📌 Core Information
🔹 Job Title: Brand Marketing Assistant
🔹 Company: LM Incorporated
🔹 Location: Richmond, VA
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Assisting in marketing and promotional activities to gain new customer acquisition and maintain existing customer retention
- Collaborating with the marketing and sales team to drive client marketing and promotions
- Developing diverse marketing and sales approaches and maintaining relationships with potential consumers
- Researching product trends and insights to create new marketing ideas
- Assisting in improving sales tactics by evaluating data and personalizing approaches to consumers
ASSUMPTION: This role requires a strong focus on customer acquisition and retention, as well as effective teamwork and collaboration with the marketing and sales teams.
📋 Key Responsibilities
✅ Assist in marketing and promotional activities to gain new customer acquisition and maintain existing customer retention
✅ Collaborate with the marketing and sales team to drive the marketing and promotions of clients by preparing and delivering promotional presentations
✅ Develop diverse marketing and sales approaches and maintain relationships with potential consumers
✅ Research the latest product trends and insights across campaigns and create new ideas to enhance the process
✅ Assist the marketing and sales team by improving sales tactics by evaluating data and personalizing each approach to the consumer
ASSUMPTION: The Brand Marketing Assistant will play a crucial role in supporting the marketing department's goals and the long-term growth of the company.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1-2 years of marketing or sales background preferred
Required Skills:
- Excellent communication and presentation skills
- Strong problem-solving abilities
- Proven ability to work independently and in a team environment
- Proficiency in Microsoft Office Suite and CRM software
- Familiarity with marketing and sales strategies and tactics
Preferred Skills:
- Experience with marketing automation tools
- Bilingual or multilingual
- Knowledge of the local market
ASSUMPTION: While a marketing or sales background is preferred, the company may consider candidates with relevant skills and a strong interest in learning the field.
💰 Compensation & Benefits
Salary Range: $48,000 - $56,000 per year (based on industry standards for entry-level marketing roles in Richmond, VA)
Benefits:
- Leadership development opportunities
- Performance-based rewards such as paid vacations, gift cards, and event tickets
- Creativity-encouraging work environment
- Team-oriented culture with a focus on employee value
- Holidays off
- Paid training
Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for event-based work)
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Richmond, VA. The benefits package is designed to support employee growth and engagement.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 201-500 employees (Mid-sized company with a team-oriented culture)
Founded: 2003 (With over 15 years of experience, the company offers stability and growth opportunities)
Company Description:
- Legacy Marketing creates experiences that connect brands across cultures and generations
- They seamlessly blend strategy, creative, and production to develop ideas tailored to each brand
- Their team is dedicated to crafting memorable and impactful experiences that leave an imprint, not just an impression
Company Specialties:
- Brand Strategy
- Live Events
- Insights & Analytics
- Mobile Tours
- Creative Development
- Pop Up Environments
- Digital Integration
- Immersive Experiences
- Website & App Design
- Field Marketing
- Product Demonstrations
- Brand Activation
- Guerilla Marketing
- Trade Shows
- Digital & Interactive Experiences
- Experiential Marketing
- Sponsorships
- Brand Experience & Event Marketing
Company Website: http://www.legacymarketing.com
ASSUMPTION: Legacy Marketing's extensive experience and diverse specialties enable them to offer a wide range of growth opportunities for employees.
📊 Role Analysis
Career Level: Entry-level to mid-level, with opportunities for growth and advancement
Reporting Structure: The Brand Marketing Assistant will report directly to the Marketing Manager
Work Arrangement: On-site, full-time position with flexible hours for event-based work
Growth Opportunities:
- Leadership development programs
- Performance-based rewards and recognition
- Cross-functional collaboration and learning opportunities
- Potential for career progression within the marketing department or the broader organization
ASSUMPTION: Legacy Marketing's focus on employee growth and development provides ample opportunities for the Brand Marketing Assistant to learn and advance their career.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and creative work environment
Office Location(s): Richmond, VA
Geographic Context:
- Richmond, VA, is a mid-sized city with a growing job market and a cost of living slightly below the national average
- The city offers a mix of urban and suburban living options, with a variety of cultural attractions and outdoor recreation opportunities
- Richmond has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for event-based work)
ASSUMPTION: The on-site work environment at Legacy Marketing's Richmond office fosters collaboration and creativity, supporting the Brand Marketing Assistant's success.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the Marketing Manager
- Final interview with the Marketing Director
- Background check and onboarding
Key Assessment Areas:
- Communication and presentation skills
- Problem-solving abilities
- Teamwork and collaboration
- Cultural fit with Legacy Marketing's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and sales experience and skills
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research Legacy Marketing's company culture and values to demonstrate your fit during the interview
- Practice common marketing and sales interview questions to build confidence and showcase your knowledge
ATS Keywords: Marketing, Sales, Customer Acquisition, Customer Retention, Campaign Development, Presentation Skills, Marketing Assistant, Brand Marketing, Marketing Strategy, Marketing Tactics, CRM, Marketing Automation
ASSUMPTION: Legacy Marketing's interview process is designed to assess the candidate's skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
- Marketing automation tools (e.g., Marketo, Pardot, Hootsuite)
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The Brand Marketing Assistant will utilize a variety of tools and technologies to streamline workflows, collaborate with team members, and execute marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Customer-centric approach
- Continuous learning and improvement
- Integrity and accountability
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on results and continuous improvement
- Adaptable and open to change
- Positive and enthusiastic
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you comfortable working in a fast-paced, dynamic setting?
- Do you possess strong communication and presentation skills?
- Are you eager to learn and adapt to new situations?
- Do you embrace a customer-centric approach to marketing and sales?
ASSUMPTION: Legacy Marketing's company culture emphasizes creativity, collaboration, and a customer-centric approach, making it an ideal fit for candidates who share these values.
⚠️ Potential Challenges
- The Brand Marketing Assistant role may require working evenings and weekends for events and campaigns
- Legacy Marketing's fast-paced environment may present challenges for candidates who prefer a slower-paced work environment
- The Richmond, VA, location may not be suitable for candidates who prefer warmer climates or larger cities
- The on-site work arrangement may not be ideal for candidates who prefer remote or hybrid work arrangements
ASSUMPTION: While Legacy Marketing offers numerous benefits and growth opportunities, candidates should carefully consider the potential challenges and ensure the role aligns with their personal and professional goals.
📈 Similar Roles Comparison
- Brand Marketing Assistant vs. Marketing Coordinator: The Brand Marketing Assistant role focuses more on customer acquisition and retention, while the Marketing Coordinator role may involve more administrative tasks and project management
- Industry-specific context: Legacy Marketing's focus on experiential marketing and live events sets it apart from other advertising agencies
- Career path comparison: The Brand Marketing Assistant role can lead to career progression within the marketing department or the broader organization, with potential paths including Marketing Manager, Marketing Director, or other leadership roles
ASSUMPTION: Candidates should carefully consider the differences between the Brand Marketing Assistant role and similar marketing positions, as well as the unique aspects of Legacy Marketing's industry and career path opportunities.
📝 Sample Projects
- Developing and executing a targeted social media campaign to increase brand awareness and customer acquisition
- Collaborating with the sales team to create and deliver promotional presentations for a new product launch
- Researching and implementing new marketing strategies to improve customer retention and loyalty
ASSUMPTION: The Brand Marketing Assistant will have the opportunity to work on a variety of projects that contribute to the company's overall marketing goals and strategies.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- How does the marketing team collaborate with the sales team to drive client marketing and promotions?
- What opportunities exist for professional growth and development within the marketing department and the broader organization?
- How does Legacy Marketing support work-life balance for its employees?
- What are the key priorities for the Brand Marketing Assistant role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates the candidate's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and sales experience and skills
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research Legacy Marketing's company culture and values to demonstrate your fit during the interview
- Practice common marketing and sales interview questions to build confidence and showcase your knowledge
- Follow up with the hiring manager one week after the interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
