Brand Manager, Stride SPOD, Refreshment

📌 Core Information

🔹 Job Title: Brand Manager, Stride SPOD, Refreshment

🔹 Company: Mondelēz International

🔹 Location: Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Brand & Portfolio Management, Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing brand strategy for designated brands
• Developing product and packaging initiatives
• Implementing pricing strategies
• Planning and executing integrated marketing communication and media plans
• Collaborating with cross-functional global and regional teams

ASSUMPTION: This role requires a strong understanding of consumer insights and brand strategy, as well as the ability to deliver results autonomously and influence stakeholders.

📋 Key Responsibilities

✅ Execute brand strategy for designated brands to drive sustainable growth and deliver business objectives

✅ Develop product and packaging initiatives that align with brand vision and consumer needs

✅ Implement pricing strategies that support profit and loss management and future business development plans

✅ Plan and execute integrated marketing communication and media plans to meet revenue and profit targets

✅ Provide recommendations for integrated commercial plans and support the development and execution of marketing plans

✅ Monitor performance and share objectives

✅ Based on consumer insights, brand strategy, and positioning, develop integrated marketing communications and 360-degree campaigns

ASSUMPTION: The role may involve occasional travel and working with diverse teams across different regions and functions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, preferably in the fast-moving consumer goods sector

Required Skills:

• Delivering results autonomously and influencing stakeholders
• Analytical skills and a creative mindset—a balance of commercial and strategic acumen
• Presenting a story in an inspiring and convincing manner
• Project management from design to completion with an action orientation

Preferred Skills:

• Experience working with cross-functional global and regional teams
• Fluency in English and Mandarin Chinese

ASSUMPTION: Fluency in Mandarin Chinese is highly preferred for this role due to the location and target market.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Brand Manager role in Shanghai, the estimated salary range is CNY 350,000 - 500,000 per year.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Global work environment

Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 5:30 PM. Occasional overtime may be required.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International operates in the Food and Beverage Manufacturing industry, with a focus on snacks, including biscuits, chocolate, candy & gum, and beverages.

Company Size: Mondelēz International has over 10,000 employees worldwide, with a significant presence in China, employing over 4,000 individuals.

Founded: Mondelēz International was founded in 2012, following the spin-off of the Kraft Foods Group's global snacks business.

Company Description:

• Mondelēz International is a global snacking powerhouse, with iconic brands such as Oreo, Cadbury, and Toblerone
• The company is committed to empowering people to snack right by offering the right snack, for the right moment, made the right way
• Mondelēz International is focused on delivering sustainable growth through its strategic priorities: growth, execution, and culture

Company Specialties:

• Production of snacks, including biscuits, chocolate, candy & gum, and beverages
• Brand management and marketing
• Global operations and supply chain management

Company Website: MondelezInternational.com

ASSUMPTION: Mondelēz International is a multinational company with a strong global presence, offering opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the company.

Reporting Structure: The Brand Manager reports directly to the Brand Director and works closely with cross-functional teams, including sales, research & development, and finance.

Work Arrangement: This is an on-site role based in Shanghai, with the possibility of occasional travel to other regions or offices.

Growth Opportunities:

• Progression to a senior brand management role or a leadership position within the marketing function
• Expansion into other regions or brands within the Mondelēz International portfolio
• Development of skills and expertise through training programs and mentorship opportunities

ASSUMPTION: The Brand Manager role offers a unique opportunity to gain experience working with iconic global brands and a diverse range of stakeholders.

🌍 Location & Work Environment

Office Type: The Shanghai office is a modern, collaborative workspace with a global and multicultural environment.

Office Location(s): Business Unit Head Office - Shanghai, China

Geographic Context:

• Shanghai is a major commercial and financial hub in China, with a vibrant business ecosystem
• The city offers a mix of traditional Chinese culture and modern, cosmopolitan living
• Shanghai has a humid subtropical monsoon climate, with mild winters and hot, humid summers

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with occasional overtime as needed.

ASSUMPTION: Living and working in Shanghai offers a unique blend of cultural experiences and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and other stakeholders
• Final round interviews, potentially including a case study or presentation

Key Assessment Areas:

• Consumer understanding and insights
• Brand strategy and positioning
• Project management and execution
• Communication and presentation skills
• Cultural fit and alignment with Mondelēz International values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the brand and the company's mission and values
• Prepare examples of your past work that showcase your ability to deliver results and influence stakeholders
• Research the company and the market to showcase your knowledge and enthusiasm for the role

ATS Keywords: Brand strategy, marketing, consumer insights, project management, integrated marketing communication, pricing strategies, cross-functional collaboration, action orientation, presentation skills, commercial acumen, strategic acumen

ASSUMPTION: The application process for this role may involve multiple rounds of interviews and assessments, focusing on both technical skills and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
• Project management software (e.g., Asana, Trello)
• Consumer research and insights tools (e.g., Nielsen, Kantar)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the brand and the marketing campaigns being executed.

👔 Cultural Fit Considerations

Company Values:

• Love our consumers and brands
• Grow every day
• Do what's right

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Action-oriented and results-focused

Self-Assessment Questions:

• How do you demonstrate your passion for consumers and brands in your daily work?
• Can you provide an example of a time when you drove growth through innovative marketing strategies?
• How do you balance commercial and strategic acumen in your decision-making process?

ASSUMPTION: Mondelēz International values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and experiences to the table.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Working in a fast-paced, dynamic environment with tight deadlines
• Adapting to a global work environment with diverse cultural backgrounds and time zones
• Navigating the complexities of the Chinese market and consumer behavior

ASSUMPTION: The Brand Manager role may present unique challenges, but also offers significant opportunities for growth and learning.

📈 Similar Roles Comparison

• Compared to a Senior Brand Manager role, this position offers more focus on execution and less on strategic planning and team leadership
• In contrast to a Junior Brand Manager role, this position requires more autonomy and experience in delivering results
• Career progression from this role could lead to senior brand management positions, marketing leadership roles, or other functional opportunities within Mondelēz International

ASSUMPTION: The Brand Manager role offers a unique blend of strategic and tactical responsibilities, providing a strong foundation for career growth and development.

📝 Sample Projects

• Developing a go-to-market strategy for a new product launch in the Chinese market
• Conducting consumer research to identify trends and insights that inform brand positioning and marketing strategies
• Managing a cross-functional team to execute a integrated marketing campaign, including advertising, promotions, and events

ASSUMPTION: The specific projects and initiatives undertaken by the Brand Manager will vary depending on the brand and the business priorities at the time.

❓ Key Questions to Ask During Interview

• Can you describe the brand's target consumer and how this role will contribute to driving consumer-centric growth?
• How does this role collaborate with other functions, such as sales and research & development, to deliver business objectives?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Mondelēz International support the professional development and growth of its employees?
• What are the most challenging aspects of working in the Chinese market, and how does this role address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past work that showcase your ability to deliver results and influence stakeholders
• Research the company and the market to showcase your knowledge and enthusiasm for the role
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.