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Brand Marketing Representative

DCM Management
Full-time
On-site
Columbia, Maryland, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Marketing Representative

πŸ”Ή Company: DCM Management

πŸ”Ή Location: Columbia, Maryland

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 24, 2025

πŸ”Ή Experience Level: Entry-Level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving brand awareness and product promotion
  • Building rapport with consumers and representing the brand
  • Contributing to brand management and sales strategies
  • Achieving volume objectives for priority brands

ASSUMPTION: This role involves a high level of customer interaction and requires strong communication skills. It may also involve some travel for events or client meetings.

πŸ“‹ Key Responsibilities

βœ… Assist in promotional campaigns by marketing and promoting products, delivering an accurate brand story, and relating to consumers' needs

βœ… Maintain a professional, courteous, outgoing, and empathetic attitude while interacting with potential clients

βœ… Partake in ongoing development in brand management, sales strategies, effective marketing tactics, and building customer rapport

βœ… Provide customers with appropriate product and service information and complete all follow up to close sale and drive revenue

βœ… Identify and escalate issues, feedback, and trends to appropriate departments

βœ… Achieve volume objectives for our priority brands

ASSUMPTION: This role requires a balance of strong interpersonal skills and the ability to work independently to meet sales targets.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Advertising, Business, or Communications preferred but not required

Experience: At least 1 year of experience in a marketing, promotions, advertising, branding, sales, or client-facing role

Required Skills:

  • Strong planning and problem-solving skills
  • Impeccable attention to detail and ability to multi-task
  • Drive to achieve success beyond the status quo and eagerness to enhance new skills
  • Ability to thrive in a team environment and excel in a diverse culture with team members and customers
  • Outgoing, charismatic, and confident

Preferred Skills:

  • Previous experience in the telecommunications industry
  • Fluency in Spanish or another language

ASSUMPTION: While a degree in a relevant field is preferred, DCM Management values practical experience and skills over formal education.

πŸ’° Compensation & Benefits

Salary Range: $50,000 - $55,000 per year

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee discounts on products and services

Working Hours: Full-time, Monday-Friday, with some flexibility for events or client meetings

ASSUMPTION: The salary range is based on industry standards for entry-level marketing roles in the Columbia, MD area.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Marketing and consulting for telecommunications firms

Company Size: DCM Management is a mid-sized company with a team of dedicated marketing professionals

Founded: DCM Management was founded over a decade ago and has since grown to represent some of the most significant telecommunications firms in the nation

Company Description:

  • DCM Management specializes in innovative marketing strategies and cutting-edge advertising to help clients expand their footprint
  • The company values hands-on development of its employees and staying true to its core values
  • DCM Management aims to revolutionize the marketing industry and accelerate its clients' growth

Company Specialties:

  • Brand marketing and management
  • Promotional campaigns and events
  • Sales strategies and customer rapport building

Company Website: https://www.dreamcraftersmanagement.com/

ASSUMPTION: DCM Management's focus on employee development and staying true to its values creates a positive work environment that fosters growth and success.

πŸ“Š Role Analysis

Career Level: Entry-level to mid-level, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Brand Marketing Manager and works closely with the sales and client services teams

Work Arrangement: On-site, with some flexibility for remote work or virtual meetings

Growth Opportunities:

  • Advancement to Senior Brand Marketing Representative or Brand Marketing Manager
  • Expansion into other areas of marketing or management within the company
  • Opportunities to work on high-profile client campaigns and events

ASSUMPTION: DCM Management's focus on employee development and growth creates opportunities for Brand Marketing Representatives to advance their careers within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with open-concept work areas and private meeting rooms

Office Location(s): Columbia, Maryland

Geographic Context:

  • Columbia, MD is located in Howard County and is part of the Baltimore-Washington metropolitan area
  • The city offers a mix of urban and suburban living, with a variety of amenities and attractions
  • Columbia is home to several major employers in various industries, including healthcare, technology, and retail

Work Schedule: Full-time, Monday-Friday, with some flexibility for events or client meetings

ASSUMPTION: The work environment at DCM Management is collaborative and supportive, with a focus on teamwork and employee development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screening with the HR department
  • In-person or virtual interview with the Brand Marketing Manager and a team member
  • Final interview with the CEO or a senior member of the leadership team

Key Assessment Areas:

  • Communication and interpersonal skills
  • Problem-solving and critical thinking
  • Adaptability and willingness to learn
  • Alignment with DCM Management's core values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples of your past marketing or sales successes and how you overcame challenges
  • Research DCM Management's clients and industry to demonstrate your knowledge and enthusiasm

ATS Keywords: Brand marketing, promotional campaigns, customer rapport, sales strategies, marketing tactics, volume objectives, brand management, telecommunications, customer service, client-facing

ASSUMPTION: The application process at DCM Management is thorough and designed to assess candidates' skills, experiences, and cultural fit for the role and the company.

πŸ› οΈ Tools & Technologies

  • CRM software (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Marketo, Pardot)
  • Social media management platforms (e.g., Hootsuite, Buffer)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used at DCM Management may vary depending on the client and the project.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation and creativity
  • Collaboration and teamwork
  • Customer focus and excellence
  • Integrity and accountability
  • Continuous learning and improvement

Work Style:

  • Fast-paced and dynamic
  • Collaborative and supportive
  • Results-driven and goal-oriented
  • Adaptable and flexible
  • Positive and enthusiastic

Self-Assessment Questions:

  • How do you stay organized and manage multiple tasks and projects simultaneously?
  • Can you provide an example of a time when you had to adapt to a significant change in a project or plan?
  • How do you build rapport with clients or customers from diverse backgrounds and industries?

ASSUMPTION: DCM Management values candidates who are a strong cultural fit and align with the company's core values and work style.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Adapting to the unique needs and preferences of various clients
  • Working in a fast-paced, dynamic environment with frequent changes and updates
  • Balancing the demands of sales targets and customer service

ASSUMPTION: While this role presents challenges, it also offers opportunities for growth, learning, and career advancement.

πŸ“ˆ Similar Roles Comparison

  • Brand Marketing Representative vs. Marketing Coordinator: Both roles focus on brand management and customer engagement, but the Brand Marketing Representative role has a stronger focus on sales and customer acquisition
  • Brand Marketing Representative vs. Marketing Manager: The Brand Marketing Representative role is more focused on day-to-day execution and customer interaction, while the Marketing Manager role involves strategic planning and team leadership
  • Brand Marketing Representative vs. Sales Representative: Both roles involve customer interaction and sales, but the Brand Marketing Representative role has a stronger focus on brand management and marketing, while the Sales Representative role is more focused on closing sales and meeting quotas

ASSUMPTION: This role is unique in its blend of marketing, sales, and customer service responsibilities, making it an attractive opportunity for candidates interested in a multifaceted role.

πŸ“ Sample Projects

  • Developing and executing a promotional campaign for a new telecommunications product launch
  • Conducting market research to identify trends and opportunities for a client's brand
  • Managing a team of brand ambassadors at a major industry event or trade show
  • Creating and implementing a social media marketing strategy to increase brand awareness and engagement

ASSUMPTION: These sample projects are designed to give applicants a sense of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

  • How does DCM Management support the professional development and growth of its employees?
  • Can you describe a typical day or week in this role?
  • How does DCM Management measure the success of its brand marketing campaigns and initiatives?
  • What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
  • How does DCM Management foster a culture of innovation and creativity in its marketing strategies?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of your past marketing or sales successes and how you overcame challenges
  • Research DCM Management's clients and industry to demonstrate your knowledge and enthusiasm
  • Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.