Brand Marketing Manager

📌 Core Information

🔹 Job Title: Brand Marketing Manager

🔹 Company: Deliveroo

🔹 Location: Dubai, UAE (Main Office)

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing brand marketing strategies to enhance brand recognition and customer loyalty
• Managing global and seasonal brand campaigns, including strategy, conceptualising, creative briefing, planning, production, post-production, and reporting
• Collaborating with creative teams and agencies for creative ideation, design, production, and more
• Managing budgets for creative production and influencer marketing
• Staying current with marketing trends and technologies to keep the brand at the forefront of developments in brand marketing

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Developing and executing brand marketing strategies to enhance brand recognition and customer loyalty

✅ Working with research and insight teams to develop market research to understand consumer behavior, trends, and competitive landscapes

✅ Managing the creation and delivery of compelling marketing campaigns across various channels

✅ Working with creative teams to guide the brand's visual and verbal messaging

✅ Overseeing social media strategy and content to engage with the target audience and build a community

✅ Leading all global and seasonal brand campaigns, including strategy, conceptualising, creative briefing, planning, production, post-production, and reporting

✅ Liaising with the studio design team and creative agencies for creative ideation, design, production, and more

✅ Managing budgets for creative production and influencer marketing

✅ Leading influencer marketing initiatives

✅ Working closely with global counterparts to manage global campaigns

✅ Coordinating with public relations teams to ensure consistent brand messaging and to manage brand reputation

✅ Staying current with marketing trends and technologies to keep the brand at the forefront of developments in brand marketing

ASSUMPTION: This role involves a high level of multitasking, requiring the ability to manage multiple campaigns simultaneously and adapt to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience of 5-10 years in brand marketing, with a strong track record of delivering successful campaigns

Required Skills:

• Proven experience in brand marketing and campaign management
• Strong project management skills
• Excellent communication and interpersonal skills
• Ability to work effectively with cross-functional teams and stakeholders
• Strong analytical and problem-solving skills
• Fluency in English

Preferred Skills:

• Experience working in a global role or with global teams
• Fluency in additional languages
• Experience working with influencers and influencer marketing

ASSUMPTION: Candidates should have a solid understanding of consumer behavior, market trends, and brand marketing strategies. Experience working in a fast-paced, dynamic environment is a plus.

💰 Compensation & Benefits

Salary Range: AED 250,000 - AED 350,000 per annum (Estimated based on market research and company size)

Benefits:

• Annual Holiday Leave
• Work Visa
• Medical Insurance
• Annual Home Flight Tickets
• Free Deliveroo Plus
• Maternity & Paternity Benefits
• End of Year Parties
• Regular Social Events

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on market research and the company's size. Benefits are subject to change and may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Deliveroo operates in the food delivery and technology sector, focusing on connecting customers with local restaurants and grocery stores.

Company Size: Deliveroo has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Deliveroo was founded in 2013, making it a well-established player in the food delivery market.

Company Description:

• Deliveroo is an award-winning delivery service that works with approximately 176,000 best-loved restaurants and grocery partners
• The company operates across 9 markets, including Belgium, France, Italy, Ireland, Qatar, Singapore, United Arab Emirates, Kuwait, and the United Kingdom
• Deliveroo is headquartered in London, with offices around the globe

Company Specialties:

• food delivery
• restaurant delivery
• groceries
• logistics
• local logistics
• technology
• software
• internet
• and consumer technology

Company Website: deliveroo.co.uk

ASSUMPTION: Deliveroo's extensive network of partners and global presence offer candidates the opportunity to work on diverse campaigns and gain international experience.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, offering opportunities for growth and leadership within the marketing department.

Reporting Structure: The Brand Marketing Manager reports directly to the Head of Marketing and works closely with various teams, including creative, public relations, and global counterparts.

Work Arrangement: This is an on-site role based in Dubai, UAE, with the possibility of occasional remote work for specific projects or meetings.

Growth Opportunities:

• Progression to a senior marketing role, such as Head of Marketing or Marketing Director
• Expanding responsibilities to include additional markets or product lines
• Developing expertise in global campaign management and brand strategy

ASSUMPTION: This role provides ample opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Deliveroo's Dubai office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Dubai, UAE (Main Office)

Geographic Context:

• Dubai is a vibrant, multicultural city with a thriving food scene, providing ample opportunities for brand engagement and campaign inspiration
• The United Arab Emirates has a strong and growing economy, with a focus on technology and innovation
• Dubai's strategic location makes it an ideal hub for global campaign management

Work Schedule: The work schedule is primarily Monday to Friday, with occasional weekend or evening work required to manage campaigns and events.

ASSUMPTION: The Dubai office offers a dynamic and multicultural work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Case study or presentation preparation and presentation
• Final interview with the Head of Marketing or another senior stakeholder

Key Assessment Areas:

• Brand marketing strategy and campaign management skills
• Project management and organizational skills
• Communication and interpersonal skills
• Cultural fit and alignment with Deliveroo's values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
• Prepare a portfolio or case study demonstrating your campaign management and creative problem-solving abilities
• Research Deliveroo's brand, values, and recent campaigns to show your enthusiasm and understanding of the role
• Prepare thoughtful questions about the role, team, or company to ask during the interview

ATS Keywords: Brand Marketing, Campaign Management, Global Campaigns, Consumer Behavior, Market Research, Creative Strategy, Influencer Marketing, Budget Management, Public Relations, Team Collaboration

ASSUMPTION: Deliveroo's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Design and creative software (e.g., Adobe Creative Suite, Sketch)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities, as well as Deliveroo's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Deliveroo's values include being customer-obsessed, data-driven, and never satisfied
• The company fosters a culture of innovation, collaboration, and continuous improvement
• Deliveroo encourages a diverse and inclusive work environment, with a focus on empowering employees to achieve their full potential

Work Style:

• Deliveroo's work style is fast-paced, dynamic, and collaborative, with a focus on delivering results and driving growth
• The company encourages a test-and-learn approach, with a strong emphasis on data-driven decision-making
• Deliveroo values a growth mindset, with a focus on continuous learning and development

Self-Assessment Questions:

• Do you have a strong understanding of consumer behavior and market trends, and can you apply this knowledge to develop effective brand marketing strategies?
• Are you comfortable working in a fast-paced, dynamic environment, and can you manage multiple campaigns simultaneously?
• Do you have strong project management skills, and can you effectively collaborate with cross-functional teams and stakeholders?
• Are you data-driven, and can you use data to inform your decision-making and measure the success of your campaigns?

ASSUMPTION: Deliveroo's culture is fast-paced, dynamic, and data-driven, with a strong focus on collaboration and continuous improvement. Candidates should be comfortable working in a fast-paced environment and be able to adapt to changing priorities and demands.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, with varying priorities and deadlines
• Adapting to a fast-paced, dynamic work environment with changing priorities and demands
• Working with global teams and managing global campaigns, which may require flexibility with working hours and time zones
• Balancing creative and strategic thinking with data-driven decision-making and performance tracking

ASSUMPTION: These challenges are inherent to the role and the fast-paced, dynamic nature of Deliveroo's business. Successful candidates will be able to manage their time effectively, prioritize tasks, and adapt to changing circumstances.

📈 Similar Roles Comparison

• Compared to other brand marketing roles, this position offers a greater focus on global campaign management and influencer marketing
• Deliveroo's fast-paced, dynamic environment may require more adaptability and flexibility than other roles in the industry
• This role offers opportunities for professional growth and development within the marketing department and the broader organization

ASSUMPTION: This role is unique in its focus on global campaign management and influencer marketing, offering candidates the opportunity to gain international experience and develop expertise in these areas.

📝 Sample Projects

• Developing and executing a global brand marketing campaign to launch a new product or service
• Conducting market research to understand consumer behavior and preferences, and using this information to inform brand marketing strategies
• Managing a team of creatives and agency partners to produce high-quality, on-brand marketing materials for a global campaign

ASSUMPTION: These sample projects are designed to give candidates an understanding of the types of tasks and responsibilities they may encounter in this role. The specific projects and campaigns may vary depending on the candidate's role and responsibilities, as well as Deliveroo's internal systems and processes.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits into the broader marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Deliveroo support the professional growth and development of its employees, particularly within the marketing department?
• What are the key challenges facing the brand marketing team, and how can this role help address them?
• How does Deliveroo measure the success of its brand marketing campaigns, and what key performance indicators (KPIs) are used to track progress?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
• Prepare a portfolio or case study demonstrating your campaign management and creative problem-solving abilities
• Research Deliveroo's brand, values, and recent campaigns to show your enthusiasm and understanding of the role
• Prepare thoughtful questions about the role, team, or company to ask during the interview
• Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.