📌 Core Information
🔹 Job Title: Brand Marketing Intern
🔹 Company: Emma – The Sleep Company
🔹 Location: Frankfurt, Hesse, Germany
🔹 Job Type: Intern
🔹 Category: Brand Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Shaping Emma's global brand strategy and ensuring its implementation
- Working on various brand-related topics, from TV spot creation to communication
- Managing internal and external stakeholders for strong alignment within teams
- Developing KPIs and tracking the success of brand measures
ASSUMPTION: This role requires a strong focus on brand management, data analysis, and communication skills. It's ideal for a recent graduate or early-career professional looking to gain hands-on experience in brand marketing within a dynamic, international company.
📋 Key Responsibilities
✅ Develop and implement Emma's brand strategy globally
✅ Ensure the best possible implementation of the brand at customer touchpoints
✅ Work on a wide range of brand-related topics, such as TV spot creation and communication
✅ Manage internal and external stakeholders for strong alignment within global and local teams
✅ Develop KPIs and track the success of brand measures
ASSUMPTION: This role requires a proactive, goal-oriented individual who can work independently or as part of a team, with strong oral and written communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in brand management, marketing, or a related field (not required but preferred)
Required Skills:
- Drive to understand and manage Emma’s Brand
- Ability to analyze data and prioritize highest impacts for brand awareness
- Strong oral and written communication skills
- Fluency in English
- Proficiency with MS Office and brand tracking tools
Preferred Skills:
- Past professional experience in brand management, preferably in FMCG or e-commerce
- Self-sufficient team player mindset that is goal-oriented, structured, and pragmatic
ASSUMPTION: While previous experience is not required, candidates with some professional experience in brand management will have an advantage.
💰 Compensation & Benefits
Salary Range: €22,000 - €28,000 per year (AI-estimated, based on industry standards for entry-level marketing interns in Germany)
Benefits:
- Employee discount on Emma products
- Discounted gym membership
- German class
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing interns in Germany. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Sleep Technology)
Company Size: 1,001-5,000 employees
Founded: 2015
Company Description:
- Emma is the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe
- Recommended by leading consumer associations in EMEA, APAC, and the Americas
- Focuses on developing the best sleep comfort products to empower customers to awaken their best every day
Company Specialties:
- Sleep Technology
- Mattress Design and Innovation
- Ergonomic Sleep Solutions
- Sustainable Sleep Solutions
- E-commerce Retail
- Global Sleep Wellness
- Sleep Research and Insights
Company Website: team.emma-sleep.com
ASSUMPTION: Emma is a fast-growing, international company with a strong focus on innovation and customer-centricity. Working here offers opportunities for professional growth and exposure to diverse markets.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: This role reports directly to the Brand Manager
Work Arrangement: On-site, full-time
Growth Opportunities:
- Gain hands-on experience in brand marketing within a dynamic, international company
- Work on exciting and challenging projects with a dedicated, international team
- Responsibility and decision-making authority from day one
ASSUMPTION: This internship offers a unique opportunity to learn and grow within a fast-paced, innovative environment. It's an ideal starting point for a career in brand marketing.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Frankfurt, Hesse, Germany
Geographic Context:
- Frankfurt is a major financial hub and the fifth-largest city in Germany
- It offers a high quality of life, with a vibrant cultural scene and numerous recreational opportunities
- The office is located in the heart of Frankfurt, with easy access to public transportation
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: Frankfurt offers a dynamic and multicultural environment, making it an attractive location for international professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Brand management skills and understanding
- Data analysis and prioritization abilities
- Communication and presentation skills
- Cultural fit and alignment with Emma's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of Emma's brand and products
- Prepare examples of past brand management projects or initiatives you've worked on
- Be ready to discuss your thoughts on Emma's brand strategy and how you would contribute to its success
ATS Keywords: Brand Management, Data Analysis, Communication Skills, Team Player, MS Office, Brand Tracking
ASSUMPTION: Emma's application process is designed to assess candidates' skills, cultural fit, and alignment with the company's values. Being prepared and authentic will increase your chances of success.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- Brand tracking and analysis tools (e.g., Brand24, YouGov, BrandIndex)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial. Emma provides training and support to help interns develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Think Big
- Take Ownership
- Empower to Drive Impact
- Collaborate & Win Together
- Continuous Learning
Work Style:
- Goal-oriented and structured
- Proactive and independent
- Strong communication and teamwork skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working independently and taking initiative?
- Do you enjoy collaborating with diverse teams and stakeholders?
ASSUMPTION: Emma values diversity and fosters a collaborative, inclusive work environment. Candidates who align with the company's values and work style will be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and ensuring strong alignment within global and local teams
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to a new work environment and culture
- Balancing the demands of an internship with academic responsibilities
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills. Emma provides support and resources to help interns succeed in their roles.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this internship offers a broad range of responsibilities and the opportunity to work on various brand-related topics
- Emma's focus on data-driven decision-making sets it apart from other sleep technology companies
- This role offers a unique opportunity to gain hands-on experience in brand marketing within a dynamic, international company
ASSUMPTION: This internship is ideal for candidates seeking a well-rounded, immersive experience in brand marketing within a fast-growing, innovative company.
📝 Sample Projects
- Conducting market research to inform brand strategy
- Developing and implementing a social media campaign to increase brand awareness
- Analyzing brand performance metrics and providing data-driven recommendations
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may be responsible for. The actual projects may vary depending on the company's needs and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall brand strategy for Emma?
- What opportunities are there for professional growth and development within the brand marketing team?
- How does Emma support work-life balance for its interns?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of past brand management projects or initiatives you've worked on
- Be ready to discuss your thoughts on Emma's brand strategy and how you would contribute to its success
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
