📌 Core Information
🔹 Job Title: Brand Manager, Soft Products (Harry’s)
🔹 Company: Mammoth Brands
🔹 Location: New York, NY
🔹 Job Type: Hybrid (In-office Tue, Wed, Thu)
🔹 Category: Consumer Goods
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Mid-Senior level (4+ years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving category strategy and execution for Harry’s soft products
- Leading product commercialization and innovation pipeline
- Analyzing business performance and consumer insights to optimize brand performance
- Collaborating cross-functionally to launch new products and campaigns
- Acting as a brand steward, ensuring consistent messaging and design execution
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Lead category strategy and execution in partnership with the Senior Brand Director to unlock growth opportunities, build brand awareness, and deepen customer loyalty in categories outside of shave.
✅ Support the development of the innovation pipeline by driving category growth, identifying white space opportunities, and leading cross-functional teams through concepting, validation, forecasting, pricing, and go-to-market execution.
✅ Analyze business performance and consumer insights to identify trends, inform strategy, and optimize brand performance across channels.
✅ Develop and launch go-to-market plans for new products, creating compelling value propositions and marketing strategies to drive awareness, trial, and repeat.
✅ Monitor in-market performance and brand KPIs, using data and testing to inform decision-making and continuously improve marketing effectiveness.
✅ Distill and champion key product differentiators by understanding what’s resonating with consumers and embedding those insights into positioning, messaging, and innovation plans.
✅ Build the annual brand and marketing calendar for your categories, defining priority moments and messaging in close partnership with the Integrated Communications team to activate campaigns across retail and DTC.
✅ Act as the category brand steward, ensuring consistent, on-brand messaging and design execution across all customer touchpoints—digital, retail, and experiential.
✅ Collaborate with retail and eComm teams to shape channel strategies, develop best-in-class sell-in stories, and influence commercial plans that deliver growth.
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive brand growth and equity.
🎯 Required Qualifications
Education: Bachelor’s degree required
Experience: 4+ years of experience in brand management, preferably within Consumer Goods
Required Skills:
- Proven track record of driving brand growth and equity
- Experience defining an innovation roadmap and navigating the product development process
- Strong analytical skills and experience with consumer analytics and insights, market research, and trend analysis (Proficiency in IRI / Circana / Nielsen required)
- Demonstrated success in defining brand strategy and launching products with strong 360 marketing support
- Excellent communication and leadership skills with the ability to strategically manage, inspire, and motivate cross-functional partners
Preferred Skills:
- Experience with the Harry’s brand or similar men’s grooming products
- Familiarity with the CPG industry and retail landscape
ASSUMPTION: Candidates should have a strong background in brand management, with a focus on consumer-centric strategy, data-driven decision making, and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: $100,000 - $114,500 per year (based on location, skill level, and experience)
Benefits:
- Medical, dental, and vision coverage
- 401k match
- Equity in Mammoth Brands
- Flexible time off and working hours
- Wellness and L&D stipends
- Sabbatical after 5, 10, or 15 years of service
- Paid parental leave (20 weeks for birth parents, 16 weeks for all other paths to parenthood)
- Fun IRL and virtual events
- Free products from all of our brands
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options on days not in the office
ASSUMPTION: The salary range is based on paying competitively for the company’s size and industry, and is one part of the total rewards package, which also includes a comprehensive set of benefits and the equity program.
📌 Applicant Insights
🔍 Company Context
Industry: Personal Care Product Manufacturing
Company Size: 501-1,000 employees (Mid-sized)
Founded: 2013 (as Harry’s Inc.)
Company Description:
- Mammoth Brands is the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, and Mando
- The company’s mission is to “Create Things People Like More,” challenging the status quo in the consumer packaged goods industry
- Mammoth Brands is committed to making a positive impact and has donated over $20 million through its network of nonprofit partners to date
Company Specialties:
- Men’s grooming products (Harry’s)
- Women’s personal care products (Flamingo)
- Body care products (Lume)
- Personal care accessories (Mando)
Company Website: http://mammothbrands.com
ASSUMPTION: Mammoth Brands is a mid-sized, mission-driven company with a focus on innovation, positive impact, and creating a new model for consumer packaged goods.
📊 Role Analysis
Career Level: Mid-Senior level (4+ years of experience)
Reporting Structure: Reports directly to Allie Kelly, Senior Director of Brand Management
Work Arrangement: Hybrid (In-office Tue, Wed, Thu)
Growth Opportunities:
- Potential to lead a team and manage junior brand managers in the future
- Opportunity to work on multiple brands and categories within the Mammoth Brands portfolio
- Potential to take on additional responsibilities and advance within the brand management function
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the brand management function.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with bagels on Wednesdays and lunch on Tuesdays and Thursdays
Office Location(s): 70,000 square foot SoHo office in New York City
Geographic Context:
- New York, NY is a major hub for consumer goods, retail, and marketing industries
- The SoHo neighborhood is known for its vibrant arts, culture, and dining scene
- Mammoth Brands’ office is conveniently located near numerous public transportation options
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options on days not in the office
ASSUMPTION: The office environment is designed to be collaborative, comfortable, and convenient, with a focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth behavioral and situational interview with the hiring manager and/or other brand team members
- Final interview with the Senior Director of Brand Management
- Background check and reference check
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Consumer-centric mindset and ability to interpret consumer insights
- Cross-functional collaboration and communication skills
- Experience with brand strategy, product commercialization, and go-to-market planning
- Analytical skills and data-driven decision making
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss specific examples of brand strategy, product commercialization, and go-to-market planning
- Demonstrate your understanding of the Harry’s brand and the consumer goods industry
- Showcase your ability to work effectively with cross-functional teams
ATS Keywords: Brand Management, Consumer Goods, Product Development, Market Research, Trend Analysis, Analytical Skills, Communication Skills, Leadership Skills, Project Management, Business Acumen, Collaboration, Strategic Thinking, Problem Solving, Innovation, Marketing Strategy, Customer Loyalty, Harry’s, Flamingo, Lume, Mando, Mammoth Brands
ASSUMPTION: The application process is designed to assess the candidate’s strategic thinking, consumer-centric mindset, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Consumer analytics and insights tools (IRI / Circana / Nielsen)
- Project management tools (Asana, Trello, JIRA)
- Design and prototyping tools (Sketch, Figma, Adobe Creative Suite)
ASSUMPTION: Candidates should be comfortable using a variety of tools and technologies to support brand management, project management, and design tasks.
👔 Cultural Fit Considerations
Company Values:
- Consumer-centric: Put the consumer at the core of everything we do
- Challenge the status quo: Never settle for the way things are
- Act with integrity: Do the right thing, always
- Be scrappy: Make the most of what you have
- Work together: Collaborate and lift each other up
Work Style:
- Data-driven: Use data and insights to inform decision making
- Strategic: Think through the implications of marketing activity across channels and surfaces
- Collaborative: Work effectively with cross-functional teams
- Adaptable: Embrace change and pivot as needed
- Results-oriented: Focus on delivering results and driving growth
Self-Assessment Questions:
- How do you approach understanding and interpreting consumer insights to inform brand strategy?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to launch a new product or campaign?
- How do you stay organized and manage multiple projects and priorities?
ASSUMPTION: Candidates should be able to demonstrate alignment with Mammoth Brands’ values and work style, with a strong focus on consumer-centricity, strategic thinking, and cross-functional collaboration.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing strategic thinking with day-to-day execution
- Working effectively with cross-functional teams and stakeholders
- Adapting to a fast-paced, dynamic work environment
- Navigating a mid-sized company with a startup-like culture
ASSUMPTION: This role may present challenges related to project management, strategic thinking, cross-functional collaboration, and adaptability in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Brand Manager, Soft Products (Harry’s) vs. Brand Manager, Hard Goods (Flamingo):
- Responsibilities for soft products vs. hard goods
- Differences in target audience and consumer behavior
- Similarities in brand management, product commercialization, and go-to-market planning
- Brand Manager, Soft Products (Harry’s) vs. Senior Brand Manager, Flamingo:
- Level of responsibility and team management
- Scope of brand management and strategic decision making
- Similarities in consumer-centric mindset, cross-functional collaboration, and data-driven decision making
- Brand Manager, Soft Products (Harry’s) vs. Product Manager, Lume:
- Focus on brand management vs. product development and commercialization
- Differences in target audience and consumer behavior
- Similarities in data-driven decision making, cross-functional collaboration, and strategic thinking
ASSUMPTION: This role offers unique challenges and opportunities compared to similar roles within the Mammoth Brands portfolio, with a focus on brand management, consumer-centric strategy, and cross-functional collaboration.
📝 Sample Projects
- Developing a go-to-market plan for a new line of Harry’s body wash products, including positioning, messaging, and channel strategy
- Conducting market research and trend analysis to identify white space opportunities for Flamingo’s next product launch
- Collaborating with the Integrated Communications team to create a compelling brand campaign for Lume’s deodorant product line
ASSUMPTION: These sample projects illustrate the brand management, consumer insights, and cross-functional collaboration required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the brand management team structure and how this role fits within it?
- How does Mammoth Brands approach innovation and product development for new categories and brands?
- Can you provide an example of a successful brand campaign or product launch at Mammoth Brands, and what made it successful?
- How does Mammoth Brands support the growth and development of its employees?
- What are the biggest challenges facing the brand management team in the next 12-24 months, and how can this role help address them?
ASSUMPTION: These key questions help candidates better understand the role, the team, and the company’s priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions related to brand strategy, product commercialization, and cross-functional collaboration
- Research the Harry’s brand, the consumer goods industry, and Mammoth Brands’ company culture
- Follow up with the hiring manager one week after your final interview to express your enthusiasm for the role and ask about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
