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Brand Marketing Manager

Neighborlyยฎ
Full-time
On-site
Irving, Texas, United States
๐ŸŽจ Brand & Creative Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Brand Marketing Manager

๐Ÿ”น Company: Neighborly

๐Ÿ”น Location: Irving, Texas, United States

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: Marketing

๐Ÿ”น Date Posted: April 25, 2025

๐Ÿ”น Experience Level: 5-10 years

๐Ÿ”น Remote Status: Hybrid (3 days in-office)

๐Ÿš€ Job Overview

Key aspects of this role include:

  • Collaborating with cross-functional teams to develop and execute brand marketing strategies and campaigns
  • Managing digital and social media presence for the Neighborly brand
  • Overseeing marketing assets for local execution and supporting national brand initiatives
  • Working with various marketing tools and platforms, including Brandfolder, Business Intelligence, and Monday.com

ASSUMPTION: This role requires a high level of collaboration and project management skills, as well as a strong understanding of current online marketing advertising strategies and best practices.

๐Ÿ“‹ Key Responsibilities

โœ… Collaborate with cross-functional project teams to develop, support, and test relevant and new brand marketing ideas

โœ… Develop, execute, and support brand activities across all marketing department verticals

โœ… Create and manage Neighborly brand and multi-brand programs to support national initiatives

โœ… Build annual marketing calendar for national and local campaigns; support the development and drive the execution of campaigns

โœ… Create and manage Neighborly marketing assets and materials that can be used nationally for local execution and support

โœ… Manage and maintain the Local Marketing Resources, providing access to tools and relevant information resources

โœ… Establish, manage, and evaluate program tools and provide analysis, reports, and recommendations

โœ… Oversee and manage the Neighborly brand digital and social media presence by collaborating on strategic direction and managing execution

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

๐ŸŽฏ Required Qualifications

Education: Bachelorโ€™s degree in Marketing or equivalent

Experience: Minimum of 5-7 years of professional Marketing experience

Required Skills:

  • Excellent professional business skills, including verbal, written, analytical, and organizational skills
  • Excellent mastery of Microsoft Word, Microsoft Excel, Microsoft Outlook, and Power Point
  • Strong understanding of current online marketing advertising, strategy, and best practice
  • Ability to thrive in a fast-paced, deadline-driven environment under pressure while demonstrating the utmost professionalism and a strong customer-focused attitude
  • Ability to think critically and to interpret and apply processes across many different areas
  • Budget management skills and proficiency

Preferred Skills:

  • Knowledge of Brandfolder, Business Intelligence, Monday.com, and various CRM systems

ASSUMPTION: Candidates with experience working with Brand Marketing Directors and SVP, as well as those familiar with the home services industry, may find this role particularly appealing.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the home services industry)

Benefits:

  • Competitive pay commensurate with experience
  • Full-time schedule (M-F, 8 AM to 5 PM)
  • Benefits package (check here for details)
  • Financial benefits: Equity and annual bonus opportunities
  • Perks: Paid time off, paid holidays, recess breaks, wellness programs

Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (3 days in-office, 2 days remote)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry: Consumer Services, specifically home services

Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 1981, with over 40 years of experience in the home services industry

Company Description:

  • Neighborly is a hub of service brands that connects customers to local experts who repair, maintain, and enhance homes and businesses
  • The company focuses on strategic innovation and building the future of home and business services
  • Neighborly is committed to providing a work environment free from discrimination and harassment, where employees are treated with respect and dignity

Company Specialties:

  • Home repair and maintenance services
  • Brand marketing and management
  • Customer-focused business strategies

Company Website: www.neighborlybrands.com

ASSUMPTION: Neighborly's extensive experience in the home services industry provides a stable and established environment for employees, while its focus on innovation offers opportunities for growth and development.

๐Ÿ“Š Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the Marketing Leadership team and collaborates with various cross-functional teams, including Operations, Training, Digital, Creative, Communications, and franchisees

Work Arrangement: Hybrid, with 3 days in the office (Monday-Wednesday) and 2 days working remotely (Thursday-Friday)

Growth Opportunities:

  • Potential career advancement within the Marketing department or other areas of the organization
  • Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of brand marketing
  • Chance to develop leadership skills through collaboration with cross-functional teams

ASSUMPTION: This role offers a unique opportunity for mid-level marketing professionals to gain experience in brand marketing, campaign management, and cross-functional team collaboration while working for a well-established company in the home services industry.

๐ŸŒ Location & Work Environment

Office Type: Corporate headquarters with a hybrid work arrangement

Office Location(s): 500 E John Carpenter Fwy, Irving, Tx

Geographic Context:

  • Irving, Texas, is part of the Dallas-Fort Worth metropolitan area, offering a mix of urban and suburban living
  • The area is known for its diverse culture, vibrant arts scene, and numerous recreational opportunities
  • Irving is home to various corporate headquarters and offers a strong job market

Work Schedule: Full-time, with a hybrid work arrangement (3 days in-office, 2 days remote)

ASSUMPTION: The hybrid work arrangement provides a flexible work-life balance, allowing employees to enjoy both the benefits of an office environment and the convenience of working from home.

๐Ÿ’ผ Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the Marketing Leadership team and other stakeholders
  • Final interview with the Marketing Director or another senior leader

Key Assessment Areas:

  • Marketing skills and experience
  • Collaboration and project management abilities
  • Understanding of current online marketing advertising strategies and best practices
  • Cultural fit and alignment with Neighborly's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Be prepared to discuss your experience with brand marketing, campaign management, and cross-functional team collaboration
  • Research Neighborly's brand and values to demonstrate your cultural fit and enthusiasm for the role

ATS Keywords: Brand Marketing, Campaign Management, Cross-functional Teams, Digital Marketing, Social Media Management, Marketing Strategy, Marketing Tools, Brandfolder, Business Intelligence, Monday.com, CRM Systems

ASSUMPTION: Neighborly's hiring process is designed to assess candidates' marketing skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

๐Ÿ› ๏ธ Tools & Technologies

  • Brandfolder
  • Business Intelligence
  • Monday.com
  • Various CRM systems
  • Microsoft Office Suite (Word, Excel, Outlook, Power Point)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Training and support will be provided to help the successful candidate develop the necessary skills.

๐Ÿ‘” Cultural Fit Considerations

Company Values:

  • Respect
  • Integrity
  • Customer Focus
  • Having Fun in the Process

Work Style:

  • Collaborative and team-oriented
  • Adaptable and able to thrive in a fast-paced environment
  • Strong communication and project management skills

Self-Assessment Questions:

  • Do you thrive in a collaborative, team-oriented environment?
  • Are you comfortable working in a fast-paced, deadline-driven environment?
  • Do you have strong communication and project management skills?

ASSUMPTION: Neighborly values a strong cultural fit and looks for candidates who align with their core values and work style.

โš ๏ธ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Adapting to a fast-paced, dynamic work environment
  • Collaborating effectively with cross-functional teams
  • Working in a hybrid work arrangement, balancing both in-office and remote work

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to effective communication and collaboration.

๐Ÿ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position focuses specifically on brand marketing and management for a national home services brand
  • This role offers the opportunity to work with a wide range of cross-functional teams, providing diverse experiences and growth opportunities
  • Career paths in brand marketing can lead to roles such as Brand Marketing Director, SVP of Marketing, or Chief Marketing Officer

ASSUMPTION: Candidates with experience in brand marketing, campaign management, or related fields may find this role particularly appealing and well-suited to their career goals.

๐Ÿ“ Sample Projects

  • Developing and executing a national brand awareness campaign
  • Managing the digital and social media presence for the Neighborly brand
  • Creating and maintaining marketing assets and materials for local execution and support

ASSUMPTION: These projects are representative of the types of initiatives the successful candidate will work on in this role.

โ“ Key Questions to Ask During Interview

  • Can you describe the typical day-to-day responsibilities of this role?
  • How does this role collaborate with other departments and teams within the organization?
  • What are the most important qualities and skills for success in this role?
  • How does Neighborly support the growth and development of its employees?
  • What is the company culture like, and how does this role contribute to it?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

๐Ÿ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare for your interview by researching Neighborly's brand, values, and industry
  • Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.