Brand Marketing Manager, Online Casino

📌 Core Information

🔹 Job Title: Brand Marketing Manager, Online Casino

🔹 Company: Everyrealm

🔹 Location: Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: Mid-Senior level (5+ years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive brand strategies for our online casino platform.
• Leading brand messaging and positioning initiatives to differentiate our offerings in the competitive iGaming landscape.
• Analyzing market trends and consumer insights to refine brand strategies and marketing tactics.
• Overseeing the creation of marketing materials and managing a team to deliver projects on time.
• Measuring and reporting on performance metrics to achieve business objectives.

ASSUMPTION: This role requires a strategic thinker with a strong understanding of brand management, consumer behavior, and digital marketing trends in the iGaming industry.

📋 Key Responsibilities

✅ Develop and execute comprehensive brand strategies that elevate our online casino's visibility and market presence.

✅ Lead brand messaging and positioning initiatives to differentiate our offerings in the marketplace, including social media, promotions, product launches, and influencer strategy.

✅ Analyze market trends and consumer insights to refine brand strategies and marketing tactics.

✅ Oversee the creation of marketing materials, including digital designs, promotional content, and brand collateral.

✅ Measure and report on performance metrics, implementing adjustments as needed to achieve business objectives.

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven analysis to ensure our brand resonates with our target audience and stands out in the competitive iGaming landscape.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 5+ years of experience in marketing, preferably within the online gaming or entertainment industry.

Required Skills:

• Proven experience in brand strategy development and execution.
• Strong understanding of consumer behavior and digital marketing trends in the iGaming industry.
• Excellent project management skills, with the ability to work under tight deadlines and manage multiple projects simultaneously.
• Exceptional communication skills, both written and verbal, with the ability to influence internal and external stakeholders.
• Familiarity with marketing analytics and tools to measure and report on brand performance effectively.

Preferred Skills:

• Experience managing a team.
• Fluency in French or other languages spoken in Canada.

ASSUMPTION: Candidates with a strong background in brand marketing, preferably within the iGaming industry, will be best suited for this role. Familiarity with marketing analytics tools and a proven track record of driving brand success are essential.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for mid-senior level marketing roles in Canada)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Flexible work hours and remote work options
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible hours and the ability to work remotely.

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Canada. Benefits may vary and are subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Everyrealm operates in the technology, information, and media industry, focusing on innovative solutions for avid social gamers.

Company Size: With 51-200 employees, Everyrealm offers a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Everyrealm was founded in 2021, making it a relatively new but rapidly growing company in the iGaming space.

Company Description:

• Everyrealm creates innovative solutions for avid social gamers, with offerings across identity, ranking, relationships, and events.
• The company also publishes community-driven video game titles and operates in the competitive iGaming landscape.
• Everyrealm is committed to creating immersive gaming experiences and building a strong brand within the online casino community.

Company Specialties:

• Investing and financial services
• Wealth management and asset management
• Crypto, NFTs, and metaverse technologies
• Gaming and game publishing
• Immersive media and social media

Company Website: everyrealm.com

ASSUMPTION: Everyrealm's focus on innovation and growth in the iGaming industry makes it an attractive employer for marketing professionals seeking to make an impact in a dynamic environment.

📊 Role Analysis

Career Level: Mid-Senior level (5+ years of experience)

Reporting Structure: This role reports directly to the Head of Marketing and may oversee a team of marketing professionals.

Work Arrangement: Fully remote, with flexible hours and the ability to work from anywhere in Canada.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department as the company expands.
• Opportunities to work on diverse projects and gain experience in various aspects of brand marketing.
• Access to professional development resources and training to enhance skills and advance career growth.

ASSUMPTION: This role offers significant growth potential for marketing professionals looking to advance their careers in the iGaming industry and make a meaningful impact on a rapidly growing company.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required.

Office Location(s): N/A (Remote work only)

Geographic Context:

• Canada offers a diverse and multicultural work environment, with a strong focus on work-life balance and employee well-being.
• The remote nature of this role allows for flexibility in working hours and the ability to work from anywhere in the country.
• Canada's iGaming industry is growing, with a strong focus on innovation and consumer protection.

Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely.

ASSUMPTION: The fully remote nature of this role offers applicants the opportunity to work from anywhere in Canada, providing flexibility and a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• Virtual interview with the hiring manager and/or team members
• Final interview with the Head of Marketing
• Background check and offer extension

Key Assessment Areas:

• Brand strategy development and execution
• Consumer behavior analysis and market trends
• Project management and team leadership skills
• Communication and influencing skills
• Familiarity with marketing analytics tools

Application Tips:

• Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills.
• Provide specific examples of your brand strategy development and execution in previous roles.
• Demonstrate your understanding of the iGaming industry and consumer behavior in your application materials.

ATS Keywords: Brand Strategy, Consumer Behavior, Digital Marketing, Project Management, Marketing Analytics, Team Management, iGaming Industry, Online Casino, Brand Marketing Manager

ASSUMPTION: Applicants should focus on demonstrating their brand marketing experience and understanding of the iGaming industry in their application materials to increase their chances of success.

🛠️ Tools & Technologies

• Marketing analytics tools (e.g., Google Analytics, Tableau, or similar)
• Project management software (e.g., Asana, Trello, or similar)
• Design tools (e.g., Adobe Creative Suite, Sketch, or similar)
• Social media management platforms (e.g., Hootsuite, Buffer, or similar)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Growth mindset

Work Style:

• Fast-paced and dynamic environment
• Strong focus on collaboration and teamwork
• Results-driven and metrics-oriented approach
• Flexible and adaptable to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable with change?
• Are you a strong collaborator who can work effectively with cross-functional teams?
• Do you have a growth mindset and a passion for continuous learning and improvement?

ASSUMPTION: Applicants who are comfortable with a fast-paced work environment, strong collaborators, and have a growth mindset will be well-suited for this role at Everyrealm.

⚠️ Potential Challenges

• The iGaming industry is highly competitive, and this role requires a strong understanding of market trends and consumer behavior to drive brand success.
• The fully remote nature of this role may present challenges in terms of communication and collaboration with team members and stakeholders.
• The role involves managing multiple projects simultaneously, which can be demanding and require strong project management skills.
• Applicants may face competition from other marketing professionals with similar experience and skills.

ASSUMPTION: Applicants should be prepared to demonstrate their ability to thrive in a competitive and fast-paced environment, manage multiple projects effectively, and collaborate successfully in a remote work setting.

📈 Similar Roles Comparison

• This role is similar to a Brand Marketing Manager position in other industries, but the focus on the iGaming industry and online casino platform sets it apart.
• Compared to other marketing roles, this position requires a strong understanding of brand strategy development and execution, as well as consumer behavior in the iGaming industry.
• Career paths for this role may include advancement to a leadership position within the marketing department or transition to a related role within the company, such as Product Marketing Manager or Marketing Director.

ASSUMPTION: Applicants should consider the unique aspects of this role within the iGaming industry and online casino platform when comparing it to similar marketing positions in other industries.

📝 Sample Projects

• Developing and executing a comprehensive brand strategy for a new online casino product launch.
• Analyzing market trends and consumer insights to refine brand positioning and messaging for an existing online casino platform.
• Overseeing the creation of marketing materials, including digital designs and promotional content, for a seasonal marketing campaign.

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects in their application materials and interviews.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall marketing department?
• How does Everyrealm support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the online casino platform in the current iGaming market, and how can this role address them?
• How does Everyrealm measure the success of its brand marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance, and how does that manifest in this fully remote role?

ASSUMPTION: Applicants should use the interview process to gain a better understanding of the company culture, team dynamics, and expectations for success in this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting.
• Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills for this role.
• Prepare examples of your brand strategy development and execution in previous roles to discuss during the interview process.
• Familiarize yourself with the iGaming industry and online casino market trends to demonstrate your understanding of the role's context.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.