Brand Marketing Assistant - Entry Level

📌 Core Information

🔹 Job Title: Brand Marketing Assistant - Entry Level

🔹 Company: IMS

🔹 Location: Dublin, California

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: Entry Level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Representing client brands at live events and promotional activations
• Setting up branded displays and promotional materials
• Communicating brand values and product benefits to consumers
• Engaging directly with consumers to build interest and answer questions
• Collaborating with marketing and sales teams to meet engagement and conversion goals
• Providing feedback and data from field interactions to support brand strategy

ASSUMPTION: This role is ideal for recent graduates or individuals looking to enter the brand marketing field. It offers hands-on experience and growth opportunities.

📋 Key Responsibilities

✅ Represent client brands at live events, retail locations, trade shows, and community engagements

✅ Assist in setting up branded displays, booths, and promotional materials

✅ Communicate brand values, product benefits, and promotional offers clearly and confidently

✅ Engage directly with consumers to build interest, answer questions, and collect feedback

✅ Maintain a professional, high-energy presence that reflects the brand image

✅ Collaborate with marketing and sales teams to meet engagement and conversion goals

✅ Provide feedback and data from field interactions to support brand strategy

ASSUMPTION: This role requires strong communication skills, a friendly and outgoing personality, and the ability to work flexible hours.

🎯 Required Qualifications

Education: High school diploma or GED (Associate's or Bachelor's in Marketing, PR, or Communications is a plus)

Experience: None specified, but relevant experience in retail, customer service, or hospitality is preferred

Required Skills:

• Strong verbal communication and interpersonal skills
• Friendly, confident, and outgoing personality
• Enthusiastic about in-person marketing, branding, and public interaction
• Able to work flexible hours, including evenings and weekends
• Reliable transportation to attend events and activations

Preferred Skills:

• Previous experience in brand marketing, promotions, or trade shows
• Bilingual or multilingual skills

ASSUMPTION: While not required, previous experience in marketing or related fields can be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $50,000 - $65,000 per year (based on industry standards for entry-level marketing roles in the San Francisco Bay Area)

Benefits:

• Paid training in brand strategy, customer interaction, and field marketing
• Performance-based bonuses and incentives
• Fast-track career advancement to leadership and coordinator roles
• Company travel opportunities to events, conferences, and marketing expos
• Team-focused environment with ongoing mentorship and coaching
• Health benefits and travel stipends may be available after the initial period
• Referral bonuses

Working Hours: Full-time, with flexible hours including evenings and weekends for events

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in the San Francisco Bay Area. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 2-10 employees (Small company, allowing for close-knit teams and growth opportunities)

Founded: 1996 (Over 25 years in business, providing stability and experience)

Company Description:

• IMS is a global integrated marketing solutions company founded in 1996 in Los Angeles, CA
• They support customers seeking to expand businesses in the US and promote sales in Japan and the US
• IMS develops advertising, marketing, and branding solutions using their network with American sports organizations

Company Specialties:

• Advertising and marketing services
• Brand strategy and customer interaction
• Field marketing and promotional activations

Company Website: imsmarketinginc.com

ASSUMPTION: IMS is a small but established company with a global focus, offering opportunities for growth and international exposure.

📊 Role Analysis

Career Level: Entry Level (Ideal for recent graduates or career changers)

Reporting Structure: This role reports directly to the Marketing Manager or Event Coordinator

Work Arrangement: On-site, with flexible hours including evenings and weekends for events

Growth Opportunities:

• Fast-track career advancement to leadership and coordinator roles
• Company travel opportunities to events, conferences, and marketing expos
• Ongoing mentorship and coaching in a team-focused environment

ASSUMPTION: This role offers significant growth potential, with opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: On-site, with a focus on live events and promotional activations

Office Location(s): Dublin, California

Geographic Context:

• Dublin is located in the San Francisco Bay Area, offering a mix of urban and suburban environments
• The area is known for its diverse culture, vibrant tech industry, and numerous job opportunities
• Dublin has a Mediterranean climate, with mild winters and warm, dry summers

Work Schedule: Full-time, with flexible hours including evenings and weekends for events

ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on live events and consumer engagement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-person or virtual interview with the Marketing Manager or Event Coordinator
• Background check and reference verification

Key Assessment Areas:

• Communication skills and ability to engage with consumers
• Enthusiasm for in-person marketing and branding
• Adaptability and ability to work flexible hours
• Alignment with company values and culture

Application Tips:

• Highlight relevant experience in retail, customer service, or hospitality
• Tailor your resume and cover letter to emphasize communication skills and enthusiasm for in-person marketing
• Prepare examples of how you've engaged with consumers or represented a brand in the past

ATS Keywords: Brand Marketing, In-Person Marketing, Consumer Engagement, Event Coordination, Promotional Activations, Retail Experience, Customer Service, Marketing Knowledge, Interpersonal Skills

ASSUMPTION: The application process is designed to assess communication skills, enthusiasm, and adaptability, with a focus on cultural fit.

🛠️ Tools & Technologies

• Branded displays, booths, and promotional materials
• Communication and presentation tools (e.g., public speaking, presentation software)
• Data collection and reporting tools (e.g., surveys, feedback forms)

ASSUMPTION: This role requires strong communication skills and the ability to use basic presentation and data collection tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative and creative
• Collaborative and team-oriented
• Adaptable and responsive

Work Style:

• Fast-paced and dynamic
• Flexible and adaptable
• Collaborative and team-focused
• Results-driven and goal-oriented

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working flexible hours, including evenings and weekends?
• Do you enjoy collaborating with teams to achieve common goals?
• Are you results-driven and focused on achieving success?

ASSUMPTION: IMS values adaptability, collaboration, and a customer-focused approach. Candidates should be comfortable working in a fast-paced, dynamic environment and be results-driven.

⚠️ Potential Challenges

• Working flexible hours, including evenings and weekends for events
• Dealing with large crowds and noisy environments at live events
• Standing and walking for extended periods during events
• Potential travel requirements for events and conferences

ASSUMPTION: These challenges can be mitigated by strong communication skills, adaptability, and a positive attitude.

📈 Similar Roles Comparison

• Brand Ambassador vs. Brand Marketing Assistant: Brand Ambassadors typically focus on representing a brand at events, while Brand Marketing Assistants may also be involved in event planning, coordination, and data collection
• Event Coordinator vs. Brand Marketing Assistant: Event Coordinators oversee the planning and execution of events, while Brand Marketing Assistants focus on representing brands at events and engaging with consumers
• Career Path: Brand Marketing Assistant → Event Coordinator → Marketing Manager → Director of Marketing

ASSUMPTION: This role offers a clear career path for growth and advancement within the marketing field.

📝 Sample Projects

• Planning and executing a promotional activation for a new product launch
• Representing a brand at a trade show or community event
• Collecting consumer feedback and data to support brand strategy

ASSUMPTION: These projects are designed to provide hands-on experience in brand marketing and consumer engagement.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I prepare for them?
• How does this role contribute to the overall success of the marketing team and the company?
• What opportunities are there for growth and advancement within the company?
• How does the company support work-life balance for employees with flexible schedules?
• What are the most important qualities for success in this role, and how can I demonstrate them during the interview?

ASSUMPTION: These questions are designed to assess the role's fit with your skills, interests, and career goals, as well as the company's culture and support for employee growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your communication skills, enthusiasm for in-person marketing, and relevant experience
• Prepare examples of how you've engaged with consumers or represented a brand in the past
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.