📌 Core Information
🔹 Job Title: Brand Marketing Specialist
🔹 Company: Tenengroup Ltd.
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Leading and elevating MYKA's brand presence across social platforms, PR, and influencer marketing
- Creating engaging, on-brand content for social media platforms
- Building and nurturing relationships with influencers and industry professionals
- Monitoring and analyzing performance metrics to optimize content and campaigns
- Collaborating with a global team to drive brand awareness and engagement
ASSUMPTION: This role requires a strong understanding of digital culture, social trends, and a creative mindset to thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Own and manage MYKA’s social media presence across Instagram, TikTok, and Pinterest
✅ Create scroll-stopping content that aligns with MYKA’s brand voice and aesthetic
✅ Build and maintain relationships with influencers for authentic brand awareness
✅ Lead PR initiatives, including media outreach and securing coverage
✅ Engage with MYKA’s global community by responding to comments, DMs, and customer feedback
✅ Monitor performance metrics and turn insights into actionable ideas to optimize content and campaigns
ASSUMPTION: This role requires strong organizational skills, multitasking, and the ability to work independently with minimal supervision.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2+ years of hands-on experience in social media, PR, or influencer marketing, preferably in fashion, lifestyle, or global consumer brands
Required Skills:
- Highly creative with a strong visual sense and a deep understanding of social trends and culture
- Skilled in content creation and maintaining brand consistency across platforms
- Confident working with tools like Meta Business Suite, TikTok Analytics, and Google Analytics
- Basic design/video editing skills (Canva, CapCut, Adobe Express, etc.)
- Strong communication and interpersonal skills
Preferred Skills:
- Fluency in additional languages
- Experience with e-commerce or jewelry brands
- Knowledge of SEO and content marketing strategies
ASSUMPTION: Candidates with a proven track record in social media management and a passion for storytelling will excel in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for mid-level marketing roles in the US)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous PTO and holiday policy
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Tenengroup Ltd. operates in the technology, information, and internet industry, specializing in online retail and e-commerce.
Company Size: Tenengroup Ltd. has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Tenengroup Ltd. was founded in 2007 and has since grown into a global e-commerce company with markets throughout North and South America, Europe, Australia, and Asia.
Company Description:
- Tenengroup Ltd. specializes in the development, marketing, manufacturing, and exporting of custom-made goods and services
- The company uses its own desktop and mobile e-commerce platforms, complemented by a dedicated online marketing team
- Tenengroup Ltd. works with global brands like Google, Facebook, and Amazon to increase website exposure and visitor traffic
- The company offers in-house solutions and has expertise in localizing sites, marketing, and shipping to various global markets
Company Specialties:
- Online Retail
- Optimizing Online Business
- Internet Merchandising
- E-commerce
Company Website: http://www.tenengroup.com/
ASSUMPTION: Tenengroup Ltd. offers a dynamic work environment with opportunities for professional growth and development in the e-commerce industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including design, product, and customer service
Work Arrangement: Fully remote, with the option to work from one of Tenengroup Ltd.'s global offices
Growth Opportunities:
- Advancement to a Senior Marketing role or management position
- Expanding responsibilities to include additional marketing channels or regions
- Developing expertise in e-commerce and global marketing strategies
ASSUMPTION: This role offers opportunities for career growth and development within Tenengroup Ltd.'s global marketing team.
🌍 Location & Work Environment
Office Type: Remote-first, with global offices in Tel Aviv, Israel, and other locations worldwide
Office Location(s): Aminadav #3, Tel Aviv, Israel 6706703, IL (Global offices available)
Geographic Context:
- The United States is one of Tenengroup Ltd.'s primary markets, with a significant customer base and growth opportunities
- The remote work arrangement allows for flexibility and work-life balance
- The global nature of the company provides exposure to diverse cultures and markets
Work Schedule: Full-time (40 hours/week) with flexible scheduling and the option to work from global offices
ASSUMPTION: The remote work arrangement and global office locations provide opportunities for candidates to work in an environment that suits their preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Virtual interview with the Marketing Manager
- Final interview with the Marketing Director or another senior team member
- Background check and offer extension
Key Assessment Areas:
- Creativity and visual sense
- Understanding of social trends and digital culture
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Tenengroup Ltd.'s values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your portfolio or examples of your work, if applicable
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and cultural fit
- Research Tenengroup Ltd. and the MYKA brand to demonstrate your enthusiasm and understanding of the company
ATS Keywords: Social Media Management, Content Creation, Influencer Marketing, Public Relations, Community Engagement, Performance Metrics, Visual Aesthetics, Storytelling, Digital Culture, Trend Analysis, Customer Feedback, Media Outreach, Partnership Development, Multitasking, Creativity, Design Skills, Video Editing
ASSUMPTION: The application process for this role may vary depending on the candidate's qualifications and the company's hiring needs.
🛠️ Tools & Technologies
- Meta Business Suite
- TikTok Analytics
- Google Analytics
- Canva, CapCut, or Adobe Express (for design and video editing)
- Project management tools (e.g., Asana, Trello, or Monday.com)
ASSUMPTION: The tools and technologies required for this role may evolve or change over time as the company adopts new platforms or solutions.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Creative and innovative
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you stay up-to-date with the latest social media trends and digital culture?
- Can you provide an example of a successful influencer marketing campaign you've managed or contributed to?
- How do you approach creating engaging content that aligns with a brand's voice and aesthetic?
- How do you balance multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Candidates who align with Tenengroup Ltd.'s values and work style will be more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation deadlines
- Adapting to a fast-paced, dynamic work environment
- Collaborating effectively with global teams across different time zones
- Balancing creativity with data-driven decision-making
- Staying up-to-date with the ever-changing social media landscape and trends
ASSUMPTION: Addressing these challenges requires strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role focuses on brand marketing for a specific e-commerce jewelry brand, MYKA, within Tenengroup Ltd.
- Compared to other marketing roles, this position requires a strong emphasis on visual storytelling, influencer marketing, and community engagement
- Career progression may include advancing to a Senior Marketing role or exploring other marketing channels within Tenengroup Ltd.'s global portfolio of e-commerce brands
ASSUMPTION: This role offers a unique opportunity to specialize in brand marketing for a specific e-commerce brand within a global company.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new MYKA product line
- Collaborating with influencers to create sponsored content that drives brand awareness and engagement
- Analyzing performance metrics to optimize content and campaign strategies for MYKA's social media platforms
- Securing media coverage for MYKA in relevant fashion, lifestyle, and industry publications
ASSUMPTION: These sample projects provide a snapshot of the day-to-day responsibilities and initiatives for the Brand Marketing Specialist role at MYKA.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for MYKA and Tenengroup Ltd.?
- What are the key performance indicators (KPIs) for success in this role, and how will progress be measured?
- How does the Marketing team collaborate with other departments, such as Design and Product, to ensure brand consistency across channels?
- What opportunities are there for professional growth and development within Tenengroup Ltd. and the MYKA brand?
- How does Tenengroup Ltd. support work-life balance for its employees, particularly those working remotely?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your work, if applicable
- Follow up with Tenengroup Ltd. one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
