📌 Core Information
🔹 Job Title: Brand Manager, Soft Products
🔹 Company: Harry’s
🔹 Location: New York, NY
🔹 Job Type: Full-Time, Hybrid (In-office Tue, Wed, Thu)
🔹 Category: Brand Management, Consumer Goods
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Mid-Senior Level (4+ years of experience)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving growth across three strategically important categories (body, hair, skin care) for Harry’s expansion beyond shave.
- Leading category strategy and execution, building brand awareness, and deepening customer loyalty.
- Supporting the development of the innovation pipeline and driving product commercialization.
- Analyzing business performance and consumer insights to inform strategy and optimize brand performance.
- Collaborating cross-functionally with teams such as Integrated Communications, Creative, Retail, DTC, and R&D.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive brand growth and equity.
📋 Key Responsibilities
✅ Lead category strategy and execution to unlock growth opportunities and build brand awareness.
✅ Support the development of the innovation pipeline by identifying white space opportunities, shaping the product roadmap, and leading cross-functional teams through concepting, validation, forecasting, pricing, and go-to-market execution.
✅ Analyze business performance and consumer insights to identify trends, inform strategy, and optimize brand performance across channels.
✅ Develop and launch go-to-market plans for new products, creating compelling value propositions and marketing strategies to drive awareness, trial, and repeat.
✅ Monitor in-market performance and brand KPIs, using data and testing to inform decision-making and continuously improve marketing effectiveness.
✅ Distill and champion key product differentiators by understanding what’s resonating with consumers and embedding those insights into positioning, messaging, and innovation plans.
✅ Build the annual brand and marketing calendar for your categories, defining priority moments and messaging in close partnership with the Integrated Communications team to activate campaigns across retail and DTC.
✅ Act as the category brand steward, ensuring consistent, on-brand messaging and design execution across all customer touchpoints—digital, retail, and experiential.
✅ Collaborate with retail and eComm teams to shape channel strategies, develop best-in-class sell-in stories, and influence commercial plans that deliver growth.
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and data-driven decision-making to drive brand growth and equity.
🎯 Required Qualifications
Education: Bachelor’s degree required
Experience: 4+ years of experience in brand management, preferably within Consumer Goods
Required Skills:
- Deep consumer-centric mindset with the ability to uncover and interpret consumer insights.
- True ownership mindset with a bias for action and the ability to thrive in a fast-paced environment.
- Experience defining an innovation roadmap and navigating the product development process to commercialize and launch new items.
- Strong analytical skills and experience with consumer analytics and insights, market research, and trend analysis (Proficiency in IRI / Circana / Nielsen required).
- Demonstrated success in defining brand strategy and launching products with strong 360 marketing support.
- Excellent communication and leadership skills with the ability to strategically manage, inspire, and motivate cross-functional partners.
- Organized and able to see through projects from start to finish.
- Business acumen: can understand key drivers of the business and prioritize marketing activities accordingly.
Preferred Skills:
- Experience working with retail and eComm teams to shape channel strategies and develop sell-in stories.
- Familiarity with the Harry’s brand and products.
ASSUMPTION: Candidates with a strong background in brand management, consumer insights, and product development will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $114,500 per year (based on location, skill level, and experience)
Benefits:
- Medical, dental, and vision coverage
- 401k match
- Equity in Mammoth Brands
- Flexible time off and working hours
- Wellness and L&D stipends
- Sabbatical (4 weeks after 5 years, 6 weeks after 10 years, 8 weeks after 15 years)
- Paid parental leave (20 weeks for parents who give birth, 16 weeks for all other paths to parenthood)
- Fun IRL and virtual events including happy hours, team building events, and parties on the rooftop
- Free products from all of our brands
Working Hours: Full-time, hybrid (in-office Tue, Wed, Thu)
ASSUMPTION: The salary range is based on the company’s size and industry standards for this role. The final compensation offer will ultimately be based on the candidate’s location, skill level, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. It is part of Mammoth Brands, a modern CPG company that creates exceptional products that speak to today’s consumer.
Company Size: Harry’s is a mid-sized company with 11-50 employees.
Founded: Harry’s was founded in 2013 and has since become the #2 shave brand globally, expanding to offer products for every step in its customer’s routine.
Company Description:
- Harry’s is committed to creating things people like more and making a positive impact.
- The brand is dedicated to ensuring guys have access to quality mental health care, having helped connect over 2 million men to quality mental health resources to date.
- Harry’s offers a modern, inclusive work environment with benefits such as flexible time off, wellness stipends, and paid parental leave.
Company Specialties:
- Razors and shaving products
- Grooming
- Ecommerce
- Design
- User experience
- Consumer products and personal care
Company Website: harrys.com
ASSUMPTION: Harry’s is a well-established brand in the men’s grooming industry, known for its high-quality products and commitment to mental health care. The company offers a modern, inclusive work environment with competitive benefits.
📊 Role Analysis
Career Level: Mid-Senior Level (4+ years of experience)
Reporting Structure: This role reports directly to Allie Kelly, Senior Director of Brand Management.
Work Arrangement: Hybrid (in-office Tue, Wed, Thu)
Growth Opportunities:
- Potential to lead end-to-end brand management and make a significant impact at a pivotal time for the business.
- Opportunity to work on high-potential categories and drive brand expansion for Harry’s.
- Potential to grow within the brand management team or explore other opportunities within the broader Mammoth Brands family.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the business and advance their career within the brand management team or the broader Mammoth Brands family.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with bagels on Wednesdays and lunch on Tuesdays and Thursdays, fully stocked kitchens with snacks, coffee, and drinks every day, and free products.
Office Location(s): New York, NY
Geographic Context:
- New York City is a major hub for the consumer goods industry, offering ample networking and professional development opportunities.
- The city is known for its vibrant culture, diverse neighborhoods, and extensive public transportation system.
- New York City is also a major center for the arts, fashion, and media, providing ample opportunities for cultural engagement.
Work Schedule: Full-time, hybrid (in-office Tue, Wed, Thu)
ASSUMPTION: The modern, collaborative work environment at Harry’s offers a unique blend of professional growth and cultural engagement opportunities for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional stakeholders
- Final round interview with the senior leadership team
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Consumer-centric mindset and ability to uncover and interpret consumer insights
- Collaboration and communication skills
- Leadership and team management skills
Application Tips:
- Tailor your resume and cover letter to highlight your brand management, consumer insights, and product development experience.
- Prepare for behavioral and skills-based interview questions that focus on your ability to drive brand growth, execute marketing strategies, and collaborate effectively with cross-functional teams.
- Be ready to discuss your understanding of the Harry’s brand, products, and target consumer.
- Research the company and the role to demonstrate your enthusiasm and fit for the position.
ATS Keywords: Brand Management, Consumer Goods, Brand Growth, Marketing Strategy, Product Development, Consumer Insights, Cross-Functional Collaboration, Data-Driven Decision Making
ASSUMPTION: The interview process for this role will focus on assessing the candidate’s strategic thinking, analytical skills, consumer-centric mindset, collaboration, and leadership skills, as well as their fit with the Harry’s brand and culture.
🛠️ Tools & Technologies
- Consumer analytics and insights tools (e.g., IRI, Circana, Nielsen)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello, JIRA)
- Design and prototyping tools (e.g., Sketch, Figma, Adobe XD)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate’s background and the team’s needs, but strong proficiency in consumer analytics and insights tools, marketing automation and analytics tools, and project management tools is essential.
👔 Cultural Fit Considerations
Company Values:
- Consumer-centric: We put the consumer at the core of everything we do.
- Inclusive: We foster an inclusive environment where everyone can thrive and feel a sense of belonging.
- Collaborative: We work together to achieve our goals and support each other’s growth.
- Innovative: We continuously seek new ways to improve and drive growth.
- Accountable: We take ownership of our responsibilities and deliver on our commitments.
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement.
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration.
- Data-driven and analytical, with a focus on using data to inform decision-making and optimize performance.
- Consumer-centric, with a deep understanding of the target consumer and a passion for uncovering and interpreting consumer insights.
Self-Assessment Questions:
- How do you ensure that your brand strategy and marketing activities are aligned with consumer needs and preferences?
- Can you describe a time when you had to pivot your strategy based on new consumer insights or market trends? How did you approach this change, and what was the outcome?
- How do you balance the need for data-driven decision-making with the need for creativity and innovation in your brand management approach?
- Can you provide an example of a successful cross-functional collaboration that drove brand growth or improved brand performance?
ASSUMPTION: Candidates who are a strong fit for Harry’s values and work style will be most successful in this role, demonstrating a consumer-centric mindset, collaborative approach, data-driven decision-making, and a passion for driving brand growth and innovation.
⚠️ Potential Challenges
- The role requires a high level of strategic thinking, analytical skills, and cross-functional collaboration, which can be challenging for candidates who are not well-versed in these areas.
- The fast-paced, dynamic work environment may not be suitable for candidates who prefer a more structured or predictable work environment.
- The role may require occasional travel for market research, consumer insights gathering, or industry events.
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
ASSUMPTION: Candidates who are well-suited to the role’s demands, comfortable with the work environment, and open to occasional travel will be best positioned to succeed in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on driving brand growth and expansion for Harry’s beyond its core shave category, presenting a significant opportunity for the right candidate to make a substantial impact on the business.
- Compared to other brand management roles, this position offers a higher level of strategic responsibility and the opportunity to lead end-to-end brand management for high-potential categories.
- Career progression for this role may include advancement within the brand management team or exploration of other opportunities within the broader Mammoth Brands family.
ASSUMPTION: Candidates who are seeking a strategic, high-impact brand management role with significant growth opportunities should find this position particularly appealing.
📝 Sample Projects
- Developing and executing a go-to-market plan for a new body care product, including consumer research, positioning, messaging, and channel strategy.
- Conducting a comprehensive brand audit and rebranding effort for an existing hair care product line to improve market performance and relevance.
- Leading a cross-functional team to develop and launch a new skincare product, including product development, consumer testing, pricing strategy, and go-to-market execution.
ASSUMPTION: Candidates who have experience working on similar projects and can demonstrate their ability to drive brand growth, execute marketing strategies, and collaborate effectively with cross-functional teams will be well-positioned for this role.
❓ Key Questions to Ask During Interview
- Can you describe the most significant brand growth initiative you’ve led in a previous role, and what was the outcome?
- How do you approach working with cross-functional teams to drive brand growth and execute marketing strategies?
- Can you provide an example of a time when you had to pivot your brand strategy based on new consumer insights or market trends? How did you approach this change, and what was the outcome?
- How do you ensure that your brand strategy and marketing activities are aligned with the overall business objectives and commercial plans?
- What opportunities do you see for brand expansion and growth for Harry’s beyond its core shave category?
ASSUMPTION: Candidates who ask thoughtful, insightful questions about the role, the brand, and the company demonstrate their interest and engagement with the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management, consumer insights, and product development experience, as well as your fit with Harry’s brand and values.
- Prepare for behavioral and skills-based interview questions that focus on your ability to drive brand growth, execute marketing strategies, and collaborate effectively with cross-functional teams.
- Research the company and the role to demonstrate your enthusiasm and fit for the position.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
