📌 Core Information
🔹 Job Title: Brand Marketing Specialist
🔹 Company: Carters Inc.
🔹 Location: Atlanta, GA
🔹 Job Type: Full-Time, Hybrid (On-site 4 days a week)
🔹 Category: Marketing
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Collaborating across departments to develop brand strategies and campaigns
- Executing brand marketing initiatives and operationalizing brand strategies
- Working with consumer insights, merchandising, and design teams to identify unique brand positioning
- Managing brand messaging calendars and ensuring brand consistency across consumer touchpoints
ASSUMPTION: This role requires a strong understanding of brand marketing fundamentals and the ability to work effectively in a fast-paced, matrixed environment.
📋 Key Responsibilities
✅ Collaborate with cross-functional teams to develop and execute brand strategies and campaigns
✅ Plan and execute new brand launches, ensuring successful market entry
✅ Conduct comprehensive category analyses to identify growth opportunities and formulate actionable plans
✅ Operationalize brand strategy across all consumer touchpoints, including email, SMS, and in-store signage
✅ Execute quarterly, seasonal, and annual brand campaigns to enhance brand health metrics, drive traffic, and increase sales
✅ Manage brand messaging calendars and ensure brand consistency across all consumer touchpoints in promotional campaigns
ASSUMPTION: This role requires strong project management skills, creative thinking, and the ability to turn consumer insights into actionable brand strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of relevant work experience in brand marketing, brand strategy, or a related field
Required Skills:
- Deep understanding of brand marketing fundamentals
- Strong project management skills
- Excellent written and verbal communication skills
- Creative mindset with a passion for storytelling and brand development
- Strong bias for action and desire for ownership and accountability
- Dialed into culture, consumer trends, and the evolving marketing landscape
- Inclination to seek and analyze data from various sources to support decisions
Preferred Skills:
- Experience in brand marketing or brand strategy at a major consumer brand
- Apparel, retail, QSR, or CPG marketing experience
- Experience executing breakthrough brand partnership programs
- Experience working in fast-paced, matrixed environments
- Experience in fashion/apparel
ASSUMPTION: While a degree in marketing or business is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Specialist with 2-5 years of experience in the Atlanta area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Carter's products
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically 9:00 AM - 5:00 PM, Monday - Friday, with flexibility for the hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 10,001+ employees (Large enterprise)
Founded: 1865
Company Description:
- Carter’s, Inc. is the largest branded marketer in the United States and Canada of apparel and related products exclusively for babies and young children.
- The company owns the Carter’s and OshKosh B’gosh brands, two of the most recognized brands in the marketplace.
- Carter’s is headquartered in Atlanta, Georgia, and its products are sold in leading department stores, national chains, specialty retailers, and online.
Company Specialties:
- Baby and children's apparel
- Retail marketing
- Brand management
- E-commerce
Company Website: http://www.carters.com
ASSUMPTION: Carter’s, Inc. is a well-established company with a strong brand presence in the baby and children's apparel market.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role typically reports into the Sr Manager, Brand Marketing
Work Arrangement: Hybrid (On-site 4 days a week)
Growth Opportunities:
- Potential career progression into senior brand marketing roles
- Opportunities to work on multiple brands within the Carter’s, Inc. portfolio
- Access to professional development resources, such as Carter’s University and mentorship programs
ASSUMPTION: This role offers opportunities for career growth and professional development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 3438 Peachtree Road, Atlanta, Georgia 30326, US
Geographic Context:
- Atlanta, Georgia, is a major metropolitan area with a diverse population and a thriving job market
- The office is located in the Buckhead district, known for its vibrant business scene and upscale amenities
- The area offers numerous dining, entertainment, and cultural attractions
Work Schedule: Full-time, typically 9:00 AM - 5:00 PM, Monday - Friday, with flexibility for the hybrid work arrangement
ASSUMPTION: The work environment at Carter’s, Inc. is collaborative, innovative, and focused on driving growth and success for the company's brands.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional team members
- Final interview with the Sr Manager, Brand Marketing
Key Assessment Areas:
- Brand marketing knowledge and experience
- Project management skills
- Creative thinking and problem-solving abilities
- Communication and collaboration skills
Application Tips:
- Highlight relevant brand marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Carter’s, Inc. and the Brand Marketing Specialist role
- Prepare examples of brand campaigns or initiatives you've worked on, focusing on your impact and results
ATS Keywords: Brand Marketing, Brand Strategy, Campaign Strategy, Project Management, Consumer Insights, Cross-Functional Collaboration, Fashion/Apparel Knowledge, Marketing Fundamentals
ASSUMPTION: The application process at Carter’s, Inc. is thorough and designed to assess the candidate's fit for the role and the company's culture.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud, or Salesforce Marketing Cloud)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, or Figma)
ASSUMPTION: The specific tools and technologies used may vary depending on the department and the project.
👔 Cultural Fit Considerations
Company Values:
- Lead Courageously
- Collaborates Broadly
- Customer Focus
- Drive Growth
- Cultivates Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a strong sense of personal values that align with Carter’s, Inc. values?
- Are you comfortable working in a consensus-driven environment and collaborating with cross-functional teams?
- Do you have a passion for brand storytelling and a creative mindset?
ASSUMPTION: Carter’s, Inc. values a diverse and inclusive work environment that fosters collaboration, innovation, and growth.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, matrixed environment with cross-functional teams
- Adapting to changes in brand strategy or market conditions
- Balancing on-site and remote work responsibilities
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a collaborative work style.
📈 Similar Roles Comparison
- This role is similar to a Brand Manager or Brand Strategist position, but with a stronger focus on campaign execution and cross-functional collaboration
- Compared to other marketing roles, this position requires a deep understanding of brand marketing fundamentals and a creative mindset
- Career progression in this role could lead to senior brand marketing positions or other marketing leadership roles within Carter’s, Inc.
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a focus on brand strategy, campaign execution, and cross-functional collaboration.
📝 Sample Projects
- Developing and executing a brand awareness campaign for a new Carter’s product line
- Conducting a market analysis and competitive assessment to identify growth opportunities for the OshKosh B’gosh brand
- Managing the brand messaging calendar for a seasonal promotional campaign, ensuring brand consistency across all consumer touchpoints
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the cross-functional nature of the Brand Marketing Specialist role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Carter’s, Inc. support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Carter’s, Inc. foster a culture of innovation and creativity within its marketing teams?
- What are the most challenging aspects of working in a fast-paced, matrixed environment, and how does Carter’s, Inc. support its employees in overcoming these challenges?
ASSUMPTION: These interview questions are designed to assess the candidate's fit for the role, the company culture, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant brand marketing experience and skills
- Prepare examples of brand campaigns or initiatives you've worked on, focusing on your impact and results
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
