Serve as the primary contact for regional market teams, ensuring brand consistency and effective local initiatives
Performance Analysis & Reporting:
- Analyze monthly brand performance metrics (sell-in/sell-out) and provide data-driven recommendations
- Evaluate product launches and animations, identifying areas for improvement and optimization
- Communicate brand performance and team achievements internally, fostering a culture of excellence
ASSUMPTION: The Brand Manager will need to balance strategic thinking with hands-on execution, ensuring both short-term operational success and long-term brand growth.
🎯 Required Qualifications
Education: Master's degree in Marketing
Experience: At least 5 years of experience in marketing within the cosmetics industry
Required Skills:
- Proven track record in marketing strategy development and execution
- Strong analytical skills and data-driven decision-making
- Excellent communication and presentation skills
- Fluency in English
- Proficient in Microsoft Office Suite
Preferred Skills:
- Experience in the anti-aging skincare category
- Knowledge of the EMEA beauty market
- Familiarity with the Shiseido brand
ASSUMPTION: Candidates with a strong background in marketing strategy, a passion for the beauty industry, and a proven ability to thrive in a fast-paced, international environment are encouraged to apply.
💰 Compensation & Benefits
Salary Range: €55,000 - €65,000 per year (based on industry standards for a mid-senior level marketing role in Paris)
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on Shiseido products
- Flexible work arrangements (hybrid/remote work options may be available)
Working Hours: Full-time (39 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Paris region. Actual compensation may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Personal Care Product Manufacturing (Beauty & Cosmetics)
Company Size: 10,001+ employees (Large enterprise)
Founded: 1872 (Over 150 years ago)
Company Description:
- Shiseido is a global leader in the beauty industry, with a rich portfolio of brands in skincare, makeup, and fragrances
- The company is committed to creating innovative, high-quality products that meet the diverse needs of consumers worldwide
- Shiseido's mission is to "offer solutions to social problems and achieve a sustainable society, helping people find happiness through our mainstay beauty business."
Company Specialties:
- Prestige and luxury beauty products
- Fragrance creation and distribution
- Skin care and anti-aging solutions
- Cosmetics and makeup artistry
- Beauty and wellness
- Science and art & design
- Japanese aesthetic and luxury
Company Website: https://corp.shiseido.com/en/
ASSUMPTION: Shiseido's extensive experience and global presence offer candidates the opportunity to work on high-profile brands and gain valuable international experience.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Reports directly to the Head of Marketing & Communications Shiseido
Work Arrangement: On-site (with potential flexible work arrangements)
Growth Opportunities:
- Potential career progression to senior marketing roles within the Shiseido Group
- Possibility to work on multiple brands and categories, gaining diverse experience
- Opportunities for international assignments and exposure to global markets
ASSUMPTION: The Brand Manager role offers a unique blend of strategic and operational responsibilities, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in central Paris
Office Location(s): 56A rue du Faubourg Saint Honoré, Paris, 75008, France
Geographic Context:
- Paris is the capital and most populous city of France, with a rich cultural heritage and vibrant business ecosystem
- The city is home to numerous international corporations and offers ample opportunities for networking and professional growth
- Paris is known for its high cost of living, but also offers excellent public transportation, healthcare, and education systems
Work Schedule: Standard full-time workweek (Monday-Friday, 9:00 AM - 6:00 PM, with a 1-hour lunch break)
ASSUMPTION: Paris offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with senior leadership
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Industry knowledge and passion for beauty and cosmetics
- Cultural fit and alignment with Shiseido's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
- Research Shiseido's brand portfolio and industry trends to demonstrate your knowledge and enthusiasm
- Practice presenting your ideas and solutions clearly and concisely
ATS Keywords: Marketing strategy, brand management, product launch, market analysis, data-driven decision-making, cross-functional teamwork, beauty industry, cosmetics, skincare, anti-aging, EMEA, French language skills
ASSUMPTION: Shiseido's recruitment process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a strong emphasis on behavioral interviews and case studies.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Social media platforms (Facebook, Instagram, LinkedIn)
- CRM and marketing automation tools (Salesforce, HubSpot, Marketo)
- Project management software (Asana, Trello, Jira)
ASSUMPTION: The Brand Manager will need to be proficient in using various marketing tools and platforms, as well as project management software to coordinate cross-functional teams effectively.
👔 Cultural Fit Considerations
Company Values:
- People First: Prioritizing employee well-being and growth
- Diversity: Embracing inclusivity and fostering an open work environment
- Art & Science: Balancing creativity and innovation with data-driven insights
- Japanese: Honoring the company's heritage and incorporating Japanese aesthetics into products and branding
- Uncompromising Quality: Ensuring high standards in product development, manufacturing, and customer service
- Omotenashi: Providing exceptional customer experiences and anticipating guests' needs
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional cooperation
- Dynamic and fast-paced, with a strong emphasis on results and performance
- Data-driven and analytical, with a focus on continuous improvement
- Innovative and creative, with a commitment to pushing boundaries and challenging the status quo
Self-Assessment Questions:
- How do you embody Shiseido's company values in your daily work?
- Describe a time when you had to adapt to a new work environment or culture. How did you approach this change, and what was the outcome?
- Can you provide an example of a time when you identified a business opportunity and developed a strategic plan to capitalize on it?
ASSUMPTION: Shiseido places a strong emphasis on cultural fit and seeks candidates who align with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple brands and product lines within a complex, global organization
- Balancing short-term operational demands with long-term strategic planning
- Working effectively in a matrix organization with multiple stakeholders
- Adapting to a dynamic and ever-changing market landscape
- Managing a team remotely or across different time zones
ASSUMPTION: The Brand Manager role presents unique challenges and opportunities for growth, requiring strong leadership, adaptability, and strategic thinking.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position offers a unique blend of strategic and operational responsibilities, with a strong focus on regional leadership and brand expertise
- The role requires a deep understanding of the beauty industry and consumer behavior, as well as strong analytical skills and data-driven decision-making
- Career progression in this role may lead to senior marketing positions within the Shiseido Group, offering opportunities for international assignments and exposure to global markets
ASSUMPTION: This role is well-suited for candidates with a strong background in marketing strategy, a passion for the beauty industry, and a proven ability to thrive in a fast-paced, international environment.
📝 Sample Projects
- Developing a comprehensive marketing plan for a new product launch, including market research, positioning, pricing, and promotional strategies
- Conducting a competitive analysis and identifying opportunities for brand differentiation and growth
- Managing a product recall or crisis communication, ensuring minimal impact on brand reputation and customer loyalty
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the Brand Manager role, requiring strong strategic thinking, adaptability, and leadership skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to diversity, equity, and inclusion?
- How does the company support the professional development and growth of its employees?
- Can you provide an example of a successful product launch or marketing campaign within the company, and what factors contributed to its success?
- How does the company measure and track the performance of its marketing initiatives?
- What opportunities are there for international assignments or exposure to global markets within the company?
ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision about your career.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://careers.shiseido.com/job/Paris-Brand-Manager-Shiseido-EMEA-CDI-HF-J/1189323401/
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
- Research Shiseido's brand portfolio and industry trends to demonstrate your knowledge and enthusiasm
- Practice presenting your ideas and solutions clearly and concisely
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
