Brand Manager - Tequila & Gin

📌 Core Information

🔹 Job Title: Brand Manager - Tequila & Gin

🔹 Company: Brown-Forman

🔹 Location: Australia

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: Thu, Apr 03, 2025

🔹 Experience Level: 3-5 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing brand strategies in the marketplace
• Collaborating with cross-functional teams to meet consumer needs
• Managing day-to-day brand activities for market growth
• Monitoring and optimizing brand performance

ASSUMPTION: The job description focuses on strategic management and direct involvement in brand campaigns and market analysis due to the company's emphasis on hands-on brand growth and market penetration.

📋 Key Responsibilities

✅ Driving brand performance across various channels

✅ Managing brand initiatives to enhance positioning and growth

✅ Collaborating with cross-functional teams for successful brand strategy execution

✅ Supporting P&L management to meet financial goals

✅ Assisting with A&P budget management and campaign evaluation

✅ Executing integrated brand campaigns and supporting marketing strategies

ASSUMPTION: The responsibilities imply a balance between strategic oversight and tactical execution, requiring the applicant to frequently interact with diverse internal teams for effective outcomes.

🎯 Required Qualifications

Education: Not specified

Experience: 3-5 years in marketing, preferably in brand management

Required Skills:

• Brand management and strategic marketing expertise
• P&L management and budget allocation
• Project management and multi-tasking abilities

Preferred Skills:

• Experience in the spirits or beverage alcohol industry
• Understanding of both global and local brand strategies

ASSUMPTION: Preferred skills indicate a desirability for industry-specific experience, likely enhancing the candidate's ability to understand market nuances and consumer trends within the spirits industry.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Equitable pay structures
• Premium employee experience benefits
• Incentives for both individual and company performance

Working Hours: 40 hours per week, with occasional travel

ASSUMPTION: Compensation details are not provided; however, typical roles may offer competitive salaries with benefits reflecting the premium spirits industry's standards.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing

Company Size: Approximately 5,001-10,000 employees, offering opportunities for robust professional networking and growth

Founded: 1870, with a long-standing reputation in the spirits industry

Company Description:

• Prominent global builder of premium spirits brands
• Commitment to responsible marketing and sustainability
• Presence in over 170 countries with a diverse brand portfolio

Company Specialties:

• Adult Beverages
• Consumer Packaged Goods

Company Website: http://www.brown-forman.com

ASSUMPTION: Given its size and industry leadership, Brown-Forman offers significant career growth potential and stability for career-oriented professionals.

📊 Role Analysis

Career Level: Professional level (P6), indicating a mid to senior position with significant responsibility

Reporting Structure: Likely reports to senior managers within the brand management team

Work Arrangement: On-site, promising collaborative work environments and direct team interactions

Growth Opportunities:

• Opportunities for professional growth within a large, global company
• Access to innovative brand management projects
• Potential for leadership roles based on performance

ASSUMPTION: Role analysis suggests promising career advancement and learning opportunities through challenging roles and diverse experiences in the spirits industry.

🌍 Location & Work Environment

Office Type: Corporate office setting

Office Location(s): Based in Australia, with potential coordination with international teams

Geographic Context:

• Engagement with dynamic markets in Australia
• Access to diverse consumer insights and regional trends
• Proximity to emerging growth markets in Asia-Pacific

Work Schedule: Standard work schedule with possible flexibility for campaign needs and projects

ASSUMPTION: The role requires adaptability to different time zones and cultures due to its global brand reach.

💼 Interview & Application Insights

Typical Process:

• Initial application via company portal
• Preliminary phone or video interviews
• Final in-depth interviews with team leads or HR

Key Assessment Areas:

• Brand management skills
• Strategic thinking and problem-solving
• Cross-functional team collaboration

Application Tips:

• Highlight any spirits industry experience
• Demonstrate strategic marketing success stories
• Emphasize collaboration and leadership skills

ATS Keywords: Brand Management, Marketing Strategy, Consumer Insights, Spirits Industry, Budget Management

ASSUMPTION: The interview process is aligned with evaluating strategic competencies and cultural fit within a premium brand environment.

🛠️ Tools & Technologies

• Marketing Automation Systems
• Consumer Insights Platforms
• Project Management Tools

ASSUMPTION: Familiarity with digital marketing and analytics tools would be advantageous for effectively managing brand strategies and campaigns.

👔 Cultural Fit Considerations

Company Values:

• Commitment to responsible marketing
• Innovation in premium spirits
• Sustainability and corporate responsibility

Work Style:

• Team-oriented and collaborative
• Emphasis on strategic thinking and innovation
• Encouragement for proactive problem-solving

Self-Assessment Questions:

• Are you passionate about brand management within the premium spirits market?
• Can you work effectively within cross-functional teams?
• Do you have a history of innovative marketing strategies?

ASSUMPTION: Cultural fit is essential, and candidates should resonate with the value of responsible marketing and brand authenticity.

⚠️ Potential Challenges

• Balancing traditional marketing with digital trends
• Navigating complex brand portfolios
• Meeting dynamic consumer demands in a competitive market
• Coordinating with global teams across time zones

ASSUMPTION: Challenges reflect the dynamic nature of working within a global brand and the need to adapt to rapidly changing market conditions.

📈 Similar Roles Comparison

• Brand Manager roles in other premium beverage companies
• Marketing Manager positions focusing on luxury goods
• Project Manager roles in consumer packaged goods sectors

ASSUMPTION: Comparison reflects opportunities to pivot skills within the beverage or luxury goods industries, enhancing career versatility.

📝 Sample Projects

• Developing a local market activation plan for a new spirit launch
• Conducting a brand audit to optimize consumer engagement strategies
• Leading a cross-functional team to rejuvenate a legacy brand

ASSUMPTION: Sample projects demonstrate a diverse range of branding and strategic initiatives that align with both local and global market goals.

❓ Key Questions to Ask During Interview

• How does Brown-Forman integrate market insights into brand strategies?
• What are the key challenges for brand managers in the spirits industry?
• How are success metrics for brand initiatives determined?
• What opportunities exist for professional development and growth?
• How does the team handle competing priorities between global and local brand requirements?

ASSUMPTION: These questions are designed to provide clarity on role expectations, growth, and company strategic alignment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Brown-Forman Careers Portal
• Prepare an updated resume highlighting relevant experience
• Include a cover letter demonstrating your passion for brand management
• Network with current employees to gain insights into company culture
• Be ready to discuss your innovative ideas for brand growth during the interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.