🔹 Job Title: Brand & Marketing Manager
🔹 Company: Clayton Homes
🔹 Location: Maryville, Tennessee
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and proficiency in Adobe Creative Suite to effectively manage brand strategy and execute marketing campaigns.
✅ Increase Brand Awareness for Home Building Group as one of the largest and best single-family home providers in the country
✅ Manage and implement the brand strategy for all HBG marketing and branding campaigns
✅ Serve as gatekeeper for all branding pieces throughout the Home Building Group, especially for home building and supply facilities
✅ Develop Clayton Built brand into the desired brand choice for Manufactured housing customers
✅ Collaborate with enterprise marketing teams as well as site-built marketing teams to promote Home Building Group’s brand and marketing strategies
✅ Work with digital development team to create website platform for multiple business locations
✅ Analyze brand performance, competitiveness, and product trends in the marketplace and recommend strategies for brand based on research and analysis
✅ Use brand development and initiatives to promote product awareness and product sales; create roadmap for products
✅ Research and determine weaknesses in marketing tactics and areas to be modified
✅ Work closely with product marketing and design team to develop brand and marketing strategies for products to be used across Home Building Group
✅ Work with external vendors to develop and execute marketing strategies
✅ Create, manage and execute both B2B marketing content and B2C marketing content
✅ Partner with home building facility leads to consult on marketing for their products, services and digital landscapes; advise facility leads on best practice; and ensure campaigns align with HBGs overall brand strategy
✅ Lead innovative marketing and branding tactics to position the Home Building Group as a leader in the industry
✅ Develop content series and pieces for Home Building Group website
✅ Work closely with the Director of Marketing & Communications to develop annual brand and marketing strategy and plans
✅ Provide marketing and brand analytics and reports to Director of Marketing & Communications
✅ Develop strategies that reach business partners (B2B) and customers (B2C) across multiple channels
✅ Create content for digital channels reaching B2C audiences: Email, Digital Advertising, Websites
✅ Pitch new marketing ideas and campaigns to the marketing and communications team
✅ Other responsibilities as assigned
ASSUMPTION: This role requires a strong understanding of both B2B and B2C marketing strategies, as well as the ability to manage multiple projects and stakeholders simultaneously.
Education: Bachelor’s degree in marketing, graphic design, communications, journalism, or related field of study required
Experience: Minimum of 5 years related experience required
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong portfolio showcasing their brand and marketing work, as well as experience in a similar role, will be highly competitive for this position.
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the real estate industry)
Benefits:
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with potential travel up to 25% of time
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level. The actual salary may vary based on factors such as the candidate's skills, experience, and the company's performance.
Industry: Real Estate, specifically focused on manufactured, modular, and site-built housing
Company Size: 10,001+ employees, providing ample opportunities for career growth and collaboration
Founded: 1956, with a rich history and established reputation in the housing industry
Company Description:
Company Specialties:
Company Website: http://www.claytonhomes.com
ASSUMPTION: Working at Clayton Homes offers the opportunity to be part of a large, established organization with a strong commitment to sustainability and customer satisfaction.
Career Level: Mid-level to senior, with potential for growth and advancement within the marketing department or the company
Reporting Structure: Reports directly to the Director of Marketing & Communications, with collaboration across various teams, including enterprise marketing, site-built marketing, and product marketing
Work Arrangement: Full-time, on-site position with potential travel up to 25% of time
Growth Opportunities:
ASSUMPTION: This role offers a unique blend of strategic and creative responsibilities, providing an ideal environment for a marketing professional looking to grow and make a significant impact.
Office Type: Corporate headquarters with a professional, collaborative work environment
Office Location(s): Maryville, Tennessee
Geographic Context:
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with potential travel up to 25% of time
ASSUMPTION: The work environment at Clayton Homes is collaborative and professional, with a strong emphasis on teamwork and open communication.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Strategy, Marketing Campaigns, Adobe Creative Suite, Social Media, Email Marketing, UI/UX, Video Content, B2B Marketing, B2C Marketing, Relationship Building, Marketing Analytics, Content Creation, Digital Advertising, Product Awareness, Team Leadership
ASSUMPTION: The interview process at Clayton Homes is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best possible match for the role and the company.
ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities and workflows.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Cultural fit is crucial for success at Clayton Homes, and candidates who demonstrate a strong understanding of the company's values and work style will be highly competitive for this position.
ASSUMPTION: The challenges associated with this role are significant but manageable, and candidates with strong organizational skills, attention to detail, and the ability to balance creative and strategic responsibilities will be well-positioned for success.
ASSUMPTION: This role offers a unique blend of strategic and creative responsibilities, with a focus on brand growth and enhancement in the housing industry.
ASSUMPTION: These sample projects demonstrate the strategic and creative responsibilities required for success in this role, with a focus on brand growth and enhancement.
ASSUMPTION: Asking insightful questions during the interview process demonstrates a strong interest in the role and the company, and provides valuable information to help assess cultural fit and career growth opportunities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.