Brand Marketing Executive - Fashion & Home

📌 Core Information

🔹 Job Title: Brand Marketing Executive - Fashion & Home

🔹 Company: Debenhams Group

🔹 Location: Manchester, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the development and delivery of seasonal marketing campaigns
• Coordinating campaign assets and working closely with creative, buying, and other internal teams
• Identifying third-party brand opportunities and preparing pitch decks
• Monitoring campaign performance and contributing to insightful reporting

ASSUMPTION: This role requires a balance of creative thinking, strong organizational skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Supporting the development and delivery of seasonal marketing campaigns

✅ Coordinating campaign assets and working closely with creative, buying, and other internal teams

✅ Maintaining and aligning the campaign calendar across departments

✅ Assisting in identifying third-party brand opportunities and preparing pitch decks

✅ Monitoring campaign performance and contributing to insightful reporting

✅ Managing key administrative and project support tasks

✅ Ensuring all marketing materials reflect our brand guidelines and tone of voice

✅ Staying ahead of the latest trends in fashion and home

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in brand marketing or a related field

Required Skills:

• Creative and detail-oriented marketer with a passion for fashion and home
• Strong organisational and communication skills
• Ability to manage multiple projects and deadlines
• Collaborative team player who thrives in a fast-paced environment

Preferred Skills:

• Previous experience in brand marketing or a related field

ASSUMPTION: While previous experience in brand marketing is preferred, the company may consider candidates with relevant experience in other marketing roles.

💰 Compensation & Benefits

Salary Range: £25,000 - £30,000 per annum (Based on industry standards for a Marketing Executive role in Manchester)

Benefits:

• Competitive salary and bonus structure
• Generous staff discount
• Pension scheme
• 25 days holiday (plus bank holidays)
• Life assurance
• Health cash plan
• Employee assistance programme

Working Hours: Full-time, Monday to Friday, 9:00 AM - 5:30 PM (with a 30-minute lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Executive role in Manchester. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Debenhams Group operates in the competitive retail apparel and fashion industry, with a strong focus on online sales and a rich history in bricks-and-mortar stores.

Company Size: Debenhams Group has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Debenhams was founded in 1778 and has since evolved and adapted to the times, with a strong focus on its online presence since 2021.

Company Description:

• Debenhams is Britain’s Leading Online Department Store, offering a wide range of products across fashion, home, and beauty categories.
• The company is known for its iconic brand collaborations and innovative retail concepts, with a strong focus on customer experience.
• Debenhams has a rich history and a strong emotional connection with its customers, making it a beloved British institution.

Company Specialties:

• Online retail and e-commerce
• Brand collaborations and designer partnerships
• Beauty and wellness
• Home and lifestyle products

Company Website: www.debenhams.com

ASSUMPTION: Debenhams Group is committed to providing a seamless and engaging customer experience across all channels, with a strong focus on its online presence.

📊 Role Analysis

Career Level: This role is suitable for early-career marketing professionals looking to gain experience in brand marketing and campaign management.

Reporting Structure: The Brand Marketing Executive will report directly to the Brand Manager and work closely with various internal teams, including creative, buying, and marketing.

Work Arrangement: This role is on-site, with the opportunity to work from the Debenhams House office in Manchester.

Growth Opportunities:

• Progression to a Senior Brand Marketing Executive role
• Expanding responsibilities and leading on key projects
• Gaining experience in different aspects of marketing and brand management

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Debenhams House is a modern, open-plan office space designed to foster collaboration and creativity.

Office Location(s): Manchester, United Kingdom

Geographic Context:

• Manchester is a vibrant, multicultural city with a thriving retail scene and a rich history in fashion and textiles.
• The city offers a high quality of life, with excellent transport links, cultural attractions, and a diverse range of neighborhoods.
• Manchester is home to a diverse range of retail and fashion companies, providing ample opportunities for networking and professional development.

Work Schedule: The standard working week is Monday to Friday, 9:00 AM - 5:30 PM, with a 30-minute lunch break. Occasional flexibility may be required to support campaign deadlines.

ASSUMPTION: The work environment at Debenhams House is dynamic and collaborative, with a strong focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Phone or Microsoft Teams screening with the Talent Acquisition Manager
• Informal conversation with the Senior Brand Manager at Debenhams House
• Presentation of a response to a brief and potential meetings with Senior Leadership
• Final decision and feedback

Key Assessment Areas:

• Creativity and strategic thinking
• Organizational skills and project management
• Communication and collaboration
• Understanding of the fashion and home industries

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience in brand marketing or a related field.
• Demonstrate your passion for fashion and home, and your understanding of the Debenhams brand.
• Prepare for the interview by researching the company, its history, and its recent initiatives.

ATS Keywords: Brand Marketing, Campaign Management, Fashion, Home, Retail, Marketing Executive, Creative, Organisational Skills, Communication, Project Management, Collaboration

ASSUMPTION: The application process at Debenhams Group is designed to assess the candidate's skills, experience, and cultural fit, with a focus on creativity, organization, and collaboration.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Design and creative tools (e.g., Adobe Creative Suite, Canva)
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Google Analytics and other analytics tools

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's preferences.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative and creative
• Collaborative and inclusive
• Passionate about fashion and home
• Committed to sustainability and ethical practices

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on delivery
• Adaptable and open to change
• Customer-centric and focused on customer experience

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends in fashion and home?
• Can you provide an example of a successful marketing campaign you've worked on, and how you contributed to its success?
• How do you prioritize and manage multiple projects and deadlines?
• How do you approach working with diverse teams and stakeholders?

ASSUMPTION: Debenhams Group values candidates who are passionate about fashion and home, creative and strategic thinkers, and strong collaborators.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing creative thinking with practical execution and delivery
• Adapting to changes in the retail landscape and consumer behavior
• Working effectively with diverse teams and stakeholders

ASSUMPTION: This role may present challenges in managing multiple priorities and balancing creativity with practical execution, but it also offers opportunities for growth and development.

📈 Similar Roles Comparison

• This role is similar to a Marketing Executive or Brand Marketing Coordinator position in a retail or fashion company, with a focus on campaign management and brand marketing.
• However, this role is unique in its focus on the Debenhams brand and its rich history in the British retail landscape.
• Career progression in this role may lead to opportunities in senior marketing roles or other areas of the business, such as buying or merchandising.

ASSUMPTION: While this role shares similarities with other marketing roles in the retail and fashion industries, it is unique in its focus on the Debenhams brand and its rich history.

📝 Sample Projects

• Developing and executing a seasonal marketing campaign for a new fashion collection
• Identifying and pitching third-party brand partnership opportunities to enhance the customer experience
• Monitoring and analyzing campaign performance to inform future marketing strategies
• Coordinating campaign assets and working closely with creative, buying, and other internal teams to ensure brand consistency

ASSUMPTION: These sample projects are designed to give candidates an understanding of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Debenhams?
• What are the key priorities for the Brand Marketing team in the next 6-12 months?
• How does Debenhams approach brand collaborations and designer partnerships?
• What opportunities are there for professional growth and development within the marketing department and the broader organization?
• How does Debenhams support work-life balance for its employees?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to assess the fit between their skills, experience, and career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience in brand marketing or a related field.
• Prepare for the interview by researching the company, its history, and its recent initiatives.
• Follow up with the Talent Acquisition Manager after your initial screening to express your interest in the role and ask any questions you may have.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.