Brand Marketing Specialist

📌 Core Information

🔹 Job Title: Brand Marketing Specialist

🔹 Company: Raising Cane's

🔹 Location: Plano, Texas, United States

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Support the development of national campaigns and brand programs.
• Collaborate cross-functionally to implement the national marketing strategy.
• Monitor marketplace trends to anticipate campaign impacts.
• Manage marketing budget and timelines for project adherence.

ASSUMPTION: This role will require an extensive understanding of marketing strategies in the restaurant sector, focusing on enhancing brand visibility and engagement.

📋 Key Responsibilities

✅ Develop and maintain project timelines and communicate necessary adjustments.

✅ Manage the deployment of messages for restaurant reader boards.

✅ Consolidate feedback to refine campaign executions.

✅ Conduct analyses on campaign and program performance.

✅ Support department meetings with preparation of materials and documentation.

✅ Track marketing spending, budget reconciliations, and process invoices.

ASSUMPTION: Responsibilities may extend to include hands-on project management and coordination between multiple marketing teams and departments.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field is required.

Experience: 3+ years in restaurant, food, beverage industry, retail, or packaged goods related to brand marketing.

Required Skills:

• Brand development planning and innovation
• Strong analytical and communication skills
• Microsoft Proficiency: Excel, PowerPoint, and Word

Preferred Skills:

• Agency background
• Creative ideation processes

ASSUMPTION: Candidates with agency experience are preferred due to likely familiarity with multi-channel campaign management and high-paced environments.

💰 Compensation & Benefits

Salary Range: Not specified, but competitive with industry standards for Brand Marketing roles in high-growth companies.

Benefits:

• Health and dental insurance
• Retirement savings plans
• Employee discounts

Working Hours: Full-time, 40 hours per week with potential travel up to 10% for project support.

ASSUMPTION: Benefits are assumed to be comprehensive due to the size and growth trajectory of Raising Cane's.

📌 Applicant Insights

🔍 Company Context

Industry: Restaurants, part of the quick service restaurant market known for high growth potential and competitive dynamics.

Company Size: Over 10,001 employees, providing ample resources and support within a large organizational structure.

Founded: 1996 in Baton Rouge, La.

Company Description:

• Famous for chicken finger meals with over 800 locations.
• Emphasizes a unique business model prioritizing customer satisfaction.
• Award-winning for its company culture and rapid expansion.

Company Specialties:

• Chicken Fingers
• Customer Service
• Quick Service Restaurant Experiences

Company Website: http://www.RaisingCanes.com

ASSUMPTION: The company's strong community involvement suggests desired candidates may need to align with values around customer service and teamwork.

📊 Role Analysis

Career Level: Mid-level position for professionals with a foundational understanding of marketing principles.

Reporting Structure: Reports directly to the Senior Marketing Manager.

Work Arrangement: Primarily on-site with occasional travel.

Growth Opportunities:

• Opportunities to work on national campaigns and high-visibility projects.
• Potential for advancement to senior marketing roles.
• Access to learning from a rapidly expanding company structure.

ASSUMPTION: The potential to grow into more strategic roles is significant given the company's expansion efforts.

🌍 Location & Work Environment

Office Type: Restaurant Support Office, indicating a corporate setting with functional teams.

Office Location(s): Plano, Texas, with headquarters also involved in Baton Rouge, LA.

Geographic Context:

• Plano is a hub for corporate headquarters with access to various amenities.
• Proximity to DFW metroplex provides professional networking opportunities.
• Strong economic growth in the region supports business prosperity.

Work Schedule: Standard office hours with flexibility for project needs.

ASSUMPTION: Given the company's commitment to community and culture, the work environment likely emphasizes teamwork and collaborative spirit.

💼 Interview & Application Insights

Typical Process:

• Initial application submission online.
• Screening interview by HR.
• Technical interview with the Marketing team.

Key Assessment Areas:

• Technical expertise in marketing campaigns.
• Cultural fit with the company's values.
• Ability to work collaboratively.

Application Tips:

• Highlight relevant project management experience.
• Demonstrate familiarity with marketing tools and analytics.
• Showcase any cross-functional project work.

ATS Keywords: Brand Development, Marketing Communications, Data Analysis, Project Management

ASSUMPTION: Emphasizing alignment with company culture and past project successes in a rapid growth environment will boost candidacy.

🛠️ Tools & Technologies

• Microsoft Excel, PowerPoint, and Word
• Marketing Analytics Software
• Data Visualization Tools

ASSUMPTION: Familiarity with marketing automation platforms and CRM tools will likely be advantageous.

👔 Cultural Fit Considerations

Company Values:

• Focus on quality and customer satisfaction.
• Commitment to community involvement.
• Emphasis on a collaborative team culture.

Work Style:

• Fast-paced, dynamic environment.
• Team-oriented and collaborative approaches.
• Adaptability to changing priorities.

Self-Assessment Questions:

• How do you adapt to new marketing trends?
• Can you provide an example of a successful campaign you managed?
• How do you ensure alignment with brand values while innovating?

ASSUMPTION: The company's growth focus suggests a need for innovative and resourceful individuals who thrive in fast-growing markets.

⚠️ Potential Challenges

• Navigating a rapidly expanding team and market presence.
• Maintaining brand consistency across numerous locations.
• Balancing local and national marketing strategies.
• Adapting to fast-paced changes in the restaurant industry.

ASSUMPTION: The candidate will need resilience and strategic foresight to manage the growing complexity in marketing efforts.

📈 Similar Roles Comparison

• Marketing Coordinator positions may have less emphasis on strategic oversight.
• Sales-focused roles could require more direct customer interaction.
• Brand Management positions could offer more involvement in long-term strategy.

ASSUMPTION: Understanding the distinction between similar roles can clarify the strategic and cross-functional nature of this position.

📝 Sample Projects

• Launching a national marketing campaign for a new product line.
• Collaborating with regional teams to implement localized promotions.
• Developing trend analysis reports to guide marketing strategies.

ASSUMPTION: These projects suggest involvement in high-impact campaigns that contribute significantly to brand growth.

❓ Key Questions to Ask During Interview

• How does the team maintain consistency across national campaigns?
• What are the most important metrics for measuring campaign success here?
• Can you describe the team’s approach to innovation in marketing?
• How does Raising Cane's ensure alignment between marketing and overall company strategy?
• What opportunities exist for professional development in this role?

ASSUMPTION: The responses to these questions could highlight the company's strategic priorities and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume is tailored to highlight relevant experience and skills.
• Include a cover letter that aligns your goals with the company’s mission.
• Prepare for a phone screening by reviewing common interview questions.
• Follow up within a week to confirm receipt and express continued interest.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.