📌 Core Information
🔹 Job Title: Brand Marketing Manager
🔹 Company: Neighborly
🔹 Location: Irving, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with cross-functional teams to develop and execute brand marketing strategies and campaigns
- Managing digital and social media presence for the Neighborly brand
- Overseeing marketing assets for local execution and supporting national brand initiatives
- Working with various marketing tools and platforms, including Brandfolder, Business Intelligence, and Monday.com
ASSUMPTION: This role requires a high level of collaboration and project management skills, as well as a strong understanding of current online marketing advertising strategies and best practices.
📋 Key Responsibilities
✅ Collaborate with cross-functional project teams to develop, support, and test relevant and new brand marketing ideas
✅ Develop, execute, and support brand activities across all marketing department verticals
✅ Create and manage Neighborly brand and multi-brand programs to support national initiatives
✅ Build annual marketing calendar for national and local campaigns; support the development and drive the execution of campaigns
✅ Create and manage Neighborly marketing assets and materials that can be used nationally for local execution and support
✅ Manage and maintain the Local Marketing Resources, providing access to tools and relevant information resources
✅ Establish, manage, and evaluate program tools and provide analysis, reports, and recommendations
✅ Oversee and manage the Neighborly brand digital and social media presence by collaborating on strategic direction and managing execution
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or equivalent
Experience: Minimum of 5-7 years of professional Marketing experience
Required Skills:
- Excellent professional business skills, including verbal, written, analytical, and organizational skills
- Excellent mastery of Microsoft Word, Microsoft Excel, Microsoft Outlook, and Power Point
- Strong understanding of current online marketing advertising, strategy, and best practice
- Ability to thrive in a fast-paced, deadline-driven environment under pressure while demonstrating the utmost professionalism and a strong customer-focused attitude
- Ability to think critically and to interpret and apply processes across many different areas
- Budget management skills and proficiency
Preferred Skills:
- Knowledge of Brandfolder, Business Intelligence, Monday.com, and various CRM systems
ASSUMPTION: Candidates with experience working with Brand Marketing Directors and SVP, as well as those familiar with the home services industry, may find this role particularly appealing.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the home services industry)
Benefits:
- Competitive pay commensurate with experience
- Full-time schedule (M-F, 8 AM to 5 PM)
- Benefits package (check here for details)
- Financial benefits: Equity and annual bonus opportunities
- Perks: Paid time off, paid holidays, recess breaks, wellness programs
Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (3 days in-office, 2 days remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically home services
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1981, with over 40 years of experience in the home services industry
Company Description:
- Neighborly is a hub of service brands that connects customers to local experts who repair, maintain, and enhance homes and businesses
- The company focuses on strategic innovation and building the future of home and business services
- Neighborly is committed to providing a work environment free from discrimination and harassment, where employees are treated with respect and dignity
Company Specialties:
- Home repair and maintenance services
- Brand marketing and management
- Customer-focused business strategies
Company Website: www.neighborlybrands.com
ASSUMPTION: Neighborly's extensive experience in the home services industry provides a stable and established environment for employees, while its focus on innovation offers opportunities for growth and development.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Marketing Leadership team and collaborates with various cross-functional teams, including Operations, Training, Digital, Creative, Communications, and franchisees
Work Arrangement: Hybrid, with 3 days in the office (Monday-Wednesday) and 2 days working remotely (Thursday-Friday)
Growth Opportunities:
- Potential career advancement within the Marketing department or other areas of the organization
- Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of brand marketing
- Chance to develop leadership skills through collaboration with cross-functional teams
ASSUMPTION: This role offers a unique opportunity for mid-level marketing professionals to gain experience in brand marketing, campaign management, and cross-functional team collaboration while working for a well-established company in the home services industry.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a hybrid work arrangement
Office Location(s): 500 E John Carpenter Fwy, Irving, Tx
Geographic Context:
- Irving, Texas, is part of the Dallas-Fort Worth metropolitan area, offering a mix of urban and suburban living
- The area is known for its diverse culture, vibrant arts scene, and numerous recreational opportunities
- Irving is home to various corporate headquarters and offers a strong job market
Work Schedule: Full-time, with a hybrid work arrangement (3 days in-office, 2 days remote)
ASSUMPTION: The hybrid work arrangement provides a flexible work-life balance, allowing employees to enjoy both the benefits of an office environment and the convenience of working from home.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Marketing Leadership team and other stakeholders
- Final interview with the Marketing Director or another senior leader
Key Assessment Areas:
- Marketing skills and experience
- Collaboration and project management abilities
- Understanding of current online marketing advertising strategies and best practices
- Cultural fit and alignment with Neighborly's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your experience with brand marketing, campaign management, and cross-functional team collaboration
- Research Neighborly's brand and values to demonstrate your cultural fit and enthusiasm for the role
ATS Keywords: Brand Marketing, Campaign Management, Cross-functional Teams, Digital Marketing, Social Media Management, Marketing Strategy, Marketing Tools, Brandfolder, Business Intelligence, Monday.com, CRM Systems
ASSUMPTION: Neighborly's hiring process is designed to assess candidates' marketing skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Brandfolder
- Business Intelligence
- Monday.com
- Various CRM systems
- Microsoft Office Suite (Word, Excel, Outlook, Power Point)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Training and support will be provided to help the successful candidate develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Customer Focus
- Having Fun in the Process
Work Style:
- Collaborative and team-oriented
- Adaptable and able to thrive in a fast-paced environment
- Strong communication and project management skills
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working in a fast-paced, deadline-driven environment?
- Do you have strong communication and project management skills?
ASSUMPTION: Neighborly values a strong cultural fit and looks for candidates who align with their core values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, dynamic work environment
- Collaborating effectively with cross-functional teams
- Working in a hybrid work arrangement, balancing both in-office and remote work
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to effective communication and collaboration.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on brand marketing and management for a national home services brand
- This role offers the opportunity to work with a wide range of cross-functional teams, providing diverse experiences and growth opportunities
- Career paths in brand marketing can lead to roles such as Brand Marketing Director, SVP of Marketing, or Chief Marketing Officer
ASSUMPTION: Candidates with experience in brand marketing, campaign management, or related fields may find this role particularly appealing and well-suited to their career goals.
📝 Sample Projects
- Developing and executing a national brand awareness campaign
- Managing the digital and social media presence for the Neighborly brand
- Creating and maintaining marketing assets and materials for local execution and support
ASSUMPTION: These projects are representative of the types of initiatives the successful candidate will work on in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role?
- How does this role collaborate with other departments and teams within the organization?
- What are the most important qualities and skills for success in this role?
- How does Neighborly support the growth and development of its employees?
- What is the company culture like, and how does this role contribute to it?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for your interview by researching Neighborly's brand, values, and industry
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
