📌 Core Information
🔹 Job Title: Brand Marketing Senior Manager
🔹 Company: AccorCorpo (Fairmont Hotels & Resorts)
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time, Hybrid (3 office days per week)
🔹 Category: Marketing, Hospitality
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive brand marketing strategy for Orient Express
- Enhancing the luxury guest experience through innovative marketing initiatives
- Ensuring brand consistency and elevating its luxury positioning across channels
- Collaborating with cross-functional teams to drive cohesive messaging and branding
ASSUMPTION: This role requires a strategic thinker with a strong understanding of luxury consumer behavior and brand management principles to succeed.
📋 Key Responsibilities
✅ Developing and implementing a comprehensive brand marketing strategy that aligns with Orient Express’ brand vision while enhancing the luxury guest experience
✅ Identifying market trends and consumer insights to inform strategic decision-making and capitalize on growth opportunities
✅ Ensuring consistency in brand messaging across all marketing channels and assets, managing the brand identity in a manner that resonates with high-end clientele
✅ Overseeing the creation of engaging content and creative campaigns that elevate the brand’s luxury positioning
✅ Conducting thorough market research to understand competitive landscapes and identify areas for innovation or improvement in service offerings
✅ Analyzing customer feedback and behaviors to continuously refine marketing strategies and enhance guest experiences
✅ Driving the brand’s Social Media strategy, encompassing base increase and engagement to enhance the brand’s presence and reach
✅ Utilizing technology and data analytics to measure Social Media effectiveness
✅ Assisting in developing and managing the marketing budget, ensuring effective allocation of resources for maximum impact and return on investment
✅ Leading and inspiring a high-performing marketing team, fostering a culture of creativity, collaboration, and excellence
✅ Coordinating cross-functional collaboration with departments such as sales, operations, and customer experience to ensure cohesive messaging and branding
✅ Collaborating closely with the Brand & Communication department to align on global marketing initiatives and corporate strategies, ensuring that brand efforts support broader business objectives
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and adaptability to thrive in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Master’s degree in Marketing, Business, Hospitality Management, or a related field
Experience: Minimum of 7 years of progressive marketing experience, with at least 3 years in a leadership capacity within the luxury or hospitality sector
Required Skills:
- Proven track record of developing and executing successful marketing strategies in an ultra-luxury environment
- Strong understanding of brand management principles and luxury consumer behavior
- Creative thinker with strategic vision and adaptability to thrive in a fast-paced, dynamic environment
- Excellent analytical skills and experience with data-driven marketing initiatives
- Exceptional written and verbal communication and interpersonal skills. Fluency in English and French
- Strong creative mindset with a passion for delivering best-in-class customer experiences
- Proficiency in digital marketing tools and platforms
- Proficient in MS Office Suite (Word, Excel, PowerPoint, Outlook) and other relevant office software to facilitate the creation of high-standard presentations, reports, and documents
Preferred Skills:
- Experience working with luxury brands or in the hospitality industry
- Knowledge of the Orient Express brand and its history
ASSUMPTION: Candidates with a strong background in luxury marketing and a deep understanding of luxury consumer behavior will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (Estimated based on industry standards for a Senior Marketing Manager role in Paris)
Benefits:
- Work from Everywhere: Personal access provided to over 500 coworking spaces, many of which are within Accor hotels
- ALL - Heartist Program: Unforgettable stays and experiences at all Accor locations and partner venues worldwide
- Sustainable Mobility Package: Up to €700 for the use of “green” transportation, or 75% coverage of Pass Navigo (public transportation pass)
- Talent Management: Opportunities for continuous learning, skills development, and career growth
- Attractive Finance benefits: Competitive salary and bonus structure
Working Hours: Full-time, 40 hours per week, with flexible scheduling and remote work options
ASSUMPTION: The estimated salary range is based on industry standards for a Senior Marketing Manager role in Paris, taking into account the company size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, Luxury Travel
Company Size: 10,001+ employees (Global), 21,829 employees (LinkedIn)
Founded: 1907 (Fairmont Hotels & Resorts), 1967 (Accor)
Company Description:
- Fairmont Hotels & Resorts is a luxury hotel brand owned by Accor, offering grand and awe-inspiring properties with thoughtful and engaging colleagues
- Known for being the stage for significant moments in global history and favored by world leaders, business travelers, families, and luxury travelers
- Fairmont Hotels stand at the intersection of elegance and culture, becoming the cultural and social heart of the communities they serve
Company Specialties:
- Accommodation and lodging
- Spas and wellness offerings
- Conference venues and event spaces
- Food and beverage services, including restaurants
Company Website: fairmont.com
ASSUMPTION: Fairmont Hotels & Resorts is a well-established luxury hospitality brand with a strong global presence and a reputation for exceptional service.
📊 Role Analysis
Career Level: Senior Manager, Marketing
Reporting Structure: Reports directly to the VP of Brand & Communication, with cross-functional collaboration with various departments
Work Arrangement: Hybrid, with 3 office days per week and flexible remote work options
Growth Opportunities:
- Potential career progression within the marketing department or broader Accor organization
- Opportunities to work on high-profile marketing campaigns and initiatives
- Access to learning and development programs, including the ALL - Heartist Program and Talent Management initiatives
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the brand’s marketing strategy and success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with gaming and sports areas, an employee restaurant, and a park nearby
Office Location(s): Issy les Moulineaux, Paris, France
Geographic Context:
- Paris is a major global city with a rich cultural heritage and a thriving business environment
- The Issy les Moulineaux office is located in the western suburbs of Paris, with easy access to public transportation and nearby amenities
- The area is known for its vibrant tech industry and startup ecosystem
Work Schedule: Full-time, 40 hours per week, with flexible scheduling and remote work options
ASSUMPTION: The Issy les Moulineaux office offers a modern and collaborative work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Final interview with the VP of Brand & Communication
Key Assessment Areas:
- Strategic thinking and brand management expertise
- Creativity and innovation in marketing campaigns
- Analytical skills and data-driven decision-making
- Leadership and team management abilities
- Alignment with Accor’s company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the luxury hospitality industry and the Orient Express brand
- Showcase your strategic thinking and creative approach to marketing initiatives
- Prepare examples of successful marketing campaigns you’ve led or contributed to in the past
ATS Keywords: Brand Marketing, Senior Manager, Luxury Hospitality, Marketing Strategy, Brand Identity, Market Research, Social Media, Budget Management, Leadership, Team Management, Cross-functional Collaboration, Luxury Consumer Behavior, Data Analytics, Customer Experience
ASSUMPTION: The interview process will focus on assessing the candidate’s strategic thinking, creativity, and leadership skills, as well as their alignment with Accor’s company culture and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Digital marketing tools and platforms (e.g., social media management tools, SEO tools, CRM software)
- Data analytics and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals and can be learned or improved upon with relevant experience or training.
👔 Cultural Fit Considerations
Company Values:
- Heartist: A genuine passion for service and a commitment to creating memorable experiences for guests
- Inventive: Encouraging creativity, innovation, and continuous improvement
- Spirited: Fostering a positive, energetic, and inclusive work environment
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration
- Fast-paced and dynamic, with a focus on continuous learning and improvement
- Data-driven and results-focused, with a commitment to measuring and optimizing marketing efforts
Self-Assessment Questions:
- Do you have a genuine passion for luxury hospitality and a deep understanding of luxury consumer behavior?
- Are you comfortable working in a fast-paced, dynamic environment and driving innovative marketing campaigns?
- Do you thrive in a collaborative, team-oriented work environment and enjoy cross-functional collaboration?
ASSUMPTION: Accor values a positive, energetic, and inclusive work environment, with a focus on creativity, innovation, and continuous improvement.
⚠️ Potential Challenges
- Managing a team and driving results in a fast-paced, dynamic environment
- Balancing the need for creativity and innovation with data-driven decision-making and budget constraints
- Ensuring brand consistency and alignment across multiple marketing channels and touchpoints
- Adapting to the unique culture and history of the Orient Express brand while driving its marketing strategy forward
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strategic thinker with strong leadership and management skills to succeed.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on ultra-luxury hospitality and requires a deep understanding of luxury consumer behavior
- Compared to other senior marketing roles, this position offers significant growth opportunities and the chance to make a substantial impact on a well-established luxury brand
- Career progression may involve moving into a global marketing role or taking on additional responsibilities within the Accor organization
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing roles, requiring a strategic thinker with a strong background in luxury marketing to succeed.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for the launch of a new Orient Express property
- Conducting market research to identify growth opportunities and optimize service offerings for the Orient Express brand
- Creating and implementing a social media strategy to enhance the brand’s presence and reach within the ultra-luxury market
ASSUMPTION: These sample projects illustrate the strategic and creative nature of the Brand Marketing Senior Manager role, focusing on driving brand visibility, reputation, and engagement within the ultra-luxury market.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the Orient Express brand and the Accor organization?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the hiring manager envision this role evolving over time, and what opportunities exist for career growth?
- What is the team structure and dynamic, and how does this role collaborate with other departments within the organization?
- How does Accor support the work-life balance of its employees, and what resources are available to help manage stress and prevent burnout?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, ensuring a strong fit and a successful transition into the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns you’ve led or contributed to in the past
- Research the Orient Express brand and the Accor organization to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
