📌 Core Information
🔹 Job Title: Brand Marketing Lead, UK
🔹 Company: Dr. Squatch
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Brand Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (London, United Kingdom)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a marketing strategy tailored to the UK market
- Conducting market research to understand consumer behavior and competitive dynamics
- Designing and implementing integrated marketing campaigns across various channels
- Establishing brand partnerships with ambassadors, influencers, and creators
- Collaborating with the retail team to bring the brand to life in-store
- Managing external agencies and vendors to deliver high-quality marketing initiatives
- Monitoring and analyzing brand performance metrics to provide regular reports
- Leading and inspiring cross-functional team members in a matrix organization
ASSUMPTION: This role requires a strategic mindset with a blend of CPG and start-up experience to thrive in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Develop and execute a robust marketing strategy tailored to the UK market, aligning with global brand mission and values
✅ Conduct deep market research to understand consumer behavior, identify trends, and assess competitive dynamics to inform brand positioning, messaging, and creative direction for the UK audience
✅ Design and implement integrated marketing campaigns across digital, social, out-of-home, PR, and experiential channels to drive brand awareness and customer engagement
✅ Identify and establish partnerships with brand ambassadors, influencers, and creators to enhance brand visibility and engagement
✅ Collaborate with the retail team to bring the brand to life in-store
✅ Build and manage relationships with external agencies and vendors to deliver high-quality marketing initiatives on time and within budget
✅ Manage brand budget and allocate resources effectively to maximize ROI and achieve business goals
✅ Monitor and analyze brand performance metrics, providing regular reports and insights to senior leadership
✅ Lead and inspire cross-functional team members in a matrix organization, fostering collaboration and ensuring alignment with overall business objectives
ASSUMPTION: The role may require occasional travel to other UK locations or international offices for meetings and events.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus.
Experience: 10+ years of experience in marketing roles, with a significant portion spent in both CPG and start-up environments. Experience in the personal care, cosmetics, and/or beauty industries is preferred.
Required Skills:
- Proven success in launching and growing brands in new markets
- Deep understanding of the UK market and its unique consumer dynamics
- Exceptional communication and leadership skills, with the ability to inspire and motivate a team
- Strong leadership skills with the ability to inspire and motivate cross-functional teams
- Fluency in English is a must. Fluency in an additional European language is a plus.
- Creative thinker with a strategic mindset and a results-oriented approach
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
Preferred Skills:
- Experience working with external agencies and vendors
- Familiarity with marketing analytics tools and platforms
ASSUMPTION: Candidates with experience in international marketing or brand management may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per year (Based on industry standards for a Brand Marketing Lead role in London with 10+ years of experience)
Benefits:
- Medical, dental, and vision insurance
- 401k with company match
- Paid time off (PTO)
- Healthy snacks and frequent company events
- Free products
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options available for some tasks.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Dr. Squatch operates in the personal care product manufacturing industry, focusing on natural, high-performance products for men.
Company Size: Dr. Squatch is a mid-sized company with 201-500 employees, providing a growth-focused and collaborative team environment.
Founded: Dr. Squatch was founded in 2013 and has since expanded its product range and entered new markets, including the UK.
Company Description:
- Dr. Squatch is committed to raising the bar on men’s personal care with its line of natural, high-performance products.
- The company is known for its innovative marketing campaigns and unique branding, focusing on humor and masculinity.
- Dr. Squatch has been recognized as a Great Place to Work® and achieved B Corp certification in 2023.
Company Specialties:
- Natural, high-performance personal care products for men
- Innovative marketing campaigns and branding
- Sustainable and eco-friendly practices
Company Website: https://drsquatch.com
ASSUMPTION: Dr. Squatch's focus on natural, high-quality products and unique branding may appeal to candidates who align with these values and are passionate about men's personal care.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the SVP of Global Marketing.
Reporting Structure: The Brand Marketing Lead, UK will report directly to the SVP of Global Marketing and collaborate with cross-functional teams, including retail, product, and operations.
Work Arrangement: This is a full-time, on-site role based in London, United Kingdom, with some flexibility for remote work and occasional travel.
Growth Opportunities:
- As Dr. Squatch continues to expand in the UK market, there may be opportunities for the Brand Marketing Lead to grow into a more senior role or take on additional responsibilities.
- The company's fast-paced growth and dynamic environment may present unexpected opportunities for career development.
ASSUMPTION: Candidates who thrive in a fast-paced, dynamic environment and are eager to take on new challenges may find this role particularly appealing.
🌍 Location & Work Environment
Office Type: Dr. Squatch's London office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 4065 Glencoe Ave, Marina del Rey, California 90292, US (Headquarters) and 114 N Berry St, Brea, California 92821, US (Additional office)
Geographic Context:
- The UK market presents unique opportunities for brand growth and expansion, with a strong focus on digital and social media marketing.
- London, as the capital city, offers a diverse and vibrant consumer base, making it an ideal location for Dr. Squatch's UK headquarters.
- The UK market is competitive, with established brands and new entrants vying for market share, requiring a strategic and innovative approach to marketing.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for remote work and occasional travel.
ASSUMPTION: Candidates who are familiar with the UK market and its unique consumer dynamics may have an advantage in this role.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the Talent Acquisition team
- In-depth behavioral and situational interviews with the hiring manager and cross-functional team members
- Final round interview with the SVP of Global Marketing
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Market research and analysis skills
- Campaign planning and execution skills
- Leadership and team management skills
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your experience in CPG and start-up environments, as well as your understanding of the UK market.
- Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results.
- Be ready to discuss your approach to market research, consumer behavior, and competitive dynamics in the UK market.
- Demonstrate your ability to lead and inspire cross-functional teams in a matrix organization.
ATS Keywords: Brand Marketing, UK Market, CPG, Start-up, Consumer Behavior, Competitive Dynamics, Campaign Planning, Leadership, Cross-Functional Teams, Matrix Organization, Fast-Paced Environment
ASSUMPTION: Dr. Squatch's hiring process is designed to assess candidates' strategic thinking, leadership, and adaptability in a fast-paced, dynamic environment.
🛠️ Tools & Technologies
- Marketing analytics tools (e.g., Google Analytics, Facebook Insights, etc.)
- Social media management platforms (e.g., Hootsuite, Buffer, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Design and creative tools (e.g., Adobe Creative Suite, Canva, etc.)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Dr. Squatch will provide training and support to help the successful candidate develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Bold & Innovative - Creative, rethink how things are done, and find a way
- Play to Win - High standards, encourage ownership of work, scrappy, act with urgency, invest in the outcome of our work
- Team Squatch - Humble, help others outside our own wheelhouse, stay positive, have fun, approachable and transparent leadership
Work Style:
- Fast-paced and dynamic, with a focus on growth and innovation
- Collaborative and cross-functional, with a matrix organization structure
- Results-driven, with a focus on performance metrics and continuous improvement
Self-Assessment Questions:
- How do you align with Dr. Squatch's core values, particularly Bold & Innovative and Play to Win?
- How do you approach working in a matrix organization, and how do you ensure alignment with overall business objectives?
- How do you balance the need for innovation and creativity with the need for data-driven decision-making and performance tracking?
ASSUMPTION: Candidates who are a strong cultural fit with Dr. Squatch's values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- The UK market is competitive, with established brands and new entrants vying for market share, requiring a strategic and innovative approach to marketing.
- The role may require occasional travel to other UK locations or international offices for meetings and events, which can be demanding and time-consuming.
- The fast-paced, dynamic environment may present challenges in managing multiple projects simultaneously and balancing short-term priorities with long-term goals.
- The role may require working with external agencies and vendors, which can present unique challenges in terms of communication, collaboration, and project management.
ASSUMPTION: Candidates who are adaptable, resilient, and comfortable working in a fast-paced, dynamic environment may be better equipped to overcome these challenges.
📈 Similar Roles Comparison
- Compared to other brand marketing roles, this position has a stronger focus on market research and consumer behavior, as well as a unique blend of CPG and start-up experience.
- The UK market presents unique opportunities and challenges compared to other international markets, requiring a deep understanding of local consumer dynamics and competitive dynamics.
- Career progression in this role may involve growing into a more senior role or taking on additional responsibilities as Dr. Squatch continues to expand in the UK market.
ASSUMPTION: Candidates who are familiar with the unique aspects of this role and the UK market may be better equipped to succeed and advance in their career.
📝 Sample Projects
- Developing and executing a marketing strategy for a new product launch in the UK market, including market research, campaign planning, and execution
- Conducting a competitive analysis of the UK personal care market and identifying opportunities for brand differentiation and growth
- Managing a brand ambassador program, including influencer identification, outreach, and partnership negotiation
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Brand Marketing Lead, UK may be responsible for, but the specific projects may vary based on the company's priorities and market conditions.
❓ Key Questions to Ask During Interview
- How does Dr. Squatch approach market research and consumer behavior analysis in the UK market, and how can I contribute to this process?
- What are the key priorities for the Brand Marketing Lead, UK in the first 90 days, and how can I ensure a smooth transition into the role?
- How does Dr. Squatch foster a culture of innovation and creativity, and how can I contribute to this aspect of the company's success?
- What are the most significant challenges facing the UK market for men's personal care products, and how can I help Dr. Squatch overcome these obstacles?
- How does Dr. Squatch support the professional development and growth of its employees, particularly in the Brand Marketing team?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in CPG and start-up environments, as well as your understanding of the UK market.
- Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results.
- Be ready to discuss your approach to market research, consumer behavior, and competitive dynamics in the UK market.
- Demonstrate your ability to lead and inspire cross-functional teams in a matrix organization.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
