🔹 Job Title: Brand Marketing Manager
🔹 Company: SciPlay
🔹 Location: Tel Aviv, Israel
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the local tech market and talent landscape, as well as excellent communication and project management skills.
✅ Spearhead and lead the development and implementation of employer branding strategies for Tel Aviv
✅ Manage employer brand presence across multiple platforms, ensuring a consistent and engaging candidate experience
✅ Source, develop, and produce internal podcasts to foster internal communication and engagement
✅ Curate content and empower employee advocates to share their SciPlay experiences
✅ Drive content marketing, manage local PR agency, and conceptualize and produce creative content across multiple platforms
✅ Discover and amplify unique and exciting stories happening within SciPlay
✅ Identify, manage, and optimize strategic sponsorships, meetups, and events to boost brand visibility
✅ Cultivate strong relationships with creative professionals in the Tel Aviv market
✅ Collaborate locally and globally with cross-functional teams to support employer branding efforts
✅ Track, measure, and optimize campaign performance metrics across all relevant channels
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven optimization.
Education: Bachelor’s degree in marketing, communications, or a related field
Experience: 5-7 years of proven experience in branding and marketing, with a strong focus on employer branding, HR, recruitment marketing, brand strategy, market research, content marketing, digital marketing, and strategic partnerships
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in employer branding, recruitment marketing, and a strong understanding of the local tech market will be most successful in this role.
Salary Range: The salary range for this role is estimated to be between ₪35,000 - ₪50,000 per month, based on industry standards for a marketing manager with 5-7 years of experience in the Tel Aviv area.
Benefits:
Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
Industry: SciPlay is a leading developer and publisher of digital games on mobile and web platforms, providing highly entertaining free-to-play games that millions of people play every day for their authenticity, engagement, and fun.
Company Size: SciPlay has 501-1,000 employees globally, with a presence in Austin, Texas, Cedar Falls, Iowa, and Tel Aviv, Israel.
Founded: SciPlay was founded in 1998 and has since grown into a global organization powered by a culture of innovation.
Company Description:
Company Specialties:
Company Website: www.sciplay.com
ASSUMPTION: SciPlay's global presence and commitment to innovation make it an attractive employer for marketing professionals seeking a dynamic and challenging work environment.
Career Level: This role is at the mid-level management stage, with the potential for growth and advancement within the marketing department or the company as a whole.
Reporting Structure: The Brand Marketing Manager will report directly to the Director of Global Communications and work closely with cross-functional teams, including HR, marketing, culture, and game teams.
Work Arrangement: This role is primarily on-site, with the possibility of occasional remote work for qualified candidates.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for candidates who demonstrate strong performance and a commitment to the company's mission and values.
Office Type: SciPlay's Tel Aviv office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 2 Ze'ev Jabotinsky, 25th & 27th Floor, Tel Aviv, Israel
Geographic Context:
Work Schedule: The work schedule is primarily Monday-Friday, with occasional weekend or evening work required for events or campaigns.
ASSUMPTION: The Tel Aviv office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Employer branding, marketing, content creation, digital marketing, strategic partnerships, campaign optimization, Tel Aviv, Israel, gaming industry
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates who possess the required skills and cultural fit for the role and the company.
ASSUMPTION: Candidates should be comfortable using a variety of tools and technologies to create, manage, and optimize marketing campaigns.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who demonstrate a strong fit with SciPlay's company values and work style will be most successful in this role.
ASSUMPTION: These challenges can be overcome by candidates who possess strong project management, communication, and adaptability skills.
ASSUMPTION: Candidates should research similar roles in other companies to understand the unique aspects of this opportunity at SciPlay.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Brand Marketing Manager may undertake in this role.
ASSUMPTION: These questions can help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their application.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.