Brand Manager, Stride SPOD, Refreshment

📌 Core Information

🔹 Job Title: Brand Manager, Stride SPOD, Refreshment

🔹 Company: Mondelēz International

🔹 Location: Shanghai, Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing brand strategy for designated brands
• Driving sustainable growth and delivering business objectives
• Collaborating with cross-functional global and regional teams
• Supporting profit and loss management and future business development plans

ASSUMPTION: This role requires a strategic mindset and strong project management skills to balance commercial and strategic acumen.

📋 Key Responsibilities

✅ Executing brand strategy for designated brands

✅ Developing product and packaging initiatives

✅ Implementing pricing strategies

✅ Planning and executing integrated marketing communication and media plans

✅ Providing recommendations for integrated commercial plans

✅ Monitoring performance and providing input for marketing plans

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring both analytical and creative skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, preferably in the fast-moving consumer goods sector

Required Skills:

• Delivering results autonomously and influencing stakeholders
• Analytical skills and a creative mindset
• Presenting a story in an inspiring and convincing manner
• Project management from design to completion with an action orientation

Preferred Skills:

• Experience in brand management
• Fluency in Mandarin and English

ASSUMPTION: Fluency in Mandarin is highly preferred for this role due to the location and target market.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level marketing role in Shanghai, the estimated salary range is ¥350,000 - ¥500,000 per year.

Benefits:

• Competitive benefits package
• Opportunities for career growth and development
• Global work environment

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM)

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International operates in the food and beverage manufacturing industry, focusing on snacks, chocolate, and gum.

Company Size: Mondelēz International is a large corporation with over 10,000 employees globally, providing a structured work environment with ample opportunities for growth and development.

Founded: Mondelēz International was founded in 2012, following the spin-off of Kraft Foods Group.

Company Description:

• Mondelēz International is a global leader in snacking, with iconic brands such as Oreo, Cadbury, and Toblerone.
• The company is committed to empowering people to snack right by offering the right snack, for the right moment, made the right way.
• Mondelēz International is dedicated to sustainability and responsible business practices.

Company Specialties:

• Production of biscuits, chocolate, candy, and gum
• Brand management and marketing
• Global operations and supply chain management

Company Website: www.mondelezinternational.com

ASSUMPTION: Mondelēz International's extensive global presence and diverse product portfolio offer unique opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Brand Manager reports directly to the Brand Director and works closely with cross-functional teams, including sales, finance, and R&D.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for meetings and collaboration with global teams.

Growth Opportunities:

• Progression to senior brand management or other marketing roles within the company
• Expanding responsibilities and managing a team
• International assignments or relocation opportunities

ASSUMPTION: Given Mondelēz International's global presence, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with an open floor plan

Office Location(s): Business Unit Head Office - Shanghai, China

Geographic Context:

• Shanghai is a major commercial hub and the most populous city in China
• The city offers a vibrant culture, rich history, and numerous entertainment options
• Shanghai has a humid subtropical monsoon climate, with mild winters and hot, humid summers

Work Schedule: Standard office hours, with the possibility of occasional overtime or weekend work to meet project deadlines

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and results-driven performance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or video call interview with the hiring manager and/or team members
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with company values
• Technical skills in marketing and brand management

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your past achievements in brand management and marketing
• Research Mondelēz International and the Stride SPOD brand to demonstrate your enthusiasm and understanding of the company and its products

ATS Keywords: Brand strategy, marketing, consumer insights, project management, integrated marketing communication, pricing strategies, performance monitoring, commercial plans

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Google Analytics, Salesforce, Adobe Marketing Cloud)
• Project management software (e.g., Asana, Trello, Microsoft Project)
• Presentation software (e.g., PowerPoint, Keynote)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project.

👔 Cultural Fit Considerations

Company Values:

• Love our consumers and brands
• Grow every day
• Do what's right

Work Style:

• Collaborative and team-oriented
• Results-driven and performance-focused
• Adaptable and open to change

Self-Assessment Questions:

• How do you demonstrate your love for consumers and brands in your daily work?
• Can you provide an example of a time when you grew significantly in your role or took on new challenges?
• How do you ensure that you are doing what's right, even in difficult situations?

ASSUMPTION: Mondelēz International values a diverse and inclusive work environment, and candidates who can demonstrate their alignment with the company's values and work style will be most successful.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, dynamic environment with frequent changes and priorities
• Adapting to a new culture and work environment in Shanghai
• Balancing strategic thinking with hands-on execution

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• Compared to other brand management roles, this position offers a unique opportunity to work on a global brand with a strong presence in the Chinese market
• In the broader context of the snacking industry, Mondelēz International is a leading player with a diverse portfolio of iconic brands
• Career-wise, this role can serve as a stepping stone to senior brand management or other marketing roles within the company or the industry

ASSUMPTION: While there may be similarities with other brand management roles, the unique aspects of this position make it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and implementing a marketing campaign to launch a new product line in the Chinese market
• Conducting consumer research to better understand the preferences and behaviors of Chinese consumers
• Collaborating with cross-functional teams to optimize pricing strategies and improve profitability

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Brand Manager might work on, but the specific projects will vary depending on the team and the business needs.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall brand strategy for Stride SPOD in the Chinese market?
• What are the key priorities for this role in the first 90 days?
• How does Mondelēz International support the growth and development of its employees?
• What are the most significant challenges facing the brand in the Chinese market, and how can this role help address them?
• How does the company foster a culture of innovation and continuous improvement?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in brand management and marketing
• Research Mondelēz International and the Stride SPOD brand to demonstrate your enthusiasm and understanding of the company and its products
• Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.