Brand Marketing Manager

📌 Core Information

🔹 Job Title: Brand Marketing Manager

🔹 Company: Benore Logistic Systems, Inc.

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Leading brand marketing efforts across digital and physical channels
• Designing and executing engaging visual content for various platforms
• Managing social media strategy and execution for multiple platforms
• Collaborating with cross-functional teams to ensure brand consistency
• Supporting sustainability initiatives through branding and communication efforts

ASSUMPTION: This role requires a strong creative and strategic mindset, with the ability to balance hands-on design work with broader brand oversight.

📋 Key Responsibilities

✅ Design, produce, and deliver visual content for digital platforms, including social media, web, and internal communications

✅ Manage and grow Benore’s social media presence across LinkedIn, Instagram, Facebook, and YouTube

✅ Own company newsletter creation and distribution via Mailchimp

✅ Develop graphics, video, and motion design assets aligned with Benore’s brand identity and campaign goals

✅ Maintain and update the company’s brand guide, including the development of a sustainability-specific version

✅ Ensure consistent brand application across all visual materials—logos, typography, colors, layouts, truck designs, signage, and sustainability communications

✅ Support internal and external needs such as business cards, letterheads, PowerPoint templates, flyers, and internal screen presentations

✅ Serve as a resource for employees requesting branded materials or design support

✅ Lead branding efforts for physical materials such as truck decals and facility signage

✅ Execute photoshoots and manage a high-quality digital asset library

✅ Partner with cross-functional stakeholders to align content with Benore’s mission and values

✅ Maintain documentation for audits and compliance with branding, DOT/OSHA regulations, and quality certifications (ISO 9001:2015, ISO 14001:2015, OHSAS 45001)

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple design projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Graphic Design, Marketing, Visual Arts, or related field

Experience: Minimum 2 years of experience in branding, marketing, or multimedia design

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects)
• Familiarity with Mailchimp or similar email marketing platforms
• Experience managing and creating social media content
• Proficient in Microsoft Office 365 (Excel, Word, PowerPoint, SharePoint, Teams, OneDrive)
• Valid Class D driver’s license

Preferred Skills:

• Familiarity with Canva

ASSUMPTION: A strong portfolio showcasing visual storytelling, brand consistency, and content across multiple platforms is essential for this role.

💰 Compensation & Benefits

Salary Range: $85,000 - $95,000 per year (Based on industry standards for a mid-level marketing role in the United States)

Benefits:

• Competitive pay
• 401(k) match up to 3%
• Section 125 Pre-Tax Benefit Plan
• Medical, dental, and vision insurance
• Health Savings Account (HSA)
• 24/7 virtual healthcare (Teladoc / Telehealth)
• Chronic condition wellness support
• Employee Assistance Program (EAP)
• Life & AD&D insurance
• Short-term and long-term disability
• Critical illness, accident, and hospital indemnity coverage
• Paid time off and holidays
• Paid training and professional development
• Career advancement opportunities
• Employee engagement programs
• Referral incentives up to $2,500

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the United States. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Transportation/Trucking/Railroad

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: 1994 (Over 25 years ago)

Company Description:

• Benore Logistic Systems, Inc. provides innovative transportation, warehousing, and supply chain solutions across the U.S.
• Led by CEO Jeffery Benore and Vice President Joan Benore, the company focuses on developing partnerships with clients to identify supply chain issues and provide integrated logistics solutions.
• Benore Logistic Systems, Inc. integrates clients’ values, systems, and people with theirs to deliver a seamless supply chain for optimal performance.

Company Specialties:

• Transportation
• Supply Chain Management
• Warehouse & Distribution
• On-site Services
• and Logistics

Company Website: http://www.benorelogistics.com

ASSUMPTION: Benore Logistic Systems, Inc. is a well-established company with a strong focus on partnerships and integrated logistics solutions.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and advancement

Reporting Structure: This role reports directly to the Marketing Director and collaborates with various departments, including Talent Acquisition, Human Resources, and Operations.

Work Arrangement: Remote (Solely) with the flexibility to work from anywhere in the United States.

Growth Opportunities:

• Potential career advancement opportunities within the marketing department or other areas of the business
• Chance to develop skills in sustainability-focused branding and communication
• Opportunity to gain experience in managing and growing a company’s social media presence

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company’s brand presence and sustainability initiatives.

🌍 Location & Work Environment

Office Type: Remote (No physical office required)

Office Location(s): Not applicable (Remote position)

Geographic Context:

• This role can be performed from anywhere in the United States, offering flexibility and the ability to work remotely.
• The company has multiple locations across the country, including Erie, MI; Greer, SC; Jefferson, GA; and Greer, SC.
• The company’s headquarters is located in Erie, MI.

Work Schedule: Full-time (40 hours per week) with the flexibility to work remotely and manage your own schedule.

ASSUMPTION: This role offers a high degree of flexibility and the ability to work remotely from anywhere in the United States.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• Creative challenge or portfolio review
• Final interview with the Marketing Director

Key Assessment Areas:

• Creative problem-solving skills
• Portfolio and design skills
• Social media management experience
• Understanding of brand marketing and strategy

Application Tips:

• Tailor your resume and cover letter to highlight your relevant design, marketing, and social media management experience.
• Prepare a strong portfolio showcasing your visual storytelling, brand consistency, and content across multiple platforms.
• Be ready to discuss your approach to social media strategy and execution, as well as your understanding of sustainability-focused branding and communication.

ATS Keywords: Brand Marketing, Visual Content Creation, Social Media Management, Graphic Design, Adobe Creative Suite, Mailchimp, Microsoft Office 365, Organizational Skills, Detail-Oriented, Creative Thinking, Brand Consistency, Storytelling, Collaboration, Sustainability

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on creative problem-solving skills and relevant design and marketing experience.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects)
• Mailchimp or similar email marketing platforms
• Microsoft Office 365 (Excel, Word, PowerPoint, SharePoint, Teams, OneDrive)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)

ASSUMPTION: Proficiency in the Adobe Creative Suite and Microsoft Office 365 is essential for this role, while familiarity with social media management tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Partnership: Developing strong, lasting relationships with clients and employees
• Performance: Delivering optimal results through continuous improvement and innovation
• Integrity: Upholding the highest ethical standards in all aspects of business

Work Style:

• Collaborative: Working closely with cross-functional teams to achieve common goals
• Adaptable: Embracing change and finding creative solutions to challenges
• Results-driven: Focusing on outcomes and delivering tangible results

Self-Assessment Questions:

• Do you have a strong portfolio showcasing your visual storytelling, brand consistency, and content across multiple platforms?
• Are you comfortable managing and growing a company’s social media presence across multiple platforms?
• Do you have experience working remotely and managing your own schedule?

ASSUMPTION: Benore Logistic Systems, Inc. values partnership, performance, and integrity, with a collaborative and adaptable work style that focuses on results.

⚠️ Potential Challenges

• Managing multiple design projects simultaneously may require strong organizational skills and time management
• Balancing hands-on creative work with broader brand oversight may present unique challenges
• Working remotely may require self-motivation and the ability to manage your own schedule effectively
• Managing a company’s social media presence may involve dealing with negative feedback or crises

ASSUMPTION: This role presents several challenges, including managing multiple projects, balancing creative and strategic responsibilities, working remotely, and managing a company’s social media presence.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on brand marketing and sustainability initiatives, as well as its remote work arrangement.
• Industry-specific context: The transportation and logistics industry is highly competitive, with a strong focus on partnerships and integrated supply chain solutions.
• Career path comparison: This role offers significant growth opportunities for the right candidate, with the potential to advance within the marketing department or other areas of the business.

ASSUMPTION: This role is unique in its focus on brand marketing and sustainability initiatives, with significant growth opportunities for the right candidate.

📝 Sample Projects

• Developing a comprehensive brand guide, including a sustainability-specific version
• Creating engaging visual content for various digital platforms, including social media, web, and internal communications
• Managing and growing Benore’s social media presence across multiple platforms

ASSUMPTION: These sample projects provide a snapshot of the key responsibilities and deliverables for this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team’s structure and how this role fits within it?
• What are the most significant branding challenges facing the company, and how can this role address them?
• How does the company support work-life balance for remote employees?
• What opportunities are there for professional development and growth within the marketing department or other areas of the business?
• How does the company approach sustainability initiatives, and how can this role contribute to them?

ASSUMPTION: These key questions will help you better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant design, marketing, and social media management experience.
• Prepare a strong portfolio showcasing your visual storytelling, brand consistency, and content across multiple platforms.
• Be ready to discuss your approach to social media strategy and execution, as well as your understanding of sustainability-focused branding and communication.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.