📌 Core Information
🔹 Job Title: Brand Marketing Associate
🔹 Company: Arc Games
🔹 Location: Redwood City, California
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: January 6, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (with hybrid option)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing 360-degree go-to-market plans for video games
- Monitoring and optimizing campaign performance across multiple channels
- Collaborating with cross-functional teams to ensure effective marketing activations
- Driving creative and innovative ideas to engage gamers and grow the business
ASSUMPTION: This role is ideal for recent graduates or early-career marketing professionals with a passion for gaming and a strong desire to learn and grow in the industry.
📋 Key Responsibilities
✅ Help develop and execute complete 360-degree go-to-market plans based on market landscape, strategic positioning, and competitive analysis
✅ Monitor KPIs for all campaign beats, analyze performance, and determine actionable next steps to optimize performance and meet or exceed campaign goals
✅ Motivate cross-functional marketing groups to buy into the brand vision and develop effective marketing activations
✅ Collaborate with creative teams to build best-in-class marketing assets that bring campaigns to life
✅ Manage asset requests and communications goals, working closely with the project manager to ensure all key stakeholders are involved in the approvals process
✅ Work with cross-functional teams to ensure the proper execution of the go-to-market plan for the release
✅ Play milestone builds of games in development and provide analysis and long-term strategic thinking to the product management team through the lens of marketing opportunities
✅ Drive close collaboration with global teams
✅ Continuously improve multi-channel offerings, build creative and engaging marketing campaigns, and optimize ROI on marketing initiatives
ASSUMPTION: This role requires a strong understanding of the gaming industry, excellent communication skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 0-2 years of video game marketing experience (preferred but not required)
Required Skills:
- Exceptional written and verbal communication skills
- Excellent communication skills, including the ability to sell ideas and negotiate
- Passion for PC and console games
- Strong analytical skills
- Ability to work effectively with cross-functional teams
Preferred Skills:
- BA in Business/Marketing or other related fields
- 1-2 years of video game marketing experience in PC, console, premium, and/or live service
- Demonstrable experience in building product messaging, positioning, and marketing plans
- Experience developing post-launch, live marketing plans
- Experience working with agencies or cross-functional teams
- Is an active gamer
ASSUMPTION: While relevant experience is preferred, Arc Games is open to hiring recent graduates or early-career professionals with a strong passion for gaming and a willingness to learn.
💰 Compensation & Benefits
Salary Range: $30 per hour
Benefits:
- Benefits package (details not specified)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on industry standards for entry-level marketing roles in the gaming industry in the San Francisco Bay Area.
📌 Applicant Insights
🔍 Company Context
Industry: Computer Games
Company Size: 51-200 employees
Founded: 2008 (as Perfect World Entertainment, now Arc Games)
Company Description:
- Arc Games is a leading publisher of online multiplayer, AA, and indie games
- Based in Redwood City, California, with a strong team of producers, engineers, marketers, and other professionals
- Published popular titles including Gigantic: Rampage Edition, Remnant 2, Unidentified Falling Objects, Have a Nice Death, Neverwinter, and Star Trek Online
Company Specialties:
- Online Game Publishing
- Console and PC & Platform Gaming
- Marketing and Customer Support
- Data Mining
- Operations and Advertising
Company Website: https://www.arcgames.com/
ASSUMPTION: Arc Games is a well-established company in the gaming industry, known for its high-quality games and commitment to entertaining players worldwide.
📊 Role Analysis
Career Level: Entry-level to Mid-level (depending on experience)
Reporting Structure: Reports to the Marketing Manager (not specified)
Work Arrangement: Hybrid (on-site with remote flexibility)
Growth Opportunities:
- Learning and developing marketing skills in the gaming industry
- Potential conversion to a full-time position
- Opportunities to work on high-profile video game projects
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to learn from experienced professionals and work on exciting gaming projects.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote work)
Office Location(s): 100 Redwood Shores Pkwy, Redwood City, CA 94065
Geographic Context:
- Redwood City is located in the San Francisco Bay Area, offering a mix of urban and suburban living
- The area is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters
- Redwood City is home to several tech companies and offers a variety of dining, entertainment, and outdoor recreation options
Work Schedule: Full-time (40 hours per week), with flexible remote work options
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the marketing director or other senior leadership
Key Assessment Areas:
- Communication skills and ability to work with cross-functional teams
- Understanding of the gaming industry and passion for gaming
- Problem-solving skills and ability to optimize campaign performance
- Creativity and ability to drive innovative marketing ideas
Application Tips:
- Highlight relevant marketing experience and gaming industry knowledge in your resume
- Tailor your cover letter to demonstrate your passion for gaming and understanding of Arc Games' mission
- Prepare examples of marketing campaigns you've worked on or ideas you have for engaging gamers
ATS Keywords: Brand Management, Marketing Activations, Campaign Performance, Creative Collaboration, Cross-Functional Management, Analytics, Communication, Gaming Industry Knowledge
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to demonstrate your relevant skills and experience.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used by Arc Games may vary, but the listed examples are common in the marketing industry.
👔 Cultural Fit Considerations
Company Values:
- Entertainment: Arc Games strives to entertain people with games that challenge and inspire
- Dedication: The team is dedicated to bringing more titles to PC and console to entertain players worldwide
- Developer-Friendly: Arc Games aims to be the most developer-friendly publisher in the industry
Work Style:
- Collaborative: Arc Games values close collaboration with global teams and cross-functional teams
- Creative: The company encourages innovative ideas and creative problem-solving
- Data-Driven: Arc Games uses analytics to optimize campaigns and demonstrate ROI
Self-Assessment Questions:
- Do you share Arc Games' passion for entertaining people through gaming?
- Are you comfortable working in a collaborative, cross-functional environment?
- Do you have a creative mindset and a strong desire to learn and grow in the marketing industry?
ASSUMPTION: Arc Games values candidates who are passionate about gaming, creative, and eager to learn and grow in the marketing industry.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic gaming industry
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in the gaming market and consumer behavior
- Balancing on-site and remote work responsibilities effectively
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role is similar to entry-level marketing positions in other gaming companies or related industries
- However, Arc Games offers a unique focus on online multiplayer, AA, and indie games, providing a distinct gaming experience
- Career paths in gaming marketing can lead to specialized roles, such as community management, influencer marketing, or esports management
ASSUMPTION: While this role shares similarities with other entry-level marketing positions, the focus on gaming and the unique company culture sets it apart.
📝 Sample Projects
- Developing a go-to-market plan for a new PC game launch
- Optimizing a social media campaign to increase engagement and reach
- Collaborating with the creative team to design marketing assets for a console game release
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative nature of the Brand Marketing Associate role at Arc Games.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing team in the next six months?
- How does Arc Games support the professional development and growth of its marketing team members?
- What is the typical career path for a Brand Marketing Associate at Arc Games?
- How does Arc Games measure the success of its marketing campaigns, and what metrics are most important?
- What is the company culture like, and how does the marketing team collaborate with other departments?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and gaming industry knowledge
- Write a compelling cover letter that demonstrates your passion for gaming and understanding of Arc Games' mission
- Prepare examples of marketing campaigns you've worked on or ideas you have for engaging gamers
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
