📌 Core Information
🔹 Job Title: Brand Marketing Officer
🔹 Company: First BanCorp
🔹 Location: San Juan, PR
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-23
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand strategies across multiple channels
- Managing long-term brand strategies and repositioning as needed
- Creating and implementing digital and social strategies
- Analyzing data to guide brand strategy and improve ROI
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and execute brand strategies across multiple channels (digital, social, traditional)
✅ Implement and oversee brand repositioning as needed
✅ Create and manage long-term brand strategies that align with the bank's objectives
✅ Collaborate with other departments to ensure brand consistency across all communications
✅ Develop and execute digital and social strategies to enhance brand perception and engagement
✅ Monitor and analyze the impact of digital channels on brand perception
✅ Interpret and leverage research data to guide brand strategy
✅ Conduct market and competitive analysis to identify improvement opportunities
✅ Understand and communicate how the brand impacts the bank's financial results
✅ Develop reports and presentations on brand performance
✅ Develop and complete special projects and tasks as requested
ASSUMPTION: This role requires a high level of ownership and accuracy in all work activities, with a strong attention to detail.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Advertising, Communications, or Business Administration
Experience: 3-5 years in planning, coordination, and organization of marketing communication materials
Required Skills:
- Highly motivated self-starter with strong project management and organizational skills
- Excellent English and Spanish written and oral communication skills
- Proven ability to work independently and as part of a team in complex and ambiguous work environments
- Proven experience in managing brand strategies and repositioning
- Detail-oriented with a high level of ownership and accuracy
- Ability to develop and maintain strong working relationships within the marketing department and business units
- Deep knowledge of digital and social strategies
- Ability to interpret research data and apply insights to brand strategy
- Ability to work in a dynamic and results-oriented environment
- Excellent communication and collaboration skills
Preferred Skills:
- Proficiency in MS Office Suite
ASSUMPTION: Candidates with a proven track record in brand management and a strong understanding of the banking industry will be particularly competitive for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a mid-level marketing role in Puerto Rico)
Benefits:
- Health, dental, and vision insurance
- Retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on banking services
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking. First BanCorp is a publicly traded company that offers a wide range of financial services, including commercial banking, mortgage origination, insurance, brokerage, and auto leasing.
Company Size: Medium (1,001-5,000 employees). As a mid-sized company, First BanCorp offers opportunities for career growth and development within a structured environment.
Founded: 1948. First BanCorp has a long history in the Puerto Rican banking industry, providing stability and experience to its employees.
Company Description:
- Customer-focused banking with a wide range of financial services
- Strong commitment to community involvement and social responsibility
- Emphasis on innovation and technology to improve customer experience
Company Specialties:
- Commercial Banking
- Mortgage Origination
- Insurance
- Brokerage
- Auto Leasing
Company Website: http://www.1firstbank.com
ASSUMPTION: First BanCorp's extensive range of services and commitment to customer experience make it an attractive employer in the banking industry.
📊 Role Analysis
Career Level: Mid-level. This role is part of the marketing department and reports directly to the Marketing Manager.
Reporting Structure: The Brand Marketing Officer reports directly to the Marketing Manager and collaborates with various departments, including business units, to ensure brand consistency.
Work Arrangement: On-site, with the possibility of occasional remote work for specific projects or tasks.
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion into other areas of the business, such as product management or business development
- Potential relocation to other First BanCorp offices in Puerto Rico, the Virgin Islands, or Florida
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and potentially across other areas of the business.
🌍 Location & Work Environment
Office Type: Corporate office environment with a professional dress code.
Office Location(s): 1519 Ponce de Leon Ave., Stop 23, San Juan, PR 00909, PR
Geographic Context:
- San Juan, Puerto Rico, is the capital and most populous city on the island
- The city offers a mix of urban and coastal living, with a vibrant culture and numerous historical sites
- Puerto Rico has a tropical climate, with warm temperatures year-round
Work Schedule: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The office environment is professional and collaborative, with a focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager and a member of the HR team
- Final interview with the Marketing Director or another senior leader
- Background check and offer
Key Assessment Areas:
- Brand management and strategy development skills
- Digital and social media marketing expertise
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Cultural fit and alignment with First BanCorp's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of brand management projects or campaigns you've worked on in the past
- Research First BanCorp's brand and marketing efforts to demonstrate your understanding of the company
- Practice common interview questions and be prepared to discuss your experience with the company's brand
ATS Keywords: Brand Strategy, Marketing Communications, Digital Marketing, Social Media, Data Analysis, Brand Management, Marketing Planning, Marketing ROI, Consumer Research, Competitive Analysis
ASSUMPTION: The interview process will focus on assessing the candidate's brand management skills, digital marketing expertise, and cultural fit with First BanCorp.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- Brand management software (e.g., Brandfolder, Frontify)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Brand Marketing Officer will be expected to have proficiency in Microsoft Office Suite and familiarity with brand management and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Responsible
- Committed
Work Style:
- Team-oriented and collaborative
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Strong communication and interpersonal skills
- Ability to work independently and manage multiple projects
Self-Assessment Questions:
- Do you have a proven track record in brand management and a strong understanding of the banking industry?
- Are you comfortable working in a dynamic and results-oriented environment?
- Do you have excellent communication and collaboration skills?
- Are you able to maintain a high level of ownership and accuracy in all work activities?
- Do you have a strong attention to detail and the ability to work effectively with cross-functional teams?
ASSUMPTION: First BanCorp values candidates who are customer-focused, innovative, collaborative, and committed to continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with various departments and stakeholders to ensure brand consistency
- Keeping up-to-date with industry trends and best practices in brand management and digital marketing
- Adapting to changes in the company's brand positioning or marketing strategies
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to work effectively in a dynamic environment.
📈 Similar Roles Comparison
- Brand Marketing Manager: This role is a step up from the Brand Marketing Officer, with more strategic responsibilities and team leadership
- Product Marketing Manager: This role focuses on managing the marketing of specific products or services, rather than the overall brand
- Marketing Specialist: This role is typically more focused on tactical marketing tasks, rather than strategic brand management
ASSUMPTION: Each of these roles requires a unique set of skills and responsibilities, with varying levels of strategic focus and team leadership.
📝 Sample Projects
- Developing and executing a comprehensive brand repositioning strategy for a new product launch
- Creating and implementing a digital and social media marketing campaign to increase brand awareness and engagement
- Conducting market research and competitive analysis to identify improvement opportunities for the brand
ASSUMPTION: These projects demonstrate the Brand Marketing Officer's ability to develop and execute strategic brand management initiatives, as well as their data analysis and interpretation skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's brand strategy and how this role contributes to its success?
- How does the marketing department collaborate with other departments to ensure brand consistency across all communications?
- What are the biggest challenges facing the brand in the next 12-24 months, and how can this role help address them?
- How does the company support the professional development and growth of its marketing employees?
- What is the company's approach to measuring and improving the ROI of marketing initiatives?
ASSUMPTION: These questions help assess the candidate's understanding of the brand, their ability to work collaboratively, and their commitment to driving marketing success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of brand management projects or campaigns you've worked on in the past
- Research First BanCorp's brand and marketing efforts to demonstrate your understanding of the company
- Practice common interview questions and be prepared to discuss your experience with the company's brand
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
