📌 Core Information
🔹 Job Title: Brand Marketing Manager
🔹 Company: Gusto, Inc.
🔹 Location: Denver, CO; San Francisco, CA; New York, NY
🔹 Job Type: Full-time, Hybrid (2-3 days per week in office)
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand marketing initiatives to drive measurable increases in brand awareness and perception.
- Leading high-impact brand campaigns from strategy to execution, ensuring alignment with business objectives and audience insights.
- Defining and tracking key brand health metrics to measure and optimize brand performance.
- Collaborating cross-functionally to ensure brand marketing contributes to business growth and revenue.
- Managing agency relationships to develop and execute best-in-class creative that aligns with brand goals.
ASSUMPTION: This role requires a strong background in B2B SaaS and growing brands at scale ($100M+ revenue).
📋 Key Responsibilities
✅ Develop and execute brand marketing initiatives that drive measurable increases in brand awareness and perception.
✅ Lead high-impact brand campaigns from strategy to execution, ensuring alignment with business objectives and audience insights.
✅ Define and track key brand health metrics to measure and optimize brand performance.
✅ Collaborate cross-functionally to ensure brand marketing contributes to business growth and revenue.
✅ Manage agency relationships to develop and execute best-in-class creative that aligns with brand goals.
✅ Ensure brand consistency across all internal and external touchpoints.
✅ Drive operational excellence by executing campaigns on time and on budget.
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 7+ years of brand marketing experience, with a strong background in B2B SaaS and growing brands at scale ($100M+ revenue).
Required Skills:
- Proven ability to own and deliver on key brand KPIs (awareness, consideration, NPS, and brand perception).
- Expertise in brand positioning, messaging, and storytelling, with experience leading high-impact campaigns.
- Strong analytical mindset to measure brand health, campaign performance, and business impact.
Preferred Skills:
- Experience with marketing automation tools and CRM platforms.
- Fluency in Spanish (or other languages) for targeting multilingual audiences.
ASSUMPTION: Candidates with experience in fast-growing startups or mid-sized companies may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $150,000 per year (varies by location)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Generous PTO and company holidays
- Flexible work arrangements
- Employee stock options
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days per week in office).
ASSUMPTION: The salary range provided is based on market research for similar roles in B2B SaaS companies of Gusto's size and location.
📌 Applicant Insights
🔍 Company Context
Industry: Gusto operates in the Software Development industry, focusing on HR tools, payroll, and benefits for small businesses.
Company Size: Gusto is a mid-sized company with 1,001-5,000 employees, providing a collaborative and inclusive work environment.
Founded: Gusto was founded in 2011 and has since grown to serve over 400,000 businesses nationwide.
Company Description:
- Gusto offers a modern, online people platform that helps small businesses take care of their teams.
- The company provides full-service payroll, health insurance, 401(k)s, expert HR, and team management tools.
- Gusto's mission is to create a world where work empowers a better life, starting with its own employees.
Company Specialties:
- Payroll and benefits administration
- HR and team management tools
- Compliance and expert support
Company Website: https://gusto.com
ASSUMPTION: Gusto's focus on small businesses and employee well-being sets it apart in the HR tech industry.
📊 Role Analysis
Career Level: This role is at the mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: The Brand Marketing Manager will report directly to the Head of Brand Marketing and collaborate with various cross-functional teams, including organic and paid acquisition, creative, product marketing, analytics, communications, product, sales, and growth teams.
Work Arrangement: This role follows a hybrid work arrangement, with employees expected to work from the office approximately 2-3 days per week (depending on role).
Growth Opportunities:
- As Gusto continues to grow, there may be opportunities for the Brand Marketing Manager to take on more responsibilities or move into a leadership role.
- Gusto encourages internal mobility and provides opportunities for employees to explore different roles and departments within the company.
ASSUMPTION: The Brand Marketing Manager's success will depend on their ability to collaborate effectively with cross-functional teams and adapt to the company's growth and changing priorities.
🌍 Location & Work Environment
Office Type: Gusto has physical office spaces in Denver, San Francisco, and New York City, with a hybrid work arrangement for most roles.
Office Location(s): 525 20th St, San Francisco, CA 94107; 1201 16th St, Denver, CO 80202; 450 Park Avenue S, New York, NY 10016
Geographic Context:
- Denver, CO: Known for its outdoor lifestyle, vibrant culture, and growing tech industry.
- San Francisco, CA: A major tech hub with a diverse and dynamic business environment.
- New York, NY: A global financial and cultural center with a fast-paced and competitive job market.
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (2-3 days per week in office).
ASSUMPTION: Employees may experience different work environments and cultures depending on their office location.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Interview with the hiring manager and/or team members
- Final interview with the Head of Brand Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Brand marketing expertise and strategic thinking
- Campaign management and execution skills
- Analytical mindset and data-driven decision-making
- Cross-functional collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and achievements.
- Prepare examples of successful brand campaigns you've led and the results they drove.
- Be ready to discuss your approach to measuring and optimizing brand performance.
ATS Keywords: Brand Marketing, Campaign Management, Data Analysis, Brand Positioning, Storytelling, Collaboration, Creative Development, Performance Measurement, Lead Generation, Customer Retention, Brand Awareness, Brand Perception, Market Strategy, Agency Management, Operational Excellence, Cross-Functional Collaboration
ASSUMPTION: Gusto's application process may vary depending on the role and the candidate's experience level.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM platforms (e.g., Salesforce, HubSpot CRM)
- Brand tracking tools (e.g., Brand24, YouGov)
- Campaign analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The Brand Marketing Manager should be comfortable learning and adapting to new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Act with Integrity
- Be the Customer
- One Team, One Dream
- Invent & Simplify
Work Style:
- Collaborative and inclusive
- Data-driven and results-oriented
- Adaptable and innovative
- Customer-focused and empathetic
Self-Assessment Questions:
- How do you align with Gusto's company values, particularly 'Put People First' and 'Be the Customer'?
- How comfortable are you working in a hybrid environment and collaborating with remote team members?
- How do you approach continuous learning and adaptation in a fast-growing company?
ASSUMPTION: Gusto's company culture emphasizes collaboration, inclusivity, and a customer-centric approach to work.
⚠️ Potential Challenges
- Managing multiple agency relationships and ensuring consistent brand messaging across channels.
- Balancing short-term campaign performance with long-term brand growth and customer retention.
- Adapting to a hybrid work environment and maintaining effective communication with remote team members.
- Keeping up with industry trends and competitors in the fast-paced HR tech landscape.
ASSUMPTION: The Brand Marketing Manager should be proactive in identifying and mitigating potential challenges in their role.
📈 Similar Roles Comparison
- Compared to other brand marketing roles, this position places a stronger emphasis on data-driven decision-making and cross-functional collaboration.
- In the HR tech industry, Gusto differentiates itself through its focus on small businesses and employee well-being.
- Career progression in brand marketing may involve moving into leadership roles or exploring other marketing disciplines within the company.
ASSUMPTION: Understanding the unique aspects of this role and Gusto's company culture will help applicants tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and executing a brand awareness campaign targeting small business owners, measuring its impact on brand perception and consideration scores.
- Collaborating with product marketing to launch a new HR tool, creating targeted messaging and campaigns to drive adoption and customer retention.
- Managing an agency relationship to create and execute a series of brand videos, ensuring consistent messaging and high-quality production across all touchpoints.
ASSUMPTION: The Brand Marketing Manager's projects will vary depending on the company's priorities and the specific needs of each campaign.
❓ Key Questions to Ask During Interview
- How does this role contribute to Gusto's overall brand strategy and market position?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Gusto support the professional growth and development of its brand marketing team members?
- What are the most significant challenges facing the brand marketing department, and how can this role help address them?
- How does Gusto measure and optimize brand performance, and what tools do they use to track key brand health metrics?
ASSUMPTION: Asking thoughtful and informed questions will demonstrate the applicant's interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your brand marketing experience and achievements.
- Prepare examples of successful brand campaigns you've led and the results they drove.
- Be ready to discuss your approach to measuring and optimizing brand performance.
- Follow up with Gusto's Talent Acquisition team one week after submitting your application to check the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
