📌 Core Information
🔹 Job Title: Brand Marketing Lead
🔹 Company: Space Int.
🔹 Location: Tashkent, Toshkent, Uzbekistan
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand strategies based on insights, analytics, and business goals
- Driving creative marketing campaigns across various channels (ATL, digital, PR, events)
- Collaborating cross-functionally with design, product, PR, performance, and CX teams
- Managing external agencies and vendors for creative, PR, and design services
- Analyzing campaign performance and adjusting strategies as needed
- Leading the brand team, including brand managers and CSR
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in managing large marketing budgets and creative campaigns.
📋 Key Responsibilities
✅ Develop and implement brand strategies that align with business objectives and consumer insights
✅ Plan and execute creative marketing campaigns across various channels to drive brand awareness and engagement
✅ Collaborate with cross-functional teams to ensure brand consistency and alignment with overall business goals
✅ Manage external agencies and vendors to deliver high-quality creative, PR, and design services on time and within budget
✅ Analyze campaign performance using relevant metrics and adjust strategies as needed to optimize results
✅ Lead and mentor the brand team, fostering a creative and collaborative work environment
ASSUMPTION: This role requires a strong understanding of consumer psychology, branding, and marketing strategy, as well as excellent communication and presentation skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 5+ years of experience in brand marketing, with a proven track record of successful brand launches or rebranding campaigns
Required Skills:
- Proven expertise in brand strategy, consumer psychology, and marketing strategy
- Strong leadership, communication, and presentation skills
- Experience managing large marketing budgets and creative campaigns
- Ability to analyze campaign performance and adapt strategies as needed
- Fluency in Russian (required) and English (preferred)
Preferred Skills:
- Experience working with agencies and vendors in the Uzbek market
- Knowledge of the local competitive landscape and consumer trends
ASSUMPTION: Candidates with experience in the fintech or financial services industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on experience and market rates, the estimated salary range for this role in Tashkent is 5,000,000 - 7,000,000 UZS per month (approximately $570 - $810 USD).
Benefits:
- Comfortable office located near Abdulla Kadiriy and Oybek metro stations
- Flexible work schedule: 5/2, 10:00-19:00
- Professional development opportunities, including training courses and corporate English classes
- Medical insurance (after the probation period)
- Team-building activities and sports events
- Healthy snacks and refreshments
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Fintech and Digital Banking
Company Size: Medium (201-500 employees), which offers a balance between structured processes and agile decision-making
Founded: 2018, with a focus on facilitating global expansion efforts for TBC Bank Group PLC
Company Description:
- Space International is a subsidiary of TBC Bank Group PLC, established to drive the group's global expansion
- Launched the pioneering neobank, Space, in Georgia in 2018 and the fully digital bank, TBC UZ, in Uzbekistan in 2020
- Acquired Payme, a prominent local payments provider, in 2023 to enhance its foothold in the Uzbek market
Company Specialties:
- Digital Banking
- Fintech
- Payments
- Banking as a Service (BaaS)
- Software as a Service (SaaS)
Company Website: https://www.spaceint.ge
ASSUMPTION: Space International is committed to driving innovation and growth in the fintech industry through its cutting-edge technologies and top-tier professional services.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and leadership within the brand team
Reporting Structure: This role reports directly to the Head of Marketing and oversees the brand team, including brand managers and CSR
Work Arrangement: On-site, with a flexible work schedule of 5/2, 10:00-19:00
Growth Opportunities:
- Potential to lead larger marketing projects or teams as the company continues to grow
- Opportunities to collaborate with international teams and gain exposure to global marketing trends
- Professional development through training courses and corporate English classes
ASSUMPTION: This role offers a unique opportunity to work in a dynamic, multicultural environment and contribute to the growth of a leading fintech company in the region.
🌍 Location & Work Environment
Office Type: Modern, comfortable office located near Abdulla Kadiriy and Oybek metro stations
Office Location(s): Tashkent, Uzbekistan
Geographic Context:
- Tashkent is the capital and largest city of Uzbekistan, with a population of over 2.5 million
- The city offers a mix of modern and historical architecture, with numerous cultural attractions and a vibrant food scene
- Tashkent has a continental climate, with hot summers and cold winters
Work Schedule: Full-time, with a flexible work schedule of 5/2, 10:00-19:00
ASSUMPTION: Tashkent offers a unique blend of cultural experiences and a growing job market, making it an attractive location for professionals in the fintech industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person or video call interview with the hiring manager and/or team members
- Assessment or case study presentation (if required)
- Final decision and offer
Key Assessment Areas:
- Brand strategy and marketing campaign planning
- Communication and presentation skills
- Leadership and team management
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Prepare examples of successful brand campaigns you've led or contributed to
- Demonstrate your understanding of the Uzbek market and consumer trends
- Showcase your ability to work collaboratively and manage cross-functional teams
ATS Keywords: Brand strategy, marketing campaigns, consumer psychology, team leadership, agency management, campaign analysis, brand team, brand manager, CSR
ASSUMPTION: The application process for this role may include assessments or case studies to evaluate the candidate's strategic thinking, creativity, and problem-solving skills.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's internal systems.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Excellence
Work Style:
- Agile and dynamic, with a focus on continuous improvement
- Collaborative and inclusive, with a strong emphasis on teamwork
- Data-driven and analytical, with a focus on informed decision-making
Self-Assessment Questions:
- How do you align with Space International's core values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a multicultural, collaborative environment, and how have you navigated diverse teams in the past?
- How does your personal work style fit with the company's work style, and how have you adapted to different work environments in the past?
ASSUMPTION: Space International values diversity, inclusion, and collaboration, and seeks candidates who can thrive in a dynamic, multicultural environment.
⚠️ Potential Challenges
- Managing a team with diverse backgrounds and skillsets
- Adapting to the unique cultural and market dynamics of the Uzbek fintech industry
- Balancing the need for creativity and innovation with the requirement for data-driven decision-making
- Managing external agencies and vendors to ensure high-quality, on-time, and on-budget delivery
ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other brand marketing roles, this position offers a unique opportunity to work in the growing Uzbek fintech market and contribute to the success of a dynamic, international company
- While the role may share similarities with brand marketing positions in other industries, the fintech sector presents unique challenges and opportunities related to innovation, technology, and consumer behavior
- Career progression in this role may include opportunities to lead larger marketing projects or teams, or to take on regional or global responsibilities within the company
ASSUMPTION: Candidates with experience in the fintech industry or a strong interest in the sector may find this role particularly appealing.
📝 Sample Projects
- Developing and executing a brand relaunch campaign for an established fintech product, including market research, strategy development, creative concepting, and campaign execution
- Managing a team of external agencies to deliver a comprehensive rebranding project, including visual identity, tone of voice, and brand guidelines
- Analyzing campaign performance data to identify trends, optimize strategies, and maximize ROI
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, and may vary depending on the specific needs and priorities of the company.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy and growth plans?
- What are the key priorities for the brand team in the first 90 days, and how can I contribute to these initiatives?
- How does the company support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in the Uzbek fintech market, and how has the company addressed these challenges in the past?
- How does the company foster a culture of innovation and continuous improvement within its marketing teams?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the market, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Prepare examples of successful brand campaigns you've led or contributed to, demonstrating your strategic thinking, creativity, and problem-solving skills
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
