Brand Marketing Manager

📌 Core Information

🔹 Job Title: Brand Marketing Manager

🔹 Company: Blinq Technologies

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Building and scaling a brand that drives awareness, adoption, and trust
• Developing high-impact brand campaigns across various platforms
• Creating compelling content in collaboration with teams and agencies
• Tracking brand and marketing performance metrics

ASSUMPTION: The role focuses extensively on integrated marketing efforts to bolster Blinq's presence and adoption in the market, aiming to solidify its brand authority. This assumption is based on the emphasis on both digital and real-world interaction points.

📋 Key Responsibilities

✅ Define and execute the overall brand marketing strategy.

✅ Lead integrated campaigns and develop brand narratives.

✅ Create and oversee content including videos and thought leadership materials.

✅ Drive initiatives for viral adoption and category leadership.

✅ Identify partnerships, sponsorships, and event opportunities to expand brand presence.

✅ Track key sales and marketing metrics for strategic insights.

ASSUMPTION: The responsibilities entail a strategic mix of hands-on content creation and high-level strategic planning, assuming a need for both creativity and analytical acumen to drive results.

🎯 Required Qualifications

Education: Not specified

Experience: 3-5 years in marketing, ideally within tech or high-growth scale-ups.

Required Skills:

• Brand storytelling with effective campaign examples
• Strong creative instincts, both visual and verbal
• Deep understanding of digital marketing and social media dynamics

Preferred Skills:

• Proficiency in design tools like Figma and Canva
• Experience with event-based brand activations

ASSUMPTION: The role likely expects candidates with a robust portfolio of digital marketing campaigns, assuming a focus on innovative and visually compelling content given the emphasis on creative skills.

💰 Compensation & Benefits

Salary Range: Not specified. Competitive based on industry standards.

Benefits:

• Equity in the business
• Autonomy and flexibility in work arrangements
• Collaborative and creative work environment

Working Hours: 40 hours per week with flexible schedules aligning with a hybrid work model.

ASSUMPTION: Compensation likely includes benefits aligned with equity sharing, given the startup environment, alongside a competitive salary to attract skilled talent in the tech industry.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specializing in digital networking tools

Company Size: 51-200 employees, indicative of a growing company with expanding roles

Founded: Not specified

Company Description:

• Fast-growing B2C and B2B SaaS startup
• Offers digital business cards to streamline professional networking
• Provides integration with CRM and Active Directory for business needs

Company Specialties:

• Digital networking tools
• CRM integrations
• Business identity management

Company Website: https://blinq.me/

ASSUMPTION: The company's rapid ARR growth assumes a strong market acceptance and potential for expansive growth within digital identity management, appealing to tech-savvy professionals.

📊 Role Analysis

Career Level: Mid-level with opportunities for advancement as the company grows

Reporting Structure: Likely reports to senior leadership, focusing on marketing strategies

Work Arrangement: Hybrid model allows flexibility in balancing onsite and remote work

Growth Opportunities:

• Ability to shape brand vision from the ground up
• Engagement with industry leaders and possibility to drive major campaigns
• Potential to expand into leadership roles as brand expands

ASSUMPTION: Opportunities for growth appear significant, especially in defining a unique brand identity and leading creative projects as a pioneering team member.

🌍 Location & Work Environment

Office Type: Collaborative workspaces with stand-up desks and creative work zones

Office Location(s): 4 Bank Pl, Level 3, Melbourne, Victoria 3000, AU

Geographic Context:

• Sydney offers a vibrant urban setting with ample networking events
• Proximity to tech hubs and startup ecosystems for collaborations
• Strong cultural identity with diverse global connections

Work Schedule: Flexible hours supportive of individual productivity cycles

ASSUMPTION: The work environment seems tailored to foster creativity and autonomy, assuming an emphasis on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Initial resume and portfolio screening
• First-round interview potentially focused on cultural fit
• Technical round examining strategic and creative skills

Key Assessment Areas:

• Brand storytelling capabilities
• Understanding of digital marketing strategy
• Creative problem-solving and campaign execution

Application Tips:

• Showcase a diverse range of campaign experiences
• Highlight adaptability and strategic thinking
• Emphasize cross-functional collaboration skills

ATS Keywords: Brand Marketing, Digital Marketing, Creative Content, Strategic Thinking, Product-Led Growth

ASSUMPTION: The application process likely values creativity and strategic insight, expecting detailed portfolios and evidence of impactful brand initiatives.

🛠️ Tools & Technologies

• Figma
• Canva
• Various digital marketing platforms

ASSUMPTION: A grasp of design and digital marketing tools is critical, assuming flexibility with different technologies to create and manage brand campaigns.

👔 Cultural Fit Considerations

Company Values:

• Collaboration and teamwork
• Innovation and out-of-the-box thinking
• Transparency and autonomy

Work Style:

• Embraces flexibility and self-management
• Focus on results-driven outcomes
• Encourages creative freedom

Self-Assessment Questions:

• Am I comfortable working in a rapidly evolving startup environment?
• Do I have a proven track record of successful brand storytelling?
• Can I strategically align marketing efforts with business goals?

ASSUMPTION: The cultural environment promotes independence within a collaborative framework, ideally suiting candidates who thrive with autonomy while contributing creatively to team objectives.

⚠️ Potential Challenges

• Balancing creative freedom with brand consistency
• Navigating a rapidly changing startup environment
• Aligning diverse digital marketing efforts
• Building a brand with limited initial resources

ASSUMPTION: Challenges largely stem from startup dynamics and market competition, assuming resourcefulness and adaptability are crucial to success.

📈 Similar Roles Comparison

• Mid-sized tech companies offering similar brand roles may provide more structured environments
• Larger companies may have more resources but less personal impact on brand direction
• Startups typically provide broader responsibilities and engagement with leadership

ASSUMPTION: Comparatively, this role is more dynamic and hands-on due to the startup context, offering unique opportunities to shape brand identity than similar roles at larger corporations.

📝 Sample Projects

• Developing a social media campaign to enhance user engagement
• Creating video content for brand awareness
• Organizing and executing a brand activation event

ASSUMPTION: Sample projects likely emphasize innovative use of media and technology to support brand growth, assuming creativity is vital for successful execution.

❓ Key Questions to Ask During Interview

• What are the main goals for the brand marketing strategy over the next year?
• How does the team approach cross-departmental collaboration?
• What are the expectations for the first 90 days in this role?
• Can you provide examples of past successful campaigns?
• How does the company support ongoing professional development?

ASSUMPTION: These questions assume an interest in understanding strategic objectives, team dynamics, and opportunities for personal and career growth within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your portfolio includes relevant brand campaigns
• Highlight key marketing metrics from your prior experience
• Prepare to discuss your vision for Blinq’s brand strategy
• Follow-up with a personalized note to express enthusiasm and fit

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.