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Brand & Marketing Manager

Clayton
Full-time
On-site
Maryville, Tennessee, United States
๐ŸŽจ Brand & Creative Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Brand & Marketing Manager

๐Ÿ”น Company: Clayton Homes

๐Ÿ”น Location: Maryville, Tennessee

๐Ÿ”น Job Type: Full-Time, On-Site

๐Ÿ”น Category: Marketing

๐Ÿ”น Date Posted: April 22, 2025

๐Ÿ”น Experience Level: 5-10 years

๐Ÿ”น Remote Status: On-site

๐Ÿš€ Job Overview

Key aspects of this role include:

  • Leading marketing campaigns to enhance brand growth for Home Building Group and Clayton Built brands
  • Managing brand strategy and ensuring brand initiatives support HBG and Claytonโ€™s image
  • Collaborating with various teams, including enterprise marketing, site-built marketing, and product marketing
  • Analyzing brand performance and recommending strategies based on research and analysis
  • Developing content series and pieces for Home Building Group website

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and proficiency in Adobe Creative Suite to effectively manage brand strategy and execute marketing campaigns.

๐Ÿ“‹ Key Responsibilities

โœ… Increase Brand Awareness for Home Building Group as one of the largest and best single-family home providers in the country

โœ… Manage and implement the brand strategy for all HBG marketing and branding campaigns

โœ… Serve as gatekeeper for all branding pieces throughout the Home Building Group, especially for home building and supply facilities

โœ… Develop Clayton Built brand into the desired brand choice for Manufactured housing customers

โœ… Collaborate with enterprise marketing teams as well as site-built marketing teams to promote Home Building Groupโ€™s brand and marketing strategies

โœ… Work with digital development team to create website platform for multiple business locations

โœ… Analyze brand performance, competitiveness, and product trends in the marketplace and recommend strategies for brand based on research and analysis

โœ… Use brand development and initiatives to promote product awareness and product sales; create roadmap for products

โœ… Research and determine weaknesses in marketing tactics and areas to be modified

โœ… Work closely with product marketing and design team to develop brand and marketing strategies for products to be used across Home Building Group

โœ… Work with external vendors to develop and execute marketing strategies

โœ… Create, manage and execute both B2B marketing content and B2C marketing content

โœ… Partner with home building facility leads to consult on marketing for their products, services and digital landscapes; advise facility leads on best practice; and ensure campaigns align with HBGs overall brand strategy

โœ… Lead innovative marketing and branding tactics to position the Home Building Group as a leader in the industry

โœ… Develop content series and pieces for Home Building Group website

โœ… Work closely with the Director of Marketing & Communications to develop annual brand and marketing strategy and plans

โœ… Provide marketing and brand analytics and reports to Director of Marketing & Communications

โœ… Develop strategies that reach business partners (B2B) and customers (B2C) across multiple channels

โœ… Create content for digital channels reaching B2C audiences: Email, Digital Advertising, Websites

โœ… Pitch new marketing ideas and campaigns to the marketing and communications team

โœ… Other responsibilities as assigned

ASSUMPTION: This role requires a strong understanding of both B2B and B2C marketing strategies, as well as the ability to manage multiple projects and stakeholders simultaneously.

๐ŸŽฏ Required Qualifications

Education: Bachelorโ€™s degree in marketing, graphic design, communications, journalism, or related field of study required

Experience: Minimum of 5 years related experience required

Required Skills:

  • Proficient in Adobe Creative Suite including Photoshop Illustrator and In Design
  • Demonstrated creative writing experience and AP style formatting and editing required
  • Exceptional written and verbal communication skills
  • Demonstrated experience work on brand campaigns
  • Experience with social media, email marketing platforms and UI/UX on digital platforms required
  • Experience shooting and editing video content preferred
  • Experience with B2B and B2C storytelling
  • Strong relationship building skills for internal stakeholders and external contacts
  • Proven experience in developing impactful marketing content
  • Exceptional attention to detail, strong organizational ability
  • Ability to work under pressure amid distractions and interruptions
  • Experience in building and guiding teams
  • Creative and strategy-driven thought process

Preferred Skills:

  • Experience with B2B and B2C marketing strategies
  • Knowledge of the housing industry

ASSUMPTION: Candidates with a strong portfolio showcasing their brand and marketing work, as well as experience in a similar role, will be highly competitive for this position.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the real estate industry)

Benefits:

  • Health Benefits
  • Dental Benefits
  • Vision Benefits
  • 401K Programs
  • Paid Parental Leave
  • Tuition Reimbursement
  • Employee Assistance Programs
  • Paid Volunteer Time

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with potential travel up to 25% of time

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level. The actual salary may vary based on factors such as the candidate's skills, experience, and the company's performance.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry: Real Estate, specifically focused on manufactured, modular, and site-built housing

Company Size: 10,001+ employees, providing ample opportunities for career growth and collaboration

Founded: 1956, with a rich history and established reputation in the housing industry

Company Description:

  • Clayton Homes is a leading single-family, values-driven home builder dedicated to attainable housing, sustainable practices, and creating a world-class experience for customers and team members
  • The companyโ€™s portfolio includes a comprehensive range of site-built, modern manufactured, Tiny, CrossModยฎ and modular housing
  • In 2023, Clayton built more than 52,000 homes across the country

Company Specialties:

  • Manufactured Housing
  • Energy-Efficient Homes
  • Site Built Homes
  • Construction
  • Financing
  • Home Insurance
  • CrossMod Homes
  • Zero Energy Ready Homes

Company Website: http://www.claytonhomes.com

ASSUMPTION: Working at Clayton Homes offers the opportunity to be part of a large, established organization with a strong commitment to sustainability and customer satisfaction.

๐Ÿ“Š Role Analysis

Career Level: Mid-level to senior, with potential for growth and advancement within the marketing department or the company

Reporting Structure: Reports directly to the Director of Marketing & Communications, with collaboration across various teams, including enterprise marketing, site-built marketing, and product marketing

Work Arrangement: Full-time, on-site position with potential travel up to 25% of time

Growth Opportunities:

  • Potential advancement within the marketing department or the company
  • Opportunities to work on diverse projects and campaigns, expanding skills and knowledge
  • Chance to contribute to the company's growth and success, enhancing personal and professional development

ASSUMPTION: This role offers a unique blend of strategic and creative responsibilities, providing an ideal environment for a marketing professional looking to grow and make a significant impact.

๐ŸŒ Location & Work Environment

Office Type: Corporate headquarters with a professional, collaborative work environment

Office Location(s): Maryville, Tennessee

Geographic Context:

  • Maryville is located in eastern Tennessee, with a population of approximately 60,000 people
  • The city offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
  • Maryville is home to several major employers, providing ample opportunities for networking and professional growth

Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with potential travel up to 25% of time

ASSUMPTION: The work environment at Clayton Homes is collaborative and professional, with a strong emphasis on teamwork and open communication.

๐Ÿ’ผ Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • On-site interview with the hiring manager and other team members
  • Final interview with the director of marketing and communications

Key Assessment Areas:

  • Brand and marketing strategy development
  • Campaign execution and project management
  • Communication and collaboration skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant brand and marketing experience, with specific examples of successful campaigns and initiatives
  • Tailor resume and cover letter to emphasize skills and experience most relevant to this role
  • Prepare a portfolio showcasing brand and marketing work, including any awards or recognitions
  • Research Clayton Homes and the housing industry to demonstrate a strong understanding of the company and its competitors

ATS Keywords: Brand Strategy, Marketing Campaigns, Adobe Creative Suite, Social Media, Email Marketing, UI/UX, Video Content, B2B Marketing, B2C Marketing, Relationship Building, Marketing Analytics, Content Creation, Digital Advertising, Product Awareness, Team Leadership

ASSUMPTION: The interview process at Clayton Homes is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best possible match for the role and the company.

๐Ÿ› ๏ธ Tools & Technologies

  • Adobe Creative Suite (Photoshop, Illustrator, In Design)
  • Social media platforms (Facebook, Instagram, LinkedIn, Twitter)
  • Email marketing platforms (Mailchimp, Constant Contact, etc.)
  • UI/UX design tools (Sketch, Figma, Adobe XD)
  • Video editing software (Adobe Premiere Pro, Final Cut Pro, etc.)
  • Project management tools (Asana, Trello, Jira)
  • Analytics tools (Google Analytics, Adobe Analytics)

ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities and workflows.

๐Ÿ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Excellence
  • Teamwork
  • Innovation
  • Customer Focus

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on continuous improvement
  • Adaptable and open to feedback
  • Strong communication and interpersonal skills

Self-Assessment Questions:

  • How do you align with Clayton Homes' core values, specifically integrity and customer focus?
  • Describe a time when you had to adapt your work style to fit a new team or project. How did you approach this situation, and what was the outcome?
  • How do you balance creativity and innovation with the need for consistent branding and messaging?

ASSUMPTION: Cultural fit is crucial for success at Clayton Homes, and candidates who demonstrate a strong understanding of the company's values and work style will be highly competitive for this position.

โš ๏ธ Potential Challenges

  • Managing multiple projects and stakeholders simultaneously, requiring strong organizational skills and attention to detail
  • Balancing creative and strategic responsibilities, necessitating a strong understanding of both brand and marketing strategies
  • Working in a large, established organization, which may present unique challenges and opportunities compared to smaller or startup environments
  • Potential travel requirements, which may impact work-life balance

ASSUMPTION: The challenges associated with this role are significant but manageable, and candidates with strong organizational skills, attention to detail, and the ability to balance creative and strategic responsibilities will be well-positioned for success.

๐Ÿ“ˆ Similar Roles Comparison

  • Compared to other marketing manager roles, this position places a greater emphasis on brand strategy and management, requiring a strong understanding of both B2B and B2C marketing strategies
  • In the housing industry, this role offers a unique blend of strategic and creative responsibilities, with a focus on brand growth and enhancement
  • Career path comparison: This role provides opportunities for growth and advancement within the marketing department or the company, with potential progression to director or vice president of marketing

ASSUMPTION: This role offers a unique blend of strategic and creative responsibilities, with a focus on brand growth and enhancement in the housing industry.

๐Ÿ“ Sample Projects

  • Developing and executing a comprehensive brand strategy for a new product line, including logo design, brand guidelines, and launch campaign
  • Managing a team to create and implement a targeted digital advertising campaign, resulting in a 20% increase in website traffic and a 15% increase in conversions
  • Collaborating with cross-functional teams to create and launch a new website, improving user experience and driving a 30% increase in organic traffic

ASSUMPTION: These sample projects demonstrate the strategic and creative responsibilities required for success in this role, with a focus on brand growth and enhancement.

โ“ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing department?
  • How does the marketing department collaborate with other departments, such as product marketing and sales?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Clayton Homes support the professional development and growth of its marketing team members?
  • What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?

ASSUMPTION: Asking insightful questions during the interview process demonstrates a strong interest in the role and the company, and provides valuable information to help assess cultural fit and career growth opportunities.

๐Ÿ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant brand and marketing experience, with specific examples of successful campaigns and initiatives
  • Prepare a portfolio showcasing brand and marketing work, including any awards or recognitions
  • Research Clayton Homes and the housing industry to demonstrate a strong understanding of the company and its competitors
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.